NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 15 of 30
How Can Traditional Retailers Save Themselves Amid the Wave of Store Closures?
In the new retail era, the most valuable data is that which is accumulated around customers and products through continuous connection and transactions. Traditional retail enterprises must undergo digital transformation by establishing a digital architecture, digital customers, digital products, and digital operations to achieve precise marketing and improve efficiency.
新经销团队Founded 6 Years, Annual Transaction Volume Over 1 Billion: Why Can This Trading Company Profit from B2B?
This article explores why intermediaries will not disappear even if distributors might, and how Caihua Commerce has maintained rapid growth despite competition from Alibaba's Retail Link. It details Caihua's strategies, including product selection and customer tiering, which have enabled profitability.
新经销刘少德New Distribution Zhao Bo: Channel Transformation in the Next Decade: Intermediaries Remain, but Most Distributors Will Disappear!
At the '2019 New Year Marketing Course' co-hosted by New Distribution and Teacher Liu's Forum on January 12-13, Zhao Bo, founder of New Distribution, delivered a keynote speech titled 'Speculations on New Marketing and New Channel Digital Transformation in the FMCG Industry.' This article compiles his insights on channel transformation. Key points: 1. No existing distributor function is irreplaceable; 2. Distributors have only existed in China for about 30 years; 3. Retail scenarios are increasingly fragmented and diverse, but distributors lack basic digital service capabilities; 4. Visibility, online presence, routing, agility, rapid response, and financialization are the basic requirements for the new supply chain in the new retail era.
赵波Zhao Bo from New Distribution: Four Key Words for Mastering New Marketing
At the 2019 New Year Marketing Course co-hosted by New Distribution and Teacher Liu's Forum on January 22-23, Zhao Bo, founder of New Distribution, delivered a keynote speech titled 'New Marketing and Digital Transformation of Channels in the FMCG Industry.' He shared insights on new marketing, emphasizing that the world is fragmenting, and businesses must embrace non-consensus ideas, adapt to fragmented information dissemination, and build a comprehensive marketing system through data to seize the dividends of the era.
赵波What Happened in China's Convenience Store Industry in 2018?
In 2018, China's convenience store industry continued to boom, with regional brands accelerating expansion and foreign brands speeding up store openings to compete in the increasingly crowded first- and second-tier markets. In Shanghai and East China, a convenience store war is underway, with early entrants upgrading and newcomers entering with more advanced concepts. Lawson is about to open its 2,000th store, while Meiyijia, which entered East China in October, quickly captured the market within two months, and the new retail representative Bianlifeng has opened over 200 stores in the region. Across China, the convenience store industry is experiencing growth in store numbers and sales, with regional brands expanding and digital transformation becoming a key trend.
食品君Reviewing the Top 10 Business Events in China's FMCG B2B Sector in 2018: Braving the Wind, Growing Towards the Sun
Crisis not only signifies elimination but also hides infinite opportunities. Only by striving to build survival skills in the downturn can one weather the winter and grow towards the sun. Undoubtedly, 2018 was a watershed year. The dramatic changes in the internal and external environment extended like dominoes to every corner of development across industries, and no one could remain unaffected. This subtle change always evokes the 'every 8th year' curse of China's economy. Setting aside changes in other industries this year, the changes in China's FMCG B2B industry in 2018 were equally profound.
新经销刘少德Former Facebook and Google Executives Return to China to Start Business, Targeting FMCG Warehouse and Distribution: Distributors Who Do Everything Are Doomed to Stay Small!
Former Facebook and Google executives return to China to start a business in FMCG warehouse and distribution. They believe that unified warehousing and distribution can help distributors save costs and focus on sales, but caution that distributors must fully separate from their traditional agency business to succeed.
新经销刘少德Three Years On, JD New Channel Strives to Be the 'Network Weaver' of B2B
As more people and businesses come online, the internet has become a medium for breaking spatial barriers and enabling real-time communication, prompting traditional industries to undergo digital transformation. FMCG, a traditional and vast sector, has drawn significant attention from internet giants, with digital upgrades to distribution chains making FMCG B2B a familiar and hot topic. Viewing B2B through the lens of consumer internet, every participant in the future chain will be part of the B2B network, collaborating through network synergy and data intelligence.
