Yijiupi, a Chinese FMCG industry internet platform and unicorn, today announced that it has secured $100 million in Series D+ funding from Warburg Pincus. This round comes just five months after a $200 million round co-led by Meituan-Dianping and Tencent. With the completion of the Series D+ round, Yijiupi's cumulative Series D funding totals $300 million, with Capital Light continuing as the exclusive financial advisor for this round. The funds will be primarily used for continued expansion into new cities, new retail chain layout, and product and technology R&D. Founded in 2014, Yijiupi has consistently upheld its corporate mission of "improving FMCG industry efficiency through digital transformation." In less than five years, the company has evolved from an initial alcohol B2B platform into a comprehensive FMCG industry internet platform covering multiple categories and spanning the upstream and downstream of the industry chain. In 2018, Yijiupi's platform achieved over RMB 13 billion in GMV, with cumulative supply chain finance disbursements exceeding RMB 8 billion, and its real warehouse shipment volume leading the FMCG B2B industry. Yijiupi now covers over 130 cities, including all first- and second-tier cities and major prefecture-level cities across China, with alcohol and other FMCG products (beverages, food, daily chemicals, small commodities, etc.) advancing in parallel. Beyond B2B, Yijiupi has expanded into logistics, warehousing, finance, chain stores, group buying, and other segments of the industry chain. Through its self-developed information platforms, including the Yijiupi Mall (online e-commerce trading), supply chain and logistics platform, Yijiu Piling (chain management), Weijiudai (supply chain finance services), and Yijingxiao (dealer onboarding and warehouse sharing), the company is dedicated to advancing the digitalization of the FMCG distribution industry. Today, Yijiupi has become an integrated internet service platform for the entire FMCG industry chain. Wang Chaocheng, founder, chairman, and CEO of Yijiupi, stated, "In 2019, Yijiupi will achieve new breakthroughs in multiple industry chain-related areas. While maintaining double-digit growth in real warehouse transaction volume on the platform, the finance, cloud warehousing, chain, and new manufacturing business segments driven by informatization and intelligence will become new growth and profit return highlights for the company." Clearly, Yijiupi, led by Wang Chaocheng, is becoming a super industry chain platform for FMCG. With technology R&D and intelligent application, as well as a nationwide network of warehousing and distribution management as infrastructure, and centered on supply chain and financial resource integration, Yijiupi has found valuable business models across the entire industry chain of "brand enterprises - distributors - sales terminals - consumers." Yijiupi's industry internet financial services have completed the digital transformation between brands and distributors. The goods supervision required for risk control has promoted warehouse integration and distribution sharing among distributors, while the integration of warehouse and distribution across various industries has greatly improved channel efficiency, allowing goods to flow "within warehouses" between upstream and downstream, eliminating the need for repeated handling. Leveraging big data from terminal procurement, Yijiupi precisely executes "factory-to-end" ODM and OEM direct supply, with projected sales exceeding RMB 500 million in 2019, signaling the emergence of a comprehensive distribution platform. Through Yijiu Piling, Yikuan Convenience, and Yierhui Discount Supermarket chains, Yijiupi empowers three mainstream terminal types—tobacco and alcohol stores, convenience stores, and mid-sized supermarkets—through new retail models. The deep involvement in terminal operations through these chains, in turn, reinforces Yijiupi's strong supply chain capabilities. "We are very optimistic about the development of industry internet in China. Different vertical industries have significant channel differences and independent participants, but the digital application of the internet has generated tremendous value in improving industry efficiency. Warburg Pincus will continue to promote the integration of upstream industries around our investment targets in the industry internet," commented Zhang Lei, Managing Director at Warburg Pincus. "Yijiupi is the kind of company that makes our eyes light up. The founder has clear thinking, the business is down-to-earth, and development is steady. What Yijiupi does is not just connecting one link, but the digital transformation of the entire industry chain; not just information connectivity, but tangible efficiency improvements; not just a trading platform, but deep empowerment and service." Warburg Pincus is a global investment firm with deep roots in China, serving as a growth partner to companies. Since entering the Chinese market in 1994, Warburg Pincus has invested over $12 billion in more than 100 leading companies across various industries in China, making it one of the largest private equity funds in terms of investment scale in China. Warburg Pincus currently invests in over 40 Chinese companies across sectors including consumer, healthcare, financial services, real estate, and technology. "Over the past few years, we have closely followed various areas of the industry internet and have consistently been optimistic about Yijiupi," said Li Hao, Executive Director at Capital Light. "In 2018, Yijiupi once again expanded its FMCG categories and upgraded from alcohol to a full FMCG service chain, evolving into China's largest new retail infrastructure for FMCG. Founder Wang Chaocheng has keen business acumen and strong management capabilities, continuously innovating and exploring the company's business model. In our periodic visits to downstream customers, the feedback we have collected has been positive and consistently improving. We are very pleased to see that the companies we serve have made significant contributions to improving industry efficiency." The industry internet landscape across various verticals is gradually taking shape, and the FMCG industry internet is particularly polarized. On one hand, pure matchmaking or regionally confined B2B platforms are being neglected by capital or even exiting the market; on the other hand, platforms like Yijiupi, which emphasize strong control, full-chain integration, and nationwide expansion, are developing rapidly. With solid warehouse and distribution infrastructure and R&D capabilities, achieving annual real warehouse shipments of tens of billions of yuan, and providing comprehensive empowerment and cost optimization across the upstream, midstream, and downstream of the industry, Yijiupi truly enhances industry efficiency—this is the essence of Yijiupi's leadership in China's FMCG industry internet. -END-