NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 9 of 30
Digital Transformation: Maybe It's Not a Good Idea for the Boss to Drive It?
Click 'Read Original' or scan the QR code in the image to register. As digitalization becomes a recognized key part of future business, digital transformation is something almost every company is doing. In this process, a widely accepted view has emerged: digital transformation is a 'top leader' project. However, if this is simply interpreted as having the boss initiate and drive the transformation, that's a misunderstanding. Recently, a service provider CEO told New Distribution in an interview that among the many FMCG companies they serve, they observed a phenomenon: the difficulty of implementation shows a clear polarization.
陈峰Ren Wo Xing Zhou Bin: Case Sharing on Brand Channel Digitalization
Channel digitalization is a key focus for many brand owners, with more attempting or undergoing digital transformation. However, a lack of reference cases for the correct path leads to numerous difficulties. Zhou Bin, Co-founder and COO of Ren Wo Xing Technology, shared insights on brand channel digitalization cases at the China FMCG Channel Innovation Conference, offering valuable guidance for readers.
周斌Anniversary GMV Exceeds 800 Million, Shihui Tuan Accelerates Order Fulfillment Amid High Growth
During its third anniversary celebration on May 20, Shihui Tuan's overall GMV surpassed 800 million yuan, with fresh produce orders reaching 33 million and accounting for 50% of sales. Compared to the same period last year, GMV alone grew by over 400%, showcasing remarkable growth. Additionally, the number of merchants on the platform increased by 110% year-on-year, with merchants selling over one million yuan surging by 251%.
新经销刘少德Marketing Digital Transformation Needs a Correct Start
Recently, the New Distribution team was invited to attend a high-level meeting themed around digitalization at a well-known brand, where executives including the president, channel VP, and marketing and HR personnel discussed how digitalization could bring more customers and business growth. Despite deep discussion, no clear results emerged, reflecting the widespread anxiety about digital transformation in enterprises.
陈思廷Heavyweight | Full Version of the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets" Released
As competition in first- and second-tier markets intensifies, lower-tier markets have become a breakthrough for consumer goods companies and internet companies seeking new growth. Major internet companies are also laying out strategies to seize the dividends of lower-tier markets through sharing and community group buying. Meanwhile, brand owners and distributors are actively seeking more store coverage and consumer reach through cooperation with new business formats such as B2B and community group buying. Correctly understanding lower-tier markets and their consumers has become a crucial prerequisite for FMCG companies and internet giants to win the battle in these markets, and the digitalization of retail stores in lower-tier markets has become a key lever.
New DistributionConsumers Are the Starting Point and Endpoint of Digital Transformation for FMCG Companies
Digital transformation is a hot topic among executives at major FMCG companies, with many making it a key project for 2021. The three unavoidable questions are: where to start, where to end, and how to measure success. Consumer behavior is the starting point, consumer value is the endpoint, and the total cost to consumers is the ultimate measure of success.
吴建荣Connecting the Right People for Great Products! — From New-Generation Consumer Metrics to Digital Operations
In the new consumption era, as consumer demand for personalization grows, sales channels are becoming increasingly diverse and fragmented. To adapt to the rapidly changing market, many retailers and brands are exploring digital transformation and upgrading, seeking more efficient connections with target customers through omnichannel strategies. To truly excel in digital connection and operations, retail enterprises need not only internet tools but also an internet mindset. From April 1 to 3, the '2021 (6th) China FMCG Channel Innovation Conference' hosted by New Distribution was grandly held at the Chengdu Ascott Hotel, focusing on the development concept of 'New channels, new penetration; old channels, new upgrades,' providing a platform for participating companies to deeply exchange ideas on seizing growth opportunities in the new era. Wu Wei, Senior Vice President of Mieya Technology, was invited to attend the parallel forum '2021 China FMCG Digital Growth Summit' and delivered an insightful keynote speech titled 'Connecting the Right People for Great Products! — From New-Generation Consumer Metrics to Digital Operations.'
miyaBo Chuanchuan of Fenxiang Xiaoke: Four-in-One to Accelerate Channel Digitalization
At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, Bo Chuanchuan, R&D Director for FMCG at Fenxiang Xiaoke, shared insights on accelerating channel digitalization. He emphasized the importance of aligning with human nature, rapid iteration, and a four-in-one platform (SaaS, PaaS, BaaS, BI) to ensure successful digital transformation.
薄川川Yingxiaotong Su Ying: How Can the FMCG Industry Recover the "Lost" 1.5 Trillion Through Digitalization?
At the 6th China FMCG Channel Innovation Conference, Su Ying, President of Yingxiaotong, shared insights on channel digitalization, highlighting the challenges of a 1.5 trillion yuan loss in the FMCG industry and proposing a three-step approach to digital transformation.
苏颖Field 365 Guan Xiangyu: Giving FMCG Enterprise Management an External Brain
At the 6th China FMCG Channel Innovation Conference, Guan Xiangyu, Sales Director of Field 365, shared insights on digital transformation for FMCG enterprises, emphasizing the importance of data-driven decision-making and the five key online integrations for channel digitalization.
关翔宇Tian Hao, Vice President of Dmall: Retail Digital Transformation Empowers the FMCG Industry, Focusing on Place, Coordinating Product, and Connecting People
At the 6th China FMCG Channel Innovation Conference, Tian Hao, Vice President of Dmall, shared insights on how retail digital transformation can empower the FMCG industry. He emphasized the importance of digitizing people, products, and places to improve efficiency and drive growth for both retailers and brands.
