NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 8 of 30
Pupu Supermarket Secures New Funding, Dark Horse of Front-Warehouse Model Aims for Top Spot
Pupu Supermarket recently completed a new round of strategic financing led by IDG Capital, bringing renewed attention to the front-warehouse model in fresh food e-commerce. Despite ongoing profitability debates, the company's steady growth and nearly 10 billion yuan in annual revenue position it as a strong contender to lead the sector.
生鲜榜作者Where to Start with Channel Digitalization?
Many business owners ask me, 'Teacher Zhu, is it too early for our company to start digital transformation?' I express my view in three sentences: digital transformation must be early, must be difficult, and must be done. There is much discussion about digitalization from various angles and positions. Here, I mainly stand from the perspective of brand owners, discussing how enterprises can achieve digitalization through channels. The main problems faced by traditional channels are profit distribution and sell-through at all levels. Simply put, someone is willing to sell, and someone is willing to buy. One is the physical space grab for shelf space, and the other is the occupation of mind space.
朱朝阳How Xinwang Baidi Effectively Transforms to Private Domain?
Digital transformation is the future trend, and it's even more urgent for traditional enterprises. Xinwang Dairy, a subsidiary of Xinwang Group, is a city-based low-temperature dairy company. Recently, we had an in-depth discussion with Anhui Xinwang Baidi Dairy, a subsidiary of Xinwang Dairy, and found they have many insights, especially in the private domain.
刘润Jingxi 11.11: Multiple Measures to Reduce Costs and Increase Efficiency, Combining Long and Short Chains to Boost Rural Revitalization
Just after 11.11, while most consumers were happily opening their packages, through Jingxi 11.11, we noticed some differences from previous years. Not only good, but also economical. Besides traditional big-name products, this year's 11.11 saw new domestic brands from industrial belts and specialty agricultural products become consumer favorites. Many items in shopping carts came from industrial belts such as Yiwu daily necessities, Chengdu paper products, Quanzhou snacks, and agricultural belts like Sichuan citrus, Jilin rice, and Yunnan Weishan red snow pear.
刘少德What Is the First Step in Enterprise Digital Transformation?
At the China FMCG Conference held by New Distribution in September, we concluded that the first step in digital transformation for FMCG companies is not studying digital patterns or making decisions based on numbers, but ensuring authentic data collection. Without authenticity, having data is more dangerous than having none. If the team doesn't love the terminal system, pause the digital transformation.
高级研究员 海游Multiple Measures to Build a New Community Retail Ecosystem: Jingxi 11.11 'More Than Just Savings'
Since the beginning of this year, China has successively formulated and issued the 'Guidelines for Building a 15-Minute Convenient Living Circle in Cities', aiming to construct multi-format community business districts within a 15-minute walk for residents, meeting both basic and quality consumption needs. The concept of the 'urban 15-minute convenient living circle' is significant for developing diverse community commerce, enriching shopping scenarios, and enhancing consumer experience. As JD.com's lifestyle consumption mall, Jingxi has implemented a series of measures ahead of 11.11, upgrading supply chain capabilities and integrating long and short chain business layouts to activate the 'capillaries' of the economic microcirculation, building a community commerce and lifestyle that covers all scenarios, integrates multiple channels, and meets various timeliness needs, bringing consumers quality goods at low prices and a worry-free shopping experience.
刘少德The New Logic of Manufacturer-Dealer Win-Win: Insights from PepsiCo Foods' 'Ru Hu Tian E' Project
On October 15, the live case sharing of PepsiCo Foods' 'Ru Hu Tian E' dealer digital transformation project concluded successfully, with a record-breaking cumulative online attendance of 33,600. Launched in June 2020, the project aims to empower dealers to undergo digital transformation and upgrade in the new era. This case, co-created with New Distribution and outstanding dealer benchmark Shenzhen Yataixuan Industrial, showcases a 'digital omnichannel dealer' model. As the event concluded, it's evident that concepts like digital transformation, omnichannel operations, and full-channel layout are being increasingly practiced by dealers.
袁来Research Report: Reviewing Community Group Buying Over the Past Year: How to Return to the Essence of Supply Chain Upgrades?
Community group buying is the intersection of community retail and fresh food e-commerce. From a product structure perspective, it currently focuses on the family kitchen; in the long term, shifting from 'traffic generation' to 'differentiation' is the cultivation process for users and a key strategy for platform product selection and profitability.
New DistributionGuo Xulin, Assistant to the President of Hema and Head of New Brand Incubation Center: New Retail, New Brands, New Ecosystem
Hema's digital capabilities have enabled the creation of a globally pioneering retail technology system, driving digital transformation in retail. Under the new consumption era, Hema is launching the New Zero-Supply 2.0 initiative to collaborate with brands and manufacturers, leveraging its resources to co-create new products and foster innovation.
郭旭林Weng Zhangxian of Uni-President China Digital Center: Digitalization Drives Enterprise Growth
Weng Zhangxian from Uni-President's Digital Center shares insights on digitalization as a means to drive growth, emphasizing the importance of digital tools and operations. He discusses Uni-President's digital transformation journey, including channel digitalization and consumer engagement, to achieve integrated growth.
翁章献Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 24, 2021, Wang Qi, CEO of Weijie City Distribution, delivered a keynote speech titled "Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System." He analyzed the unique value of community group buying, the advanced nature of its fulfillment system, and the inevitable trend of separation of commerce flow and logistics flow in the era of channel fragmentation.
王琦In-depth Analysis of Distributor Inventory Visualization Management
In recent years, during marketing digital transformation projects for brand owners, we have increasingly heard management teams from various brands express a common need: distributor inventory visualization. Why are more and more brand owners focusing on this? In the current economic environment, although the share of online channels is growing, offline channels remain the most important sales channel. For most companies, the offline channel is largely the distributor channel, where distributors act as financial and logistics platforms...
