NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
Related research and analysis
713 articles · Page 6 of 30
Preparing for the New Year: City Managers Must Master the 'Front, Middle, and Back' of the Business!
Every December, city managers are busy making next year's city plans, often working overtime before deadlines, but in the end, apart from a different PPT format, the final strategy plan is just a tweaked version of last year's document. Based on years of frontline observation, the author finds that city managers who consistently manage their business well and achieve sustained growth share a common trait: they truly understand the front, middle, and back offices of their distributors' operations.
渠成君Cainiao Unveils Heavy Cargo Solution: Integrated Commerce and Logistics to Boost Merchant Sales
At the 7th China FMCG Channel Innovation Conference held in Chengdu, Li Jiabao, Director of Cainiao Supply Chain's FMCG Industry, introduced Cainiao's heavy cargo solution. By labeling and weighting 'delivery to door' across the entire chain, heavy cargo merchants saw significant increases in exposure, conversion, and repurchase rates. Additionally, Cainiao's heavy cargo warehouses expanded service models, leveraging its B2B city distribution network to offer merchants various delivery services such as intra-city warehouse and store delivery.
李家宝Normalized Livestreaming Drives Enterprise Digital Transformation: Liby Group's Livestream Talent System
The livestreaming e-commerce market is growing rapidly, with digitalization and standardization becoming key. Liby Group has built a comprehensive livestream talent training system, including SOPs and certification programs, to empower internal teams and dealers, enhancing digital operations and brand building.
周礼The B2B Model Represented by 'Come Quickly' Is the Only Direction for Distributors to Grow Stronger
From a novice to FMCG success, the only way is to grow bigger and stronger. 'Come Quickly' (快来掌柜) has achieved profitability by focusing on sales revenue rather than GMV, strict cost control, digital operations, and a unique management approach.
杨启明Physical Supermarkets Return to Livestream E-commerce
The pandemic has reshaped consumption and accelerated digital transformation in retail, with supermarkets like Beijing's Chaoshifa and Walmart China exploring livestream e-commerce. Chaoshifa's new 'Special Business Unit' has boosted average sales per session to over 200,000 yuan, while Walmart and Sam's Club use livestreams to enhance omnichannel experiences, though the impact on performance remains to be seen.
东方Integrated Supply Chain Easily Handles Sudden Order Surges, Order Backlogs and Delivery Efficiency No Longer a Problem
During the 11.11 shopping festival, JD Logistics' integrated supply chain solutions helped companies like Shandong Luhua Group and Hangzhou Qiaonuofan Foods manage order surges of up to 10 times normal volume, improving delivery efficiency and customer satisfaction.
New Distribution“New Marketing Trilogy” Finale: “New Marketing 3.0: bC Integrated Digital Transformation” Officially Published
The final installment of the “New Marketing Trilogy,” “New Marketing 3.0: bC Integrated Digital Transformation,” has been officially published. The book focuses on digital transformation of traditional distribution channels, proposing a bC integrated model to connect manufacturers, distributors, retailers, and consumers, and providing methodologies and operational frameworks for digital marketing.
刘春雄Community Group Buying 3.0: The Era of Group Stores
Community group buying has evolved from its 1.0 origin in 2015, through the 2.0 group wholesale phase, to the current 3.0 group store era. Despite these iterations, the core success factor remains the supply chain, which is the most critical and challenging of the three key infrastructures: supply chain, group leaders, and warehousing and distribution.
孟祥飞Three Years of the Pandemic: Changes in the Convenience Store Industry
The pandemic has changed consumer behavior and driven digital transformation across the retail industry, leading to changes in the convenience store sector. From 2017, convenience stores saw a resurgence with capital investment, but by 2020, the pandemic impacted all industries, altering consumption patterns and accelerating digitalization. Comparing before and after the pandemic, Chinese convenience stores have shown divergent paths based on localization strategies.
