NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 14 of 30
New Retail Fades, Front Warehouses Remain
Front warehouses are experiencing their best period yet. As discussions on New Retail cool down, the industry shifts focus to micro-level operations, with front warehouses emerging as a viable model that has survived trials and is now trending toward mainstream adoption.
商业咖啡Is FMCG B2B Really at a Dead End?
Distributors will not disappear, but a large portion of them will be eliminated. Recently, many FMCG B2B companies have been hit by negative news, with platforms like Zhanghe Tianxia and Huidanxia shutting down, and according to incomplete statistics from New Distribution, 69 B2B platforms ceased operations nationwide in 2018 alone.
赵波Guanjiapo COO Zhou Bin: There Are Many Roads, but Supply Chain Comes First
The following is the speech delivered by Mr. Zhou Bin, co-founder and COO of Renwoxing Technology, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Borrowing the catchy line from the sci-fi movie The Wandering Earth, "There are many roads, but supply chain comes first," he discusses the importance of supply chain in enterprise transformation and upgrading, sharing insights and cases on how to empower traditional brands and distributors with SCM new business technology.
周斌Deep Dive | FMCG B2B: The Gatekeeper of Offline Traffic Entrances
1. The FMCG B2B industry is undergoing a reshuffle, transitioning from rapid growth to rational development. Only those who survive can be considered true players in this field, as it is a long-distance race requiring competition on multiple fronts, and burning cash alone cannot secure the future. 2. Competition in FMCG B2B will center on business models, refined operations, and profitability. 1) Model: Regional tonnage represents status; those who control terminal channels win. 2) Refined operations: Focus on the refined management of 'information flow,' 'logistics,' and 'capital flow' to secure stable, long-term transactions with small stores, which is the core competitiveness for platform survival. 3) Profitability: As store stickiness increases, platform profitability will rapidly improve, and digital empowerment of upstream and downstream is only a matter of time. 3. Small stores are the entrance to massive offline traffic, and FMCG B2B is the gatekeeper of this entrance, with enormous future potential.
广觉资本Founder of Dianda, Rui Yun: Deepening Supply Chain to Build Brand Density!
The following is the speech content of Mr. Rui Yun, founder of Dianda Mall, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Today, my sharing topic is: Deeply cultivating the upstream supply chain to build brand density. FMCG B2B has developed from 2014 to now, experiencing two rounds of reshuffling. From 2015 to 2018, without efficiency and supply chain depth, it is hard to survive. This time, I will focus on how Dianda deeply cultivates the supply chain. First, over the past four years, Dianda has built a digital, flat, and transparent efficient distribution network from factory to end.
芮赟The Urgency of Transformation for Brand Owners, Distributors, and Sales Teams: Insights from Alibaba's Retail Link 4.1 New Policy
Retail Link's recent 4.1 policy, which significantly reduces the income of its city partners, has sparked unrest and highlights the urgent need for digital transformation in FMCG distribution. This shift underscores the weakening role of traditional sales teams and the necessity for brand owners, distributors, and sales personnel to adapt to online, platform-based models.
鲍跃忠Is B2B Dead? A Different Perspective Might Make It Easier to Make Money!
The following is the speech content of Mr. Chen Yu, founding partner of Binfu Capital, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Binfu Capital was established in 2015, with a fund management scale of about 1 billion yuan. Its main investment directions include three major areas: modern services, consumption upgrade, and advanced technology. Among them, 2B services for channel digitalization are the focus of Binfu Capital's investment. Over the past three years, we have also invested in four or five companies in this field, including B2B platforms, SaaS tools, and service-oriented enterprises.
陈宇Zhang Yichun of Zhongshang Huimin: The Core of B2B is Channel Digitalization Capability
The following is the speech delivered by Mr. Zhang Yichun, Founder & Chairman of Zhongshang Huimin, at the 5th FMCG + Internet Conference hosted by New Distribution, edited and published for readers. He discusses the evolution of B2B competition from price and product to supply chain and services, and emphasizes that the future lies in digitalizing the channel and building digital supply chain service capabilities.
