NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 4 of 30
The Supply Chain Revolution: Becoming the Decisive Force of the Next Era
Where is the market heading? More and more managers openly admit that the market is increasingly uncertain, making it difficult to formulate a confident and sustained corporate strategy as they once did. Their most important task today is to figure out where the market is ultimately going. The market's direction is often determined by one or several major forces; when these forces undergo fundamental changes, the market deviates from its original path and our habitual understanding, leading to unknown and complete shifts.
陈思廷Don't Let Digitalization Become a Burden for Distributors
Digitalization is a double-edged sword. As channel digital terminal software becomes more prevalent, brand owners increasingly require distributors to use their terminal systems, but this often burdens distributors and their sales staff. To succeed, digital transformation must be based on empathy, balance, and a focus on managing tasks rather than people.
高级研究员 海游In the Omnichannel Era, the Core Competitiveness of FMCG Enterprises Depends on Digital Operation Capabilities
In the omnichannel era, FMCG enterprises need to build digital operation capabilities to seize structural growth opportunities. As channels proliferate and consumption enters a stock or even shrinking phase, companies are increasing digital investment, but the industry's digital transformation is still in its early stages, facing obstacles in cognition, organization, and tools.
任文青AndyCoca-Cola President: If We Don't Do This, We'll Soon Be Left Behind
No company can afford to rest on its laurels in a changing world, and Coca-Cola, the world's largest beverage maker, is no exception. "Nothing is more disruptive to the effectiveness of today's global organizations than the role technology plays," said John Murphy, President and CFO of The Coca-Cola Company. "If we don't use technology to adapt our operations and ways of working, we'll soon be obsolete. I think that's where digitalization as a disruptor should come in." Speaking at the Redburn Atlantic CEO Conference on November 28, 2023, Murphy discussed the company's digital transformation, product innovation, and bottling system strategy.
何丹琳重磅｜TOP500中国经销商供应链联盟年度会议暨相信年轻人集采交流会圆满成功！
On December 19, 2023, the Top500 China Distributor Supply Chain Alliance (referred to as "Tower Alliance") successfully held its "2024 Tower Alliance Annual Work Conference and Believe in Young People Collective Procurement Exchange" in Beijing. The event brought together the five founding units, over 50 member units, and the core team of "Believe in Young People" invested by Challenger Capital. The morning session focused on the annual work review and 2024 planning, while the afternoon featured the alliance's first collective procurement exchange.
New Distribution2023 China FMCG Supply Chain Digitalization White Paper Released (Download Included)
This report reviews the development of China's FMCG market in the post-pandemic era, focusing on the transformation of brand business and supply chain around omni-channel and one-warehouse inventory management. It analyzes new challenges and digital demands in supply chain operations, and provides insights through case studies. The full report is available for download via the 'Read Full Text' link at the end of the article.
罗戈研究County-Level Distributors Transforming to B2B: A Practical Path from Zero to One
Facing extreme pressure from manufacturers and clients, many distributors are struggling to survive. Jia Yongshun, general manager of Xuzhou Jintong Food Trading Co., Ltd., successfully transformed his traditional distribution business into a local B2B supply chain platform, achieving daily sales of over 20,000 yuan and covering more than 1,000 small stores. This article shares his practical experience and strategies for other distributors considering B2B transformation.
李锋The Flames of Instant Retail Are Ready to Reignite
Instant retail is stirring up a storm again. Douyin Mall has opened an independent entrance for 'hourly delivery', and JD.com has proposed to help 200 million local small and medium-sized retailers undergo digital transformation in the next five years. Suddenly, the instant retail track is ablaze with war. Alibaba, JD.com, and Meituan are all trying to get a piece of the pie. A few years ago, giants were keen on acquiring and investing in offline supermarkets, but the results were not ideal. For example, Bubugao, once invested by Tencent and JD.com and known as the 'first stock of private supermarkets', is on the verge of losing control. Even Gaoxin Retail, backed by Alibaba's forest, is barely surviving...
