NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 68 of 125
In 2021, the Digitalization Model of FMCG Channels Has Basically Taken Shape
In the first half of 2021, the process of channel digitalization has become clearer. The digitalization model for FMCG channels has basically taken shape, with the main route being the digitalization of traditional mainstream channels. The basic model includes channel modularization, full-link connection, full-scenario reach, and BC integrated operation.
刘春雄Community Group Buying Battle Rages On, Quality Group Leaders Bet on 'Off-Mainstream' Ventures
With Meituan's Q4 and full-year 2020 earnings released last week, the fierce competition in the group buying market is again in the spotlight. Meituan reported a net loss of 1.437 billion yuan in Q4, mainly due to continued investment in new businesses like community group buying. During the post-earnings conference call, Wang Xing stated that operating losses from new businesses were about 6 billion yuan, half of which came from 'Meituan Select'. It's clear that giants like Alibaba, JD.com, and Meituan will continue to ramp up community group buying, intensifying the 'hundred-regiment war'.
懂懂本尊Surge 156% in Tea Bags, Yet They Look Increasingly Alike
The Chinese tea bag market is booming, with online sales expected to surge 156% in 2020, but products are becoming increasingly homogeneous. This article explores the reasons behind this trend and suggests opportunities for differentiation, such as targeting specific consumer segments, emphasizing functionality, and embracing cultural trends.
FBIFCommunity Group Buying: Going Separate Ways
In Jingxing County, at the western edge of Shijiazhuang, Hebei, Gao Xiulin's supermarket is a hub for community group buying, with Xingsheng Youxuan and Meituan Youxuan competing for orders. As the industry expands into counties and rural areas, companies are diverging in strategy, with some focusing on lower-tier markets and others on major cities, while facing challenges like price wars, supply chain issues, and the upcoming summer test.
燃财经工作室Community Group Buying Platforms Are Abandoning Their Group Leaders...
Community group buying is experiencing a divide: while funding remains hot, group leaders are being marginalized as platforms reduce their commissions. The article argues that group leaders' true asset is their private domain traffic, and suggests strategies for them to survive and thrive through self-rescue, alliances, and regional distributor partnerships.
任小东In Lower-Tier Markets, 'Middlemen' Are Even More Needed!
The article argues that in lower-tier markets, social, regional, and interest-based relationships are key, and that 'middlemen' (such as community group buying leaders) are essential due to the importance of personal trust and service. It warns that platforms that try to eliminate middlemen will fail in these markets.
冯华魁Let Professionals Do What They Do Best: How Anneng's 'One Inventory' Helps FMCG Companies Strengthen Channel Power?
In the FMCG industry, traditional marketing relies on brand power and channel power. With media decentralization, channel power, especially deep distribution, has become crucial. Anneng Zhilian's 'One Inventory' solution integrates online and offline inventory to streamline supply chains, reduce costs, and enhance efficiency, enabling BC channel integration and helping companies adapt to diversified channels.
New DistributionLive-streaming commerce: just another passing fad?
Scan the QR code in the image to register. Nowadays, more and more streamers feel that it's getting harder to sell products. Consequently, discussions and attention on live-streaming commerce have significantly declined.
关键Second-generation distributor for Unilever, Darlie, Colgate and other daily chemical brands enters e-commerce, doubles growth in 3 years!
Du Xiaoying, a second-generation distributor, leveraged her audit background and a full organizational structure to grow her family's daily chemical distribution business online from 8 million RMB in 2018 to 48.5 million RMB in 2020. She shares her strategies for profitability, product selection, and the importance of systems and execution, offering insights for traditional distributors considering e-commerce.
袁来Yogurt Companies Push 'Zero-Additive' Label, Are You Willing to Pay for It?
Scan the QR code in the image to register. Businesses label products as 'zero-additive' to cater to consumers, but it's more of a commercial gimmick. A paper criticizing 'zero-additive' soy sauce has brought the concept back into the spotlight. Besides soy sauce, many yogurt brands are also wearing the 'zero-additive' coat. Are you willing to pay for 'zero-additive'?
周子荑Pangdonglai, Not the Haidilao of Retail
Pangdonglai, a retail brand in Xuchang, Henan, is known for its exceptional employee welfare and customer service, but it has never expanded beyond two cities. Its approach, while praised, is seen as more about perception than real competitive strength, limiting its growth potential.
赵小米New Retail Proposer Ma Yun, Architect Zhang Yong, Practitioner Hou Yi: Where Is Freshippo Heading?
This article examines the trajectory of Freshippo (Hema), from its inception as an Alibaba experiment to its current status as a model for New Retail, and discusses the roles of Ma Yun, Zhang Yong, and Hou Yi in its development. It also explores the challenges Freshippo faces as it navigates internal dynamics and external competition, questioning its future direction.
