NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 5 of 30
What Exactly Is Lightning Warehouse Trying to Revolutionize?
Traffic-generating products and profit products determine profitability, while the strength of the supply chain determines the level of profit. Lightning warehouses, also known as convenience store front warehouses, offer 30-minute delivery and have rapidly captured the consumer market with low prices and costs.
王识钦How AI Technology Achieves the 'Normalization' of Outlet Authenticity Verification?
Verifying the authenticity of outlets is part of the digital transformation of offline distribution channels for FMCG companies. However, traditional 'database collision' verification methods have shortcomings in ensuring authenticity. To address this, Baidu has developed a 'Four-in-One' solution to improve verification accuracy and reliability. In this context, Liu Xiaobin, head of FMCG at Baidu ACG AI Platform Department, introduced the deficiencies of traditional verification methods, the specifics of the 'Four-in-One' solution, and its positive impact on refined operations. The following is Liu Xiaobin's speech...
柳小玢Nine Years of B2B Platform Entrepreneurship: Reflections and Prospects for FMCG Industry Internet
As a B2B platform providing online FMCG wholesale services to terminal retailers nationwide, Yijiupi has been established for nine years and has grown into a cross-category, cross-regional, full-industry-chain FMCG B2B platform. It is a new-generation internet unicorn and a leading industrial internet enterprise in China. As of December 2022, the platform had over 1.8 million registered terminal users and over 200,000 monthly transacting users. After entrepreneurship, four reflections: Chen Shengqiang, co-founder and COO of Yijiupi, summarized four aspects of his reflections on B2B entrepreneurship in recent years. Everyone must have often heard...
陈晟强Profitability is hard, sustained profitability is harder! Kuailai Zhanggui's in-depth interpretation: How to run a continuously profitable B2B enterprise?
Kuailai Zhanggui is the largest FMCG B2B trading platform in East China and a nationally renowned one. Since its launch in 2015, it has expanded operations across multiple cities in Jiangsu, Zhejiang, and Shanghai, and has empowered distributors in Guiyang, Qingdao, and Hangzhou with its self-developed digital management system and SaaS solutions. It has served over 110,000 retail stores, with annual sales revenue exceeding 1 billion yuan and cumulative transaction value surpassing 5 billion yuan. At the 8th FMCG Innovation Conference, Yang Qiming, CEO and founding partner of Kuailai Zhanggui, delivered a keynote speech titled "How to Run a Continuously Profitable B2B Enterprise," proposing that "thoroughly data-driven operations and management methods form the foundation of a company's business."
杨启明The Essential Path to Channel Digitalization: bC Integration
At the parallel forum on 'bC Integration' during the 2023 (8th) China FMCG Innovation Conference on April 7, Liu Chunxiong, an expert in channel digitalization, advocate of new marketing, and dean of the Marketing Digitalization Research Institute, attended as a guest speaker. Liu, currently an associate professor at Zhengzhou University, has proposed a new marketing theory system through his works 'New Marketing', 'New Marketing 2.0: From Deep Distribution to Three-Dimensional Linkage', and 'New Marketing 3.0: bC Integrated Digital Transformation'. His theories such as 'All 4Ps are marketing', 'bC integrated operation', and 'three-dimensional linkage' have received widespread attention and recognition in the industry.
刘春雄New World, New FMCG: The Underlying Logic of Supply Chain Digitalization
At the 8th China FMCG Innovation Conference, Wang Hao, founder and CEO of Guanjiapo Renwoxing Technology and chief designer of Kuaima Digital, shared insights on the underlying logic of supply chain digitalization, emphasizing the importance of online presence, integration, and socialization for distributors, and the need for brand owners to empower distributors in building a digital supply chain.