东方New Distribution's Ten Judgments on FMCG B2B in 2022
In the past two months, the author visited regional B2B platforms and learned about their development this year. Despite the pandemic's impact, B2B has seen high growth and significant profitability, proving it as a crucial distribution channel. The market space vacated by JD and Alibaba has allowed many regional B2Bs to grow rapidly.
赵波Front Warehouses Have No Downward Path
In August, various e-commerce companies released their financial reports, with mixed results—the first half of 2022 may have already determined the landscape of fresh food e-commerce. However, among the players in the fresh food front warehouse model, there seems to be a different story to tell. Front warehouse player Miss Fresh 'exploded', Dingdong Maicai achieved its first quarterly profit, and latecomer Pupu Supermarket overtook the pack, showing more momentum than Meituan. Among fresh food players focusing on lower-tier markets, those using front warehouse and warehouse-store integrated models are at a disadvantage, but no one is willing to cede the market. For asset-heavy front warehouse players, the moment they are provoked by competitors into a land-grab mindset, they may have already fallen into a strategic trap in lower-tier markets.
吴依涵Integrated Supply Chain: No More 'Left-Right Dilemma' in Omnichannel Operations
In the omnichannel era, FMCG brands face the dual challenges of sales operations and supply chain delivery. An integrated supply chain that is safe, fast, good, and cost-effective is essential. The unique '1+3' integrated supply chain model of Annto, originating from a brand enterprise, offers a solution that enables brands and distributors to thrive in the omnichannel landscape.
文石Thinking About Digital Transformation? Consider These Questions First!
Based on several projects involving brand owners' digital transformation, this article shares insights on key issues such as whether to optimize organization or processes first, bridging IT and operational language gaps, adopting an iterative approach to transformation design, and the need for top management to embrace criticism and self-challenge.
高级研究员 海游Front Warehouse: A Business Story with a Predetermined Ending
Recently, an article by Ren Zhengfei published internally at Huawei went viral online. The viewpoint in the article, 'Don't tell stories, focus on reality,' sparked widespread speculation. In the fiercely competitive fresh food retail industry, many stories have emerged over the past few years: in 2020, Yiguo Fresh, the first fresh food e-commerce platform in China, failed to survive despite seven rounds of financing; in 2021, the community group buying war saw early players eliminated by capital. Now, the 'first fresh food stock' Miss Fresh, known for its front warehouse model, has been exposed to a capital chain rupture, while Dingdong Maicai and Pumu Supermarket, also using the front warehouse model, have reported good performance. This has sparked a discussion about the front warehouse model: what is the reality behind the story? Why do some front warehouse companies see growth in orders and profits while others face operational issues? Will the front warehouse model continue to exist in the future?
田巧云Xingsheng Contracts, Northern Expansion Sacrificed to Preserve Core
Xingsheng Youxuan's northern expansion faces long odds; without favorable timing, location, and unity, startup challengers attacking capital-backed giants is like throwing eggs at stones. Despite having timing and unity, community e-commerce is dominated by location, which big players buy with cash for supply chains and order volume. Facing long supply lines, even talents like Zhuge Liang couldn't work wonders. Forcing northward expansion would drain national strength, ending like Liu Bei's Shu. Now, under capital's shadow, preserving strength and sacrificing pawns to save the rook is wise. Thus, Xingsheng may retreat from the Qinling-Huaihe line northward, contracting to provincial capitals to ensure overall health.
