NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 17 of 30
Getting Paid by You, Selling Others' Goods? Is the B2B Shared Business Model Reliable?
The FMCG industry is fundamentally labor-intensive and capital-intensive, and the heavy reliance on capital and labor was justified in the past when labor costs were low and supply-demand imbalances existed. However, with increased productivity, the seller's market has shifted to a buyer's market, and labor costs have risen. As a result, leading brands are cutting staff through various means to reduce costs, but market operations must continue. The emergence and development of shared business models in recent years have prompted us to consider the limitations of sharing traditional FMCG salespeople.
新经销刘少德Wumart's 'Next Stop': Expanding into B2B, Focusing on Small Formats, and Aiming to Increase Online Sales to 15%
Despite reduced industry attention since its delisting from the Hong Kong stock market in 2015, Wumart remains a significant force in physical retail, especially after the return of its founder Zhang Wenzhong. With 2017 sales of 47.5 billion yuan, ranking 11th among China's top 100 chain stores, Wumart is a profitable company with conservative annual net profits exceeding 1 billion yuan. The company is now strategically expanding into B2B, small-format stores, and deepening digitalization to boost online sales.
赵向阳In-Depth: In the New Retail Era, Where Is the Way Out for Urban Logistics and Distribution?
With the rapid development of the internet industry, the logistics industry has also entered a period of explosive growth. As the next blue ocean for logistics development, urban logistics and distribution is being proactively planned by logistics companies, platforms, and suppliers to secure future initiative. We are in a rapidly changing logistics world, where mobile internet, 'Internet + Logistics', new retail, e-commerce self-built logistics, supply chain integration, social e-commerce, and last-mile innovations are reshaping the urban logistics and distribution industry.
New DistributionAlibaba Retail Link's Jing Shi: Most B2B Companies Are Just Warehousing and Distribution Firms; Unified Warehousing and Distribution May Not Necessarily Improve Industry Efficiency! (Video Attached)
On August 24, Mr. Ren Xiaodong, Secretary-General of the FMCG Industry Branch of the China Electronic Commerce Association, exclusively interviewed Mr. Jing Shi from Alibaba Retail Link's Operations Center, hoping his views on the industry could offer some insights. The following is a transcript of the interview, slightly edited for readability without altering the original meaning.
惊石To Do or Not to Do: Where Exactly Are the Boundaries of FMCG B2B?
After years of development, FMCG B2B has entered the deep waters of industry evolution, accompanied by shifts in practitioners' self-perception and positioning. From initially reducing intermediaries and replacing traditional distributors, to some platforms quietly exiting due to various issues, and then to serving the entire circulation chain and empowering the supply chain, these changing roles prompt us to consider where B2B should stand in the FMCG distribution chain and what its capability boundaries are.
赵波 刘少德Chainpin Xu Weili: Regional Lean Operations Drive Efficiency Gains
This article is a transcript of Chainpin founder Xu Weili's presentation on "Regional Lean Operations Drive Efficiency Gains" at the FDIC 2018 China FMCG Digital Innovation Conference, edited by New Distribution. Xu shares how Chainpin improved operational efficiency through lean management and a shift to an S2B2C model.
徐伟力Zheng Hongyan: Building a Half-Hour Living Circle, Digital Layout Should Further Tap Data Productivity
On August 24, Zheng Hongyan, Vice President of JD Group and President of JD New Channel Business Unit, attended the FDIC 2018 China FMCG Digital Innovation Conference hosted by New Distribution and guided by the China Electronic Commerce Association, and delivered a keynote speech titled "Tapping Data Productivity." During the break, Zheng Hongyan accepted an exclusive interview with New Distribution, hoping his views and opinions could bring some thoughts to everyone.
赵波Alibaba's Lin Xiaohai: Retail Link Has Grown into the No.1 FMCG B2B Platform
At the third anniversary of Alibaba Retail Link, the strategic conference 'Together We Grow' was held on September 3. Lin Xiaohai, Vice President of Alibaba Group and General Manager of Retail Link, shared insights on the platform's development, highlighting its achievements in digitalizing the FMCG distribution channel and its role in upgrading community stores.
