NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 67 of 125
Large Supermarkets Entering Community Group Buying: Prepared or Desperate?
“All local retail enterprises must be ruthlessly ground down by the internet several times before they wake up.” This was the frustrated assessment of industry insiders at the rise of community group buying. According to industry media Lingshou, nearly 10 listed supermarket chains reported that their overall performance fluctuated from high growth to slowdown and then to a sharp decline, with their secondary market performance also experiencing doubling, flattening, and halving, showing a “ice and fire” phenomenon between the beginning and end of the year, a timeline that coincidentally aligns with the trajectory of community group buying.
李彬 何年Jiang Jun, General Manager of Business Growth at JD Daojia: O2O Is Not Just Online; Always Think About Offline, Otherwise No One Will Play with You!
At the recent China FMCG Channel Innovation Conference, New Distribution had the honor of inviting Mr. Jiang Jun, General Manager of Business Growth at JD Daojia. JD Daojia, a leading local instant retail platform under Dada Group, ranks first in the supermarket O2O platform market share, covering over 100,000 offline stores across about 1,400 counties and cities nationwide, and is also one of the platforms with the deepest brand cooperation and most innovative brand marketing in the instant retail sector. Mr. Jiang is responsible for JD Daojia's FMCG, fresh produce, health, and group commercialization growth. In the wave of new retail, as a platform, how does Mr. Jiang think about instant retail as a rapidly growing model, and what is JD Daojia's methodology? New Distribution has compiled and excerpted the highlights of Mr. Jiang's speech at the conference for our readers.
江军Supermarkets Face Their Darkest Hour: Is Community Group Buying the Culprit?
Fresh produce has long been seen by physical retailers as the main category for attracting customers and as a moat against online competition. Many retail companies believed that as long as they held this ground, the outcome was still uncertain. However, the sudden COVID-19 pandemic last year changed people's lifestyles, accelerated retail transformation, and made many giants eye the vegetable-selling business, leading to the rapid spread of community group buying. Industry survey data shows that in the first quarter of this year, supermarket hypermarket foot traffic dropped significantly, with declines generally in the double digits, some even reaching 20%-30%, and sales also declined to varying degrees, with fresh produce hit hardest.
联商网编辑部Community Group Buying Surging: A Frontline City Manager's Playbook
With the push of the internet and capital, the FMCG industry sees a new major trend each year. In 2021, the resurgence of community group buying is reshaping the entire landscape of people, goods, and places. For frontline city managers and distributors, this means存量 erosion and cross-regional competition, forcing them to adapt or be left behind. This article outlines the trends, pain points, and solutions for city managers to proactively engage with community group buying platforms.
许翔 Ryan XuMeituan Raises Another $10 Billion: Will Unmanned Delivery Catch Fire?
Unmanned delivery is a slow-burn track that will inevitably arrive, but how long we must wait before the dividends materialize remains unknown. On April 19, Meituan announced that its new self-developed unmanned delivery vehicle had officially begun operations in Shunyi, Beijing, marking the latest solution for low-speed instant delivery in outdoor scenarios. Meituan initiated its unmanned delivery project in 2016, and after five years of iteration, the latest vehicle can carry up to 150kg with a volume of nearly 540L and a top delivery speed of 20km/h.
小闻Tsingtao Brewery's Shi Yonggang: How to Effectively Link 4 Million Outlets Online to Break Through O2O!
At the recent China FMCG Channel Innovation Conference, New Distribution invited Shi Yonggang, Deputy General Manager of Tsingtao Brewery's Innovation Business Headquarters and E-commerce Director, to share insights. Drawing on his experience building Tsingtao's online sales network and executing its O2O strategy, he discussed the company's approaches and lessons in O2O new retail. New Distribution has compiled and excerpted highlights from his speech for publication.
史永刚Community Group Buying: Is It Too Late to Get on Board?
Community group buying has evolved from an initial sprint to a standoff among platforms. Many onlookers who missed the first wave of enthusiasm share the same question: "Is it too late to get on board now?"
祝宇晨Unilever Invests 1.3 Billion Yuan, Genki Forest and Heytea Are Also Doing It: How Attractive Is the DTC Model?
