NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 61 of 125
Guo Xulin, Assistant to the President of Hema and Head of New Brand Incubation Center: New Retail, New Brands, New Ecosystem
Hema's digital capabilities have enabled the creation of a globally pioneering retail technology system, driving digital transformation in retail. Under the new consumption era, Hema is launching the New Zero-Supply 2.0 initiative to collaborate with brands and manufacturers, leveraging its resources to co-create new products and foster innovation.
郭旭林Wahaha Lost a Decade
According to the '2021 China Top 500 Private Enterprises List' released by the All-China Federation of Industry and Commerce, Wahaha's revenue in 2020 was 43.98 billion yuan, a 5.29% decline from 46.4 billion in 2019, marking its lowest in a decade and comparable to its 2009 level. Traditional beverage brands like Wahaha are facing challenges from new consumption trends, with innovation fatigue, brand aging, channel transformation issues, and a lack of 'clock-builders' contributing to their decline.
商隐社Kangaroo Mommy CMO Wu Tunying: Abandon Short-Term Traffic Harvesting, Embrace Long-Termism in Livestream E-Commerce
Kangaroo Mommy CMO Wu Tunying shares insights from her experience leading livestream e-commerce for two brands, including the late-starting Kangaroo Mommy, emphasizing the importance of long-term strategy over short-term traffic harvesting. She details how brands can leverage platform characteristics, build sustainable self-broadcasting operations, and innovate to achieve lasting success in the livestream channel.
伍屯颖After a Year of High Fever, Community Group Buying Cools Down Dramatically
The community group buying landscape has changed dramatically in just one year, with Tongcheng Life declaring bankruptcy and other players like Shihuituan and Chenxin Youxuan contracting to survive. A once red-hot sector has rapidly cooled, exposing numerous underlying problems.
陈杨园Can JD Super's So-Called Strongest New Dividend Solve the Pain Points of Millions of Online Merchants?
With Double 11 approaching, JD Super has launched its so-called 'strongest ever' support and incentive measures for new merchants on its open platform, introducing a series of initiatives around cost, efficiency, growth, and experience. But will these measures be more than just a gimmick? Can they truly address the pain points of millions of online merchants? We have analyzed the relevant policies.
秦淮Frequent Hits: Why Leyaoju Has Become a Leader in New Chinese Dim Sum
At the 14th China Frozen Food Thousand Merchants Conference held in Zhengzhou on October 9, emerging frozen rice and flour brand Leyaoju stood out. By creating hit products in the C-end market, such as the top-selling rice burger series online and the No.1 siu mai on Tmall during Double 11, and expanding from regional to national presence in the B-end market with over 100 chain restaurants and 3,000 star hotels as clients, Leyaoju has demonstrated how insight into consumer needs and product innovation can drive rapid growth.
New DistributionZhang Yipeng of Kuaishou E-commerce: The Trillion-Yuan Blue Ocean Market for Consumer Brands
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 23, 2021, Zhang Yipeng, General Manager of Kuaishou E-commerce's SKA Brand Operations Center, delivered a keynote speech titled 'The Trillion-Yuan Blue Ocean Market for Consumer Brands.' Drawing on his extensive experience in the FMCG industry, he discussed how new channels like Kuaishou E-commerce offer opportunities for brand growth and category restructuring.
张一鹏This Generation of Young People: Quitting Sugar and Eating Sugar at the Same Time
Young people who constantly talk about "sugar-free" are starting to eat sugar again. The most eye-catching are "goodnight gummies" containing GABA, which claim to help you "sleep soundly all night" with one gummy before bed; the same ingredient, renamed as "stress-relief gummies," is said to help "shed fatigue and anxiety." For those who want to look beautiful, fear gaining weight, or even worry about gut issues, there are also gummies: "glow gummies," touted as "edible hyaluronic acid"; "probiotic gummies," claiming to prevent suboptimal intestinal health; and for those who love eating but fear fat, there are "white kidney bean chewable gummies" that can "block oil and sugar"...
开菠萝财经团队Twelve Trends and Omnichannel Power: An O2O Precision Operations Playbook
This article shares a comprehensive perspective on O2O operations, presented by Bei Nianjun, founder of Heyin Network. It outlines twelve key capabilities for O2O precision operations, categorized into front-end, mid-end, and back-end functions, and emphasizes the importance of omnichannel integration and strategic partnerships.
贝念军Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 24, 2021, Wang Qi, CEO of Weijie City Distribution, delivered a keynote speech titled "Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System." He analyzed the unique value of community group buying, the advanced nature of its fulfillment system, and the inevitable trend of separation of commerce flow and logistics flow in the era of channel fragmentation.
王琦Who Is Getting Rich from Discount Stores for Near-Expiry Products?
Near-expiry discount supermarkets are emerging as a new economic phenomenon. With China's FMCG market estimated at 12 trillion yuan and a 5% inventory rate, the discount FMCG market could be worth 180 billion yuan. Players like Xiaoxiang Life are expanding rapidly, but the sustainability of this business model remains uncertain.
李瑷蔚The Aftermath of Community Group Buying
Grain, oil, and FMCG listed companies are deeply affected; community group buying is no longer just a business of 'a few bundles of vegetables, a few pounds of fruit.' After a wild sprint, the 'aftermath' left by community group buying on the entire market is far greater than imagined. The grain, oil, and seasoning industry has been hit particularly hard. During the traditional e-commerce boom, basic grain, oil, and seasonings like soy sauce, due to low added value, high weight, and fragility, still relied firmly on traditional distribution channels. By the time of community group buying's aggressive expansion...