赵波In the Era of Industrial Internet, How Can B2B Truly Empower FMCG Brands?
Dr. Rui Yun points out that retail has entered a new era, where the core of all retail revolutions is efficiency, specifically improving brand operational efficiency and consumer lifestyle efficiency. B2B is the winning weapon to connect factories to endpoints in the new maritime era of FMCG.
芮赟Offend Anyone but the Supply Chain! Red Bull Finds True Friendship in Adversity, While JDB Seems to Fall from Grace
Red Bull and JDB are currently the 'miserable siblings' in the beverage market, both plagued by brand disputes and unprecedented market pressure. At this time, the supply chain's attitude and actions towards them have become the 'bottom line of life and death.' ORG, a leading food packaging company, with three-piece cans (mainly for Red Bull) and two-piece cans (mainly for Tsingtao and JDB) as its main business, went public in October 2012. According to ORG's financial report, the company's accounts receivable were 2.342 billion yuan, of which 11 customers had overdue credit periods, and after multiple collection attempts, bad debt provisions reached 204 million yuan due to uncollectible amounts or deteriorating customer operations.
New DistributionFMCG B2B Hard to Profit? It's Just Your B2B That's Hard to Profit!
Since 2018, voices predicting the decline of FMCG B2B have grown louder. While the industry has indeed faced various issues, the core doubts revolve around whether it can truly improve supply chain efficiency and whether platforms can achieve profitability. This article examines the viability of FMCG B2B from a profitability perspective, highlighting regional platforms like New High Bridge that have achieved profitability through models like convenience store + B2B, loose franchising, and regional focus.
新经销刘少德The 'Nine Swords of Solitude' for Digital Transformation of FMCG Brands
Ren Xiaodong believes that FMCG brands currently face the problem of old products not selling and new products not moving, the essence of which is that brands solve problems with a 'grabbing red envelopes' mindset rather than a 'giving red envelopes' mindset. The solution lies in refining existing stock, expanding increment, and redefining product portfolios, while firmly grasping traffic, aggregating multi-channel resources, and achieving the integration of three networks: e-commerce, human, and ground networks. This content is from the speech delivered by Ren Xiaodong, Secretary-General of the E-Commerce Association's FMCG Branch and partner of New Distribution, at the 'Brand Innovation Growth Forum' on the afternoon of the 22nd at the FDIC 2018 China FMCG Digital Innovation Conference.
任小东Zheng Yubin, Founder of Palm Quick Sale: FMCG B2B: The Third Wave Winning Channel for FMCG
Zheng Yubin, founder of Palm Quick Sale, discusses the future of FMCG B2B, emphasizing that for categories with low depth of coverage, regional differences are significant, making density more important than sheer city coverage. He predicts that FMCG B2B will become a major channel, transforming from a supplementary to a mainstream channel, and eventually a winning channel that reshapes the industry.
郑毓彬Li Qi, Deputy General Manager of Heading: B2B Empowerment and Innovation, the Liberation Thought and Forward Practice of Social Supply Chain
This article is a transcript of Li Qi's keynote speech at the FDIC 2018 China FMCG Digital Innovation Conference, organized by New Distribution. Li Qi discusses the evolution of social supply chains, the challenges faced by intermediaries, and Heading's 'Qianfan' digital supply chain solutions to empower distributors and retailers.
李琦Industry Leaders Gather: A Regional Distributor Development Alliance Event Just Beginning!
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the China E-Commerce Association FMCG Industry Branch, was held grandly at the Shanghai Baohua Marriott Hotel Conference Center from August 22 to 24. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt from the 'Interpreting Regional Dominance Forum' hosted by Zhongke Shangruan and New Distribution.
New DistributionHow a Distributor Turned City Distribution Convinced a 'Big Distributor' with Annual Sales of 200 Million to Join Her Warehouse?
A distributor who transitioned to unified warehousing and distribution shares her experience in recruiting other distributors to join her platform. Despite the challenge of convincing larger distributors, she successfully persuaded major local distributors of brands like Yili, Arawana, and Red Bull to join within six months of founding her company.
