NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
Related research and analysis
2996 articles · Page 89 of 125
China's Convenience Store Regional War: Downward Expansion, Local Flavor, Differentiation
After saturating first-tier cities, chain convenience stores are expanding into lower-tier markets, facing intense competition from regional brands and e-commerce giants. Regional players focus on deep local penetration, localized products, and supply chain optimization to survive.
何星莹 崔恒宇Scenes: Bridging the Last Meter from Product to Consumer
The article discusses the concept of the 'last meter' between products and consumers, arguing that while big data can bridge the physical distance, it fails to address the psychological distance. It emphasizes the importance of 'scenes' in marketing, which combine time, space, and emotional triggers to engage consumers and drive purchases.
10年助力六个核桃营销Why Still Can't Make Money Franchising 7-Eleven? | In-depth Review
This article examines the profitability of mom-and-pop stores, franchised convenience stores like 7-Eleven, and unmanned stores in China. It concludes that while mom-and-pop stores can be profitable but demanding, 7-Eleven franchises require high investment and long payback periods, and unmanned stores face challenges in profitability due to low margins and service issues.
蛋解创业Hema X Membership Begins to Reap Traffic Rewards
After a short test phase, Hema X membership is gaining traction, with expanded city coverage and intensified in-store promotion. The 218-yuan annual fee offers benefits like free daily vegetables and an 8.8折 discount every Tuesday, aiming to retain loyal customers and boost store traffic, though long-term success hinges on product strength and supply chain capabilities.
王彦丽2.3 Billion Views on Douyin: This Biscuit Is a Hit!
In the mobile internet era, miracles are never in short supply, and the FMCG industry is no exception. In December 2018, a young man on Douyin discovered that shaking Meiji Panda biscuits for 15 minutes could turn them into a ball, sparking a viral trend. According to Guo Shulin, Marketing Director of Oriental Express, the operator of Meiji Panda biscuits, the product has garnered over 230 million views to date, and online popularity has boosted offline retail sales by 413% in the first half of 2019 compared to the same period in 2018.
New DistributionHas the Turning Point for Community Group Buying Arrived?
As June arrives, Changsha enters its humid 'steamer season,' mirroring the current state of community group buying nationwide. After over 5 billion yuan in capital inflows, the heat has turned from dry to damp, with no new funding announcements and some companies retreating or contracting. Despite mixed news, the author argues that while capital support may have peaked, the community group buying model itself is just beginning, with new players entering across four tiers.
任小东Carrefour 'Marries Down' to Suning: New Variables in the Retail Landscape?
On June 23, Suning.com announced that its wholly-owned subsidiary Suning International plans to acquire 80% of Carrefour China for 4.8 billion yuan. The deal will make Suning the controlling shareholder, enhancing its omnichannel and FMCG competitiveness, while Carrefour Group's stake drops to 20%.
新经销刘少德Walmart 'Lost' in China
On June 18, while people were immersed in e-commerce promotions, Walmart closed two stores in Hangzhou and Ningbo, marking at least the 14th hypermarket closure in China in the first half of the year. The closures are attributed to expiring leases and declining profits amid e-commerce competition.
郑婷婷 张杰The Past and Future of Private Domain Traffic
Private domain traffic, a concept that has recently gained prominence, refers to traffic owned by a single entity, as opposed to public domain traffic. Its rise is driven by the fragmentation of large private domains into smaller ones, down to the individual level, due to the internet's real-time connectivity, products as carriers, and fickle users. This shift is reshaping marketing strategies, urging businesses to use the internet as a tool for building user connections, retain and operate their own private traffic, and target precise private domains for conversions.
艾永亮Unmanned Supermarkets Die at Age 2, Burning 4 Billion in Capital
Only when the tide goes out do you discover who's been swimming naked. Once applied to shared bikes, this adage now fits unmanned supermarkets, which have become another bubble in the internet economy. After countless capital poured into the money-burning war, unmanned supermarkets are left with nothing but a mess.
飞翔吧！橙哥Three Squirrels, Bestore, and Be & Cheery: The Online-Offline 'Beachhead Battle'!
The leisure snack market is buzzing with activity as Three Squirrels faces IPO delays, Be & Cheery opens its first physical store, and Bestore pushes forward with its IPO. The competition is intensifying as these giants race to dominate both online and offline channels in a market projected to reach nearly 2 trillion yuan by 2020.
