NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 16 of 30
Industry Leaders Discuss: "What Exactly Should Urban Distribution Earn From?"
At the "2018 China FMCG Urban Distribution Logistics Conference" hosted by New Distribution on October 24, 2018, industry leaders held a roundtable discussion on "What exactly should urban distribution earn from?" The forum was moderated by Lu Lixin of Gongsheng Logistics, with guests Wang Pingdong of Juma Group, Liu Zhongmin of Yishang Logistics, Fu Chifeng of Yuncangpei, and Wang Jianjiang of Hailian Tianxia.
新经销团队How Can Distributors Break Through When Peers Refuse to Enter Warehouses in Same-City Logistics Transformation?
At the 2018 China FMCG City Distribution Logistics Conference, a panel of distributors who transformed into same-city logistics providers discussed how to persuade fellow distributors to use their warehousing and distribution services. Key strategies included offering low prices, providing value-added services, forming partnerships or equity alliances, and focusing on local market depth.
新经销团队Major Release | 2018 China FMCG City Distribution Alliance Officially Established!
At the "2018 China FMCG City Distribution Logistics Conference" hosted by New Distribution on October 24, 2018, Mr. Ren Xiaodong, Secretary-General of the FMCG Association and partner of New Distribution, delivered a keynote speech on the "2018 China FMCG Logistics City Distribution Alliance Plan." He shared his seven-year journey in the B2B industry, insights on the future of distribution, and announced the official launch of the China FMCG City Distribution Alliance.
任小东Wang Qi, CEO of Weijie City Distribution: Follow the Rhythm of Commercial Flow Changes and Focus on Platform Construction
At the '2018 China FMCG City Distribution Logistics Conference' hosted by New Distribution on October 24, 2018, Wang Qi, CEO of Weijie City Distribution, delivered a keynote speech titled 'Follow the Rhythm of Commercial Flow Changes and Focus on Platform Construction'. He shared insights on the development of city distribution, emphasizing the importance of adapting to changes in commercial flow and building robust warehouse-distribution integration capabilities.
王琦Zhao Bo of New Distribution: Intra-city Logistics is One of the Most Effective Paths for Distributors' Transformation and Upgrading!
This content is the on-site sharing of "Intra-city Logistics is One of the Most Effective Paths for Distributors' Transformation and Upgrading" by Zhao Bo, founder of New Distribution, at the "2018 China FMCG City Distribution Logistics Conference", edited and organized by New Distribution for readers. The article discusses how changes in the consumer side affect the functions of distributors, and proposes that intra-city logistics is an effective path for transformation.
赵波B2B Without Brand Manufacturer Participation Is Not Viable—It's Just a Disruptor!
Liu Chunxiong argues that while B2B in FMCG will succeed, current mainstream models are flawed because they ignore brand manufacturers' interests. He advocates for channel digitalization led by brands and integrated warehousing and distribution, which he sees as the true fruits of B2B's initial efforts.
刘春雄Brand Owners: B2B Wants to Pick the Fruit of Best-Sellers? We Won't Agree!
After embracing B2B, are brand owners cooperating smoothly with B2B platforms? Why are brand owners reluctant to let go of traditional offline distribution? How should B2B cooperate with brand owners, and where do distributors fit in? In the second half of 2017, major brands began to engage with B2B. Nearly a year later, various channels have announced strategic cooperation agreements between B2B platforms and brands. At this point, most B2B-brand relationships have passed the honeymoon phase and are settling into normal operations. What is the actual state of cooperation? Recently, New Distribution visited several leading FMCG manufacturers to understand the status and conditions of their partnerships.
袁来Starting with Douyin: A Detailed Look at Digital Transformation in Leading Baijiu Companies
This article examines the digital transformation initiatives of leading Chinese baijiu companies such as Moutai, Yanghe, Wuliangye, and Shede, detailing their strategies in production, sales, marketing, and management digitalization. It highlights the importance of big data and consumer-centric approaches in reshaping the industry's future.