New DistributionDigitalization Led by Major Distributors
Marketing digitalization involves four main entities: platform-led, retailer-led (new retail), brand-led, and major distributor-led. While platform and retailer-led digitalization have plateaued, 2020 saw significant growth in distributor digital systems, especially for major distributors who can also digitalize small brands. Major distributors must build comprehensive systems including warehousing, B2b ordering, supply chain, and b2C modules to avoid digital silos and achieve full-chain efficiency.
刘春雄Annto Smart Link's 'One Inventory' – A New Engine for Supply Chain Upgrades of FMCG Enterprises in Omni-channel Context
The 6th China FMCG Channel Innovation Conference, hosted by New Distribution, a professional FMCG new media platform, was held grandly from April 1 to 3 in Chengdu. The event attracted 3,000 industry professionals including distributors, community e-commerce platforms, brand owners, and internet companies. On April 1, at the main forum, Shi Kunliang, Industry Director of Annto Smart Link, delivered a keynote speech on the transformation and upgrading strategies of logistics supply chains under omni-channel branding.
史坤良Heavyweight | Release of the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets"
From April 1 to 3, the "2021 (6th) China FMCG Channel Innovation Conference" was successfully held in Chengdu, hosted by New Distribution, co-hosted by Innovation Retail Society, Community Forest, and Teacher Liu's New Marketing, and guided by the Distributor Branch of China Condiment Industry Association. The conference attracted over 3,000 brand owners, distributors, community group buying platforms, and related industry practitioners from across the country, with a full house and unprecedented scale. At the main forum on the morning of April 1, Zhao Bo, founder of New Distribution, released the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets."
New DistributionThe Value of Marketing Digitalization for Brand Owners
Digitalization offers four key values to traditional enterprises: improving efficiency, reducing costs, achieving business breakthroughs, and managing risks. From a channel perspective, digital transformation occurs at three levels: efficiency systems, incremental systems, and new business platforms, each representing different depths of channel reform.
刘春雄After Warehousing and Distribution Are Stripped Away, What Else Can Distributors Do?
As national warehousing and distribution platforms grow rapidly, distributors' warehousing and distribution functions are being stripped away. Distributors must transform into operators, whose core value lies in BC-integrated operations and user reach, which cannot be replaced by large platforms.
刘春雄Community Group Buying Supply Chain: A Wave of "Barbarians" Is Coming
In 2021, community group buying continues its aggressive expansion despite penalties, with major platforms targeting 300 billion GMV. Meanwhile, a wave of new supply chain players, including TP operators, livestream supply chains, and traditional group buying companies, are entering the market, posing a threat to traditional distributors.
陈思廷Frontline Teams Resist, Distributors Don't Take It Seriously—How to Actually Pull Off Digital Transformation?
The tide of digitalization in the FMCG industry has reached the doorsteps of terminal stores, with the wreckage of companies that can't swim floating around, and boats full of system vendors. Distributor bosses are anxious, asking where to start and how to do it, having installed multiple terminal systems without success. This article offers advice for manufacturers and distributors on digital transformation, emphasizing the importance of data collection, distributor engagement, and a phased, people-first approach.
高级研究员 海游Behind the SaaS Market Boom: What Tremendous Changes Are Hidden in the FMCG Industry?
On January 22, Zhoupu Data officially announced the completion of a Series B financing of 100 million yuan, led by Yunfeng Capital, with existing investors FreeS Fund and Ivy Capital continuing to follow. As a company focused on providing digital distribution channels, digital supply chain management, intelligence, and big data services for FMCG distributors, why has Zhoupu Data won the favor of the capital market? What changes in the FMCG industry do software service companies represented by Zhoupu Data reveal through their frequent large-scale financing in 2020? Behind these changes, what trends do they reflect for the future development of the FMCG industry?
刘少德Intermediaries Will Always Exist, but Distributors Will Disappear
The article argues that while intermediaries will always exist, the traditional role of distributors is evolving. It outlines how digital transformation is leading to the emergence of four specialized service platforms that will replace the comprehensive functions of traditional distributors.
刘春雄B2B2C, Community Group Buying, O2O, B2C: The New Omnichannel for FMCG Manufacturers
A recent survey of FMCG brand owners reveals a common stance on community group buying: publicly banning it while privately researching it. As internet giants enter the space, FMCG companies must study these new business forms to prepare for the future, even as they maintain current stability.
New DistributionGoodbye, Salesmen!
2020 marks the beginning of the digital marketing era, accelerated by the pandemic. As traditional channels and the internet fully integrate, the role of salesmen will be replaced by digital systems, turning them into 'human components' within these systems.
方刚Data Analyst: The Decoder of Data
Data analysts are the decoders of data's commercial value. They are scarce and crucial for digital transformation, requiring a blend of business and technical skills. The article outlines the purposes of data analysis, types of analysis, and the essential qualities of a data analyst.
刘春雄MissFresh and Dingdong Maicai Eye IPOs: Is the Front-Warehouse Model Here to Stay?
As the new year begins, major fresh food e-commerce players MissFresh and Dingdong Maicai are racing to go public, sparking debate over which will become the first listed fresh food e-commerce company and whether the front-warehouse model will prevail. The article compares their business models, funding, and the pros and cons of various fresh food retail models.
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