张一春Wang Qi of Weijie City Distribution: "Win First, Then Fight" Is an Important Methodology for Enterprise Development!
The following is the speech content delivered by Mr. Wang Qi, CEO of Weijie City Distribution, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and released for readers. On March 22, 2017, I also reported on Weijie's exploration in the city distribution market at the New Distribution conference in Chengdu. Today marks a two-year review. Has Weijie achieved my original vision and plans with its performance? Looking back, it's passable: First, the competitive landscape of the city distribution industry has changed significantly; some well-known peers are facing difficulties, but we haven't gone bankrupt and are developing well. Second, the transformation of FMCG and retail formats has been significant; benefiting from correct strategic foresight, we have achieved more than double revenue growth each year.
王琦Haiding Information Zhu Chanjuan: Looking at B2B from the Fifth Party!
Before 2019, B2B was about 'arming the ordering chain with informatization,' which many of us intuitively felt as 'moving offline sales online.' Starting from 2019, it has become about 'arming people with tools and informatization,' focusing more on how to use tools and data to mobilize the initiative of small B, salespeople, and large B. Currently, from the pre-sales information and software self-downloads we participate in, there is a clear feeling that many consultation calls come in asking 'Can you show me slow-moving products?' The concept of 'sell-through' used to exist only in chain store management...
朱婵娟Liu Bo, Senior Vice President of BEST Inc.: Open Strategy for the Full-Chain Internet of FMCG Industry
At the 5th FMCG + Internet Conference hosted by New Distribution, Liu Bo, Vice President of BEST Inc. and General Manager of BEST Store Plus, delivered a keynote speech on March 16. He discussed the differences between consumer internet and industrial internet, emphasizing that the core of industrial internet is supply chain, not traffic. He outlined a three-step development path (digitalization, algorithms, and supply chain fulfillment) and shared cases of empowering distributors and brands through digital transformation.
刘波Pinlan CEO Li Yifan: Using AI to Empower Channel Digitalization
At the 'Breakthrough 2019 (5th) FMCG + Internet Conference' held in Chengdu, Pinlan CEO Li Yifan shared how AI item recognition technology can bring marketing value to brands and retailers, and how to implement AI for digital transformation. He outlined the three steps of digitalization—informatization, datafication, and intelligentization—and introduced Pinlan's PinShi platform, which combines AI, cloud computing, and IoT to solve industry pain points such as data transparency and efficient inventory management.
李一帆Breaking | Yijiupi Secures $100 Million Series D+ Funding from Warburg Pincus, Total Series D Exceeds $300 Million
Yijiupi, a Chinese FMCG industry internet platform and unicorn, announced today that it has secured $100 million in Series D+ funding from Warburg Pincus, just five months after a $200 million round co-led by Meituan-Dianping and Tencent. With this round, Yijiupi's cumulative Series D funding reaches $300 million, with Capital Light continuing as the exclusive financial advisor. The funds will be used for expansion into new cities, new retail chain layout, and product and technology R&D. Founded in 2014, Yijiupi is committed to improving FMCG industry efficiency through digital transformation.
New DistributionNew Distribution Exclusive Release: 2018-2019 FMCG Retail Small Store B2B Competitiveness Report
The 5th FMCG + Internet Conference, hosted by New Distribution, was grandly held on March 16 at Chengdu Longemont Hotel, attracting thousands of industry professionals including distributors, manufacturers, and internet companies from across the country. The main forum began at 9:00 AM, and the following is the speech delivered by Zhao Bo, founder of New Distribution, organized for readers. The report, based on data from 4,487 stores across 41 cities and 22 provinces from August to December 2018, reveals key insights into the B2B landscape for small retail stores.
