NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 10 of 30
Distributors That Only Do Logistics and Delivery Have No Future!
Scan the QR code in the image to register. Research in third- and fourth-tier cities reveals many 'puffy' distributors with high annual sales but meager profits, lacking independent commercial flow capabilities. These distributors are essentially in the logistics and delivery business, not distribution, and are unsustainable. The article discusses the shift from the 'office + logistics distributor' model to empowering distributors with commercial flow capabilities, and offers strategies for preserving existing business and pursuing growth.
New DistributionFrom Product, Marketing, Channels to Supply Chain: How Do New Consumer Brands Win the Battle for Attention?
As the consumer sector becomes a thriving oasis amid a barren To C landscape, new brands are emerging rapidly. Despite the COVID-19 pandemic hitting most consumer goods companies in 2020, outstanding new brands continued to advance, such as Zihaiguo building its own supply chain and Zhongxuegao expanding offline with 500% growth.
经纬创投主页君The 2020 of Large Supermarkets: Transformation, Tightening, and Experimentation
In 2020, large supermarkets faced a tough year as the pandemic hit offline businesses, prompting them to accelerate digital transformation, tighten hypermarket operations, and experiment with new formats. Alibaba, JD, and Tencent intensified their competition in this sector, leading to industry reshuffling and strategic partnerships.
财经新媒体Community Group Buying in the Storm of Public Opinion: Precarious or Booming?
This article is based on the speech delivered by Wang Qi, President of Weijie City Distribution, at the weekly meeting of the community group buying project management on December 14. He addresses concerns about the business direction, analyzes the commercial value and controversies of community group buying, and outlines the company's expansion strategy.
唯捷城配Consumer Brands Without Supply Chain Advantages Are Doomed
This article discusses the critical importance of supply chain advantages for consumer brands, arguing that the current boom in consumer brands is largely a result of decades of supply chain development. It emphasizes that brands must build robust supply chain capabilities to achieve sustainable growth, rather than relying solely on internet traffic and sales.
李倩说品牌11 In-Depth Reflections: Understanding the Logic Behind Community Group Buying
This article provides a systematic analysis of community group buying, offering 11 key insights and proposing product concepts for reference.
陈维龙How Has Business Changed for FMCG Distributors 'Forced' into Digitalization?
In recent years, digitalization has become one of the most frequently mentioned topics in the FMCG industry. Previously, only brand owners emphasized digital transformation, focusing on channel and transaction digitalization. Now, under new market conditions, traditional distribution methods are losing their edge, making digital transformation a topic distributors are 'forced' to confront. Why 'forced'? In the past, industry changes were slow, and many distributors used the same distribution model for over a decade with success. Now, influenced by the internet, the industry undergoes varying degrees of change each year, such as O2O, community group buying, and livestream e-commerce, which have seen explosive growth in just a few years.
周群Pet Industry's Comfortable Profits Are Over: Domestic Pet Food Leader BRIDGE Offers an Upgrade 'Blueprint'
In conversations, Liu Yi, CEO of BRIDGE, emphasizes that terms like 'define' and 'transform' are inaccurate, especially from the consumer perspective, as they impose subjective thinking. He advocates for feeling and experiencing rather than relying solely on limited traditional data methods or pie charts. This dialogue revolves around the digital upgrade of domestic pet brands, where Liu Yi's cautious language stems from his hands-on experience in driving digital transformation across the company.
叶心冉“Marketing Digitalization 10 Lectures” No. 7: The Heart of Digitalization—Data Middle Platform
Marketing digitalization requires a three-dimensional connection, BC integration, and dual-line deep distribution. The front office completes the three-dimensional connection and offline deep distribution; the middle platform completes online deep distribution, online operations, and digital support; the combination of front and middle platforms achieves BC integration. The middle platform is the heart of digitalization, and for FMCG brand owners, it must support both online and offline operations, not just e-commerce logic.
刘春雄How to Effectively Eliminate the Deadly "Aged Inventory" Products?
In recent years, FMCG business has become increasingly difficult, and distributors' profits are razor-thin. Once slow-moving or overstocked products lead to aged inventory that needs urgent handling, manufacturers and distributors face not just reduced profits but potential annual losses. This article explores the causes of aged inventory and how digital transformation in demand planning, display, and user profiling can help eliminate it.
高级研究员 海游Even the Best Companies Cannot Drive Impractical Digital Transformation
The digital era, as defined by Negroponte in 1997, is a new era following the industrial and information ages. In China's fast-growing economy, Jack Ma has called digitalization the biggest opportunity, and FMCG practitioners see its huge role in business. However, digital transformation must start in top-tier markets and faces resistance from distributors and terminals who prioritize immediate survival over long-term benefits. The key is to make them feel tangible benefits through digital tools.
陈峰Transformers: Mengniu's Full-Business Digital Intelligence, Saturnbird Coffee's Data-Driven Innovation, Liby's Organizational Acceleration
A recent Alibaba Research Institute report shows Chinese FMCG brands have captured over four-fifths of foreign brands' market share in the past two years, with nearly a third of consumers choosing Chinese brands for premium products in categories like dairy and digital goods. The report highlights digital transformation cases from Mengniu, Saturnbird Coffee, and Liby Group, illustrating how data-driven innovation and online management systems are propelling Chinese consumer brands forward.
New DistributionLess than 100 days to 2021, digital transformation: no choice, the only choice!
Click to read the original text for details. In recent years, digital transformation has been a buzzword for many. As Jack Ma said, the next decade is the last decade for traditional enterprises to undergo digital transformation. If you don't prepare for change today, in ten years you will surely be a target of digital poverty alleviation. This year's pandemic has accelerated the pace of digital transformation from government agencies to small and medium enterprises. Some companies have immediately established digital transformation departments or assigned similar departments like innovation marketing to lead the effort. So, what are the key considerations among the many enterprises undergoing transformation? Today, let's discuss my views on the FMCG industry.
