NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 18 of 30
The Business Logic of FMCG Has Really Changed!
The FMCG industry has been struggling in recent years, with almost all brands experiencing decline. The real competitors are not the usual suspects but unseen forces like high-speed rail, food delivery, and new consumer trends, necessitating a digital transformation in marketing and channels.
赵波Where Is the Way Out for Brand Owners? Come and Find Out!
The digital upgrade of FMCG distribution channels has become a basic consensus among brand owners, who face problems such as multiple layers, high costs, low efficiency, and lack of precision and control in traditional distribution. This article explores two viable business models for brand owners to achieve digital channel upgrade without disrupting existing business models or channel interests.
赵波Distributors Mired in the Mire: How to Save Themselves?
Lao Wang, a distributor for a top-tier daily chemical manufacturer, found himself trapped by escalating sales targets and eroding profits, ultimately quitting. The article analyzes the causes of his losses and offers five self-rescue strategies for distributors, including diversifying brands, controlling inventory, and embracing digital transformation.
DIAO叔After 10 Years of Entrepreneurship and 3 Transformations, How Did This B2B Platform Cover 15,000 Stores in 3 Years and Become a Regional King?
This article explores the transformation of Bianlibao, a regional B2B platform in Fujian, from a direct-operated convenience store chain to a self-operated B2B, and finally to an information matching platform. It details how the platform covered nearly 8,000 outlets in one year and achieved supply chain empowerment without touching goods or warehousing and distribution.
新经销刘少德Zhao Bo, Editor-in-Chief of New Distribution: Digital Transformation of Channels Is the Mainstream Trend in the FMCG Internet Era
At the event 'Unveiling New Marketing: Restoring Seven-Day Raw Pulp', Zhao Bo, Editor-in-Chief of New Distribution, shared insights on the digital transformation of channels as the mainstream trend in the FMCG internet era. He highlighted the shift from traditional multi-tier agency models to digital marketing, driven by consumer sovereignty, fragmented brands, and the rise of B2B supply chain platforms.
New DistributionA Well-Known Domestic FMCG Distributor with Annual Sales of 2.5 Billion and 15 Branch Companies Says: Without Transformation, There Is No Way Out
Zhongshan Wanrong Marketing Co., Ltd., founded in 1992, has 15 branch companies, achieved sales of 2.5 billion yuan in 2017, covering over 24,000 offline retail outlets, and represents more than 40 brands including P&G, such as Head & Shoulders, Pantene, Rejoice, Vidal Sassoon, Gillette, SK-II, Whisper, Pampers, Safeguard, Olay, Tide, and Ariel. Recently, New Distribution exclusively interviewed Yang Su, Chairman of Zhongshan Wanrong Marketing Co., Ltd., to see what measures this FMCG veteran with nearly 30 years of distribution experience has taken to support Wanrong's growth, and how Wanrong is thinking about the digital transformation of FMCG distribution channels.
袁来Fresh Century: How This FMCG B2B Platform Secured Two Rounds of Funding in Four Months During the Capital Winter
Fresh Century, a Shanghai-based FMCG B2B platform, has secured two rounds of funding in just four months, standing out in the capital winter. Its founder, Liao Chuan, attributes this success to a relentless focus on supply chain efficiency, which he believes is the core value that many B2B platforms overlook.
新经销刘少德Two Forms of Digital Upgrade for Brand Owners' Distribution Channels
In recent years, digital upgrades to FMCG distribution channels have become a basic consensus among brand owners, who face issues like multiple layers, high costs, low efficiency, and lack of precision and control in traditional distribution. This article discusses two stable business models: a partner model based on same-city logistics and an integrated online transaction model based on the WeChat ecosystem, both of which aim to achieve digital upgrades without disrupting existing channel networks or price systems.
赵波Call for Entries! 2018 China FMCG New Distribution Top 100 - Do You Want to Be on the List? Come and See, the Next Top 100 Could Be You!
In the past two years, Chinese FMCG distributors have faced unprecedented challenges under the influence of internet e-commerce, with almost all distributors experiencing the failure of traditional channel distribution models and declining sales. Traditional channels can no longer meet the distribution requirements of digital channels, and we are facing an unprecedented industry transformation. Traditional distributors are undergoing a baptism of digital transformation and upgrading. Indeed, in this industry change, some forward-thinking distributors who seize the opportunity are attempting transformation and upgrading practices. The FMCG Branch of China Electronic Commerce Association and the industry's leading self-media 'New Distribution'...
