NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 11 of 30
Distributors: Managing Post-90s Employees—Don't Talk Good or Bad, Talk Numbers!
The FMCG industry is evolving rapidly with the internet, and digital transformation for distributors is moving into practical implementation. This article focuses on how distributors can use digitalization to manage people effectively, covering three key areas: team allocation mechanisms, team cohesion, and organizational performance, all enhanced by data-driven approaches.
高级研究员 海游Distributors: Is Your Marketing Spend Worth It? If Troubling, Try Digital Investment
Zhao Bo, founder of New Distribution, noted on social media that many companies are now sending dozens of executives to the China FMCG Conference, indicating that digital transformation is moving from concept to implementation. The hardest part to change is not organization or model, but interests and mindsets. Indeed, as brand owners digitize, distributors must also adopt digital tools to manage costs and working capital efficiently.
高级研究员 海游Has FMCG B2B Gone Quiet? How Is It Doing?
Despite the reduced buzz, FMCG B2B is not failing but entering a deep operational phase. The industry is consolidating, with platforms focusing on category and store operations, while brands and distributors adapt to digital transformation.
袁来Distributors: Without Digital Distribution, There Is No Profit!
Zhao Bo, founder of New Distribution, noted that many companies are now sending dozens of executives to the 2020 China FMCG Conference, indicating that digital transformation is moving from concept to implementation. This article discusses how distributors can use digital tools to adjust business structure, stabilize pricing, and secure brand rebates to improve profitability.
高级研究员 海游First-tier City Manager: Be a Channel Expert, Not a Distributor Management Expert
Amid the new retail era, city managers must shift from a distributor-centric approach to a channel-expert mindset, redesigning distribution networks with a city-wide perspective and embracing digital transformation to stay competitive.
许翔 Ryan XuHow Brand Owners Can Host a Blockbuster Dealer Ordering Conference via Live Streaming
Traditional ordering conferences pose health risks due to large gatherings, while canceling them risks operational continuity. Live streaming, a hot new traffic trend, also holds great potential in the B2B sector. "Live streaming + ordering conference" has become a new model that brand owners are eager to try. A successful ordering conference helps brand owners achieve three goals: 1. Boost sales, 2. Develop new customers, and 3. Strengthen partnerships.
365商学院Community Group Buying: The Midfield Battle - It Starts with Group Leaders, Ends with Supply Chain
The battlefield has shifted: early community group buying relied on group leaders' private domain traffic and physical stores to achieve low-cost customer acquisition in an era of increasingly precious traffic. However, under the dominance of a 'traffic-centric' mindset, platforms over-relied on group leaders and missed the golden opportunity to build supply chains. The black swan event has brought a new spring to the fresh produce industry—can players seize the opportunity? If you had asked a VC a year ago to predict the hottest investment track in China in 2020, community group buying would not have been their answer. But now, the seemingly impossible has happened.
陈凯乐On the Frontline | How to Run a Successful Order Conference for the Dragon Boat Festival?
With the Dragon Boat Festival approaching, manufacturers and distributors are holding order conferences. Seven or eight years ago, a single conference could collect payments for at least a quarter's worth of goods, simply by offering promotions and treating key clients to a meal. Order conferences serve three purposes: launching new products quickly, securing channel funds, and thanking long-term retail clients. However, as competition in the stagnant market intensifies, downstream clients have limited funds, making it harder to collect advance payments.
高级研究员 海游Push and Pull, Up and Down Linkage: JD New Channel's B2B2C Full-Chain Penetration Empowers Multi-Party Win-Win!
Another 618 has arrived, and the JD 618 promotion has become a national shopping festival. As the first national shopping festival after the pandemic, reviving physical retail stores has become a focus. This year, JD New Channel's 618 actions are worth exploring. Through its external communications, it's clear that the B2B2C full-chain value proposition is becoming increasingly clear and firmly implemented.
New DistributionE-RTM in Practice: Is E-RTM a Channel or a Tool?
The article discusses the definition of E-RTM, arguing that it should be viewed as a tool for digitizing existing channels rather than a new channel, and explores its value in improving efficiency, visibility, and data-driven decision-making for FMCG brands and distributors.
孙大使S2b: Mom-and-Pop Stores vs. Big Chains: From O2O to B2B, What's the Endgame?
For small shops, the most pressing need is to make more money. This article categorizes small businesses into supply-chain-oriented and service-oriented types, analyzes their pain points (customer acquisition, cheaper goods, capital, branding, SaaS), and argues that while O2O failed due to efficiency loss, B2B and S2b models can empower these small businesses by improving supply chain efficiency and providing services, ultimately returning to the fundamentals of business: cost reduction and profitability.
思维浓汤 张帆Under the Impact of the Pandemic, How Has FMCG B2B Become a Mainstay for Ensuring Livelihoods and Promoting Development?
Under the pandemic, how has B2B become a mainstay for ensuring livelihoods and promoting development? What opportunities has the pandemic brought to the development of digital supply chains? The sudden outbreak caught all FMCG companies off guard at the start of 2020. During the Spring Festival, 'fast-moving' turned into 'slow-moving,' with all categories under immense inventory pressure, and FMCG manufacturers facing unprecedented operational strain. Amid the heavy blow, many consumer goods companies actively 'fighting the pandemic' also began to reflect: What deficiencies exist in the current market channel layout? In response to future uncertain 'black swan' events, how should companies respond?
New Distribution“Tapping into” a New Channel, Achieving Annual Sales of Over 100 Million Yuan in Less Than 2 Years!
