On December 20, Field 365, established nine years ago, held an online brand upgrade launch event under the theme 'Renewal and Depth'. CEO Liu Zhao announced the new brand name 'Qince' and redefined it as a 'digital service provider for the consumer goods industry'. The event not only revealed the company's nine-year development journey and its understanding of SaaS, but also launched five new products and explained the reasons for this brand upgrade. ****New Brand Empowers Digital Transformation in the Consumer Goods Industry Over the past nine years, Field 365 has evolved from a field personnel operation system, continuously expanding its product breadth, and has successively developed the SFA (Sales Force Automation) system, DMS (Dealer Management System), TPM (Trade Promotion Management) system, B2b terminal ordering system, and mERP (Merchant ERP) system, providing five online complete solutions for the digital transformation of the consumer goods industry, namely: personnel online, customer online, expense online, order online, and inventory online. Due to the high visibility of the SFA product, Field 365 has become synonymous with SFA products in the consumer goods industry. The reason for this brand upgrade is that the company's product business has expanded deeply in a vertical direction, requiring a more powerful brand name to carry it forward. The new brand 'Qince' embodies the company's spirit of continuous innovation and exploration, as well as its vision for broader development. 'Qin' (diligence) reflects the corporate culture; 'Ce' (strategy) is the cornerstone of customer success. Liu Zhao stated that SaaS is not just a software product but a solution that encompasses digital thinking and professional services beyond the software itself. Over the past nine years, the company has served leading benchmark enterprises in consumer goods sub-sectors such as grain and oil, food and beverages, tobacco and alcohol, daily chemicals, home appliances, furniture, and building materials, and has distilled successful implementation experiences and methodologies for digital transformation, demonstrating the company's strong service capability in helping enterprises achieve digital transformation. ****Breakthrough Innovation: Launch of Five New Products "The upgrade from Field 365 to Qince means our product boundaries will expand further, and we will innovate in more scenarios," said Vice President Dong Yang, who unveiled the five new Qince products on site. The one-stop solution for the consumer goods industry, built on nine years of exploration and accumulation, achieves comprehensive digitalization of operations including personnel, customers, orders, inventory, expenses, market activities, and terminal orders. The five new products accelerate enterprise digital transformation and enhance digital management levels better and faster: Product 1: An aPaaS low-code development platform that enables enterprises to implement personalized functions through a 'configuration + low-code' development approach. Product 2: WeCom version SFA, built on WeCom (WeChat Work), to bridge close communication between sales teams and customers. Product 3: An O2O insight system that provides unified data analysis and real-time monitoring of mainstream O2O platforms. Product 4: A performance incentive system that incorporates various effective incentive methods such as goal management, KPI assessment management, and employee points-based incentives. Product 5: An AI artificial intelligence product series exclusive to the consumer goods industry, integrating product image recognition, fake photo recognition, and scene verification functions. Building on the existing five product systems (SFA, DMS, TPM, B2b, mERP), these new hardcore products further clarify the digital transformation roadmap for consumer goods enterprises, establish digital channel pathways, and bring significant value through comprehensive channel control. ****Co-creating a Digital Future Together Over nine years, Field 365 has grown from a single SaaS product into a digital service provider with multiple product portfolios that can accelerate digital transformation in the consumer goods industry—now known as Qince. As Wang Qibiao, Solutions Director, said at the event: "We hope everyone sees our understanding and persistence in the consumer goods industry. Every version iteration aims to create more value for our customers." The products maintain a monthly upgrade cadence. To date, the client APP has been upgraded 162 versions, and the platform has undergone 549 major versions and 12,476 minor versions. It is precisely this that makes Qince a more commercially valuable digital service provider that better understands the consumer goods industry. To date, Qince products have served tens of thousands of consumer goods enterprises, connecting tens of thousands of distributors, millions of terminal stores, and sales personnel offline. As more consumer goods enterprises join the digital connection, Qince will become a good tool and helper for consumer goods enterprises to achieve digital transformation. Are you 'watching' me?