马程Yonghui's Pivot: Abandoning High-End Route, Betting on Affordable Warehouse Stores
Yonghui Superstores, in urgent need of turning around, has made a 180-degree shift in its business format direction. After abandoning the high-end new retail route represented by 'Super Species,' Yonghui has opened warehouse stores featuring affordability and accessibility. From the first store in Fuzhou, within just five months, Yonghui has opened over 50 warehouse stores nationwide, covering more than 10 provinces and regions. Meanwhile, Super Species, which once received substantial resources, has been seeing store closures.
不止十一人Community Group Buying Collapses at the Doorstep of Residential Communities
Community group buying, once a hot trend, is now facing a massive retreat as platforms like Orange Heart优选 shut down operations. The industry's reliance on subsidies and inability to retain users without discounts have led to a shakeout, leaving only giants like Meituan and Pinduoduo to dominate, while smaller players and participants along the supply chain are left stranded.
何芙蓉Decoding Yili: From Zero to Tens of Millions in GMV in 84 Days, the 'Fast and Slow' of a Traditional Giant on Douyin E-commerce
This article analyzes how Yili, a traditional dairy giant, successfully entered Douyin e-commerce, achieving over 10 million GMV in a single livestream within 84 days. It explores Yili's motivations, its phased strategies balancing 'fast' and 'slow' approaches, and the importance of long-term brand building over short-term traffic harvesting.
西兰卡普Desire Kills Tongcheng Life: The Largest Bankruptcy in Community Group Buying
Many assumed death was imminent for Tongcheng Life: on the night of July 3, its neon sign was taken down, and the head of South China told staff to halt all purchasing. Founder and CEO He Pengyu refused to believe the company would die until July 7, when he announced bankruptcy under pressure, leaving debts of 1.389 billion yuan.
晚点团队Falling Behind? Time to Change Your Circle!
As technology advances, traditional FMCG distribution is undergoing dramatic changes, with new channels and business models emerging. Distributors must decide whether to chase trends or focus on fundamentals, but many are realizing they are being left behind. The article urges traditional players to break out of their old circles and embrace new ones to stay competitive.
新经销刘少德The Enemy of Time: Has Time Defeated Community Group Buying?
Community group buying, once a booming sector, is now facing its first major shakeout as major players like Shixianghui and Tongcheng Life have collapsed, and Shihui Tuan and Orange Heart优选 have significantly contracted. The model, which relies on low prices and subsidies, struggles with quality control, after-sales service, and rampant fraud, leading to questions about its long-term viability.
薛机智xIs Opening a Physical Snack Store Still Profitable in 2021?
Physical snack stores remain a dominant sales channel, accounting for over 70% of the leisure snack market. Despite the presence of leading brands, the market is highly fragmented, offering opportunities for new entrants. This article examines the business model of 'Snack Busy', a chain focusing on affordable snacks in central China, and discusses its profitability, regional characteristics, and the evolving consumer habits that favor cost-effectiveness.
赵小米Orange Heart Preferred: Retreat on the Eve of the Decisive Battle
Orange Heart Preferred, Didi's community group buying arm, is retreating from most cities just as the industry's major players prepare for a decisive autumn battle. After a period of heavy subsidies and rapid expansion, the company is now scaling back due to high losses and intense competition.
王琳Omnichannel Distribution: A Core Skill Every Enterprise and City Manager Must Master
This article discusses the evolution of distribution channels in the FMCG industry, emphasizing the shift from traditional single-channel models to fragmented, omnichannel environments. It argues that omnichannel distribution—covering all consumer touchpoints both online and offline—is now a core skill for enterprises and city managers, requiring strategic channel selection based on consumer behavior and category characteristics.
赵波Big FMCG Doesn't Believe in Private Traffic! How to Reconstruct Distributor Relationships in the Omnichannel Era?
This article discusses why private traffic (private domain traffic) is not suitable for the fast-moving consumer goods (FMCG) industry, which relies heavily on traditional distribution channels. It argues that FMCG companies should focus on omnichannel digital transformation and reconstruct their relationships with distributors to thrive in the digital age.
梅BOSSAgent for Guanshengyuan, White Rabbit, Alpenliebe, etc., with annual sales of hundreds of millions, Leye Trading's 'playbook' for online and offline
Distributors often complain about high fees, low profits, and long payment cycles in KA channels, yet some have thrived. Suzhou Leye Trading, founded in 2012, has grown from a startup to a major distributor of brands like Guanshengyuan, Alpenliebe, and White Rabbit, achieving nearly 400 million yuan in annual sales. The company's success lies in strong team cohesion, efficient management, and a dual focus on offline KA and online e-commerce.
AsherIs Community Group Buying Failing?
This article addresses whether community group buying is failing by analyzing the closures and contractions of platforms like Shixianghui, Tongcheng Life, and Shihui Tuan. It argues that these events affect only about 3% of the market, while giants like Meituan Select and Duoduo Maicai continue to grow, and predicts significant industry growth in the second half of 2021. The article advises brand owners to follow the trend and partner with leading platforms.
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