NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
Related research and analysis
2996 articles · Page 94 of 125
How Can Traditional Retailers Save Themselves Amid the Wave of Store Closures?
In the new retail era, the most valuable data is that which is accumulated around customers and products through continuous connection and transactions. Traditional retail enterprises must undergo digital transformation by establishing a digital architecture, digital customers, digital products, and digital operations to achieve precise marketing and improve efficiency.
新经销团队FMCG Winter: How to Embrace "IP" for Warmth and Unlock a Hundred-Billion Incremental Market?
As the 2019 Spring Festival approaches, FMCG brands are leveraging IP collaborations to drive sales, from the Palace Museum's cultural products to Peppa Pig merchandise. This article explores IP commercialization trends, successful cases, and strategies for brands to connect with consumers and build private traffic, while also addressing industry pain points and future opportunities.
王军300 Million Yuan in Financing Ignites Community Group Buying: Who Will Decline and Who Will Surpass in 2019?
Despite the capital winter, community group buying is booming. It is rumored that famous investor Zhu Xiaohu was once turned away from 'Xingsheng Youxuan' because of his 'plain' appearance. This phenomenon of investors chasing entrepreneurs has not been seen for a long time. From former Tencent strategic investment directors to executives of old O2O companies like Aixianfeng; from traditional Walmart and New Yijia executives to former employees of Alibaba, Baidu, and JD.com, many big-name entrepreneurs are rushing into this track. Hot, hot, hot!
New DistributionDistributors: How to Win the Community Group Buying Battle?
In 2018, community group buying became the hottest trend in retail, validated by successful cases and capital. Distributors should seize this opportunity as it can achieve regional, channel, category, and profit breakthroughs. The article provides a detailed guide on how distributors can implement community group buying, covering investment, team structure, operations, procurement, warehousing, and customer service.
王怡栋&胡小印Exclusive | Latest Inventory of National Community Group Buying Platforms in 2019!
Despite the capital winter, community group buying remains red-hot, attracting more entrepreneurs and investors. According to incomplete statistics from New Distribution, 27 companies in this field have received funding totaling nearly 3 billion yuan, with players from offline retail, fresh supply chain, and local services entering the fray.
新经销刘少德Alibaba Enters Community Group Buying: Is the Cainiao Station Strategy Viable?
Alibaba has entered the community group buying space through Cainiao Stations and Taobao, but faces challenges against WeChat's ecosystem. The article questions whether this model can succeed and whether community group buying will become a lasting retail force.
王军Founded 6 Years, Annual Transaction Volume Over 1 Billion: Why Can This Trading Company Profit from B2B?
This article explores why intermediaries will not disappear even if distributors might, and how Caihua Commerce has maintained rapid growth despite competition from Alibaba's Retail Link. It details Caihua's strategies, including product selection and customer tiering, which have enabled profitability.
新经销刘少德In-depth | In the Second Half of the Snack Food Competition, How Can the 'Online + Offline' Model Break Through?
Enterprise growth follows three stages: from rapid growth driven by market dividends, to transformational growth driven by management and leadership, and finally to product and model growth driven by innovation. The snack food competition has undoubtedly entered the third stage. In 2018, snack food brands took more frequent actions than ever before. Bestore fully upgraded its brand image; Be & Cheery upgraded its packaging; Three Squirrels grandly launched 11 new products before Double 11. As internet traffic dividends level off and online and offline merge, we can see brands facing changes in the consumption environment. For snack foods, the second half of the competition is just beginning.
大V酱Community E-commerce: The Third Pole of Chinese Retail
If offline retail is the first pole and PC internet e-commerce is the second, then community e-commerce new retail, represented by social e-commerce and community e-commerce, is the third pole. Changsha is the storm center of community group buying, with over 200 platforms competing fiercely, and it is often said that taking Changsha means taking the high ground. As of December 2018, according to data jointly released by New Distribution Lab and Magic Cube Cloud Marketing Consulting, more than 2 billion yuan in capital has poured in within just a few months, and nearly 50 community e-commerce platforms nationwide have secured financing.
任小东Four Key Points Sparking Heated Debate in the Community E-commerce Circle
This article analyzes the core key points of the community e-commerce model, including the role of group leaders, pickup points, product categories, and operations. It highlights the importance of group leaders in driving sales, the challenges of daily product selection, and the operational difficulties in managing groups and competition.
王 军Suning Xiaodian Enters Community Group Buying: Following the Trend or Going All In?
Suning Xiaodian has entered community group buying, planning to recruit 25,000 group leaders within three months. The author believes this is not a blind move but a well-planned strategy, given Suning's capital operation expertise and the necessity to defend its offline retail territory.
王军Where Is the Achilles' Heel of Community Group Buying E-commerce?
After intensive visits with community group buying entrepreneurs, SaaS providers, suppliers, and group leaders, the author shares new insights. The sector has moved from 0 to 0.5, with capital flooding in, but key challenges remain in supply chain, expansion, operations, and profitability.
任小东Is Community Group Buying a Fit for FMCG?
The rise of community group buying may benefit FMCG companies the most. 1. With capital pouring in, will another Meituan emerge from the 'thousand groups war'? 2. Is community group buying really only for first- and second-tier markets? 3. What opportunities does community group buying bring to the FMCG industry? At the end of 2018, community group buying became the most favored business model in the capital market, with over 2 billion yuan invested in 50 days. But looking beyond the surface, does this storm originating in Changsha reflect real consumer demand or is it a rehash under capital's influence?