王浩Zhang Rui of Fenxiang Xiaoke: In the New Era of FMCG Digitalization, 'Data Intelligence' Leads New Growth
On April 6, at the main forum of the 2023 (8th) China FMCG Innovation Conference, Zhang Rui, Vice President of Operations and General Manager of the FMCG Industry Department at Fenxiang Xiaoke, delivered a speech titled 'In the New Era of FMCG Digitalization, Data Intelligence Leads New Growth.' With over 20 years of experience in marketing, sales, and business development, he has rich digitalization experience in food, alcoholic beverages, and drinks. He is committed to promoting digital transformation and innovation in the FMCG industry, providing customers with deep industry-specific digital solutions to help them achieve digital transformation and enhance brand and business benefits.
张睿The "Declining" Top 100 Chinese Supermarkets
There is no such thing as a lasting business empire. This phrase aptly describes the current state of China's top 100 supermarket chains over the past decade. Most are traditional retailers that once enjoyed glorious pasts, but many are now contracting and suffering losses, with few able to sustain profitability. For example, Yonghui Superstores, ranked second in the "2021 China Supermarket TOP100" released by CCFA in July 2022, has seen a glimmer of turnaround. Recently, Yonghui announced its operating data for the first two months of 2023, with preliminary calculations showing operating net profit of approximately 860 million yuan, a year-on-year increase of about 14%, and net profit attributable to shareholders of approximately 820 million yuan, up about 70% year-on-year.
十里Winning in the New FMCG World Means Winning in the Supply Chain
As the FMCG industry enters a new world of transformed consumption, branding, marketing, and technology, the supply chain must also evolve. Ande Zhilian (annto) is at the forefront of this change, advocating for a collaborative approach to supply chain reconstruction that empowers both brand owners and distributors to achieve end-to-end efficiency and business transformation.
陈思廷Distributors: If You Don't Start B2B Soon, You Might Miss the Boat
The FMCG B2B sector has grown rapidly in recent years despite little media coverage, with many early B2B players becoming profitable and a number of regional distributors successfully transitioning to B2B. This is driven by mature software technology and accumulated experience, making it a certain trend for distributors to transform into supply chain companies.
赵波B2B2C, Digitalization, Premiumization, Near-field Retail, and New Scenarios: New Topics for FMCG Manufacturers
After three years of pandemic, 2023 brings renewed expectations for FMCG professionals. The channel landscape has transformed dramatically, from community group buying and private domain e-commerce to O2O instant retail and short-video live streaming. Five key topics deserve attention: B2B2C, digitalization, premiumization, near-field retail, and new scenarios.
New DistributionHow to Achieve 'High-Quality Growth' in the 'New World' from a Supply Chain Perspective?
What kind of enterprises are lost in the 'old world'? Everyone knows cycles exist and that we live within them, but not everyone or every enterprise can successfully cross them. The cycle for grass and trees is mostly one year. The difference is that herbaceous plants mostly wither every winter, while trees can cross winters, turning each winter into a growth ring, even spanning millennia. An enterprise that has not crossed a cycle cannot be considered successful. Only those that have traversed multiple cycles can be considered excellent. Every century-old enterprise in the world has successfully crossed multiple cycles.
陈思廷Digital "Transformation": A False Proposition!
Digitalization must be concrete. The author argues that while digitalization is important and a trend, calling it "transformation" is unnecessary and even a false proposition, because digitalization is scenario-specific and problem-oriented, not an abstract, holistic shift. Successful digitalization starts with specific problems, uses tools to solve them, and is driven by incremental gains.
任文青AndyFMCG News: Gome Stores Shrink; 2022 Food, Tobacco and Alcohol Consumer Prices Up 2.4% YoY; JD.com Restarts Front-Warehouse Business...
1. Gome stores shrink and will open franchise business. 2. In 2022, food, tobacco and alcohol consumer prices rose 2.4% year-on-year. 3. JD.com restarts its front-warehouse fresh food business. 4. Lianhua Supermarket expects net loss for 2022 to narrow by about 40% to 60% year-on-year. 5. Genki Forest goes 'ALL IN Sales' this year. 6. CPMC's revenue exceeds 10 billion yuan. 7. Costco's Shanghai Pudong store starts trial operation. 8. China Resources C'estbon's East China base officially put into production. 9. Coca-Cola launches Japan-exclusive bottle. 10. Dayao launches its first soda sub-brand.
