NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 60 of 125
How Xinwang Baidi Effectively Transforms to Private Domain?
Digital transformation is the future trend, and it's even more urgent for traditional enterprises. Xinwang Dairy, a subsidiary of Xinwang Group, is a city-based low-temperature dairy company. Recently, we had an in-depth discussion with Anhui Xinwang Baidi Dairy, a subsidiary of Xinwang Dairy, and found they have many insights, especially in the private domain.
刘润Jingxi 11.11: Multiple Measures to Reduce Costs and Increase Efficiency, Combining Long and Short Chains to Boost Rural Revitalization
Just after 11.11, while most consumers were happily opening their packages, through Jingxi 11.11, we noticed some differences from previous years. Not only good, but also economical. Besides traditional big-name products, this year's 11.11 saw new domestic brands from industrial belts and specialty agricultural products become consumer favorites. Many items in shopping carts came from industrial belts such as Yiwu daily necessities, Chengdu paper products, Quanzhou snacks, and agricultural belts like Sichuan citrus, Jilin rice, and Yunnan Weishan red snow pear.
刘少德The Shopping Festival After Involution: Confrontation and Integration of Online and Offline
The increase in the number and duration of shopping festivals has had a greater impact on offline merchants while also reducing consumer excitement. Online and offline are just different sales channels, and the underlying demands of the times are similar for both. Regardless of the channel, those with personality and core competitiveness can maintain their own pace, while those without characteristics can only engage in price wars, either being rolled up or dying.
雨晴Practical Exploration of Internet-Famous Consumer Brands Going Offline
This article discusses how internet-famous consumer brands can successfully expand into offline markets. It emphasizes the need to integrate online and offline thinking, focusing on meeting consumers' five senses, using content to influence store owners, leveraging local KOLs and KOCs, and ensuring closed-loop execution in operations, management, and business.
高级研究员 海游Supermarkets Walk the Last Mile but Fail to Win Young Hearts
A fresh food industry insider told Photon Planet that fresh food e-commerce is only a supplement to the dining table and cannot replace offline physical stores. As community group buying cools down, traditional offline supermarkets are still struggling, and their decline is attributed more to changing consumer habits and internal management issues than to community group buying.
何芙蓉The Decline of Hypermarkets: Not Community Group Buying's Fault
Hypermarkets continue to decline, with recent financial reports showing losses at Renrenle, Jingkelong, and Yonghui. While community group buying is often blamed, the real issues are structural changes and long-term industry challenges, including competition from e-commerce and changing consumer habits.
谢康玉Panic Buying Hits Several Chinese Cities: Supermarket Carts Run Short, One Shopper Buys 600 Jin of Rice
Recent days have seen panic buying of daily necessities in multiple Chinese cities including Chongqing, Zhengzhou, Changzhou, Qidong, and Bengbu, triggered by overreaction to a government notice and local COVID-19 cases. Local authorities and supermarkets confirm ample supplies and urge citizens to avoid hoarding.
余渊 刘琴Sun Art Retail Releases H1 FY2022 Report, Traditional Supermarkets Urgently Need Transformation
Sun Art Retail (06808.HK) released its interim report for FY2022 for the six months ended September 30, 2021. Revenue was RMB 41.534 billion, down 5.0% year-on-year, and net profit was RMB 112 million, down 87.6%. The company's hypermarket brand RT-Mart has 497 stores covering 236 cities nationwide.
New DistributionA Guide for FMCG Brands to Avoid Pitfalls in CVS Channel Cooperation
A brand owner, Lao Wang, failed in his attempt to sell a product through a convenience store chain, highlighting common mistakes brands make when cooperating with CVS channels. This article analyzes the pitfalls from seven aspects—fees, trial sales, distribution, organization, management, execution, and data—to help brands understand channel characteristics and improve cooperation.
刘芳The Great Transformation of Convenience Stores: 'Chinese Value' in a Complex Landscape
According to Japanese convenience store research expert Nobuaki Taya, this 'small but beautiful' retail format is undergoing its second rebirth. The first transformation occurred 50 years ago in Japan, initiated by Toshifumi Suzuki, who introduced the American convenience store model and adapted it to Japanese culture. Now, as convenience stores expand in China, they are developing a unique 'Chinese value' that reflects differences in time, space, and trends, and this will determine the industry's future direction.
无锈钵Nothing New Under the Sun: The Success of Golden Signboards Relies on These 6 Old Routines
The 2021 Golden Signboard list by CBN reveals 19 brands that passed the 3-year test, including Bilibili, CHANEL, Philips, Bright Dairy, Holiland, Hema Fresh, Keep, McDonald's, Nongfu Spring, SF Express, Tmall Global, Honor of Kings, NetEase Cloud Music, WeChat, SISYPHE, Xiaomi, IKEA, Uniqlo, and Yunnan Baiyao. The article explores the common success paths behind these brands, emphasizing market opportunity selection, strategic planning, and organizational support.
洪志西Community E-commerce Is a Blessing, Not a Curse: Traditional Supermarkets Embrace Innovation Opportunities
Community e-commerce is helping traditional supermarkets build new advantages and achieve new growth. Traditional supermarkets have been in fierce competition for five years due to the need for new growth in traditional e-commerce platforms and the rise of decentralized structures like WeChat. This article explores two major opportunities for traditional supermarkets to innovate with community e-commerce.