Behind the boom of new consumer brands lie hidden issues, such as increasingly expensive traffic and marketing costs accounting for over half, or even 60%, of revenue for many brands. Amid brands' lamentations, the DTC (Direct-to-Consumer) concept is gaining traction. Originating in the U.S., DTC refers to brands interacting with consumers directly through their own official channels (websites or apps abroad, WeChat mini-programs or Moments in China) without intermediaries or third-party platforms.
FBIFSells 140,000 Packs in 5 Minutes, Endorsed by Viya, Xie Na and Other Celebrities: What Makes This Top Char Siu Bao So Appealing?
In the movie 'The God of Cookery', Stephen Chow perfectly showcased a delicacy that left a lasting impression on audiences—char siu bao, and taught that the only way to make great food is with 'heart'. Char siu bao, a famous Cantonese snack and one of the 'Four Heavenly Kings' of Cantonese morning tea, has always been loved by consumers. Recently, top livestreamer Viya sold 140,000 packs of char siu bao in just 5 minutes during her livestream, restocking 10 times but still unable to keep up with order speed. This made us marvel: there really is such delicious food in the world!
利娜With 5% Annual Customer Churn, How Can Physical Stores Digitally Save Themselves?
Traditional stores face a crisis of customer loss, with an annual churn rate exceeding 5%. Digital self-rescue strategies, such as implementing dual-store models (physical + cloud) and leveraging KOC relationships, can help mitigate this trend.
刘春雄Mondelez Greater China VP Zhu Yijing: Thoughts and Responses on Omnichannel Business Development
At the recent China FMCG Channel Innovation Conference, New Distribution invited Ms. Zhu Yijing, Vice President of Mondelez Greater China, to share her insights. As a century-old global leader in biscuits, chocolate, gum, candy, and powdered beverages, Mondelez has consistently navigated industry cycles. Zhu, responsible for sales, shared her strategic thinking and responses to the rapidly changing retail environment, which New Distribution has compiled and excerpted.
朱忆菁FMCG O2O Strategy: Omni-Domain Operations, Omni-Domain Warehousing, Omni-Domain Scenarios, Omni-Domain System
The 6th China FMCG Channel Innovation Conference, hosted by New Distribution, a professional FMCG new media platform, was grandly held from April 1 to April 3 at Chengdu Ascott Hotel. The event attracted 3,000 industry professionals including distributors, community e-commerce platforms, brand owners, and internet companies from across the country, with a full house and unprecedented scale. On April 1, at the O2O Forum of the conference, Bei Nianjun, founder of Shanghai Heyin Network, delivered a keynote speech titled "O2O: Omni-Domain Attack".
贝念军Xu Yonggang of Zhengzhou Swire Coca-Cola: Solving the BC Integration Challenge with a Game the Industry Has Played for 20 Years
At the 6th China FMCG Channel Innovation Conference, Xu Yonggang, Director and General Manager of Zhengzhou Swire Coca-Cola, shared his insights on BC integration. He introduced a formula of 'entry, traffic, and monetization' and highlighted two 'gold mines': customer databases and products, using a successful UTC promotion as a case study.
徐永刚Capital: Community Group Buying Market Estimated at 500 Billion Yuan, Channel Transformation May Reshape Brand Landscape
The 6th China FMCG Channel Innovation Conference, hosted by New Distribution, the leading new media in the FMCG industry, was held grandly from April 1-3 in Chengdu. The event attracted 3,000 industry professionals including distributors, community e-commerce platforms, brand owners, and internet companies. The discussion on community group buying has evolved from its initial formation in 2018, to the emergence of the 'old three groups' in 2019, and the 'new three groups' and major players in 2020, leading to widespread consumer acceptance and a common understanding today.
丁浙川How Second- and Third-Tier Brands Can Take Off with Community Group Buying
At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, Guan Mingyu, co-founder of community group buying platform Yidian Youxuan, shared insights on how brands can succeed in the community group buying channel. He outlined six key steps: selecting the right category, establishing a core concept, finding endorsements, telling a story, creating strong experiences, and driving word-of-mouth, illustrated with a case study of a milk brand that achieved significant sales.
