NEW DISTRIBUTION RESEARCH TOPIC
What structural changes are reshaping China’s FMCG channels?
Analysis of distribution restructuring, channel economics, and the changing roles of brands, distributors, and retail outlets in China.
Related research and analysis
2301 articles · Page 59 of 96
24 Product Display Rhymes with Detailed Illustrations!
Good product display leaves customers with an impression of professional management and attentive service, while helping retail departments achieve better product management, increase store sales, create a shopping atmosphere, stimulate purchase desire, and attract and retain customers. However, given the numerous display requirements and product varieties, frontline staff often find it hard to remember and master them. Therefore, basic display principles and standards have been compiled into rhymes, with illustrations to facilitate frontline staff's understanding and practical application.
New Distribution【Today's News】Uni-President Chairman Actively Responds to Mainland Market Changes; Analyst Suggests Nestlé Sell All Confectionery Business; Juewei Duck Neck and Ele.me Jointly Establish Venture Capital Fund
FMCG news: 1. Uni-President chairman: actively respond to mainland market changes, future strategy is one core plus four main axes. Uni-President held a shareholders' meeting, chaired by Chairman Lo Chih-hsien. After the meeting, Lo said the overall mainland China market has no problems, and Uni-President will actively cooperate with changes. He also said Uni-President's future strategy will be one core plus four main axes, including strategic alliances and strategic M&A. According to Taiwanese media reports, Lo said that with the efforts of the management team, last year's revenue was NT$413.4 billion (approximately RMB 92.7 billion), and net profit after tax was NT$14.5 billion, up 3% from the previous year, both setting new records.
New DistributionJD New Channel's 618 Surge of 2300% and National Coverage from July 1: What Does It Mean for China's FMCG Industry?
JD's 618 campaign concluded with JD New Channel achieving record highs in GMV, order volume, and active user growth. On June 1, the first day of the JD掌柜宝 promotion, sales surpassed the total for the entire 18-day period from June 1-18 last year; on June 18, sales surged 2300% year-on-year, exceeding last June's total within just 4 hours. Over 30,000 small stores participated offline, and this daily active count indicates New Channel's current capability to cover 1 million small stores. In announcing these results, New Channel also stated that its business would cover the whole country from July 1, making it China's first nationwide B2B platform.
赵波Always Talking About Consumption Upgrades, Do You Know China Has Five New Types of 'New Humans'?
More and more companies are restructuring strategies, developing new products, and launching marketing campaigns because, with the growth of upper-middle-class and affluent segments, the rise of young consumers, and the integration of online and offline businesses, China's consumer market is about to undergo a major transformation. Recently, Boston Consulting Group (BCG) and Alibaba jointly released a report titled 'New Consumer Trends in China: Three Driving Forces Shaping New Consumer Segments,' which suggests that as demographics and society evolve, new consumer segments are emerging.
刘怡君How Powerful Is Terminal Visual Merchandising? This Is How You Boost Sales in the Beverage Peak Season!
During the peak season, beverage manufacturers engage in a distribution war, and the basic daily tasks for frontline sales representatives are to stock storefronts, shelves, and freezers. However, there is significant skill involved in these tasks. The author summarizes six standard actions for terminal operations: carry, cut, paste, move, arrange, and stuff, which guide sales reps on what to do and how to do it effectively.
赵波Want to Stand Out in FMCG? You Still Need Internet Celebrity Wang Sicong!
Wang Sicong, China's most famous rich second generation, has launched a beverage called EROS, priced at 9.9 yuan per bottle, with the slogan 'Live for fun'. This article analyzes how he applies internet celebrity incubation thinking to the beverage industry, examining its brand IP, market positioning, advantages, and potential flaws.
龙小龙Logistics Trucks' Empty Load Rate Near 40%: Each Distribution Link Adds 5-10% to Product Prices
A survey by People's Daily reveals that high distribution costs in China, driven by excessive intermediaries, inefficient logistics, and policy inconsistencies, add 5-10% to prices per link, burdening consumers and hindering market expansion. The article calls for streamlining distribution to boost consumption and economic transformation.