袁来Heavyweight: 2019 China FMCG B2B Industry Forecast
Reviewing 2018, it was destined to be an extraordinary year for the FMCG B2B industry. Looking ahead to 2019, the industry will see reduced financing, accelerated full-industry-chain penetration, clearer B2B2C trends, and intensified industry consolidation.
新经销刘少德The World's Largest Foodservice B2B: What Does Sysco, the Benchmark for Meicai, Really Look Like?
In China's food supply chain sector, everyone is telling the story of becoming the Chinese Sysco. In recent years, with a massive influx of capital, numerous entrepreneurs have targeted the huge track of foodservice B2B, but companies and investors soon discover it's a bottomless pit of cash burning. Among the many participants are giants like Haidilao, Meicai, and Ele.me Youcai. So how can one grow into China's Sysco? Before answering that, let's look at Sysco's history.
刘少德FamilyMart Enters FMCG B2B, Competing with JD and Alibaba for Millions of Small Stores?
As one of the representative foreign convenience store chains, FamilyMart has always been a benchmark for domestic convenience store brands. Now, FamilyMart has officially opened its B2B business to the public. Will this trigger a wave of domestic convenience store enterprises opening B2B businesses? Key points: 1. Why is FamilyMart opening its supply chain to traditional mom-and-pop stores? 2. Why are chain retail enterprises so keen on B2B? 3. Will full industry chain penetration become the standard for FMCG distribution enterprises? Competition among B2B platforms is no longer just between national and regional platforms...
新经销刘少德Bestore Dianjia: Full-Chain Service Products Open Up
On November 28, at the 2018 Brand Partner Conference themed 'Smart Retail, Linking the Future', Bestore Dianjia, under Best Group, announced its strategy to open up full-chain service products, leveraging digitalization, AI algorithms, and solutions to collaborate with brand enterprises in supply chain coordination and IT sharing services.
New DistributionFrom Products to Scenarios: What Do Three Squirrels, Master Gao, and Kaola Select Have in Common?
Today, Alibaba Group CEO Daniel Zhang announced an organizational upgrade, upgrading Tmall Supermarket to 'Big Tmall' to drive brand digital transformation and new retail. New Distribution believes this reflects a deeper shift from products to consumption scenarios, as exemplified by Three Squirrels' offline stores, Master Gao's craft beer, and community group buying platforms like Kaola Select.
New DistributionSupply Chain Finance: A Burden Too Heavy to Bear?
As winter descends on the private economy, supply chain finance emerges as a potential lifeline for SMEs, yet it faces significant challenges including lack of standards, regulatory issues, and high costs. The article explores the evolution, current state, and future of supply chain finance in China, highlighting innovative approaches like dynamic settlement and transaction credit reporting.
董毅智Alibaba Retail Link GM Lin Xiaohai: The Most Valuable Asset of a Small Store is Its Location
At the 2018 Double 11 'Look at China' high-end thought forum, Alibaba VP and Retail Link GM Lin Xiaohai delivered a speech on digital transformation of channels and stores. He emphasized that small neighborhood stores, numbering over 6 million nationwide, are here to stay but must evolve. Retail Link aims to digitize the entire distribution chain, empowering these stores with data-driven product selection, supply chain efficiency, and smart store upgrades, ultimately making them more profitable and competitive.
乔芊Zhongshang Huimin Supply Chain Headquarters Base Lands, with Projected Transaction Volume Exceeding 30 Billion Yuan in the Next 5 Years
On November 17, Zhongshang Huimin's Supply Chain Headquarters Base and IoT Industrial Park officially opened in Chengyang District, Qingdao. With a total investment of about 5 billion yuan, it is the largest FMCG supply chain headquarters base in China, significant for achieving diversified industrial integration, improving retail efficiency, and building smart new retail. It is expected to reach an annual transaction volume of over 30 billion yuan within 3-5 years. Chairman Zhang Yichun and Qingdao subsidiary chairman Jiao Weiwei attended the launch, along with Qingdao Chengyang District Party Secretary Wang Bo and District Mayor Li Hongbing.
刘少德If the Probability of a Distributor Successfully Transforming into Urban Distribution is Only 1%, Then Others Might Not Even Reach 1%!
