NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
Related research and analysis
2996 articles · Page 59 of 125
One Inventory: Helping FMCG Companies Make the Daring Leap in the Omnichannel Era
On December 10, 2021, the 2021 China Consumer Goods Supply Chain Innovation Forum, co-hosted by Anneng Zhilian, New Distribution, and LOGW, was held in Guangzhou. The forum focused on how companies can achieve omnichannel operations in an uncertain era, with Anneng's 'One Inventory' strategy highlighted as an effective solution for improving omnichannel delivery capabilities.
New DistributionA Short-Shelf-Life Revolution: From "Eating Enough" to "Eating Well"
In recent years, e-commerce platforms like Miss Fresh and Hema Fresh have rapidly risen, with consumers unanimously citing "freshness" as the reason. A survey on short-shelf-life bakery packaging found that 47% of consumers prefer products with a shelf life of 15 days or less, indicating a strong preference for freshness, which is driving industry changes.
田静Community Group Buying Polarizes: Big Players Wake Up, Small Players Improve
Community group buying has entered a new cycle after layoffs, city closures, and bankruptcies. The industry is polarizing: internet giants are contracting and prioritizing efficiency, while regional players are seeing better performance.
十里How Can FMCG Brands Leverage Convenience Store BC Integrated Marketing?
Brand owner Lao Wang noticed declining sales of his products in convenience stores and lackluster results from a recent marketing campaign, while a competitor's product saw high store stocking enthusiasm and customer demand. This article explores the essence of the problem—how to fully penetrate the consumer market—and discusses the BC integrated marketing model for convenience stores, including its rationale, system construction, and implementation strategies.
刘芳New Brands: Born Online, Built by Capital, Stuck Offline, at Risk in Street Fights
New consumer brands often start online, grow with capital, but face challenges offline where street-level competition determines success. The article discusses the lifecycle of these brands, the importance of distribution channels, and the need to master offline tactics to become giants.
方刚Distributors: Is E-commerce a Good Way Out?
As offline business becomes increasingly difficult and stagnant for two or three years, many distributors are turning to e-commerce, with some bosses even overseeing it personally. Frankly, I do not recommend distributors to enter e-commerce, because the logic of online and offline operations is completely different. However, despite this advice, many distributors are eager to try, as the entry barrier is low: a couple of people can run it, register a Tmall or JD exclusive store, and with existing products and a warehouse near a courier station, the business can start operating.
袁来New Retail Bloodbath: Old Giants Fall
The retail industry undergoes a revolution with each generational shift, and China is currently experiencing its third retail revolution. This article analyzes the internal logic of these revolutions, predicting that community group buying and membership stores will emerge as winners, while supermarkets and e-commerce will evolve and coexist with new retail giants.
彭程柚子合伙人First in China: Supermarket Giant Jiajiayue Enters Warehouse Club Sector
Retail giant Jiajiayue Group has entered the warehouse club sector, with its first store in China set to open on December 24 at Hongyang Plaza in Jinan. This marks another traditional supermarket giant joining the warehouse club race, which already includes foreign players like Costco, Metro, Sam's Club, and Carrefour, as well as domestic brands such as Hema, Beijing Hualian, and Beiguo Supermarket.
零售圈Uni-President Group's 'Empire Building'
Recently, Uni-President Group Chairman Lo Chih-hsien publicly stated that the company will focus on a 'lifestyle brand' strategy, with four main pillars: manufacturing + R&D, trade + distribution, retail + experience, and alliances + M&A, aiming to build an Asian distribution and lifestyle platform. This marks the second 50-year growth engine for Uni-President Group. Established over half a century ago, Uni-President Group is not only a leader in the domestic food industry but also a dominant force in Taiwan's consumer market. Unlike the first generation's manufacturing mindset, Chairman Lo has in recent years emphasized 'doing brands, not manufacturing,' leading the group's transformation.
田静What Sustains the Low-Price Advantage of Community Group Buying?
Community group buying's rapid growth is largely due to low prices, which currently rely on platform subsidies costing billions. In the long run, sustainability hinges on improving supply chain efficiency and reducing costs, not just subsidies.
满满哥The Business Wisdom of a Hebei Distributor's Warehouse Club
Warehouse clubs are currently in the spotlight. While foreign brands like Costco and Sam's Club are well-known, domestic brands are emerging in second- and third-tier cities. The author recently visited Qiang Huitao, founder of Hebei Dunjie Supply Chain Management Co., Ltd., who operates the Luxiaoman warehouse club in Shijiazhuang, which has five stores and annual sales of 30 million yuan.
胡钶500 Days of Community Group Buying
After more than 500 days of rapid growth, community group buying has entered a new phase. As companies like Shihui Tuan and Shihuihui face contraction and transformation, the industry is seeing a reshuffle, with giants like Meituan and Pinduoduo dominating, while startups struggle with losses and high logistics costs.
燃财经工作室The Battle for the New King of China's Soft Drink Market | 2021 Annual Review
Driven by Genki Forest, China's soft drink industry is undergoing a revolutionary shift in competitive dynamics. In 2021, the main battleground was the sugar-free sparkling water segment, with traditional giants like Coca-Cola and Nongfu Spring facing off against new entrants like Genki Forest and Heytea.