杜海涛王珂林丽鹂Arrogant Salesmen, Deceptive Manufacturers: Get Lost if You Can't Talk Straight!
This article compares the capabilities and qualities of manufacturer sales personnel from ten years ago with those of today, analyzing the reasons for the decline in their professional standards. It highlights the shift from experienced, knowledgeable, and relationship-focused salespeople to younger, less competent, and often deceptive ones, attributing the decline to management attitudes, systemic issues, and short-term profit-driven practices.
New DistributionUnveiling JD New Route's 618 Street: Exploring the Future of E-commerce
On May 25, JD.com launched its 618 mid-year shopping festival, with over 30,000 small and medium stores nationwide displaying banners for the event. New Distribution interviewed retail expert Bao Yuezhong, who highlighted three key aspects of JD New Route's 'Crazy 618' promotion, including brand manufacturers' increasing focus on B2B distribution, the expanding reach of small retail stores, and the seamless integration of online and offline consumer experiences.
赵波New Products Die Too Fast Because Distribution Rate Is Too High
An industry giant's CEO says distribution is no longer a problem, but products just don't sell through. This is a common phenomenon, not an isolated case. The reason is that most companies still follow traditional deep distribution practices: distribution plus sell-through. The key to solving this lies in addressing product cognition during product upgrades, focusing on precise distribution, and implementing a new marketing system that emphasizes experience and word-of-mouth.
刘春雄Cashless, Display-Free, Experience-Focused: What Do You Think of the 'New Retail' Snack Store Created by Alibaba and Intime?
Recently, ONMINE, a snack store jointly created by Intime Retail and Alibaba's Tmall, opened at Hangzhou Zhongda Intime City. As a new retail innovation project of Intime Retail, it marks Intime's entry into the snack food sector, aiming to create the most delicious and fun new snack species. Leveraging Alibaba Tmall's supply chain advantages, ONMINE focuses on imported snacks. Inside the nearly 300-square-meter store, nearly 800 SKUs are displayed, including Shiroi Koibito, Indonesian Papadum series, Binggrae banana milk, Sonnet raw chocolate, Sun-Maid raisins, Lotte chocolate bars, etc., with imported snacks accounting for up to 80%.
New DistributionAlibaba Chief Strategist Zeng Ming: The Most Likely Leading Model for New Retail in the Future is S2b
On May 26, Professor Zeng Ming delivered a speech at the Tmall Smart Supply Chain Open Day forum, where he introduced the concept of S2b, an innovative thinking about the future of new retail and new business. S represents a large supply platform that will better empower many small b's to serve their customers. This is not a traditional franchise system but an innovative collaborative network. Only on the basis of this increasingly vast and close collaborative network can we move towards C2B, the most important business model of the future.
曾鸣After Ruining Physical Stores, Why Are Liu Qiangdong and Lei Jun Rushing to Open Stores?
The online dividend period has completely passed, and traffic has shifted from online to offline. From an investment perspective, the focus now should be on who has offline traffic. Looking at future trends, the competition for offline store expansion will become even more intense.
New DistributionThis FMCG Sector Should Also Try the Sharing Economy!
Ofo and Mobike have recently been hit by corruption reports, which they deny and have taken legal action over, sending a chill through the booming sharing economy. The FMCG industry, however, has long had a foundation for sharing, from shared distribution channels to shared sales teams, and the B2B model is now leveraging mobile internet to break down traditional barriers.
谭长春Kantar Releases 2017 Global Brand Footprint Report, Coca-Cola Tops for Fifth Consecutive Year
On May 24, 2017, Kantar Worldpanel released its 2017 Global Brand Footprint Report in the UK. The report shows Coca-Cola as the most chosen brand globally for the fifth year running, while emerging markets now account for 51% of FMCG spending. Chinese brand Yili remains the top choice in China but did not make the global top 50.
