In the movie 'The God of Cookery', Stephen Chow perfectly showcased a delicacy that left a lasting impression on audiences—char siu bao, and taught that the only way to make great food is with 'heart'. Char siu bao, a famous Cantonese snack and one of the 'Four Heavenly Kings' of Cantonese morning tea, has always been loved by consumers. Recently, top livestreamer Viya sold 140,000 packs of char siu bao in just 5 minutes during her livestream, restocking 10 times but still unable to keep up with order speed. This made us marvel: there really is such delicious food in the world! -01- Sells 140,000 Packs in 5 Minutes Restocking 10 Times Can't Keep Up with Order Speed Viya recently sold food in a livestream, achieving this in 5 minutes: Sifang char siu bao sold nearly 140,000 packs, ranking third among 30 products in the entire session; total sales only second to McDonald's. Not only Viya, but previously, Sifang char siu bao was also recommended by celebrities such as Xie Na, Li Xiang, Shen Tao, Li Lin, and Zhu Dan. A product recommended by many celebrities—why? What makes it so unique that consumers favor it so much? -02- Strong Product Strength, Leading the Pastry Industry, Selling Millions of Packs Just from appearance, this product has an unforgettable highlight: the 'bao' is not traditional round, nor does it have pleats, but is a unique square shape. According to staff at Leyaoju, unlike many baozi that use minced meat or meat paste as filling, this Sifang char siu bao uses whole front leg meat or pork belly as filling. It has a typical char siu flavor, sweet and salty intertwined, and when you bite into it, you get the satisfaction of a whole slice of meat. The flour used for the baozi skin is from Nan Shun Flour. As is well known, this flour company started in Hong Kong and has a history of fifty years. The skin made with Nan Shun flour is not only soft and chewy but also doesn't stick to teeth. The innovative square shape is also because this shape can perfectly wrap the whole slice of char siu meat, solving the appearance issue. For consumers, holding a char siu bao—smelling the aroma of char siu meat, admiring the unique shape—you're already tempted before even eating. At the same time, the exquisite packaging and prominent selling points also make it highly competitive. △ Swipe left and right to view Since its launch, Sifang char siu bao has sold a cumulative 1 million packs online, making it Leyaoju's best-selling single product recently and a rare leading product in the frozen pastry industry. -03- More Suitable for E-commerce, Community Group Buying and Other New Channels, with Hot-Selling Potential In terms of product specifications, each piece is 50g, with six pieces per pack, typical family packaging, more suitable for family consumption channels. Channels closer to family consumption, such as supermarkets, online e-commerce, and community group buying platforms, are the perfect partners for this product. In terms of consumer demographics, consumers who value food quality should be the first choice for this product, because for 'foodies', nothing is more important than deliciousness, and in the world of eating, you need to be sincere. This is the current national sales regional statistics chart for Leyaoju Sifang char siu bao. From the chart, it's clear that this product satisfies the taste buds of food lovers across the country. Especially in more economically developed regions, where there is higher acceptance and demand for high-quality pastry products, this product sells better. Beijing, Shanghai, Guangzhou, Jiangsu, and Zhejiang are the absolute 'main forces'. Stephen Chow also said in 'The God of Cookery' that delicious food must have both good looks and substance, and be 'favored by all'. Sifang char siu bao, with its high quality, high value, and high potential, has become a new favorite in the market. Industry insiders predict that its future market space is broad, with hot-selling potential, and it is a widely favored product. -04- 'Leyaoju' Adheres to High Quality, Making Food with Heart As a representative of high-quality manufacturing in the industry, Leyaoju has been a trendsetter leading high-quality product innovation since its inception. Over the past decade, impressive products have been launched every year. For example, the long-selling Hong Kong-style meat sandwich bun, molten custard bun, and rice burger, which have been active at the forefront of the industry for many years. Leyaoju Chairman Chen Zhaoyang has repeatedly stated publicly that Leyaoju's five-star hotel chef team and strong R&D strength are the guarantee of high-quality products. Over the years, with nearly a hundred flavors of frozen rice and flour series products, it has continuously conquered food lovers across the country. Especially the industry-first 'rice burger' product, which has ranked first in online e-commerce sales for four consecutive years, standing out from similar products of various brands. 'Good rice, ample ingredients, and rich sauce; for rice burgers, choose Leyaoju' has become a well-known advertising slogan in the industry, but Leyaoju insists on 'long-termism in business, positioning high-quality manufacturing, and will continue to implement this policy to bring more delicious products to consumers', Chen Zhaoyang said, making food is something Leyaoju does with heart. Beijing Region (Beijing, Inner Mongolia) Great Western Region (Sichuan, Chongqing, Qinghai, Gansu, Ningxia, Tibet) Fujian Region (Fujian) East China North Region (Liaoning, Jilin, Heilongjiang, Tianjin, Hebei) South China Region (Guangzhou, Shenzhen, Hainan) Central China Region (Hunan, Hubei, Jiangxi) Shandong-Henan-Shanxi Region (Shandong, Shanxi, Henan) Shanghai-Jiangsu-Anhui Region (Shanghai, Jiangsu, Anhui) Southwest Region (Guangxi, Guizhou, Yunnan) Zhejiang Region (Zhejiang) Headquarters (Key Accounts) Source: Frozen Food (ID: ldzk001), Author: Li Na Tips will be paid 400-2000 yuan upon adoption.