NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 12 of 30
8 Years in a 5th-Tier City: How He Used Equity + B2B to Grow Sales from 0 to 500 Million
Fan Xiaocai, a distributor in Tongren, a 5th-tier city with only 4.3 million people, has grown his company's annual sales to an expected 500 million yuan in 8 years. By leveraging a betel nut brand to secure 12,000 retail outlets, then expanding into FMCG with a large sales force, employee equity incentives, and a B2B platform, he achieved remarkable growth.
李青林Sales Revenue Tripled, Yet Delivery Drivers Halved: How Did She Do It?
Liaoning Anshan Hongye Hengda Trading Co., Ltd., founded in 1996, became the general agent for Arawana (under Yihai Kerry) in 2004, and by 2009, it was the first distributor in Northeast China to exceed 10,000 tons of small-pack oil. From 2013 to 2019, annual sales grew by 350% and average net profit by 500%. Despite being in a third-tier city, it ranks first in sales of Arawana Vitamin A Pure Fragrant Soybean Oil among hundreds of cities nationwide, and first in rice, flour, and dried noodles in Northeast China.
新经销公开课Unmanned Retail Unattended? Behind the Closures: Reshuffling or Demise?
While closures continue, new stores are opening; capital is retreating, yet technology integration trends persist. Once favored by capital, unmanned retail has seen a wave of shutdowns, but traditional stores are leveraging technology to enhance consumer experiences. The trend of integrating new technology with retail is irreversible, but digital transformation should return to retail fundamentals, focusing on convenience and quality products.
杜鑫Empowering Enterprise Growth with Digital Wings: What Kind of B2B Platform Do Brand Owners Really Need?
The development of information technology has brought increasing challenges to the distribution channels of traditional FMCG products. On one hand, changes in information dissemination have diversified consumer access to information, leading to more personalized consumption demands. On the other hand, the emergence of e-commerce, B2B, O2O, and other new shopping methods has weakened the traditional channel-centric mindset, making it difficult to reach all consumers through centralized channels. How should FMCG companies respond to these market changes and leverage new channels like B2B to drive new business growth?
新经销刘少德Achieving 300 Million in Sales in 2 Years: How One FMCG B2B Platform Grew Against the Tide in the 'Deep Water' Period
In 2019, distributors faced a tough year as market downturn and internet disruption forced transformation. While many traditional distributors failed in their B2B pivot due to incomplete product ranges, weak customer loyalty, and poor logistics, Xi'an-based Jiapin Yunshi achieved over 300 million yuan in sales in just two years by focusing on product strength, efficient supply chain, and excellent store service.
李青林B2B Platform vs. Community Group Buying: Angel or Disguise?
At the Alibaba Retail Link annual meeting on August 28, 2019, and with Tencent continuing to invest heavily in Yijiupi, the two giants once again demonstrated their ambition and persistence in targeting 6.8 million small retail outlets. This article examines the challenges of FMCG B2B, the rise of community group buying, and whether it serves as an angel or a disguise for B2B platforms.
陈海超Orders, Reconciliation, Execution, Business Management... On the Necessity of Digital Transformation in the KA Channel
In recent years, there has been much discussion about digital transformation from various perspectives, including conceptual, managerial, operational, and practical angles. Regardless of the angle, digital transformation is a trend and a topic that is explored through practice, with its meaning constantly evolving. Different enterprises and departments have different understandings of it. Facing digital transformation, enterprises should consider three questions: Why transform? What goals to achieve? How to transform? The first issue to address is the mindset, i.e., clarifying the necessity of transformation.
刘红Open a Store for 50,000 Yuan, Recoup Investment in 3 Months: Snow+ E-Cigarette Franchisee Reveals Profit Secrets
This winter, Hohhot businessman He Wei expanded his five Snow+ e-cigarette franchise stores to ten. "I will open 12 stores before New Year's Day next year," He Wei said. By the end of 2019, Snow+ will become the e-cigarette brand with the most franchise stores in Hohhot. The 55-year-old He Wei has experience in opening multiple chain franchise stores, including internet cafes and billiard halls. His first store was opened in the summer of 2019, with a cost of no more than 50,000 yuan, and the cumulative revenue in the first two months reached about 100,000 yuan. Snow+ operating data shows that in 2019, 85% of all Snow+ franchise stores recouped their investment within three months.