零售商业评论A 100-Billion-Yuan Market Battle Triggered by an Ice Cream
As summer approaches, a new round of cold-chain logistics competition has begun among retail and logistics giants. JD Logistics has partnered with Mengniu Dairy to provide an integrated cold-chain solution for ice cream, while Alibaba's Xunlu Cold Chain has also entered the fray, highlighting the vast market potential and persistent challenges in China's cold-chain industry.
New DistributionForeign Retailers Return to Shanghai
US membership warehouse Costco will open its first China store in Shanghai's Minhang district on August 27, while German discount supermarket ALDI opened two stores in Shanghai on June 7. Japanese discount store Don Quijote is also reported to be entering China, signaling a resurgence of foreign retail. However, many foreign retailers failed in China over 20 years ago due to challenges in balancing localization with their own characteristics, a challenge now facing these newcomers.
AI财经社作者After Supporting Pinduoduo, Galanz Faces Tragedy on Tmall...
Galanz publicly supported Pinduoduo on May 28, 2019, and subsequently experienced search anomalies on Tmall, severely impacting sales. Galanz accused Tmall of inaction and expressed dissatisfaction, while industry insiders speculate this is retaliation for Galanz's stance in the "choose one of two" battle.
原调戏电商Is 7-Eleven Losing in China?
7-Eleven's development in China has reached a turning point, with no new stores opened in Shanghai for over a year. The company's rigid adherence to Japanese models and lack of localization have led to stagnation and store closures, as domestic competitors like Bianlifeng and FamilyMart gain ground.
梅新豪Major Move: JD New Channel Enters Offline Liquor Retail, Fully Empowering Traditional Tobacco & Alcohol Stores
On June 15, during JD's 618 promotion, the first JD Convenience Famous Liquor Collection store opened in Linyi County, Dezhou, Shandong, marking JD New Channel's first borderless retail model store in offline tobacco and alcohol retail. The platform upgrades traditional stores with unified branding, strong supply and price control, and digital tools, aiming to revolutionize the industry.
袁来Giants Rush into New Retail Small Stores: Endless Expansion and Reluctant Price Wars
New retail small stores, which have been rapidly expanding, are now facing dangers brought by price wars. Recently, the notion of a new retail ebb tide has quietly emerged, with some in the industry believing that the era of new retail frenzy is over. This is partly because the once booming new retail has indeed shown signs of retreat, such as store closures by Hema and Freshippo.
刘旷公众号Putting Only One Sheep: How Walmart Lost $7 Billion and What Is the 'King Model' of New Retail?
Low prices are not achieved through subsidies or sacrificing profits; focusing on one thing and doing it to perfection is excellence. Aldi, Germany's largest discount supermarket chain, has become a 'Walmart killer' by simplifying operations, cutting costs, and offering quality products at low prices, leading to Walmart's exit from Germany with losses exceeding $1 billion.
童夏Time to Reflect on New Retail
Two leading new retail companies have hit bottlenecks, prompting a reflection on the industry. The key to sustainable development lies in supply chain upgrades, not just consumer-facing innovations.
付一夫Hema Loses Momentum
In 2019, Hema's new store growth will slow significantly, with smaller formats becoming the focus. The adjustment is inevitable due to subpar store efficiency and drag on Alibaba's margins, and the model's high requirements for population density and income within three kilometers limit its nationwide expansion.
李儒超Growth Hacking, Brand-Effect Integration, and Private Traffic: Understanding the Logic Behind Marketing Buzzwords
From growth hacking to private traffic, these are hot terms in the internet industry since last year. Brand-effect integration is a slogan loudly touted by internet and e-commerce companies in recent years. This article helps you understand the logic behind these marketing buzzwords.
空手The Perils and Opportunities of Community Group Buying
Community group buying has entered a deep-water zone, and the window for entrepreneurs is closing fast. As national platforms expand rapidly, issues of pricing, food safety, and scalability have become Damocles' swords hanging over the industry. This article explores whether regional platforms still have a chance, whether startups should follow price wars, and what pitfalls to avoid.
新经销刘少德Hypermarkets: The 'Veterans' Are Fading
A McKinsey report in 2007 predicted rapid growth for China's hypermarket sector, but now these retail veterans are closing stores and losing ground to e-commerce and small formats. Experts say hypermarkets are not dying but fading, and can survive through transformation.
龙商网Why I Got into the Convenience Store Business
Convenience stores were once the retail industry's brightest dark horse, favored by capital and seen as a lifeline for traditional enterprises. However, the challenges behind the scenes are rarely known. 308 days after the wave of convenience store closures, AI Finance and Economics interviewed four convenience store operators to review the difficulties of entrepreneurship and provide a guide for future entrants.
AI财经社作者