As a third-generation merchant, Ge Peng took over the family rice business from his father. Facing the ever-changing internet environment, he felt the pain of brand owners and distributors transitioning their businesses and clearly understood the need to explore new models. Two years ago, Ge Peng began cooperating with JD New Distribution's joint warehouse, which initiated the digital transformation of his traditional business, establishing an efficient and transparent distribution channel and achieving an increase in online annual sales from 0 to over 100 million yuan.
New DistributionWahaha to Build Four E-commerce Platforms: What Is Zong Qinghou's Big Move?
On the evening of April 17, Wahaha Group Chairman Zong Qinghou announced plans to enter e-commerce by building four platforms, including health products, food and beverages, cross-border, and Habao Amusement Park. He emphasized that he is not against e-commerce but opposes burning money and selling counterfeit goods, and he aims to integrate online and offline channels to drive digital transformation.
周淳淳Heavyweight | 2019-2020 China FMCG B2B Platform Research Report (with download)
With the accelerated nationwide penetration of e-commerce giants Alibaba Retail Link and JD New Path, the Matthew effect in the B2B industry has become more pronounced, intensifying competition and squeezing the living space of small and medium-sized platforms, thus speeding up the survival of the fittest. According to incomplete statistics from New Distribution, as many as 108 FMCG B2B platforms ceased operations or transformed in 2019 alone, with industry resources and attention converging on leading platforms. On the other hand, under competition, we see regional B2B platforms represented by Kuailai Zhanggui, Wanquan Mall, and Rongcheng Yigou, while based in their regions, continuously expanding their reach to surrounding areas, enhancing their comprehensive competitiveness, and carving out a unique development path in an industry landscape already dominated by Alibaba Retail Link, JD New Path, and Yijiupi.
新经销咨询团队Weijie City Distribution Completes Hundred-Million-Yuan Series B+ Financing: Is Spring Coming for Third-Party City Distribution?
Recently, New Distribution learned that Weijie City Distribution, a B2B warehousing and distribution logistics company, has officially completed a Series B+ financing round of over 100 million yuan, strategically led by China Resources Runxiang United Fund, with existing shareholder Falcon Capital following on. The new funds will be used to expand and improve the national warehousing and distribution network and continue upgrading the intelligent operation platform.
New DistributionReport | 2019-2020 FMCG Retail Store B2B Competitiveness Report (Download Included)
With the rapid development and penetration of digital tools, e-commerce has become an indispensable part of people's lives. As a new procurement method for traditional retail stores, B2B platform ordering is increasingly accepted by small store owners. Especially after the entry of Alibaba's Retail Link and JD's New Path, the FMCG B2B industry has gained unprecedented attention from brand owners. To help FMCG professionals better understand the current development of the B2B industry, the procurement proportions of traditional retail stores across different channels, and the comprehensive competitiveness of platforms in various regions, the New Distribution research and consulting team has compiled this report.
新经销咨询团队Under the Epidemic, Why Did Their Sales Increase Instead of Decrease?
The epidemic caught many trading companies off guard, but some distributors saw sales rise by leveraging online ordering, channel diversification, and prior digital transformation. This article summarizes the experiences of several partners during the crisis to offer practical insights.
尚普贺Heavyweight | 2019-2020 Brand FMCG B2B Cooperation Survey Report (Download Included)
Since its emergence in 2013, FMCG B2B has developed over six or seven years into a distribution force that cannot be ignored in the FMCG industry. Most domestic brand manufacturers are also cooperating with B2B platforms. Although B2B business accounts for a relatively small proportion of overall sales for FMCG brands, B2B's strong supply chain management and digital distribution capabilities have shown many brand manufacturers prospects for further growth and development. To better understand the actual cooperation between brands and B2B, from November 2019 to February 2020, New Distribution conducted a survey of senior and mid-level managers from 65 well-known FMCG companies.
新经销咨询团队Online Ordering Surges Amid Pandemic: How Can Companies Accelerate Digital Transformation?
During the pandemic, FMCG manufacturers and distributors are shifting focus to online channels such as community group buying, social communities, and delivery platforms. Dong Yang, from Waiqin 365, emphasizes the need to identify and manage these new channel owners, integrate online and offline operations through digital platforms, and adopt an early and playful approach to digitalization to stay competitive.
365商学院Yijiupi's Strategic Acquisition of Zhangshang Kuaixiao: The Changing B2B Market Behind It
On February 11, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, after which Yijiupi will hold 100% equity in Zhangshang Kuaixiao. The news quickly sparked heated discussions among industry insiders. To this end, New Distribution organized a live discussion on the topic 'During the epidemic, Yijiupi strategically acquires Zhangshang Kuaixiao: Is the spring of FMCG B2B in 2020 coming?' The following is a transcript of a conversation between Zhao Bo, founder of New Distribution, and Zhou Bin, co-founder and COO of Renwoxing Technology, which has been edited and released.
New DistributionMajor Move | Yijiupi Strategically Merges with South China B2B Leader Zhangshang Kuaixiao, Accelerating Industry Consolidation in FMCG Industrial Internet
Recently, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, and will hold 100% equity of Zhangshang Kuaixiao after the merger. Concurrently, following the D+ round financing from Warburg Pincus earlier this year, Yijiupi also announced a D4 round of special financing for this merger, jointly invested by Meituan Longzhu Capital, logistics asset management giant GLP, and existing shareholder Source Code Capital. LightSource Capital continued to serve as the exclusive financial advisor for this merger.
New DistributionThe Second Path for Distributor Transformation: Embracing B2B Platforms, Thriving Under the Big Tree
As business becomes increasingly difficult across the entire trade and distribution sector, distributors are seeking transformation. Beyond the three common paths, some are now partnering with national B2B platforms like JD New Channel's Joint Warehouse, gaining extra income, improved management, and expanded business opportunities.
袁来Yijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months
Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing.
New Distribution