New DistributionAmid the Digital Upgrade Wave in FMCG, What Innovations Has Coca-Cola Introduced?
Facing an overall industry decline, the century-old beverage giant Coca-Cola has made various attempts, including product innovation, digital channel construction, and marketing innovation, to adapt to the digital transformation in the FMCG sector.
新经销刘少德The Relationship Between Order and Warehouse-Distribution Integration in Third-Party Unified Warehouse and Distribution Models for FMCG
The unified warehouse and distribution market is huge, with the national urban distribution scale reaching about one trillion yuan in 2016, two to three times that of the express delivery industry in the same period, yet its concentration and intensification are extremely low. In the FMCG circulation field, unified warehouse and distribution has been a hot topic, with various forces attempting or focusing on this business model. Logically, it is an intensive economy that separates business operations from warehouse and distribution delivery, achieving socialized professional division of labor as infrastructure for commercial development.
廖磊Zhou Guohui of Eternal Asia: What is the Value of Modern Supply Chains?
China is at a critical stage of transitioning from 'high cost, high growth' to 'low cost, medium-high growth', with rising costs for environment, resources, land, labor, and capital. Data shows that China's socialized supply chain costs account for about 18% of GDP, compared to 7%-8% in Europe and the US, and as low as 5%-6% in Japan, where four general trading companies serve over 80% of the market. The article discusses the need for modern supply chain services to improve efficiency and meet consumer demands.
周国辉What Should Distributors Pay Attention to When Starting a B2B Company?
Recently, the ninth B-end e-commerce inspection class of New Distribution visited three representative B2B platforms in Changsha, Guangzhou, and Dongguan: Changsha Xingaoqiao, Guangzhou No.1 Life, and Dongguan Caihua Trading. Through three days of visits and exchanges, the participants gained valuable insights. New Distribution records the highlights of these platforms and the founders' unique perspectives, offering reference and inspiration for distributors, brand owners, and pioneers in the FMCG industry.
澄韵Li Xufu of Bull Capital: Evolution of the Consumer Goods Industry Chain and Transformation of Supply Chain Structure
At a themed salon held in Shanghai on June 12, Li Xufu, founding partner of Bull Capital, shared insights on the evolution of the consumer goods industry chain and the transformation of supply chain structure, highlighting changes in channels, supply chains, marketing, and brands, and emphasizing the rise of supply chain management platforms and the role of urban distribution.
李绪富Retail industry also caught in the Tencent-Alibaba rivalry
This article analyzes why Tencent entered the retail sector, comparing its approach with Alibaba's. It introduces Tencent's 'seven weapons' for smart retail and argues that Tencent's strategy is to stay at the table, using its WeChat ecosystem to empower retailers, while Alibaba focuses on comprehensive digital transformation.
万德乾、杨亚飞Relying on B2B Instead of Traditional Channels: Can Kotex's 'Curve Overtaking' Succeed?
B2B development offers brand owners opportunities to overtake competitors on curves. Kotex achieved over 10 million in sales in one day and directly reached nearly tens of thousands of stores, a feat unimaginable for brands relying on traditional channels. During the 612 brand event, Kotex sold over a million products within half an hour, breaking platform records. More importantly, Kotex achieved a breakthrough from zero to one in traditional retail small stores. This case provides valuable references for other brand owners and distributors.
刘少德From CAS PhD to Huawei Senior Consultant: Why Did He End Up Willingly Becoming a 'Handler'?
1. From a PhD at the Chinese Academy of Sciences to a senior consultant at Huawei, why did he finally willingly become a 'handler'? 2. Why did this B2B platform take over a year to expand from one market to another? 3. Why was it able to become the first B2B platform to hold regional outsourcing rights for Coca-Cola? In 2017, New Distribution organized a survey visit to 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization capabilities, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different regions.
刘少德Why Is It Difficult for Professional Urban Distribution Companies to Emerge in the FMCG Industry?
Recently, the author visited the well-known urban distribution company Yihuodi and, through communication with its CEO Qin Yu, discovered that urban distribution companies still have significant opportunities in the retail FMCG industry. This article explores where these opportunities lie, analyzing the current state of the FMCG urban distribution market, the challenges of entering it, and the potential paths forward.
赵波Can the WeChat Ecosystem Help Brands Unblock the Digital Transformation of Distribution Channels?