高级研究员 海游Didi Enters Fresh Food Track, Opens Its First Community Fresh Food Store Nationwide
Didi's first community fresh food store, Orange Heart优选, has opened in Chengdu, marking its entry into the community e-commerce and fresh food sector. The move highlights the growing competition among internet giants in community group buying, with supply chain, technology, and fulfillment being key factors.
祖龙Digital transformation is so important for enterprises, what should be the first step?
Under the influence of the new market environment, the traditional functions of distributors are gradually losing their advantages, and they are facing an urgent need for transformation and upgrading. Experts point out that future FMCG distributors should be 'smart' distributors integrating data services. They can not only maximize their operational efficiency through real-time data flow and efficient integration, but also provide data support to brand owners to help solve production and product R&D issues, and provide sales guidance to terminal stores to help solve marketing optimization and consumption upgrade issues. However...
数据智能专家A Comprehensive Analysis of Shihuituan
Shihuituan is a community group buying startup focused on fresh produce, aiming to participate in all household daily purchases and supply. The company sees vast potential in the fresh food market due to high-frequency demand, pain points in lower-tier markets, and the efficiency of direct supply chains. With plans to expand to 3 million pickup points in three years, Shihuituan targets a trillion-yuan market, positioning itself as a leading fresh food distribution channel.
万德乾Meipinshu Wang Jun: Supply Chain Upgrade and Small Store Empowerment in the Trillion-Yuan Daily Necessities Market
Founded in 2019, Meipinshu is a platform enterprise providing global small commodity supply chain services to small and medium retailers. Its founder, Zha Jiulan, is a renowned serial internet entrepreneur and former co-founder and COO of Zhangxia Tianxia, a leading figure in China's FMCG B2B industry. According to Zha, Meipinshu received strategic investment from China Small Commodity Group, Lakeside Shannan Capital, K2VC, and Zhongding Venture Capital at its inception. With core competencies in 'big data product selection + global supply chain + new retail empowerment', it aims to build China's most professional and large-scale small commodity supply chain platform.
王军Brand Owners & Distributors—Terminal Systems: Use with Caution!
As internet technology continues to penetrate the FMCG industry, digital empowerment is increasingly valued by enterprises. Most manufacturers have entered the shallow waters of digital transformation, gaining 'clairvoyant' insights and enabling products and services to reach further down the chain. Terminal systems, essential for market operations, have proliferated with various competitive strengths, yet they also bring confusion to all manufacturers. This article discusses terminal systems from a personal perspective, emphasizing that while they are crucial for data collection, their core logic should focus on tasks rather than personnel management, and their true value lies in enabling precise and authentic data-driven decision-making.
高级研究员 海游Community E-commerce War: A Spark Away - Hoarding Money, People, and Resources!
After the pandemic, people have deeply felt the impact of community e-commerce and its improvement to national livelihood. Even the Ministry of Commerce and provincial commerce departments, inspired by this model, have issued official documents to promote digital transformation of physical enterprises. Digital transformation of traditional enterprises has become a key national strategy to boost domestic circulation and meet consumer demand. Data shows that in the first half of this year, all categories and e-commerce models declined except community group buying, which grew exponentially, not linearly.
任小东Unveiling the Secret of Yonghui Superstores: A Supply Chain Pragmatist
Fresh food operations have long been a challenge for the supermarket industry, as profitability is difficult without a robust supply chain. Yonghui Superstores, known as the 'King of Fresh Food,' has achieved a loss rate of only 3% through its efficient supply chain, which includes source procurement, self-built logistics, and digitalization.
联商These 5 Transformative Actions Saved Chain Brands in Times of Crisis!
At the 'Digital New Infrastructure · 2020 (3rd) China FMCG Conference' hosted by New Distribution, Yan Dong, head of Youzan New Retail Academy, shared insights on how brands can navigate digital transformation. He outlined a 1-5-3 framework: one top-level design, five key steps for quick wins, and three long-term strategies for growth, retention, and repurchase.
闫冬Jiang Nanchun, Founder of Focus Media: Digital Transformation of China's Communication Market
At the 2020 (3rd) China FMCG Conference hosted by New Distribution, Jiang Nanchun, Chairman of Focus Media, discussed the digital transformation of China's advertising market, emphasizing the shift from traditional media to digital platforms and the importance of data-driven strategies. He highlighted Focus Media's evolution into a digitally-enabled platform through Alibaba's investment, enabling precise targeting, data feedback, and improved advertising effectiveness.
江南春1.5 Million Mom-and-Pop Stores 'Go Cloud': Alibaba's Retail Link Reconstructs China's Commercial Capillaries
On August 28, Alibaba's Retail Link (零售通) unveiled the 'W Plan' to fully open its digital operating system to the 1.5 million community retail stores it covers. Notably, this year's Retail Link 828 strategy conference shifted from the previous theme of 'Combining trees into a forest, merging streams into the sea' to 'Renewing ten thousand stores, starting from zero'—where 'zero' refers not only to the millions of scattered retail stores but also to Retail Link itself.
New DistributionZhao Bo of New Distribution: The Underlying Logic of Digital Infrastructure in FMCG
At the 'Digital New Infrastructure · 2020 (3rd) China FMCG Conference' hosted by New Distribution, founder Zhao Bo discussed how the pandemic accelerated digital transformation in FMCG. He argued that traditional marketing models based on physical resource monopolies are being replaced by a new logic centered on consumer mindshare, integrated value chains, and data-driven decision-making.
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