新经销刘少德High Cost, Low Efficiency? New Approach for 2019: Build a Local Traffic Pool!
As platform traffic dries up, the local traffic pool—rooted in offline strong ties and amplified through the three-dimensional space of offline, community, and online—becomes a goldmine. This article explains how new retail and new marketing leverage local traffic pools through community commerce, IP strategies, and O2O delivery, benefiting stores, distributors, and brands.
刘春雄Review of 2018: The 'Ice' and 'Fire' of China's Chain Convenience Stores
Under the new retail trend, small formats, especially convenience stores, are typically fragmented and regional operations, and their business essence will not rapidly iterate due to new technologies and concepts. After short-term capital attention, the industry must return to the core model of traditional formats. What changes is the method, but what remains unchanged is the essence; practitioners should maintain a normal mindset in the face of the current boom. Convenience stores, as a model of proximity and instant consumption, will evolve into an online-offline integrated model centered on membership through data-driven store operations and marketing upgrades, thereby leveraging the core service value of high-density store locations, and new business models such as community group buying will continue to emerge.
王军Over 2 Billion Capital Inflows in 50 Days: What's the Real Value of Community Group Buying?
This is the third in a series of analytical articles on community group buying written at the end of the cold 2018, highlighting the model's popularity despite the capital winter. Based on in-depth interviews with investors and entrepreneurs, the article examines the business model, value chain, and potential opportunities and pitfalls, offering insights for brand owners from the perspectives of new retail, new marketing, and new distribution.
王军The Song Ends, the Figure Vanishes: The Untold Story of China's Retail History
This article traces the evolution of China's retail industry from the early reform era to the present, highlighting key figures and companies such as Ye Guofu, Huang Mingduan, Zhang Wenzhong, and the rise of e-commerce giants. It explores the transition from traditional brick-and-mortar stores to new retail models, culminating in the dominance of internet platforms and the challenges faced by legacy retailers.
猛哥Can't Hold On! With 3 Billion Yuan in Debt, Another Food Industry Tycoon Files for Bankruptcy Reorganization!
Shocking! Xiamen grain and oil giant 'Zhongsheng' has applied for bankruptcy reorganization. Recently, the Xiamen Intermediate People's Court issued a notice publicly soliciting a reorganizer for Zhongsheng Grain and Oil Group after its bankruptcy. If you don't know this well-known Xiamen private enterprise, you must know 'Shengzhou' cooking oil, a household name across the country, which holds over 65% of the Xiamen market share.
New DistributionThe Sparrow Warfare of Community Group Buying
After the unmanned shelf bubble burst, how long can the community group buying trend last? Dong Qing (pseudonym), a resident of Meixi Qingxiu community in Changsha, becomes a group leader for the platform 'Niwo Nin', receiving hundreds of bags of goods daily and earning 20,000-30,000 yuan per month. The industry, which started in Changsha, has attracted significant capital and competition, but faces challenges such as price wars and the difficulty of expanding to new cities.
王玄璇Heavyweight: Inventory of China's Community Group Buying Platforms in 2018!
2018 was undoubtedly a special year in China's economic development history. Drastic changes in the internal and external environment made capital more cautious towards various business models, and with stricter regulation, the industry entered a reshuffling period faster. As new business forms like unattended shelves, sharing economy, P2P, and blockchain successively cooled down, the window for entrepreneurs to find new trends shortened. However, one business form attracted a large number of investment institutions due to its low entry barrier and short profit cycle, including top-tier capital like IDG, GSR Ventures, and Today Capital. This article by New Distribution reviews 100 community group buying platforms in China, analyzing their distribution and financing to provide insights.
新经销刘少德New Retail in 2018: Leading, Integrating, Bubbles, and Catfish Stirring
As 2018 draws to a close, the new retail industry has experienced significant developments, from the continued rise of fresh food supermarkets to the integration of technology in offline retail, the bubble burst of unmanned shelves, and the surge of social e-commerce. Looking ahead to 2019, the industry is expected to focus on supply chain efficiency and tapping into lower-tier city demand.
New DistributionMom-and-Pop Stores: I Am Not a Retail Outsider
In China, there are 6.8 million mom-and-pop stores that have quietly served consumers for decades. Now, as e-commerce giants like Alibaba and JD.com push into offline retail, these stores are being transformed or marginalized. Despite their small size, they account for 40% of retail channel shipments, yet many owners remain skeptical of the new retail buzzwords and the rapid expansion efforts.
古廿What Happened in China's Convenience Store Industry in 2018?
In 2018, China's convenience store industry continued to boom, with regional brands accelerating expansion and foreign brands speeding up store openings to compete in the increasingly crowded first- and second-tier markets. In Shanghai and East China, a convenience store war is underway, with early entrants upgrading and newcomers entering with more advanced concepts. Lawson is about to open its 2,000th store, while Meiyijia, which entered East China in October, quickly captured the market within two months, and the new retail representative Bianlifeng has opened over 200 stores in the region. Across China, the convenience store industry is experiencing growth in store numbers and sales, with regional brands expanding and digital transformation becoming a key trend.
食品君The Essence of Deep Distribution is Building Good Customer Relations, Leveraging Store Owners' Community Ties for Transactions!
Retail is naturally community marketing, as stores rely on stable customers within their trade area. Deep distribution leverages store owners' community relationships to transmit brand information, while new retail and new marketing use digital tools to enhance these community interactions.
刘春雄