From the perspective of interpersonal relationships, business can be divided into two types: business with acquaintances and business with strangers. WeChat builds social connections before business, where trust is guaranteed by personal reputation, giving rise to KOLs, micro-businesses, and content e-commerce. Taobao, on the other hand, facilitates transactions between strangers without social interaction, leading to a credit rating system that addresses trust and safety issues. Both have created trillion-yuan markets. However, an interesting phenomenon is that one-on-one business relationships often evolve into acquaintances over time. The B2B market is a hybrid, where relationships are crucial. Currently, most B2B platforms focus on transaction flow, but the real opportunity lies in leveraging WeChat's ecosystem to build a super router that connects all supply chain members, enabling seamless communication and transactions without migration costs.
赵波Mixed Fortunes: Where Is the Way Out for FMCG B2B in the Second Half?
Facing a 70-trillion-yuan retail market, internet giants like JD.com, Alibaba, and Tencent are sharpening their knives and entering the arena with great fanfare. In stark contrast, early entrants such as Yatang Xiaochao, Bang Xiaodian, and Dianshang Hulian have gone bankrupt or liquidated due to various problems. We can't help but ask: is FMCG B2B just a game for giants? After nearly 20 years of development, the traditional FMCG distribution system has gradually formed and improved. However, as the industry deepens, the drawbacks of the traditional FMCG circulation system are also being exposed. In this context, voices advocating the digitalization of traditional FMCG distribution channels are everywhere, and a large number of B2B platforms claiming to compress the circulation layers of FMCG have emerged.
刘少德Giving Up Agency for First-Tier Brands Like Red Bull and JDB, Transforming into Unified Warehousing and Distribution, Now Listed on the NEEQ: Who Says Distributors Can't Do B2B!
In March 2017, Jiangsu Huashang City Distribution Network Co., Ltd. was listed on the NEEQ, becoming a pioneer among FMCG city distributors entering the capital market. Previously, Huashang was one of Wuxi's largest distributors, representing brands like Mengniu, JDB, C'estbon, Nongfu, and Red Bull. However, in 2015, Huashang proactively de-emphasized its agency business to focus on logistics distribution for FMCG, a move seen as incredible by others but considered by Huashang as seizing future development trends. Recently, New Distribution exclusively interviewed Wuxi Huashang's Chairman and General Manager, Rong Jun.
新经销100人Guangdong Caihua Trading B2B: Achieving Profitable Growth with Annual GMV of 1 Billion RMB
In 2017, New Distribution conducted a survey across 22 major cities in China to systematically assess the coverage, penetration, supply chain capabilities, platform operations, delivery efficiency, and service visits of various FMCG B2B platforms. In Guangdong, local B2B platforms like Caihua Trading stood out alongside national players such as Alibaba Retail Link and Zhongshang Huimin. The author recently visited Caihua Trading's deputy general manager Wu Jinghe in Dongguan to explore its business model and development path.
赵波News Flash | Coca-Cola Price Increase? Bottler Replies in 17 Characters; Hsu Fu Chi and JD Logistics Pilot 'Borderless Factory'; Walmart Closes Another Store! New Fruit and Vegetable Drink from Wei Chuan...
Today's top stories: Walmart closes its seventh store this year, highlighting challenges for traditional supermarkets; Yingshao Liquor adjusts prices; Niulanshan Erguotou faces investigation over alleged mislabeling; Hsu Fu Chi partners with JD Logistics for a 'Borderless Factory' pop-up; a self-service noodle machine appears in Shanghai; Coca-Cola bottler denies price increases. New products include Wei Chuan's 'Guozhizhi' vegetable-fruit drink and a Forbidden City zongzi gift box. Industry news covers Fonterra's deal with Lazada, UK sugar reduction targets, Whole Foods layoffs, and Valio's new China unit.
New DistributionJiangsu Niulanshan Distributor Builds Its Own B2B Platform, Onboarding 50,000 Outlets in One Year, with Annual Sales of 300 Million!
Caizi Trading Company, located in Nanjing, Jiangsu, is the brand operator for Niulanshan, covering five cities in Jiangsu: Nanjing, Yangzhou, Taizhou, Zhenjiang, and Yancheng. In addition, Caizi Trading has actively developed the 'Niudianshang' B2B platform, which now has nearly 50,000 registered outlet users. Recently, New Distribution interviewed Zhu Guorong, Chairman of Caizi Trading, to learn about his operational insights as a regional 'Niu merchant' and how he responded to the rise of the internet.
袁来