李欢Supply Chain Capability: The Core Competitiveness of Hard Discount Brands
Discount retail is surging, proving once again that if other methods fail, a 'price war' always works. In 2023, the discount store model centered on price wars exploded, kicking off China's retail discount revolution. The core competitiveness of hard discount brands lies in supply chain capability, which determines profitability and survival in the fierce 2024 competition.
陈思廷Zhang Zhizhi: Reforging the New Growth Engine of the FMCG Industry with Digitalization!
In the past 20 years of growth markets, companies found that doing the basic 4P tricks well could boost sales. But as mature consumption cycles begin, with lower population growth, stagnant consumption, and oversupply, companies must evolve from a crude marketing model focused on scale and quick profits to a customer-centric approach. This involves using digital systems engineering to improve marketing efficiency, enhance marketing cost effectiveness, empower channel partners, and enable precision marketing to reforge the new growth engine for enterprises.
张知智Industry Turning Point: The Dealer Supply Chain Revolution Officially Begins!
This year, dealers are struggling. Small brands are risky, big brands are hard to get; new channels are inaccessible, old channels are being cut; offline business is shrinking, online business is tough; transformation seems daunting. In this new environment, what role should dealers play, and how can they change to survive? The focus of the industry is on 'cost-effectiveness' and 'disintermediation.'
New DistributionThe Supply Chain Revolution Has Begun!
At the current stage of China's commercial development, following the trends of the US and Japan, it is time for a supply chain transformation. The US supply chain revolution occurred from 1946 to 1964, and Japan's in the 1970s and 1980s. Due to the rise of the middle class, the popularization of mass consumer brands, and consumer confidence, a supply chain revolution characterized by 'brand disenchantment' has emerged. Currently, four forms of supply chain have appeared in the Chinese market: private labels, hard discount stores, platform distributors, and the chain-ization of BC stores. The supply chain revolution is unfolding.
刘春雄What Are the Key Levers Between Suppliers and Brand Owners in Digital Transformation?
This article, written from the perspective of a brand owner, is aimed at system suppliers dedicated to channel digital transformation services. Based on nearly four years of consulting experience assisting six large and medium-sized brand owners in channel digital transformation—from bidding, research, methodology, to implementation—it focuses on how system suppliers can better serve brand owners' digital transformation, while also illustrating what channel digital tools brand owners actually need.
高级研究员 海游JD.com Shifts Focus Back to Offline
JD.com has recently made waves by undergoing its largest organizational change in five years, establishing an innovative retail department, and reportedly negotiating to acquire Yonghui Superstores. These moves signal a strategic pivot towards offline channels to drive growth, though challenges remain in balancing expansion with profitability.
麦卡New Growth, Creating the Future | Supply Chain Innovation Supports New Growth
From October 9 to 11, the 5th China FMCG Conference and the 1st China FMCG Distributor Conference were successfully held at the Shenzhen Denghill International Hotel. Co-hosted by New Distribution and Anchor Intelligence, the conference attracted over 1,500 FMCG industry professionals and featured more than 80 speakers. On October 9, Mr. Liang Pengfei, President of Anchor Intelligence, delivered a keynote speech titled "New Growth, Creating the Future: Supply Chain Innovation Supports New Growth," proposing a "New Growth" model for the new world environment.
ANNTOCovering Over 40,000 Small Stores with Daily Order Value Exceeding 4 Million Yuan: The Replicable Supply Chain Platform Business of Rongcheng Yigou!
With the significant decline in traffic at KA hypermarkets and offline supermarkets, competition has shifted to communities and convenience stores, changing the role of distributors. In response, Li Feng, head of New Distribution and dean of the Distributor Academy, and Qin Xian, founder of Rongcheng Yigou, discussed in a live broadcast how distributors can undergo digital transformation and build their own B2B platforms, exploring the opportunities and challenges of self-built B2B for distributors.
李锋、覃宪How Can FMCG Companies Achieve a Second Takeoff Through Channel Digitalization?