赵波Outperforming Internet Giants: How This B2B Platform Became a Regional Champion
In 2017 and 2018, New Distribution conducted two consecutive nationwide surveys of core markets, systematically investigating the coverage, penetration, product organization, platform operations, and service visits of various FMCG B2B platforms. A notable shift is that as the industry deepens, the Matthew effect from internet giants like JD New Route and Alibaba Retail Link is emerging, leaving fewer opportunities for startups. However, this doesn't mean latecomers have no chance; Fujian's Wanquan Network is a prime example, outperforming national B2B platforms in both penetration and competitiveness.
新经销刘少德Three Years In: What Has New Retail Really Changed?
Amidst macroeconomic uncertainty in 2018, new retail has been a focal point, but internet giants' participation has not yet altered the highly fragmented structure of China's retail industry. The real impact lies in the digital transformation of the retail ecosystem, with data-driven systems for customer flow, merchandise, and supply chain set to reshape the competitive landscape for brands, distributors, and retailers.
贺晓青，司玉洁Countdown 5 Days | How Should Distributors, Brand Owners, and B2B Break the Deadlock Amid Channel Transformation?
A brand owner shares how partnering with a B2B platform led to explosive sales growth, highlighting B2B's value as a data source and testing ground for marketing strategies. New Distribution defines 2019 as the first year of digital transformation in FMCG channels and invites industry players to its 'Break the Deadlock' conference.
New DistributionCognitive Efficiency Determines Business Efficiency
The article argues that cognitive efficiency determines business efficiency, and suggests four ways to improve cognition: attending conferences, going on study tours, joining communities, and reading books. It also promotes the upcoming 2019 (5th) FMCG + Internet Conference organized by New Distribution.
任小东Is B2B Dead?
The article discusses the recent failures in the FMCG B2B sector, but argues that B2B is not dead. It highlights successful platforms that provide solutions to either manufacturers or retailers, and emphasizes that B2B is a digital tool, not a business model. The key to success is optimizing the supply chain and providing value-added services.
任小东2019: The First Year of Digital Transformation in FMCG Channels—How Will the Industry Change?
A non-famous brand's general manager shared that partnering with a B2B platform led to explosive sales growth, from 1 million to 20 million yuan monthly in six months, thanks to data-driven product optimization and channel expansion. This highlights B2B's role not just as a distribution channel but as a database and testing ground for marketing strategies, prompting New Distribution to declare 2019 as the inaugural year of digital transformation in FMCG channels.
New DistributionDeep Dive: Why Are Domestic B2B Platforms Suffering Massive Losses and Shutdowns? Insights from the Evolution of Sino-US Distribution Channels
This article compares the evolution of consumer goods distribution channels in the US and China to analyze why many Chinese FMCG B2B platforms are experiencing large-scale losses and closures. It argues that inadequate infrastructure and fragmented production are key reasons, while predicting a future shift towards larger, more consolidated channels and supply chains.
新经销刘少德From U.S. Supply Chain Transformation to China's B2B Development Path
China's FMCG B2B sector has evolved over six years, with market education largely complete but profitability still elusive. By studying U.S. supply chain giants like Sysco and McLane, this article identifies key strategies—regional focus, M&A, and multi-category operations—that Chinese B2B firms must adopt to achieve profitability.
赵波Lost Profits, Disrupted Market: Can Distributors Successfully Transform into B2B Platforms?
After the Chinese New Year, many distributors are planning their 2019 business strategies. Reflecting on 2018 and planning for 2019 is a key task for every distributor. In recent years, due to sluggish business growth and the impact of FMCG B2B platforms, more distributors are pursuing transformation. However, a distributor in eastern Guangdong who transformed into a regional B2B platform found the experience painful: he lost profits and disrupted his market.
袁来2019: Major Shifts in the FMCG Industry! How Should Brands, Distributors, and B2B Break Through?
2018 was a uniquely challenging year for China's economy, with trade tensions, slowing growth, and capital winter impacting businesses. In the FMCG sector, B2B platforms entered a deep-water phase, with over 20 closures, while brands and distributors faced stagnant sales and rising costs. The 2019 (5th) FMCG + Internet Conference, held during the Chengdu Spring Sugar Fair, aims to explore strategies for breaking through these challenges.
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