Introduction: Compared to the linear, lengthy, and fragmented traditional distribution model, Eternal Asia's Star Chain marks the dawn of a new circulation era! On May 15, the leading Chinese supply chain service provider Eternal Asia held its Star Chain O2O Business Model Promotion Conference in Shenzhen, where industry leaders and media gathered to witness a pivotal moment in China's distribution industry transformation! Eternal Asia Chairman Zhou Guohui At the conference, Eternal Asia Chairman Zhou Guohui explained the Star Chain's business architecture and its positioning as the 'circulation internet,' and also introduced the core vision of creating a symbiotic and integrated new distribution platform. "Eternal Asia's new distribution model is bound to be the model and force for the transformation and upgrading of China's distribution industry," said Zhou. The core of the Star Chain O2O business model is to build a bridge connecting brand owners, retailers, and consumers, offering every participant in the ecosystem tremendous opportunities to control the future, presenting the new distribution concept—more elevated, core, and important—to brand owners, retailers, and consumers. Launching Star Chain Products to Usher in a New Circulation Era As a supply chain leader with 20 years of deep cultivation, Eternal Asia provides professional supply chain services to over 2,000 well-known domestic and international enterprises. Its meticulously crafted "Depth 380 Platform" has become China's largest distribution and distribution service platform, leveraging its powerful offline supply chain service system as a core advantage to assist millions of small and medium-sized retailers in transformation and upgrading. With its strong supply chain integration capabilities, Eternal Asia has launched multiple innovative internet products such as Star Chain Cloud Business, Star Chain Cloud Store, Star Chain Life, and Star Chain Friend Store through the integrated development of online and offline channels, ushering in a brand-new new circulation era. Star Chain Cloud Business Star Chain Cloud Business is a B2B one-stop trading and marketing service platform created by Eternal Asia for brand owners, integrating product display, online procurement, online payment, order management, channel management, advertising, and other marketing functions. It provides precise marketing direct services for brand owners; one-stop product trading services for distributors; and also offers operational big data services to enhance brand influence and product sell-through. Star Chain Cloud Store Star Chain Cloud Store is an internet O2O integrated service platform developed by Eternal Asia specifically for retail stores. Through Star Chain Cloud Store, retail stores can achieve one-stop store product procurement, reducing procurement costs; share Eternal Asia's backend massive inventory of genuine products to extend physical shelves and expand sales categories; and also O2O-internetize physical store products, allowing retail stores to easily create their own customized O2O comprehensive supermarket. Star Chain Life Star Chain Life is a local life service platform created by Eternal Asia for consumers, enabling them to complete O2O shopping experiences anytime, anywhere based on LBS positioning, with online ordering and offline enjoyment. It also customizes virtual platforms for enterprises and communities to share information, making enterprises smarter, communities closer, communication barrier-free, and convenience within reach. Star Chain Friend Store Star Chain Friend Store is a mobile store-opening tool created by Eternal Asia for individual user groups. Relying on Eternal Asia's strong supply chain advantages, Star Chain Friend Store provides store owners with global high-quality genuine product sources, allowing them to open stores with zero cost and easily make money. Regarding a question from a reporter at Wanlianwang about whether Star Chain Cloud Store and Star Chain Friend Store would merge in the future, Eternal Asia's O2O Operations Vice President Tong Hexin stated that although both Star Chain Cloud Store and Star Chain Friend Store have distribution functions, their distribution models are different. Cloud store owners have physical stores, so there is no limit on the number of products they can distribute, but individual store owners opening Friend Stores may have restrictions on the number of products due to various reasons, so the two will not merge into one. Establishing an O2O New Ecosystem to Assist Small and Medium Retailers in Transformation and Upgrading It is understood that Eternal Asia has integrated its years of accumulated massive supplier resources, covering over 2,000 domestic and international brands with a total SKU of over 400,000, completely changing the difficult situation of brand channel sinking in 4th and 5th tier cities in the traditional distribution model. Compared to the linear, lengthy, and fragmented traditional distribution model, the new distribution represented by Eternal Asia's Star Chain exhibits characteristics of flattening, intensification, and symbiosis, using sharing economy thinking to thoroughly solve traditional distribution pain points and reshape the new distribution landscape. According to a relevant person in charge at Eternal Asia, Star Chain takes community O2O as a breakthrough, continuously providing services to brand owners/manufacturers and terminal store owners, truly meeting consumer shopping needs, thereby helping small and medium retailers gain more sales revenue, helping brands capture larger market share, making consumers more convenient and saving money, and creating a win-win new pattern for all three parties. Especially for small and medium retailers, Star Chain is a versatile assistant: it selects single products to help store owners carry out flash sale group buying, not only with outstanding price advantages but also with home delivery or in-store pickup, making it both cheap and convenient; it achieves category crossover, gradually extending from daily necessities to other categories, continuously expanding consumers' shopping scope and bringing store owners more business opportunities; online, it helps store owners flexibly promote their stores by creating groups to share products and activities... Eternal Asia is not doing e-commerce, but building an e-commerce ecosystem. Currently, China's distribution industry is undergoing profound changes. Eternal Asia's supply chain business ecosystem is precisely in line with the changes of the times, actively promoting supply-side structural reform. From brands to retailers to consumers, Eternal Asia's Star Chain uses the innovative new distribution concept to build an O2O/B2B2C model business ecosystem closed loop, offering every participant in the ecosystem tremendous opportunities to control the future. The construction of the ecosystem further enables terminal retail stores to stand on Eternal Asia's overall large platform, gaining faster and more efficient development space, bringing new opportunities for small and medium traditional retailers to upgrade and transform, and promoting the revival of the real economy currently in a downturn. China's supply-side reform is an inevitable trend. And supply chain is the most critical link in supply-side reform. Eternal Asia's Star Chain, with supply chain at its core, disrupts traditional distribution channels and truly opens a brand-new new circulation era. -END-