In the past two years, my consulting projects have all been related to channel digitalization. Brand owners have put great effort into digital transformation, often switching system suppliers. I have participated in several bidding projects and have deep insights. The main reasons for switching are not price but the marketing team's bottom-up disapproval, often due to misuse of the system and decreased efficiency, leading to misunderstandings. This article discusses how to achieve a 'soft landing' for system implementation through business scenario research, system adaptation, and step-by-step planning.
海游Samyang Foods & Anneng Zhilian Launch National Integrated Warehouse-Distribution Logistics Center: Setting a Benchmark for Supply Chain Innovation in the FMCG Industry
Have you ever wondered how the Thai golden pillow durian, Russian 'big loaf' bread, and Korean fire chicken noodles you eat travel across the seas to reach you? It all comes down to three words: supply chain. In the new consumption era, foreign brands seeking a foothold in the Chinese market must navigate this 'tree' smoothly. Recently, Korea's Samyang Foods partnered with Anneng Zhilian, a leading integrated supply chain service provider in China, to officially launch a national integrated warehouse-distribution logistics center.
安得智联New Distribution Study Tour: Traditional Distributors Transforming into B2b Supply Chains, A Practical Path from 0 to 1
Distributors cannot delay or retreat; they must move forward and secure their own survival space. This article shares the practical experience of Yu Xiuwei, founder of Tangshan Yihe, who transformed from a traditional distributor to a local B2b supply chain platform, covering 2000+ small stores, and also ventured into snack discount retail.
任文青AndyThe Biggest Obstacle to Channel Digitalization: Once Aiming to Eliminate the Middleman, Now Demanding Their Cooperation with Confidence
Liu Chunxiong's digitalization once advocated disintermediation, eliminating middlemen, and no middlemen taking a cut. This was a detour in digitalization that lasted a long time. Now it's clear that middlemen are indispensable, and disintermediation is a wrong move. For top FMCG companies, offline channels account for over 90% of sales. I don't believe that missing 90% of the market can be called a successful digital transformation. The main theme of 2023 is returning to offline, with full-chain channel digitalization, where middlemen must also participate and cooperate. In the past, the goal was to eliminate them, but now we confidently demand their cooperation.
刘春雄Dingdong Withdraws from Sichuan-Chongqing Market: Can the Front Warehouse Model Still Make Money?
Dingdong Maicai's withdrawal from the Sichuan-Chongqing market raises questions about the viability of the front warehouse model. Despite losses narrowing through cost-cutting, the model's high fulfillment costs and regional adaptability remain key challenges, with success hinging on regional strategies, heavy warehousing, and refined operations.
王识钦How Can System Suppliers Achieve a Soft Landing for Enterprise Digital Transformation?
Only by understanding the industry and the enterprise can system suppliers provide customized processes and outcomes. This article discusses the importance of product, method, and tool integration, field research, diagnosis, and systematic implementation for successful digital transformation in the FMCG sector.
高级研究员 海游Deep Dive | From 800 Million to 8.5 Billion: The Digital Code Behind Dongpeng Beverage's Surge and Industry Insights
Dongpeng Beverage's digital transformation, starting from a simple QR code promotion, evolved into a comprehensive F2B2b2C channel integration, driving sales from 800 million to 8.5 billion yuan. This article explores the key steps, challenges, and industry implications of Dongpeng's digital journey.
任文青AndyHema and Yonghui Learn from Each Other: The Battle for Lower-Tier Markets Enters a 'Long Season'
At a residential area outside Beijing's South Fourth Ring Road, a small Hema Fresh Outlet store is crowded with customers waiting for opening before 8 a.m. daily. The store mainly sells near-expiry products from Hema Fresh at ultra-low discounts. Despite a chaotic shopping experience, this community store model has brought unexpected growth for Hema, with outlet and neighborhood stores growing 555% year-on-year by end of 2022. Meanwhile, Yonghui, a traditional supermarket giant, is undergoing a painful digital transformation, and both companies are now learning from each other as they compete in lower-tier markets.
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