NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 90 of 125
In China, one in every 69 people might be a WeChat business
This article discusses the rise of private domain e-commerce in China, contrasting it with traditional e-commerce platforms. It highlights the efficiency and low customer acquisition costs of private domain traffic, and explores the role of WeChat businesses (WeChat business) as a subset of this trend.
巴九灵All-in on Douyin, Out-of-Control Douyin Merchants
A food industry professional was scammed by a Douyin ad for grilled shrimp, exposing issues in Douyin's e-commerce such as ad review, order monitoring, and after-sales service. As Douyin rapidly expands its e-commerce, it attracts many merchants, but faces challenges like content homogenization, fraud, and regulatory gaps.
周晓奇The 'Either-Or' Dilemma Returns: Alibaba and Pinduoduo in Direct Confrontation, Where Should Brand Owners Turn?
As the challenger becomes the leader, how should it face new challengers? This is an eternal question. In the struggle between Alibaba and Pinduoduo, their upstream and downstream partners are inevitably drawn into the battlefield. With the approach of the 618 mid-year sales event, the 'either-or' (exclusive dealing) conflict intensifies. Many brands hoped to benefit from Pinduoduo's rise and experience the dividends of channel sinking, but the 'either-or' events have dashed these hopes, especially for top merchants and brands with their own traffic.
新经销刘少德Le Chun CEO's 10,000-Word Insight | Why Coca-Cola Chose Le Chun, and What We Did Right
This article is an open letter from Denny Liu, CEO of Le Chun, systematically sharing his insights on branding and the current state of the FMCG industry. It explains why Coca-Cola invested in Le Chun, highlighting the brand's unique characteristics and the lessons learned from their innovative practices.
刘丹尼This 618, JD New Channel's B2B2C Strategy in Action: Capability Upgrade!
The annual 618 promotion battle has begun. This festival, originally created by online e-commerce platforms, has evolved from pure online to a promotion festival involving all commercial entities both online and offline. In the past, 618 was mostly a C-end "price cut" promotion, with B-end businesses rarely heard from. But in the past two days, it's evident in the author's social feed that some regional B2B platforms transformed from distributors have joined in, targeting small B-end store owners with waves of promotional campaigns leveraging the 618 momentum. This has drawn the author's attention to FMCG B2B platforms, especially JD's FMCG B2B business, the New Channel division, under the 618 initiator JD.com.
袁来Heroes Vie in the 'Big' Era: Master Kong Launches 1L New Packaging Water in June
As summer approaches, the bottled water market heats up with Master Kong launching a new 1L packaging to capture the peak season. The trend towards larger packaging reflects changing consumer habits and the growing demand for healthy hydration.
快消君RT-Mart Sells Hainan Hema, Losing 9.72 Million Yuan in Three Months Since Opening
On the evening of May 31, Sun Art Retail announced that its indirect subsidiary RT-Mart China agreed to sell all equity in Hainan Hema to its associated subsidiary Shanghai Runhe for $5 million. The sale simplifies the group's corporate structure and continues the implementation of the Hema Fresh model.
联商君Master Kong Parent Ting Hsin Group and FamilyMart at Loggerheads: 15 Years of Partnership Ends in Court
After a 15-year 'honeymoon,' FamilyMart under Ting Hsin's control has become a benchmark in China's convenience store industry. Now, Japan's FamilyMart has filed a lawsuit against Ting Hsin Group, marking another case of 'sharing hardships but not wealth' following brand disputes like Wang Laoji vs. JDB and Red Bull vs. Ange. New Distribution has learned that FamilyMart, one of the three major foreign convenience store brands, has severed ties with its Chinese partner Ting Hsin Group, formally taking the dispute to court over Ting Hsin's failure to disclose financial data and other issues.
新经销刘少德Hema Fresh closes its first store nationwide today!
Hema Fresh, Alibaba's new retail supermarket chain, has closed its first store in three years, located in Kunshan New City, after only eight months of operation. The closure highlights the challenges facing fresh food e-commerce, including high costs and the difficulty of scaling due to the localized nature of fresh produce.
New DistributionWhy the Internet Can't Kill Convenience Stores?
The article argues that convenience stores thrive because they serve young, mobile-native consumers who value convenience and fresh food, and that the internet cannot replace the in-store experience. It proposes strategies like membership programs, virtual stores, and empowering employees to achieve monthly sales of 2 million yuan per store.
卫哲These Local Heritage Sodas Are the Pride of Every City
Every city has its own signature soda, whose fizz opens childhood memories and the joy of youthful burps. Once overshadowed by Coca-Cola and Pepsi, these local brands like Beijing's Beibingyang and Tianjin's Shanhaiguan are now making comebacks, representing the history and resilience of local enterprises.
毛毛Why Can't the Internet Kill Convenience Stores?
Winning the youth wins the world. Convenience stores are favored by capital because they attract the youngest demographic, particularly the post-90s and post-95s, who are mobile internet natives. The internet has failed to kill convenience stores because they excel in speed and quality, not in variety or price, and the last 500 meters must be walked by consumers, not delivered by businesses. To increase profitability, convenience stores must focus on converting foot traffic into loyal members, achieving 1,000-2,000 electronic members per store, and targeting monthly sales of 2 million yuan per store by leveraging hot food, membership systems, virtual stores, and supply chain efficiency.
卫哲A Look at Listed Supermarket Companies: RT-Mart, Yonghui, Lianhua - Who's Swimming Naked?
In 2018, the performance of listed supermarket companies diverged significantly, with the strong getting stronger. This analysis from the Lianshang Network Big Data Research Center examines 15 listed supermarket companies across five dimensions and 13 indicators to reveal industry trends.
山竹一人Who Killed the Hypermarket?
