NEW DISTRIBUTION RESEARCH TOPIC
What structural changes are reshaping China’s FMCG channels?
Analysis of distribution restructuring, channel economics, and the changing roles of brands, distributors, and retail outlets in China.
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2301 articles · Page 19 of 96
Why B2B Operations Are the Future for Large FMCG Distributors
After a decade of market education, Chinese FMCG B2B has entered a more mature phase. Distributors with sufficient scale can use digital ordering, operations, warehousing, and delivery to become regional supply-chain platforms.
New DistributionGiants Enter, Small Bistros 'Fragrant'
Small bistros are waiting for spring, poised for growth. In 2021, leading small bistro brand Helens listed on the Hong Kong Stock Exchange, sparking investment fever. However, the heat has since cooled, but the industry continues to evolve quietly, with new entrants and funding rounds in 2022. This article explores the logic, market size, and competitive landscape of the small bistro industry.
康治强Which Types of Distributors Will Win in the Next 5 Years?
The future performance of distributors depends on the boss's depth, height, and strength. This article explores these three dimensions, emphasizing deep thinking, strategic vision, and leveraging teams to seize opportunities.
任文青Andy2022 Global Snacking Report: Snacking Replacing Meals More Evident
Mondelez International has released its fourth annual State of Snacking report, revealing that snacks are increasingly replacing traditional meals, with 71% of consumers snacking at least twice daily. The report highlights trends such as mindful indulgence, sustainability concerns, and the rise of personalized and plant-based snacks.
FBIF20 Trends and Heartfelt Suggestions for Brands in 2023
You must be wondering what will happen to companies and individuals in 2023. This is a unique forecast from a brand perspective. Based on past years' reviews, at least 80%-90% of the content has indeed come true. Therefore, the annual 'this article' is here again! Predicting changes in corporate and personal branding at the start of each year has become a habit, and this year is no exception. But this year's forecast is not easy, why?
李倩The Demographic Turning Point Is Visible to the Naked Eye
According to the National Bureau of Statistics, China's population decreased by 850,000 at the end of 2022 compared to the previous year. This article analyzes the historical trends of China's population growth, the impact of the one-child policy, and the reasons why the population decline is likely to continue in the future.
球局编辑部Post-Pandemic Era: Manufacturers Should Accelerate the Creation of Four Types of Consumption Scenarios
Channels most affected by the pandemic are rebounding the strongest and offer the greatest growth potential. After three years of the pandemic, both macro-economic aggregates and micro-industrial structures have undergone dramatic changes, and FMCG channel dynamics are now influenced by non-market factors.
高级研究员 海游Top 10 Events in the Pre-Made Food Industry in 2022: Some Entered with High Profile, Some Cut Losses to Survive
In 2022, the pre-made food industry underwent significant changes, with some entering the market with high profile, others exiting quietly, and brands experiencing both growth and losses. This article reviews ten representative events from the past year, including local governments competing to become the 'Capital of Pre-Made Food', capital investments, controversies over additives, and cross-industry entries, providing an overview of the industry's development.
红餐产业研究院Unequal Profit Distribution Among Manufacturers and Distributors Turns 'Channels' into 'Obstacles'
No distribution model can be replicated; the best model must be created by the enterprise itself. 2023 is bound to be an unusual year, marking a new starting point in the post-pandemic era, with many brand owners gearing up to redefine their positions in the FMCG industry.
高级研究员 海游The 'New Diamond Decade' Approaches: How Can Chinese Brands Embrace Change?
Market conditions and environments may change, but the essence of capturing consumers remains constant. On January 8, the 'Rising Against the Trend: The Path to Breakthrough for Chinese Brands' summit was held in Shanghai, where representative Chinese brands such as Junlebao, Jinmailang, Dongpeng Beverages, Luckin Coffee, Yezhifeng, Tasly, Conba, Talanis, Kongke Pasta, and Daily Dark Chocolate, along with Xie Weishan from Junzhi Billion Strategy Consulting, delivered keynote speeches sharing insights on breaking through in the new landscape. In the post-pandemic era, a new recovery cycle is brewing...
New Distribution35, the Chinese Midlife | Qingshan Capital 2022 Annual Consumption Report
At a weekly meeting of Qingshan Capital's investment department, a question arose: why do most startups target users under 35? This prompted an investigation revealing that over 90% of entrepreneurs ignore the 35-60 demographic, despite them being the main producers and consumers. The report explores the origins of the '35-year-old crisis' in China, its unique causes, and proposes a future where China shifts from a manufacturing to a service economy, potentially redefining the role of midlife individuals.
青山投研中心After Breaking Through in the Delivery Scene, How Can Hubang Chili Sauce Break Out Again?
Using a diversification approach based on category relevance and leveraging industry trends for strategic positioning can help companies explore emerging markets. In 2021, Lao Gan Ma's revenue declined by 1.2 billion yuan, dropping to 11th place on Guizhou's top 100 private enterprises list. Despite steady growth in the chili sauce market, Lao Gan Ma has been on a downward trend since 2016, reflecting the impact of emerging chili sauce brands. With Lao Gan Ma's brand aging, flavor fixation, and declining catering channels, can emerging brands like Hubang seize the opportunity to replace it?