赵虹宇Is KA Just a Hypermarket?
The decline in offline foot traffic is an indisputable fact, but it doesn't mean offline channels are no longer important. Compared to embracing new retail formats, it's more critical to hold the baseline of offline channels through meticulous management and professional practices. To this end, New Distribution, in collaboration with Mr. Cao Yang, former General Manager of Coca-Cola China's Key Account Management Group, launches the "Key Account (KA) Management Practice" series, aiming to provide frontline channel managers with a complete methodology for managing offline key accounts in a turbulent market. This is the first installment, focusing on cognition.
曹扬The Private Domain Dilemma of FMCG Brands in New Retail
Why should water sellers and tissue paper sellers engage in private domain operations? Many FMCG brands have such doubts, as they traditionally provide products and services through channels or supermarkets. However, with the rise of the new retail concept, many FMCG brands have entered new retail and private domain operations. This article discusses whether it is valuable for FMCG brands to do private domain, and if so, how to proceed. On November 27, Youzan held an event themed 'Meet the Leaders', pushing the topic of new retail to a new climax.
秦淮Pupu Supermarket Secures New Funding, Dark Horse of Front-Warehouse Model Aims for Top Spot
Pupu Supermarket recently completed a new round of strategic financing led by IDG Capital, bringing renewed attention to the front-warehouse model in fresh food e-commerce. Despite ongoing profitability debates, the company's steady growth and nearly 10 billion yuan in annual revenue position it as a strong contender to lead the sector.
生鲜榜作者What Kind of Supermarket to Open? Yonghui Superstores Is Confused
The demand for grocery shopping is eternal, but successive rounds of business model innovation have proven that the modern grocery business is tough, and one misstep can leave your model behind. Yonghui Superstores, known as 'China's first fresh food stock,' has been struggling in recent years, actively following every fresh food retail trend—new retail, fresh food community convenience stores, fresh food plus dining, community group buying, supermarket delivery, warehouse membership stores—yet results have been disappointing, posting its worst performance in 11 years since listing.
于斌Underestimated? The Path to 'Revaluation' of China's Traditional Physical Retail Industry from RT-Mart's Perspective
Physical retail is entering the 'Fulfilment 2.0' era. Over the past decade, traditional retail has witnessed unprecedented changes, from easy profits to e-commerce disruption and store closures, only to see the value of stores reassessed as e-commerce and physical stores converge. Using Sun Art Retail as an example, this article explores how physical retailers can transform by redefining delivery in terms of experience, service, product, and logistics.
零售威观察How to Implement BC Integration?
BC integration is essentially bC integration, where 'b' refers to small retailers. It is the soul of channel digitalization, involving technical binding, single-store communities as the smallest operational unit, mutual leverage between b and C, and a shift in channel logic. The key is to reassess the value of the retail end and implement bC integration through technical tools like BC dual codes and BC mini-programs.
刘春雄 刘馨忆The Played-Out Community Group Buying
Community group buying, once a red-hot trend, has cooled down collectively in just over a year. From giants like Didi and JD to startups like Dailuobo and Shixianghui, the sector has seen closures, layoffs, and strategic retreats, raising questions about profitability and barriers in fresh food e-commerce.
芦依After Seven Years, 'Da Nai Cha' Sets a New Standard for Bottled Milk Tea
Nongfu Spring's new bottled milk tea, 'Da Nai Cha', has become a top seller within a month of launch, thanks to its premium ingredients, advanced homogenization process, and elegant packaging inspired by Song Dynasty tea culture. The product's success reflects Nongfu Spring's patient, innovation-driven approach and its commitment to setting new industry standards.
高级研究员 海游Three Squirrels Trapped in OEM Model
Three Squirrels, once hailed as the 'first national snack stock,' faces recurring food safety issues and declining performance due to its heavy reliance on OEM production and marketing. As competitors and OEM factories encroach on its market, the company struggles to maintain its throne in the competitive snack industry.
韩滢Two Major Integrations in Digitalization: Online-Offline Integration and Tripartite Unity of Manufacturer, Distributor, and Retailer
Channel digitalization differs from digital channels, though they are often confused. E-commerce is a digital channel, while channel digitalization transforms traditional offline channels by integrating digital tools. After digitalization, traditional channels do not disappear but merge with digitalization to form new channels. Due to e-commerce's decade-long success, there is a tendency to benchmark against digital channels, but the core of channel digitalization lies in the F2B2b2C model, which integrates online and offline, and unifies manufacturer, distributor, and retailer.
刘春雄 刘馨忆The Biggest "Pitfall" in Community Group Buying Shared Warehouses
This article discusses the development and challenges of shared warehouses in community group buying, highlighting the "3+1" market structure and the three-tier warehouse distribution system. It identifies key pitfalls such as demand-supply imbalance, platform dominance, internal competition, and potential platform entry, while predicting future trends like franchising and specialized warehouses.
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