The hypermarket, once a leading retail format in China, is being abandoned by the era as store closures continue, with Walmart and other major chains shutting down or handing over stores due to declining sales and rising costs.
AI财经社作者In the Era of Traffic, How to Build Your Private Domain Traffic?
Private domain traffic, a concept originating from Taobao, refers to traffic that is owned by the business, can be reused, is free, and directly reaches users. Each traffic unit is a user, accumulated on platforms like WeChat official accounts, WeChat groups, personal WeChat accounts, Weibo, Xiaohongshu, Toutiao, and Douyin. In contrast, public domain traffic platforms like Baidu, Taobao, and JD.com require payment for traffic, which is becoming increasingly expensive. Building private domain traffic involves strategies such as diverting traffic from public domains, leveraging KOLs, and utilizing platforms like WeChat, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili, with a focus on providing consumer value and fostering trust.
Keny伟China Resources Vanguard Completely Exits Shandong!
On May 20, all equity of Shandong China Resources Vanguard Life Supermarket Co., Ltd. was listed for transfer on the Shanghai United Assets and Equity Exchange, marking the complete exit of China Resources Vanguard from the Shandong market. This follows the formal takeover of seven stores in Shandong by Jiajiayue in March.
New DistributionIs Wahaha Creating the Next Nutrition Express in Social E-commerce?
Wahaha has launched a new meal replacement yogurt called 'Youjian' in social e-commerce, aiming to replicate the success of its billion-yuan product Nutrition Express. The meal replacement food market is booming, with new brands and dairy giants entering, but distributors have mixed views on its potential.
澄韵The Sprinting Suning Xiaodian: Myth or Joke?
Suning Xiaodian, which claims to have opened over 5,000 stores in just one year, is either a new species successfully incubated by new retail or a joke wrapped in the guise of mobile internet. This article examines the business logic behind its aggressive expansion and questions whether its strategy can overcome market realities.
文石 / 澄韵Fresh E-commerce in Dire Straits! Whose Fault is Hema's 'Death'?
Due to rapid store expansion, management and human resources have failed to keep pace with the pace of store openings, and the Hema team received the 'Rotten Strawberry Award' at Alibaba's Organizational Department conference last year, which also indicated Alibaba CEO Zhang Yong's dissatisfaction with Hema at this stage. As a sample of new retail, Hema has encountered bottlenecks, reflecting the difficulties of the entire industry. Recently, fresh e-commerce companies have been closing down in droves. The store at Kunshan Wuyue Plaza in Suzhou will close on May 31, and Hema officially confirmed the news. It is reported that this is the first store closure in the three years since Hema Fresh opened. On April 16 this year, Meituan's new retail format Xiaoxiang Fresh announced the closure of stores in Wuxi and Changzhou. Earlier, SF Preferred, a new retail brand under SF Express, also closed stores in Wuhan, Qingdao, Chengdu, and Shanghai. In addition, JD 7FRESH's expansion pace has repeatedly slowed...
New DistributionIs a Convenience Store with Monthly Sales of 2 Million Yuan Considered New Retail?
At the 2019 China Convenience Store Conference, Wei Zhe, founder and chairman of Harvest Capital, proposed a bold vision: can Chinese convenience stores achieve monthly sales of 2 million yuan per store? This is currently the annual sales level for many stores, but Wei believes it is possible through a focus on young consumers, localized innovation, and customer-centric operations.
房煜How Should Community Group Buying Address Three Fiscal and Tax Challenges?
Recently, New Distribution's internal community organized an online sharing session titled "Coping Strategies for Community Group Buying in a Compliance Environment." We invited Li Xinhao, a partner at New Distribution Consulting and a practical expert in fiscal and tax matters, to share insights in the community group for community e-commerce CEOs, with simultaneous live streaming to other internal groups. In today's changing business environment, especially as corporate compliance and fiscal-tax compliance gain increasing national attention, bosses who lack fiscal and tax knowledge may face significant losses. This article, the third in a series, focuses on how to address three challenges of reasonable tax avoidance in community group buying.
李新浩Huang Mingduan Officially Appointed CEO of Gaoxin Retail, Leading RT-Mart, Auchan, and Some Hema Stores
Gaoxin Retail announced that Huang Mingduan has been appointed CEO, effective May 17, 2019. The company reported a 1.0% decline in total sales revenue to 101.315 billion yuan for 2018, and outlined plans for integrating RT-Mart and Auchan, digitalizing stores, and expanding multi-format operations.
New DistributionHow Do Regulators View Community Group Buying?
Recently, New Distribution organized an online sharing session titled "Coping Strategies for Community Group Buying in a Compliant Environment." We invited Li Xinhao, a partner at New Distribution Consulting and a practical expert in finance and taxation, to share insights in the community group buying CEO group and broadcast live to other internal groups. In today's changing business environment, especially as the state increasingly emphasizes corporate compliance and tax compliance, bosses who don't understand finance and taxation may suffer significant losses. This is particularly true for individual bosses in the FMCG industry, who have often neglected financial and tax matters in the past. The editor suggests that the following content is worth careful study by all bosses. This is the second article, focusing on how regulators view community group buying.
李新浩Understanding Community Group Leaders: One Article Is Enough
In this capital winter, billions of yuan have unusually poured into community group buying. The track quickly became hot, bringing the group of community group leaders to the surface and making them a hot topic in the industry. Frankly, so far there has been no systematic in-depth analysis of group leaders. Many questions in the industry are urgently seeking answers: Are group leaders WeChat sellers? Are they just a flash in the pan variant of WeChat sellers, or the sprout of a new channel era? Is the core function of group leaders merely connecting communities and collecting orders? Will they have the opportunity to become a powerful tool for brand promotion in the future?
任小东