微酒团队A Non-Tier-1 Beverage Distributor Transforms into a B2B Platform, Achieving Daily Sales of 6 Million Yuan Through Online Ordering Meetings—How Did She Do It?
A Master Kong distributor friend recently asked the author about building his own platform, inspired by a speech at a New Distribution conference. The speaker was Yan Lu, GM of Daqing Tao Daqing E-commerce, who transformed her beverage distribution business into a B2B platform, achieving remarkable results.
袁来FMCG B2B Platform's "11.11" Battle is About to Begin, JD New Channel Takes the Lead!
On October 18, JD New Channel kicked off the 11.11 Global Good Festival, leveraging its dual online and offline advantages to fully integrate brand owners, channel partners, retailers, and consumers into the borderless retail ecosystem. Building on its existing B2B2C full-chain marketing, it entered a new phase of borderless retail empowerment. Through multiple rounds of promotional stock-up campaigns and multi-touch, highly interactive in-store promotions, the event achieved consumer reach via the B2B2C path, delivering strong brand exposure for brand owners and substantial traffic for stores.
New DistributionHeavyweight: Analysis Report on Major Same-City Logistics Companies Including JD Logistics, Cainiao Logistics, KYD, and Wanchaobang
The emergence of specialized division of labor has enabled collaboration among participants in the FMCG supply chain, with the separation of warehousing and distribution functions widely regarded as the beginning of industry transformation. This report analyzes the development opportunities in the FMCG warehousing and distribution logistics industry and profiles key players in the same-city warehousing and distribution sector, including Cainiao, JD Logistics, Weijie, Fengwang, Wanchaobang, Zhoupuyuncang, Yishang, KYD, and Wangcang, evaluating their strengths and weaknesses.
新经销刘少德Chen Siting: For Traditional Distributors to Transform into Professional Warehouse and Distribution Service Providers, the Difficulty Is No Less Than Evolving from Apes to Humans!
The transformation of distributors into warehouse and distribution service providers is a hot topic, but Chen Siting argues that 99% of such attempts are a false proposition. He believes that distributors' future lies in commerce flow rather than logistics, and that traditional distributors lack the genetic makeup to become professional logistics providers.
陈思廷Capital's New Favorite: Community Group Buying, B2B Background May Be Key to Winning
The 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha on October 23-24. Community group buying has become a new capital hotspot, with projects like Shihui, Shihuihui, Dailuobo, Linlinyi, Shihuituan, and Kaola Select securing funding. The article argues that community group buying projects with B2B backgrounds have a competitive edge due to their distribution networks and supply chain advantages.
张思遥'Seeing' Jiangxiaobai: Big Success in a Niche Market
From October 23-24, the 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha. Jiangxiaobai, a newcomer to the liquor industry, broke through 700 million yuan in sales by 2017, achieving success through a focus on young consumers, unique product design, and social marketing.
杨勇胜、李泽明The Next Trend: Look at the New Urban Distribution from the Front Warehouses that Logistics Giants are Playing With
Front warehouses, as the closest existence to consumers, are not only diverse in form but also must be shared. Enterprises reduce logistics costs every year, while logistics practitioners, especially drivers, face increasing living costs in cities each year. This is inherently a contradictory proposition. Deep cultivation in vertical fields, no matter how much efficiency is improved or how extreme it is, can hardly balance this contradictory reality. The author previously wrote an article titled 'The Next Chinese Richest Person Will Come from Same-City Distribution.' Now, nearly a year later, the author is more certain that the same-city distribution field will see explosive development in the coming years.
宋问尘Two Intractable Problems in Regional B2B and Supplier Cooperation
Regional B2B platforms face two awkward problems when cooperating with suppliers: they cannot act as agents and cannot help brands achieve precise distribution of personalized categories. This leads to the consequence that regional B2B can only be a non-profitable super second-tier distributor at this stage.
赵波With Orders Exceeding 10 Million, Why Is This Fourth-Party Warehousing and Distribution Company, Serving Tmall, COFCO, and NetEase, Setting Its Sights on FMCG B2B?