New DistributionBig FMCG Doesn't Believe in Private Traffic! How to Reconstruct Distributor Relationships in the Omnichannel Era?
This article discusses why private traffic (private domain traffic) is not suitable for the fast-moving consumer goods (FMCG) industry, which relies heavily on traditional distribution channels. It argues that FMCG companies should focus on omnichannel digital transformation and reconstruct their relationships with distributors to thrive in the digital age.
梅BOSSFMCG B2B Platforms Have Fallen One After Another—Is It Really Not Working?
In recent years, as e-commerce has accelerated its penetration into various industries, channel digitalization has become an unavoidable topic in the FMCG industry. From earlier B2B, to later unmanned retail, convenience stores, video live-streaming e-commerce, and more recently community group buying, all reveal the desire of 'outsiders' to digitally 'transform' the traditional FMCG industry. However, after rounds of entrepreneur turnover, we suddenly find that the changes in the traditional FMCG industry do not seem as dramatic as the outside world claims. Regardless of how digitalization accelerates, expense management, product distribution, and terminal merchandising remain the magic weapons for FMCG companies to win the market, and the impact of digitalization on FMCG companies does not seem that significant. But is this really the case? What changes has digitalization brought to FMCG companies? And how has digitalization started to change the business models of traditional FMCG companies from the perspective of business thinking? All of this starts with FMCG B2B.
君子不器"9 Li" Ignites a New Era of Retail Digitalization
In recent years, digitalization has become deeply ingrained in the minds of FMCG and retail professionals. While most digital transformation efforts focus on e-commerce data and user behavior analysis, the 'place' element should not be overlooked. According to iiMedia, the FMCG market reached 4.5 trillion yuan in 2020, with 3.6 trillion from physical channels. Image recognition technology, particularly Baidu's EasyDL retail version, is breaking cost and implementation barriers, reducing recognition costs to an unprecedented 9 li (0.009 yuan) per image, and enabling retailers to convert in-store images into valuable data assets.
New DistributionWhere Does the 'Momentum' of Fresh Food E-commerce Front Warehouses Lie?
Dingdong Maicai's successful NYSE listing, with shares surging 70% on the second day, has validated the front warehouse model in fresh food e-commerce. Despite ongoing losses, the key to profitability lies in achieving economies of scale through improved efficiency, repeat purchases, and supply chain optimization, as well as expanding into broader markets and developing private label products.
李清乐重磅 | 《2020-2021年中国快消B2B平台研究报告》发布
Since 2016, FMCG B2B has become an important channel for digital distribution and omni-channel coverage for FMCG companies. The cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development in both breadth and depth. However, unprofitability or even losses remain the norm for several leading platforms, while regional platforms are expanding into surrounding markets. What changes will occur in the industry landscape of FMCG B2B in the future? Will the business model and fulfillment methods of B2B change?
New DistributionSupply Chain Omnichannel Partnership: The New Retail Dance of 100-Year-Old Nestlé and 8-Year-Old Cainiao
Recently, senior executives from Nestlé and Cainiao CEO Wan Lin held a secret closed-door meeting. Although the meeting was repeatedly extended, it was filled with warm applause and laughter. The two parties did not disclose specific details, but Tony Domingo, Senior Vice President of Supply Chain and Procurement for Nestlé Greater China, told China Business Journal reporters with excitement, "The cooperation between the two parties is about the future, how consumers will change, and how to maximize user satisfaction through new brand strategies, technology, and talent." This is a unique moment for both parties.
李立Enterprise Digital Transformation Starts with Digital Sales, and Digital Sales Starts with Regional Managers!
In the current era, digital transformation is a journey without a final destination, but a key milestone is the smooth implementation of digital systems in the sales department. For FMCG companies, regional managers are pivotal in this process, and this article discusses the significance of digital sales and the challenges regional managers face.
曹扬Jukun Supply Chain Launches Major Initiative—Corporate University 'Jukun University' Established!
On June 25, 2021, Jukun Supply Chain, China's first logistics alliance company formed by FMCG distributors, launched its first major initiative just 36 days after its establishment—the corporate university 'Jukun University' was officially founded. The university aims to foster learning, innovation, and collaboration among distributors to navigate industry changes.
New DistributionEvery Time a New Retail War Breaks Out, Why Are Distributors Always the Ones Hurt?
When B2B platforms, live-streaming e-commerce, or community group buying emerge, distributors are always the most affected. Why is it that whenever new retail formats expand offline, distributors suffer the most? This article explores the fragility of distributor businesses, the impact of digitalization, and how distributors can adapt through digital transformation.
君子不器Interview with Tang Binsen: In Genki Forest, Product Managers Have the Most Say
Tang Binsen, founder of Genki Forest, discusses his philosophy that there is no absolute red or blue ocean, only good and bad execution. He emphasizes the importance of product quality, user-centric decision-making, and digital transformation, arguing that true digitalization means giving power to consumers and using data for decisions.
商业风向标Community Group Wholesale Has Arrived! Is It Redoing B2B or Community Group Buying?
Community group wholesale (团批) is emerging, and the author argues that for it to succeed, it must redo both B2B and community group buying simultaneously, making them twin brothers. The key is that without 2C, 2B has no hope; the starting point may be 2B, but the way out is 2C.
刘春雄JD Logistics' Enemy Is Not SF Express
JD Logistics listed on the Hong Kong Stock Exchange on May 28, 2021, after about 14 years of development. Unlike SF Express and the 'Three Tong One Da' courier companies, JD Logistics focuses on B2B integrated supply chain services, leveraging its unique pre-positioned warehousing model. Despite its growth, it remains unprofitable, raising questions about when it will achieve profitability.
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