袁来The Biological Evolution of Distribution Networks
This article explores how distribution networks in the FMCG industry, like natural networks, evolve towards efficiency and lower costs. It argues that digitalization is the key to optimizing these networks, but emphasizes that companies must adhere to the 'law of gravity' of market economics—self-sustainability—to avoid being crushed by their own scale.
奚亮No First-Tier Brands, No Logistics Fees—How Did He Achieve Annual Sales Over 100 Million and Profits Over 10 Million?
In the FMCG distribution sector, dealers have generally gone through three generations: 1.0 era, before reform and opening up, dominated by department stores and supply and marketing cooperatives, mostly 'official merchants'. 2.0 era, after reform and opening up, some left the state-owned system and formed wholesale markets, known as 'sitting merchants'. 3.0 era, as competition intensified, some 'sitting merchants' began to go out, doing delivery, business visits, and terminal execution, known as 'traveling merchants'. However, Li Xintao believes that today's 'traveling merchants' are essentially still doing what 'sitting merchants' do, just delivering goods to stores instead of waiting for orders. He argues that a true 'traveling merchant' is one who has the ability to promote new products and operate the market. As a dealer focusing on non-first-tier brands, he outsourced warehousing and distribution to focus on sales promotion, and also invested in over 120 vending machines in Zhengzhou, all profitable.
袁来A Grand Event in the FMCG Sector: Countdown to Day 5!
The FDIC 2018 China FMCG Innovation Conference, organized by New Distribution and guided by the FMCG Branch of China E-Commerce Association, will gather leading FMCG brands like Coca-Cola, Mengniu, Uni-President, Bright Dairy, Tsingtao Beer, P&G, Nestlé, Unilever, Lai Yifen, and RIO, along with thousands of distributors, to explore digital transformation and growth strategies. The conference features expert sessions on digital marketing, channel innovation, and supply chain efficiency, offering practical insights for brand owners and distributors.
FDIC2018Confirmed: State-Owned Enterprise's 1.8 Billion Yuan Acquisition of Supply Chain Company Eternal Asia Officially Sealed
On August 14, Eternal Asia announced that Shenzhen Investment Holdings Co., Ltd. (SIHC) had formally executed the agreement to acquire a 13.3% stake for 1.82 billion yuan, making SIHC the second-largest shareholder. The deal follows a two-month due diligence process and is expected to bolster Eternal Asia's position in the supply chain industry.
New DistributionHow Can Traditional Distributors Win the Local Battle Against B2B Platforms? Defend Your Existing Market!
Facing the wave of Internet+, affected distributors clearly understand the advantages of the B2B model, yet they remain on the sidelines. Zhongke Shangruan, with over a decade in the retail industry, has found that while there are many successful cases of regional B2B platforms, many distributors who stand by are not lacking the ability to integrate resources but are constrained by their own mindsets and fail to realize the power of collective development. The success of B2B in regional markets largely depends on regional distributors uniting and sharing resources. To grow against the tide, distributors need to think and plan in three areas: brand competition, supply chain competition, and To C capability competition.
王神兵Kuailai Zhanggui Zheng Lei: Efficiency Methodology for FMCG B2B
Zheng Lei, founder and chairman of Kuailai Zhanggui, discusses the importance of efficiency in FMCG B2B, emphasizing supply chain upgrades, profitability, and a phased approach from digitalization to intelligent and ecological development.
托比朝颜Three Squirrels Leverages Retail Link for Offline Distribution: Can It Overtake on the Curve with the B2B Expansion Dividend?
Three Squirrels, the internet-famous snack brand, is expanding offline via Alibaba's Retail Link platform, achieving over 4.5 million yuan in sales on its first day. With rapid penetration into hundreds of thousands of small stores, the move aims to address over-reliance on online channels and leverage B2B growth to accelerate its IPO prospects.
袁来Making Urban Distribution from the Perspective of "Saving Money" for Distributors? Then Your Model Might Be Wrong!
Urban distribution transformation is a hot topic among distributors, but profitability remains elusive. The core issue is that urban distribution should not be about saving money for distributors but about providing end-to-end retail logistics solutions for brands, which requires breaking existing distribution hierarchies and reallocating channel profits.
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