吉光先生Community Group Buying Supply Chain: A Wave of "Barbarians" Is Coming
In 2021, community group buying continues its aggressive expansion despite penalties, with major platforms targeting 300 billion GMV. Meanwhile, a wave of new supply chain players, including TP operators, livestream supply chains, and traditional group buying companies, are entering the market, posing a threat to traditional distributors.
陈思廷Advantages and Disadvantages of Community Group Buying
Community group buying offers cost and efficiency advantages for household purchases, but faces challenges in scale, category richness, and operational maturity. Traditional retailers are defensive, while platforms like Meituan and Alibaba compete aggressively, with the model still evolving.
万德乾Major Suppliers 'Flee' Community Group Buying
In 2020, as major companies entered community group buying, distributors joined the new channel but many exited after months due to high return losses and operational challenges. The model is still early, with suppliers facing difficulties adapting to the new 'pre-sale + self-pickup' model.
赵小米Community Group Buying: Embrace or Resist?
Following the top-level penalties on leading community group buying companies before the Two Sessions, the author analyzes the nature and trends of this model, arguing that traditional manufacturers and distributors should seek win-win cooperation rather than resist, leveraging platforms for regional alliances, market expansion, and new retail innovation.
邢仁宝Community Group Buying Is Here, Distributors Don't Be Afraid!
Scan the QR code in the image to register. Recently, I talked with a distributor named Wang Hua (pseudonym) who supplies to community group buying platforms. I thought he was doing well by catching the trend, but he complained bitterly about being scolded by a 90s buyer and facing fines and freezes. The article advises distributors to stay calm, focus on core competencies like product selection and promotion, and not fear the new model.
秦淮Revenue Up 85%, JD Daojia GMV Doubles to 25.3 Billion Yuan! Dada Group's First Annual Report Reveals Key Insights
Dada Group, a leading local on-demand retail and delivery platform listed on Nasdaq, released its unaudited 2020 financial report, its first annual disclosure since IPO. The report shows strong business growth, with total revenue up 85% year-over-year and JD Daojia's GMV doubling to 25.3 billion yuan, indicating robust momentum in the on-demand retail sector.
New DistributionBought at 2.5 yuan, sold at 0.99! Details of 6.5 million yuan fines on 5 community group buying platforms disclosed
On March 11, the State Administration for Market Regulation published penalty decisions against five community group buying platforms (Orange Heart优选, Duoduo Maicai, Meituan优选, Shihuituan, and Shixianghui) for unfair pricing practices, including selling below cost and using deceptive pricing tactics. The platforms were fined a total of 6.5 million yuan.
New DistributionDisintermediation Is a Pitfall in Channel Digitalization
Disintermediation, or going direct-to-consumer, is a common but flawed approach in marketing digitalization. While it may work for platforms, it cannot support the scale of leading brands, which require a hybrid channel structure with full-chain digitalization and full-scenario reach.
刘春雄Live-streaming sales fraud, private domain involution, bloody community group buying: 50 industry leaders pinpoint the Achilles' heel of the 10-trillion-yuan new consumption market
This article compiles insights from nearly 50 industry leaders on key topics such as live-streaming e-commerce, community group buying, new consumption brands, private domain traffic, and retail digitalization, offering guidance on navigating through market cycles.
林岳中Group Leaders: Community Group Buying? I Never Expected to Make Money from It
A supermarket owner said, 'When the BD suggested I become a group leader, they listed all the benefits, but I was only thinking about protecting my store's business, never expecting to make money from it.' This article explores the dynamics between platforms and group leaders, including recruitment tactics, elimination mechanisms, and various strategies group leaders use to survive or thrive.
祝宇晨B2B2C, Community Group Buying, O2O, B2C: The New Omnichannel for FMCG Manufacturers
A recent survey of FMCG brand owners reveals a common stance on community group buying: publicly banning it while privately researching it. As internet giants enter the space, FMCG companies must study these new business forms to prepare for the future, even as they maintain current stability.
New DistributionFrontline Business Managers Facing New Retail Changes: Embrace, But Don't Be Confused or Panic!
Scan the QR code in the image to register. Changes in the FMCG industry are already perceived by business managers, whether from the real market or related media reports. In this context, many experts and scholars constantly emphasize the need to actively embrace change, or fall behind. Although 'embracing' is proposed, how exactly to embrace it has never been clearly explained. I find that more and more traditional FMCG professionals are becoming confused and panicked in the process of embracing. Some even create anxiety, shouting 'escape your comfort zone quickly, or you'll lose your job.' Therefore...
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