珑哥New Distribution's Ten Judgments on FMCG B2B in 2022
01 After JD and Alibaba educated the market, the vacated market space has led to rapid growth for many regional B2B platforms this year. Recently visiting Pinpianyi, Xu Yi told New Distribution that they expect to reach about 23 billion yuan in 2022; Yijiupi's scale is still around 10 billion, and it is said that Lingshoutong has fallen below 10 billion; several larger B2B platforms in East China such as Caihua Commerce, Zhongshang Huimin, Kuailai Zhanggui, and Wanquan Supei are currently at 2-3 billion; regional players like Jiabin Yunshi and Weiran Jinhe have exceeded 1 billion; single-city, single-warehouse operations like Rongcheng Yigou, Wuhan Huxiaosheng, and Luoyang Hecai are mostly in the 100-300 million range. This is only a part; many local B2B platforms have seen significant growth in both speed and single-warehouse scale. Although JD and Alibaba are no longer the leading players, their exit has in a sense freed up the ecological niche, making the industry more prosperous. And the next decade will be even better.
赵波Why is Hema Determined to Go All-In on Supply Chain?
After the first half of new retail marked by breakneck expansion, Hema is shifting focus to profitability and supply chain efficiency. The company is leveraging its supply chain centers and private brands to drive growth, while acknowledging the need to balance online and offline operations.
兰滨胜Can Industries That Missed Deep Distribution Board the Group Buying Supply Chain Revolution?
This article discusses how industries that missed the deep distribution revolution, particularly fresh produce and other non-standard products, can now leverage community group buying platforms to undergo a supply chain revolution. It argues that while standard products have achieved channel revolution through deep distribution, non-standard products require a different approach, starting from the consumer end and tracing back to the source, with group buying platforms playing a pivotal role.
刘春雄Why Logistics Is the Foundation of Retail
Six years ago, the retail sector embraced internet-based transformation, but persistent losses have prompted reflection on the future of Chinese retail. Comparing with profitable foreign giants, low prices and high-quality products are key, leading companies like Hema to invest heavily in supply chain centers to improve efficiency and reduce costs.
窄播出品MissFresh's Predicament and the 'Substitution Hypothesis' for the Front-Warehouse Model
MissFresh's decline does not signify the failure of the front-warehouse model, which has been validated as successful but faces challenges in becoming mainstream due to high asset intensity and operational demands. The model may find future viability by integrating with O2O platforms rather than operating independently.
我是庄帅MissFresh Suddenly Announces Team Dissolution: Is the Front-Warehouse Model Still Viable?
MissFresh users discovered a service change notice on its homepage, shifting from 30-minute delivery to next-day delivery. The company stated it adjusted its front-warehouse business to achieve profitability, but later it was learned that MissFresh suddenly announced team dissolution, with all business lines shut down and employee social security and housing fund contributions ending in July.
田静Can 'Jisu Da' Rescue Douyin E-commerce Trapped in Logistics?
Douyin E-commerce is testing a new delivery service called 'Jisu Da' (Extreme Speed Delivery) to achieve same-day delivery within the same city and next-day delivery in neighboring cities, partnering with major couriers like SF Express, JD, and ZTO. This move underscores Douyin's intensified efforts in logistics, as it faces challenges in both traditional express delivery and instant delivery, competing with platforms like Meituan.
商隐社Addressing the Supply Chain Pain Points of Baijiu Enterprises: What Does Smart Logistics Bring to the Traditional Industry?
In today's omnichannel marketing era, more and more baijiu enterprises are seeking ways to build a safer, more stable, and smarter supply chain fulfillment system to adapt to changes in consumer structure and consumption patterns. However, it is nearly impossible for a single brand to build a large-scale, even nationwide smart logistics system. This article explores the pain points in the baijiu supply chain and how smart logistics, exemplified by Annto Logistics, can help solve them.
诺言In-depth Report: Digital Transformation of Offline Distribution Chains in China's FMCG Industry 2022
Jiaziguangnian Think Tank releases an in-depth report on the digital transformation of offline distribution chains in China's FMCG industry, addressing three key questions: what new adjustments have occurred in the rapidly developing FMCG industry, what difficulties offline development faces despite heavy reliance on offline distribution, and which digital approach is suitable for breaking through constraints. The report highlights that offline distribution remains the absolute pillar of social retail sales, and proposes a neutral third-party platform to empower distributors digitally.
甲子光年