On October 24, 2018, at the "2018 China FMCG Urban Distribution Logistics Conference" hosted by New Distribution, Mr. Rong Jun, Chairman of Jiangsu Huashang Urban Distribution, delivered a speech titled "Some Thoughts on the Transformation of Distributors." New Distribution has organized the speech content for readers. Today, my topic is "Some Thoughts on the Transformation of Distributors." Besides my personal thoughts, it also includes the difficulties, problems, and successful experiences encountered during Huashang's transformation exploration. I hope that the pitfalls and mines I have encountered, you will not have to go through again...
戎君Exclusive | Master Kong Sounds Twice in a Row: Actively Embracing the Internet, Joining the Digital Transformation of Channels!
On November 8, at the 2018 World Internet Conference · Cross-Strait, Hong Kong and Macao Internet Development Forum held in Wuzhen, Yang Qianhui, Chairman of Master Kong Holdings China, delivered a keynote speech titled "Reconstructing Digital Channels - Master Kong Accelerates Integration, Moving Towards a New Internet Ecosystem," proposing that Master Kong actively embrace the Internet and initiate its smart business strategy. Just last week, on November 2, Master Kong announced a partnership with Alibaba Retail Link, leveraging its technological advantages to fully launch digital transformation of offline channels...
袁来Mu Wei of Zhoupu Data: Driving Unified Warehouse and Distribution Efficiency with Technology
At the 2018 China FMCG City Distribution Logistics Conference hosted by New Distribution on October 24, 2018, Dr. Mu Wei, CTO of Zhoupu Data, delivered a keynote speech on using technology to improve the efficiency of unified warehousing and distribution. He emphasized that without technology, unified warehousing and distribution cannot achieve cost savings, and introduced Zhoupu Data's full-process system and data-driven approach.
慕巍The Logic of 2C is the Pitfall of 2B: FMCG Distribution Doesn't Play by the Rules!
At the '2018 China FMCG City Distribution Logistics Conference' hosted by New Distribution on October 24, 2018, He Yan, Senior Director of Market Operations at Fengwang, delivered a keynote speech on 'Shared Warehousing and Distribution: The Foundation and Core of the Second Half of the Internet'. He emphasized that retail and FMCG industries require integrated supply chains, not just warehousing and distribution, and that the key is to connect the flows of commerce, logistics, capital, and information.
贺岩Distributors: Differences Between Traditional Warehouse and Distribution and Digital Warehouse and Distribution
At the 2018 China FMCG City Distribution Logistics Conference hosted by New Distribution on October 24, 2018, Xu Yonggang, CEO of Madeline, delivered a keynote speech on the differences between traditional and digital warehouse and distribution. He emphasized that while traditional warehousing meets the needs of the industrial age, digital warehousing addresses consumers' demands for freshness and efficiency in the internet era.
徐永刚Old Brands in the New Retail Era: Don't Be Afraid—A New Supply Chain Model from a Century-Old Giant
Before the advent of new manufacturing, Nestlé, a century-old giant, has already revolutionized itself twice. When you need to deliver three different products to three consumers as quickly as possible, the shortest path is easy to plan. But when you need to deliver tens of thousands of products to tens of thousands of consumers as quickly as possible, only technology and algorithms can help you plan the most efficient route. As a century-old company, Nestlé has more than 20 brands, thousands of products, multiple online stores, and countless offline stores. Every day, hundreds of millions of products must be delivered to hundreds of millions of consumers through different channels.
懂懂本尊Fu Chifeng: Thoughts on Key Factors of Unified Warehousing and Joint Distribution
At the 2018 China FMCG City Distribution Logistics Conference hosted by New Distribution on October 24, 2018, Fu Chifeng, Deputy General Manager of the Marketing Center of Cloud Warehouse Distribution, delivered a speech titled "Thoughts on Key Factors of Unified Warehousing and Joint Distribution." He shared insights from his company's decade-long experience in FMCG logistics, emphasizing that success in unified warehousing and joint distribution requires an enabling mindset and capabilities, rather than merely aggregating traffic or profiting from distributors.
付驰峰Who Is New Urban Distribution For?
At the 2018 China FMCG Urban Distribution Logistics Conference, Chen Siting, founder of Wanchaobang, discussed the foundations and goals of new urban distribution, arguing that it is not suitable for dealers but should be embraced by brand owners, and shared lessons from his company's experience.
陈思廷