New DistributionRefusing to 'Surrender': When Will Manufacturers and B2B Platforms 'Cease Fire'?
Amid China's economic slowdown, fragmented consumer demand, the impact of online e-commerce, and a market entering squeeze-style competition, the traditional channel model in the FMCG industry is under assault, with sales generally hitting bottlenecks. Against this backdrop, New Distribution, in collaboration with Professor Gao Song from the Business School of East China University of Science and Technology, launches the 'Gao Song: Channel Empowerment' column to explore new models, strategies, and methods for manufacturer and distributor channels in the new era. What does the future of FMCG channel evolution truly look like? As the B2B platform revolution cools, this question weighs on brand owners and distributors alike.
高松We Are Witnessing the Disappearance of the Sales Representative Group
The article discusses the evolution and potential disappearance of the sales representative (业务员) role in China, contrasting it with the US model. It argues that while channels persist, the function of sales reps is shifting from traditional B2B tasks to new roles involving scenario creation, user experience, and fan operations, driven by digital transformation.
刘春雄JD New Distribution's 'Growth Flywheel' for 11.11: The More Supply, the Stronger Sales; the Stronger Sales, the More Supply!
This 11.11, while attention is on online promotions, the offline battlefield is equally intense, led by JD New Distribution in the FMCG sector. On November 1, JD New Distribution launched its 'JD ZGB 11.11 Good Products Fair', with a simpler and more direct internal slogan this year, focusing on 'omni-channel supply and sales' to empower various offline retail scenarios.
袁来Founded 4 Years, Annual Sales 15 Billion, FMCG Maternal and Infant B2B2C Platform - Haipaike's Practice!
In just 4 years, Haipaike has established the largest B2B2C deep distribution maternal and infant platform in the FMCG vertical category. As of now, Haipaike has cooperated with more than 8,000 maternal and infant brands, covering 170,000 maternal and infant stores, with 2018 GMV of 10 billion, and is expected to achieve 15 billion GMV in 2019. Founded in 2015, Haipaike uses internet technology to aggregate a maternal and infant supply chain platform integrating brand owners, service providers, distributors, and retailers. Recently, New Distribution had a dialogue with Haipaike's founder...
袁来Three Minutes to Understand What AI Can Do for FMCG Companies
In fact, your terminal displays can be more vivid! Do you know that terminal shelves are messy, core products are not on the shelf, and the share of shelf space is not up to standard? Do you know that the purity of terminal freezers is insufficient, your product's shelf space is squeezed, and competitors are prevalent? Since 2019, brand owners have heard the most about digitalization and AI intelligence. At the Alibaba Cloud New Retail conference a few days ago, it was directly synthesized into: digital intelligence. For a time, major brand owners in the FMCG industry were talking about digital transformation and conducting AI image recognition POC selection, hoping to use AI technology to achieve vivid terminal displays for their enterprise customers, which is the "Perfect Store" plan that everyone is talking about.
提升企业销售效率Deep Dive: Nine Trends in FMCG Digital Marketing for 2019
As 2019 draws to a close, New Distribution reflects on the past, present, and future to identify key trends in FMCG marketing. Based on two years of industry interviews and frontline research, partner Ren Xiaodong outlines nine trends, from digital transformation and live-streaming e-commerce to B2B platform consolidation and the rise of charismatic new products.
任小东FMCG B2B Platforms Shrink Dramatically: Returning to Rationality After the Hype!
FMCG B2B has entered a period of rational development. During this period, brand owners, distributors, and platform operators all need to think more rationally about what the core value of B2B is and how to do B2B well. What is B2B? In the early stage, the concept of B2B was somewhat confusing. When B2B was mentioned, it was often associated with platform operators like Retail Link, New Access, and Yijiupi, with the belief that they were B2B or represented B2B. This understanding is incomplete. Literally, B2B is business-to-business transactions, that is, transactions between enterprises.
鲍跃忠Managing Warehousing and Logistics: How Can Cross-Border E-Commerce Be Efficient?