New DistributionThe Clients You Fear Are the Ones You Should Fight Hardest For
Most salespeople suffer from 'problem phobia' and 'problem client phobia'. The more they fear, the more they avoid. In fact, what you fear may be the most valuable. Fight hard on the problems you fear, and problems will decrease. Fight hard on the clients you fear, and client problems will be solved. Avoidance is human instinct; it may minimize losses, but success lies not in following instinct but in maximizing benefits.
刘春雄Reconstructing the Underlying Logic of the Marketing Department!
The article discusses the functions and classifications of marketing departments in Chinese enterprises, distinguishing between management-oriented and service-oriented types. It analyzes the challenges and limitations of marketing departments, such as lack of resources and support, and proposes a reconstruction of the marketing department's logic to adapt to changing market conditions.
方刚[Method] Terminals Always Return Goods, Distributors, Are You Getting These Points Wrong?
Returns are a pain point for distributors, but they are inevitable. To effectively reduce and control product returns, distributors need to address issues such as poor sales efforts, improper inventory management, and lack of market visits. Key strategies include strict first-in-first-out (FIFO) management, timely new product distribution, and proactive handling of near-expiry products.
New DistributionChina's Pet Market Is About to Exceed 100 Billion Yuan! Why Is There Still No Unicorn?
As China's pet market approaches 100 billion yuan, it remains fragmented with no unicorn companies. This article compares China's pet market with Western markets, analyzes the entire industry chain, and identifies opportunities for investment and entrepreneurship amid consumption upgrades.
龙猫君The New Retail Formats That Could Terrify Jack Ma in the Future: Why Super Species and LINE Theme Cafés Are Leading the Way
This article explores the emergence of new retail formats in 2017, such as self-service terminals, Yonghui's Super Species, and IP-themed cafés, arguing that they represent a rebirth of the industry driven by the disruption of old business models and the ongoing competition between brands and channels.
海水很蓝FMCG Terminology Compendium: 99% of FMCG Professionals Have Bookmarked This!
This article is a comprehensive glossary of FMCG (Fast-Moving Consumer Goods) terminology, covering channels, retail, marketing, promotion, and product-related terms. It defines key concepts such as distribution channels, modern and traditional trade, SKU, and various promotional strategies, providing essential knowledge for industry professionals.
New DistributionEternal Asia: The Disruptor of Traditional Distribution Channels!
Compared to the linear, lengthy, and fragmented traditional distribution model, Eternal Asia's Star Chain marks the dawn of a new circulation era. On May 15, the leading Chinese supply chain service provider Eternal Asia held its Star Chain O2O Business Model Promotion Conference in Shenzhen, where industry leaders and media gathered to witness a pivotal moment in China's distribution industry transformation. Eternal Asia's Chairman Zhou Guohui unveiled the Star Chain's business architecture and its positioning as the 'circulation internet,' with the core vision of creating a symbiotic and integrated new distribution platform.
马丹梅Lotte's Turmoil: Losses of 6.1 Billion Yuan in China, Korean Staff Fully Withdrawn, Lotte Seeks Chinese 'Buyer'?
Recently, it was reported that South Korea's Lotte is in talks with several retailers including Yonghui, RT-Mart, and Walmart to sell its China operations, potentially starting with some Lotte Mart stores and expanding to Jiangsu and Zhejiang. After the THAAD incident, Lotte's performance in China has been continuously loss-making, with losses widening. Is Lotte really going to sell its China business? The authenticity of the news is not important; what matters is that Lotte Mart is struggling in China.
New DistributionManufacturers and Salesmen Who Only Push Inventory: Why Are You Still Coming to Me?
A dealer who spent six years building a brand for a small company is forced to give it up because the new salesman constantly pressures him to stock more inventory, ignoring his market's decline and refusing to provide support. The story highlights the negative impact of unqualified salesmen and the importance of not relying solely on one product or partner.
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