李相如China Consumer Expectation Index Report 2022 Released: National Trend Economy Remains Hot, Brand Value Drives Growth
The China Consumer Expectation Index Report 2022, jointly compiled by Focus Media, the Institute of Industrial Economics of the Chinese Academy of Macroeconomic Research, and the New Media Center of Xinhua News Agency, was released, showing a rebound in consumer expectations for 2022 and an optimistic outlook for 2023. The report highlights the sustained popularity of the national trend economy and emphasizes that brand value has become a key driver of growth, with brands increasingly focusing on building brand equity to secure long-term success.
New DistributionAnnual Review | Six Common Problems in Distributor Operations
Regularly reviewing business results is key to ensuring effective alignment and implementation of goals, organization, mechanisms, and strategies. This article outlines six common problems distributors face, such as profit loss after price increases, rising costs with falling sales, high handling costs for aged inventory, shrinking profits despite scale growth, finding new growth sources, and determining optimal daily store visits.
高级研究员 海游As Lockdowns Lift Nationwide, How Should FMCG Distributors Adjust Spring Festival Business and Plan for the Future?
As lockdowns lift, competition remains; distributors should proactively seize market share and plan for the future. This article is from the first session of Li Feng's live series, authorized for publication.
李锋Cell-Level Luxury Care for 'Slow' Health: Swisse PLUS Leads Nutritional Technology Innovation
Only products backed by professional scientific research can meet the diverse and refined needs of today's consumers. According to the latest data from the 'Report on Nutrition and Chronic Disease Status of Chinese Residents (2020)' released by the State Council Information Office, over 40% of Chinese adults (aged 30+) suffer from hypertension or hypercholesterolemia. In 2021, iResearch released a white paper on the 'three highs' nutritional intervention product industry, providing an authoritative definition of these chronic diseases. Swisse PLUS, a science-backed, pharmacy-grade health nutrition brand under Swisse, is addressing these concerns with innovative products like high-concentration milk thistle liver cleanse tablets and cholesterol tablets, which received expert endorsement at the 2nd Nutrition Technology Innovation Conference.
青山依旧Year-End Review | Five Major Challenges Facing FMCG Manufacturers
As pandemic policies gradually ease and 2022 draws to a close, FMCG manufacturers still face prominent and arduous challenges. Some issues seem related to the pandemic, but most are long-standing chronic problems in the industry. Through conversations with peers, it's clear that most FMCG companies face five major challenges: difficulty penetrating lower-tier markets, difficulty breaking into white-space markets, difficulty launching new high-end products, difficulty implementing digital transformation, and difficulty managing multiple brands.
渠成君Health Wine Enters the Era of Three Kingdoms
In the post-pandemic era, consumer health needs are driving a new wave of health wine. The future of health wine lies in the strategic moves of leading brands like Hainan Yedao, Zhu Yeqing, and Maopu, which are exploring new directions in product positioning, market expansion, and capital restructuring.
陈沛Preparing for the New Year: City Managers Must Master the 'Front, Middle, and Back' of the Business!
Every December, city managers are busy making next year's city plans, often working overtime before deadlines, but in the end, apart from a different PPT format, the final strategy plan is just a tweaked version of last year's document. Based on years of frontline observation, the author finds that city managers who consistently manage their business well and achieve sustained growth share a common trait: they truly understand the front, middle, and back offices of their distributors' operations.
渠成君Hubang Chili Sauce: Structural Changes Expected in the Chili Sauce Industry in the Next 5-10 Years
Founded in 2015, Hubang Chili Sauce avoided industry giant Laoganma and rose rapidly through the food delivery channel, with annual sales exceeding 200 million yuan in 2019 and maintaining double-digit growth this year. Before founding Hubang, Lu Wenjin was Vice President of Marketing at Tsingtao Brewery, leading the team to conquer Shandong market and create the second brand 'Laoshan Beer'. In an exclusive interview with New Distribution, Lu shared his insights on building successful consumer brands.
焦逸梦2023: 3 Changes, 4 Trends, and 3 Suggestions for Consumer Brands
This article shares my views on consumer brand building in 2023, summarizing three changes, four trends, and three suggestions. Before diving in, I urge you to return to first principles and calmly consider the essence of consumption, as we often get lost in tactics and forget the fundamentals.
李倩Channel Strategy Without Execution: How Can There Be Channel Competitiveness?
Channel competitiveness is a core asset for FMCG companies. This article discusses ten key considerations in channel strategy, including channel definition, SKU matching, channel prioritization, coverage requirements, execution standards, territory planning, visit planning, outlet rating, market mapping, and channel performance forecasting.
高级研究员 海游15 Supermarkets' Q3 2022 Reports: Multiple See Dual Declines, Local Supermarkets Yonghui, Lianhua, Hongqi, Sanjiang Recover
In the post-pandemic era, traditional supermarkets are transforming to meet personalized, comfortable, and convenient consumer demands. Among 15 supermarkets' Q3 2022 reports, Yonghui, Lianhua, Hongqi, and Sanjiang saw revenue and profit growth, while others faced declines or mixed results.
New DistributionDiagnostic Loop: How Manufacturers Establish a Market Problem-Solving System
Market research reveals a common issue: a lack of standardized process from problem identification to resolution. This article outlines a four-step methodology—objective description, process review, execution analysis, and system empowerment—to build a comprehensive problem-solving system.
高级研究员 海游