This article introduces Wangcang Technology, a leading fourth-party warehousing and distribution company that has served major e-commerce and traditional enterprises. Despite its success in B2C e-commerce, the company is now pivoting to the traditional FMCG B2B sector, aiming to leverage its technological expertise to improve efficiency in a fragmented and underpenetrated market.
新经销刘少德99th Autumn Sugar and Wine Fair | Special Seminar: How to Leverage the Trillion-Yuan FMCG City Distribution Market?
A previous New Distribution article highlighted a county-level distributor in Ganyu County, Jiangsu, who doubled annual sales from 20 million to 40 million yuan in less than a year by outsourcing warehousing and distribution to a third-party city logistics provider. This article explores how such outsourcing can boost efficiency and growth for FMCG distributors, and announces a conference on FMCG city distribution logistics.
2018城配物流大会Making Urban Distribution to Save Money for Distributors? Then Your Model Might Be Wrong!
Urban distribution transformation is a hot topic among large distributors, but profitability often falls short. The key is not to save money for distributors but to break the existing distribution hierarchy and reallocate channel profits, with the ultimate goal of capturing up to 90% of the profits through platform-based services.
赵波Transforming into Local Logistics: Platforms Indeed Can't Replace Distributors, But They Can Swap Them Out!
In the early days of B2B, it seemed all-powerful, making distributors fear for their survival. Now that B2B has cooled, distributors take comfort in their irreplaceable value, but when local logistics platforms emerge, they resist change. At a recent New Distribution conference, we interviewed dozens of distributors and found that while they tout local relationships and service as core strengths, they are reluctant to outsource warehousing and distribution, fearing loss of control. This article explores why, using the case of Changyi Logistics, which successfully consolidated 38 distributors in Dingzhou within a year, and argues that platforms may not replace distributors but can certainly replace them with new ones.
袁来30-Page PPT Deconstructs Hema Fresh's Core Moat: Channels, Products, Technology...
Click 'Read Original' for details. Earlier we analyzed Hema's logistics model from a supply chain perspective. Today, we explore several questions from the angles of channels, products, and technology: Is Hema powerful? Where is it powerful? Is it easy to learn? The following is the original PPT.
聪聪说零售Transforming to Unified Warehousing and Distribution: Cutting Out Secondary Distributors to Help Some Distributors Get Rich First!
Warehousing and distribution are to FMCG distribution what express delivery is to e-commerce. Without express delivery, e-commerce would not have developed so rapidly. Therefore, for the digital transformation of FMCG distribution, the importance of transforming warehousing and distribution functions is self-evident. Looking back at the rise of express delivery, it was a process from 0 to 1; before e-commerce, there was no such thing as 'express delivery.' Warehousing and distribution, however, have been present since the market economy, when commodity circulation shifted from supply and marketing cooperatives to individual dealerships. There are nearly 800,000 distributors nationwide, corresponding to nearly 800,000 FMCG warehouses, each equipped with varying numbers of vehicles.
袁来B2B Mid-Game: Big Moves Ahead | China E-Commerce Association FMCG Branch Proposes Establishment of "FMCG Supply Chain City Distribution Alliance"!
FMCG B2B has been developing for five years, but the industry still faces unresolved pain points. To address these, the China E-Commerce Association FMCG Branch proposes establishing a public welfare "FMCG Supply Chain City Distribution Alliance" to connect scattered B2B platforms, dealer-transformed warehousing and distribution platforms, and third-party city distribution companies, enabling national brands to efficiently reach thousands of local warehousing and distribution platforms.
任小东Two Years, Tens of Thousands of Square Meters of Warehousing, and a Tech Team of Nearly 100: He Uses His Own Experience to Show You That 80% of Unified Warehousing and Distribution Is Done Wrong!
A former senior engineer at Microsoft and Facebook returns to China to start a business, targeting the FMCG sector. He explains why a tech company invests heavily in warehousing and distribution, and why 80% of unified warehousing and distribution is done wrong.
新经销刘少德