关明雨Will Digitalization Create Channel Squeeze?
Digitalization squeezes stores in two ways: platforms that are rarely used sink to the bottom and are effectively squeezed out, and digitalization limits store owners' choice of products, squeezing out products that cannot enter stores. This results in non-well-known brands and their distributors being pushed out of channels in the digital era, forming a digital barrier that is higher than traditional channel barriers.
刘春雄Tian Hao, Vice President of Dmall: Retail Digital Transformation Empowers the FMCG Industry, Focusing on Place, Coordinating Product, and Connecting People
At the 6th China FMCG Channel Innovation Conference, Tian Hao, Vice President of Dmall, shared insights on how retail digital transformation can empower the FMCG industry. He emphasized the importance of digitizing people, products, and places to improve efficiency and drive growth for both retailers and brands.
New DistributionRT-Mart Founder Huang Mingduan: Online Sales Account for 24%, We Haven't Lost to the Era
At the recent Lianshang.com conference, RT-Mart founder Huang Mingduan was asked about the widely circulated phrase 'won against all competitors but lost to the era.' His witty response, along with insights from current CEO Lin Xiaohai, revealed RT-Mart's current status and future plans, including online sales accounting for 24% of revenue and the gradual rebranding of Auchan stores to RT-Mart.
New Distribution“Being Conservative Misses Opportunities, Being Aggressive Loses Foundations”: The Clash Between FMCG Manufacturers and Community Group Buying
At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, the leading new media in the FMCG industry, Ni Fangliang, Deputy General Manager of Hutchison Whampoa (China) Trading Co., Ltd., delivered a keynote speech on 'Manufacturers' Choices in Channel Transformation'. He shared insights from the perspective of the White Cat brand, discussing the challenges and opportunities presented by community group buying, emphasizing the need to balance tradition and innovation.
倪昉亮What is Interest E-commerce: A False Proposition or a New Trend?
On April 8, Douyin E-commerce held its annual ecosystem conference, officially announcing its direction and introducing the concept of 'interest e-commerce' by its president, Kang Zeyu. This concept refers to an e-commerce model based on people's aspirations for a better life, satisfying users' potential shopping interests and enhancing their quality of life. The article explores whether interest e-commerce is a trend, Douyin's advantages in this field, and its value to the market.
秦淮Dialogue: Is Community Group Buying a Fit for FMCG?
At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, a roundtable discussion explored whether community group buying suits FMCG. Industry leaders from Coca-Cola, C&S, Haoji, and Maichun shared insights on the benefits, drawbacks, and strategies for collaboration.
New DistributionField Research on Community Group Buying: Not Just Because of Low Prices
Every dish sold through community group buying carries hidden costs that are invisible but cannot be ignored. At 4 p.m., the business hours of Tianjin Jinghai Hi-Green Wholesale Market are coming to an end, and the bustling main market has quieted down, with most stalls empty. But if you walk deeper into the market, behind a wooden board reading 'Help Wanted', in a row of temporary warehouses, the battle has just begun. Workers are coming and going, repacking and sorting large quantities of vegetables, labeling them with 'Duoduo Maicai' tags. Hi-Green...
不止十一人Heavyweight | Release of the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets"
From April 1 to 3, the "2021 (6th) China FMCG Channel Innovation Conference" was successfully held in Chengdu, hosted by New Distribution, co-hosted by Innovation Retail Society, Community Forest, and Teacher Liu's New Marketing, and guided by the Distributor Branch of China Condiment Industry Association. The conference attracted over 3,000 brand owners, distributors, community group buying platforms, and related industry practitioners from across the country, with a full house and unprecedented scale. At the main forum on the morning of April 1, Zhao Bo, founder of New Distribution, released the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets."
New DistributionThe Situation, Characteristics, and Countermeasures of Community Group Buying from 2021 to 2023
This article reviews the performance of major community group buying platforms in 2020, analyzes the market expansion and regional division trends from 2021 to 2023, and proposes strategies such as regional segmentation, quality improvement, and ecosystem development.
陈维龙