我是庄帅Multiple Measures to Build a New Community Retail Ecosystem: Jingxi 11.11 'More Than Just Savings'
Since the beginning of this year, China has successively formulated and issued the 'Guidelines for Building a 15-Minute Convenient Living Circle in Cities', aiming to construct multi-format community business districts within a 15-minute walk for residents, meeting both basic and quality consumption needs. The concept of the 'urban 15-minute convenient living circle' is significant for developing diverse community commerce, enriching shopping scenarios, and enhancing consumer experience. As JD.com's lifestyle consumption mall, Jingxi has implemented a series of measures ahead of 11.11, upgrading supply chain capabilities and integrating long and short chain business layouts to activate the 'capillaries' of the economic microcirculation, building a community commerce and lifestyle that covers all scenarios, integrates multiple channels, and meets various timeliness needs, bringing consumers quality goods at low prices and a worry-free shopping experience.
刘少德Traffic Costs Triple, Shift to Offline, All-in on Douyin... How Can Brands Grow New Vitality?
Brand involution is the keyword for the consumer industry in the second half of the year. This means it's no longer possible to quickly charge ahead based on external dividends; deeper strategic trade-offs and refined operations become crucial. But whether it's repositioning, KOL combinations, judgments on traffic platforms, or the emphasis on online vs. offline, every step forward for a brand will face many unknown challenges and choices. Where should brands go next, and how can they grow their own vitality without relying on capital?
陈逸Ele.me and Meituan Eye the Same New Track
From occupying prime locations, competing for operators, to technological innovation, this is an all-round competition. In the past two years, the food delivery competition between Ele.me and Meituan has been in its 1.0 stage, focusing on traffic, merchant resources, and delivery capacity. As the game progresses, with merchants largely 'online' and under the guidance of antitrust and interoperability policies, the competition has shifted to a deeper level—refined operations and service quality.
王亚琪Late-Night Outcry! Carrefour Membership Store Faces Brand Boycott on Opening Day: Competitor Pressure for 'Either-Or' Choice
Carrefour's first membership store in China opened on October 22, but on the same day, some brands were pressured by competitors to buy back all their products, preventing many members from making purchases. Carrefour has reported this to relevant authorities, while also planning to convert 100 of its 200 hypermarkets into membership stores within three years.
New DistributionStart Building Your Private Domain: Why Oreo's Private Domain Isn't About Boosting Sales?
This article explores why Oreo, a brand with deep distribution channels, still invests in private domain operations. The key insight is that Oreo's private domain strategy is not aimed at increasing sales but at improving marketing efficiency, testing new products, and ultimately feeding back into public domain marketing.
刘润Dailuobo Officially Closes! Fresh Food E-commerce Elimination Continues!
On October 20, Dailuobo's operating entity, Anhui Caicai E-commerce Co., Ltd., announced on the Dailuobo app's homepage that it would cease operations. The announcement stated that due to the failure to introduce a restructuring investor, the company would stop operations immediately, with the app and offline stores closing down.
New DistributionSupermarkets Become Social Hubs for Elderly Migrants, RT-Mart Releases Report on 'Elderly Drifters' Shopping Habits
RT-Mart recently released a report on the shopping habits of 'elderly drifters' (elderly migrants), showing that in first-tier cities, the proportion of elderly customers shopping before 10 a.m. is 15 percentage points higher than the national average; 60% of respondents visit RT-Mart more than three times a week, and nearly 70% chat with familiar staff. In Shanghai, a city with severe aging, elderly migrants account for 33% of the 2,300 elderly customers surveyed.
New DistributionFour Channel Coverage Priorities for Bottled Water Success
A product placed anywhere will find buyers, but not every location qualifies as a distribution channel. The essence of channels is how to reach consumers efficiently, cost-effectively, at scale, and through diverse touchpoints. Manufacturers must assess whether a channel is worth the investment, considering current and future profitability and its impact on other channels. Channel selection should align with product attributes to find the most suitable sales venues.
高级研究员 海游Community Group Buying: A 'Squid Game' for Giants?
From the bankruptcy of Tongcheng Life to the retreat of Shihui Tuan and layoffs at Orange Heart优选, community group buying has entered a winter. However, looking at the history of food delivery and bike-sharing, this is a natural evolution. The market's potential remains, and the real battle for efficiency and user habits is just beginning.
互联网江湖团队Research Report: Reviewing Community Group Buying Over the Past Year: How to Return to the Essence of Supply Chain Upgrades?
Community group buying is the intersection of community retail and fresh food e-commerce. From a product structure perspective, it currently focuses on the family kitchen; in the long term, shifting from 'traffic generation' to 'differentiation' is the cultivation process for users and a key strategy for platform product selection and profitability.
New DistributionNortheast Rice Welcomes Harvest Season! Traditional Freshly Milled 'Linkou Rice' Debuts via Jingxi
In the golden October harvest, fresh rice from six major Northeast production areas, including Wuchang, Panjin, Qing'an, Linkou, Jixi, and Shenyang, is now available on Jingxi, JD.com's life and consumption mall. To bring seasonal, locally sourced, freshly milled rice to consumers nationwide, Jingxi has deepened cooperation with enterprises in these production belts, offering traceability livestreams and supporting local brands like Linkou rice.
New DistributionCommunity Group Buying: The End Still Seems Far Away
Affected by the pandemic, community group buying has once again become a hot trend, with many internet giants entering the field. In 2020, disclosed financing events in the industry reached 19, totaling 17.17 billion yuan, a year-on-year increase of 356.3%. However, the tide has receded quickly, and many players have stopped expanding, with some even going bankrupt. As the sector enters its second half, major players are choosing different development paths.
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