New DistributionWhen Systems Cannot Keep Up with Change, FMCG Needs a “Living” Digital System
FMCG digital systems must balance standardized management with the flexibility of front-line sales. Modular components, visual workflow design, and low-code extension can help the system evolve with the business.
New DistributionThe Truth Behind the Retail Store Closure Wave: The Traditional Supply Chain System Is Collapsing
Can Dongfeng's strategic investment save Carrefour? Traditional retail enterprises that lack the courage to make bold changes and rebuild their supply chains, while only making superficial store format adjustments, have no promising future. Despite experiencing a large-scale out-of-stock crisis, Carrefour remains calm, apparently backed by its 'strategic investment'.
龙商网Quality Growth Requires New Marketing, New Supply Chains, and Digitalization
Sustainable FMCG growth in a mature market depends on digital connection efficiency, profitable omnichannel marketing, and supply chains that improve both cost and fulfillment performance.
New DistributionWhy B2B Operations Are the Future for Large FMCG Distributors
After a decade of market education, Chinese FMCG B2B has entered a more mature phase. Distributors with sufficient scale can use digital ordering, operations, warehousing, and delivery to become regional supply-chain platforms.
New DistributionWithout Adding a Single Employee, How Did This Distributor's Sales Surge 60% in 2022?
Distributors must excel in two strategic choices: 'path selection' and 'digital operations.' This article introduces the experience of Beijing Guoyingjian, a distributor that achieved a 60% sales increase in 2022 despite market challenges, by focusing on brand operation and digital transformation.
陈思廷Starting Small: Concrete Actions in Digital Transformation
The essence of digitalization is still a tool, while the essence of sales is business, which relies on good product selection, pricing, distribution, and promotion. Digitalization is not the core of business but a tool to enhance it. The current hype around digitalization is overblown; without it, not everything is wrong. In your business, if the main product selection is wrong, digitalization won't make it sell well. Digital transformation, whether for channels or management, primarily solves management issues, not the core 4P of business. The real benefits come from improving efficiency in daily operations, not from grand projects. Start with three online processes: business process, inventory, and data analysis.
渠成君Retail Will Ultimately Be a War of Technology
Retail is an ancient business. In each wave of iteration, the power of technology to move mountains and drain seas is most fully demonstrated. From Sears to Walmart to Amazon, every retail revolution has been driven by technological innovation. Now, with the rise of instant retail, technology is once again playing a crucial role, and companies that invest in technology will lead the industry.
董二千Instant Logistics: Giving Consumers a Reason to Pay for 'Certainty' in an Uncertain Environment
Retail is one of the most dynamic industries in socioeconomic development. In China, offline retail has evolved from supply and marketing cooperatives, state-owned department stores, and shopping malls to today's diverse formats including shopping centers, chain convenience stores, and mom-and-pop shops. More dramatic changes have occurred online. While platforms like Taobao and JD.com represent the ultimate form of pure online retail, the rapid rise of instant retail in recent years signifies a major trend of e-commerce platforms exploring physical retail and deep integration of online and offline channels.
路言Entering the Prepared Food Industry: Beware of Dying on the Supply Chain
The prepared food (pre-made dishes) market is highly attractive, with a market size exceeding 300 billion yuan and projected to surpass one trillion yuan by 2026. However, the industry faces homogenization, and supply chain capabilities are crucial for long-term competitiveness, as they determine cost-effectiveness, freshness, and adaptability.
FBIFYear-End Review | Five Major Challenges Facing FMCG Manufacturers
As pandemic policies gradually ease and 2022 draws to a close, FMCG manufacturers still face prominent and arduous challenges. Some issues seem related to the pandemic, but most are long-standing chronic problems in the industry. Through conversations with peers, it's clear that most FMCG companies face five major challenges: difficulty penetrating lower-tier markets, difficulty breaking into white-space markets, difficulty launching new high-end products, difficulty implementing digital transformation, and difficulty managing multiple brands.
渠成君