Cross-border e-commerce has become increasingly popular among consumers. For platforms and related enterprises, cross-border e-commerce logistics involves multiple links, long lead times, and high costs, making supply chain management a bottleneck that must be overcome. How can cross-border e-commerce enterprises efficiently manage warehousing and logistics? As a pilot city for cross-border e-commerce, Pingtan in Fujian has successively launched bonded import and direct purchase import businesses in recent years, attracting a large number of upstream and downstream enterprises in the industry chain. As of now, Pingtan has over 90 e-commerce enterprises, with an increasingly prominent industrial clustering effect. In the first half of 2019, the value of goods entering the bonded import zone for cross-border e-commerce in Pingtan Comprehensive Experimental Area exceeded 300 million yuan, a year-on-year increase of 64%, while the value of goods leaving the zone exceeded 420 million yuan; international express parcels totaled 1.67 million items, up 90.6% year-on-year, with a value of approximately 450 million yuan, up 154% year-on-year.
New DistributionCase Study | What Kind of System Support Does Unified Warehousing and Distribution Need?
Unified warehousing and distribution is a hot topic among distributors. Intensive and scaled transformation of warehousing and distribution is a recognized way to increase revenue and reduce costs amid slowing market growth. However, it demands high operational capability; without information system support, the result may be 1+1<2. Distributors need a reliable, practical supply chain management system.
百智会Multi-Consumption Scenarios: How Brand Owners Collaborate with Distributors for One-Warehouse Delivery in Urban Logistics
As professional division of labor deepens, many brand owners have outsourced logistics to third-party companies, but most distributors still handle both sales and logistics. This article explores whether distributors should also outsource logistics or become third-party logistics providers themselves, based on Best Supply Chain's insights into urban-level logistics delivery trends under multiple consumption scenarios.
New DistributionHow Should the FMCG Industry Navigate the 'F2B2b2c Online' Path?
The following is the speech delivered by Mr. Zhou Bin, co-founder and COO of Renwoxing Technology, at the 'FMCG2019·China FMCG Conference' hosted by New Distribution, organized and published for readers. He discusses the digital transformation of the FMCG industry, emphasizing the importance of online business operations, data-driven decision-making, and the integration of online and offline channels for brand owners and distributors.
周斌Front Warehouse + Services: A New Community Retail Model
The following is the speech delivered by Luo Ming, CEO of Sudongpo, at the 'FMCG2019 China FMCG Conference' hosted by New Distribution, compiled and released by Innovation Retail Society for readers. Sudongpo was founded in 2017, specializing in fresh supply chain and community group buying system management. From the most neutral and god's-eye perspective, Luo shares what community group buying really looks like.
罗明Smart Connectivity Drives FMCG Industry Growth
At the FMCG2019 China FMCG Conference hosted by New Distribution, Tencent's Smart Retail General Manager Mu Xiaohai delivered a speech on how Tencent leverages its super connector strategy to help brands achieve digital transformation and growth. He emphasized the importance of connecting with consumers, converting them into customers, and managing operations efficiently through tools like WeChat mini-programs and AI.
母小海Lin Xiaohai: Three Years of Retail Link, Focusing on Small Stores, Redefining Products and Services
On August 28, the press conference themed 'Combining Wood to Form a Forest, Containing Rivers into the Sea' was held by Alibaba Retail Link at Yunqi Town, Hangzhou. At the event, Lin Xiaohai, Vice President of Alibaba Group and General Manager of Retail Link, shared insights on the platform's evolution, its infrastructure, and its commitment to redefining products and services for small stores.
New DistributionInterview | JD New Channel's Zheng Hongyan: FMCG B2B Should Be Value Creation, Not Value Substitution or Value Segmentation
From 2013 to 2019, the FMCG B2B industry has entered its sixth year. From a few entrepreneurs testing the waters to internet giants entering one after another, and more brand owners building their own B2B, the industry's development has been unpredictable. Returning to the essence of the FMCG industry, all technological developments should help brand owners reduce costs and increase efficiency, accelerating the circulation of goods. From an industry development perspective, what value can B2B bring? In today's increasingly evident channel and consumption stratification, how can B2B help brand owners return to trillion-yuan growth?
赵波Zhao Bo of New Distribution: Digital Supply Chain Applications and Practices in the FMCG Industry
At the FMCG2019 China FMCG Conference hosted by New Distribution, founder Zhao Bo discussed the challenges and transformations in the FMCG industry, emphasizing the need for digital supply chains and organizational change to adapt to fragmented markets and diverse consumer demands.
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