NEW DISTRIBUTION RESEARCH TOPIC
How can distributors keep growing across fragmented channels?
Front-line analysis of product selection, organization, channel strategy, profit models, and business transformation for FMCG distributors.
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4620 articles · Page 18 of 193
Live Report | New Wine, New World: What Did Tao Shiquan Say in the First Address of the New Year for Bottle Planet?
On January 15, Bottle Planet Group, the parent company of low-alcohol new wine brands such as Meijian and Guolifang, held its annual distributor conference in Chongqing under the theme 'New Wine, New World: Walking on the Right Path.' The company reported a 16% organic revenue growth in 2024, and Tao Shiquan, in his first address as Chairman, outlined the three stages of the rise of the new wine world and issued four declarations for co-creation with the industry, distributors, talent, and society.
New DistributionFirst Stop of the 'Regional Distributor Growth Benchmark Study Tour Training Class' Successfully Held at C&S Paper Hefei Market
On January 10, the first stop of the 'Regional Distributor Growth Benchmark Study Tour Training Class' was successfully held at C&S Paper's Hefei market. The event brought together over 40 distributor owners from across the country, along with representatives from C&S Paper & Thinking Spark, Nie Biquan from Shaanxi Baihui Trading, and teachers from New Distribution, to engage in in-depth discussions and exchanges on the core topic of regional distributor growth. Entering the C&S Paper Hefei market, Chen Siting, Executive Director of New Distribution, analyzed the current business development status of distributors and the transformation and direction of deep distribution.
New DistributionZhao Bo of New Distribution: In the Coming Lonely Society, Emotional Consumption Will See a Major Boom
Loneliness is a byproduct of modern society. A recent article on the WeChat public account 'Shidian Dushu' explored the lives of middle-aged women, noting that they have significantly reduced social activities, and that the time truly belonging to them is only late night. In Japan, about 21% of people feel lonely, with the highest proportion among women aged 20-39. This article argues that loneliness drives emotional consumption, which will see a major boom in the coming lonely society.
赵波The Distribution Order of FMCG Has Truly Changed
Different perspectives and positions lead to completely different views, which I understand. I don't think low-price competition is good, nor do I agree that everyone should engage in cutthroat competition. I also hope the trend of incremental market growth can continue. However, what we hope for is not the same as what the market actually does. Over the past year, I have been on the front lines of the market as an industry observer and researcher, hoping to understand what is really happening in the industry by communicating with as many people as possible, including brand executives, distributor owners, and retail entrepreneurs.
任文青AndyDistributors Must Seize the Dividends and Opportunities of the New Era!
The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event signals the strongest trends in the FMCG industry, offering a final chance to compete at the industry's peak and unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's an opportunity to gain insights, seize market opportunities, and solve operational challenges. Secure your ticket now to bridge the gap to business growth.
New DistributionSales-through rate hits 80%, fruit stores become gift box sales champions!
First, optimize product selection based on daily community user feedback; second, use high-quality selection to drive community fission and word-of-mouth; third, adjust supply-demand matching based on daily order dynamics. Mr. Zheng noted that fruit is a high-repurchase category, with more daily foot traffic than snack stores, and strong community operations can precisely capture consumer needs, enhance stickiness, and boost brand competitiveness through quality selection. The author was deeply impressed by a community store owner who uses WeChat group polls to adjust fruit offerings daily, emphasizing that fruit repurchase rates are much higher than vegetables, and quality fruit always sells.
田静Distributors Must Seize the Dividends and Opportunities of the New Era!
The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event is a barometer for the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's the moment to gain insights, seize market opportunities, and solve business challenges. Get your ticket now to bridge the gap to enterprise growth!
New DistributionDistributors: Maybe It's Time to Give Up on Tier-1 Brands
Distributors of tier-1 brands are facing increasing pressure due to low margins, high tasks, and weak control, leading many to consider shifting focus to tier-2 and tier-3 brands. However, the key to success lies not in abandoning tier-1 brands but in developing professional distribution and sales capabilities while maintaining a balanced brand portfolio.
葛畅A 30 Million Yuan Business, Distributors Bogged Down by Trivialities, Stuck in a Rut
During a recent field visit, the author interviewed several distributors with annual revenues of around 20-30 million yuan, a common scale in the FMCG distribution sector. The article reveals common problems these distributors face, including rising revenue but falling profits, excessive inventory, demanding customers, and team management difficulties, leading to stagnation.
张雨薇Under the New Order, Distributors Have New Missions and Tasks!
The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event signals the strongest trends in the FMCG industry, featuring 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands. It's the ultimate opportunity to gain insights, seize market opportunities, and solve business challenges. Secure your ticket now to bridge the gap to enterprise growth!
New DistributionManufacturers' 'Great Leap Forward' Targets Shake Dealer Confidence: How Can the Beverage Market Break Through?
Recently, multiple dealers revealed to the author that Wahaha announced adjusted 2025 dealer targets: a sales task increase of about 50%, with dealerships revoked if not met within a certain period. This 'Great Leap Forward' target setting has shaken the industry. Facing fierce market competition, how can brand owners break through and achieve growth? We can explore 2025 market layout from several key strategies.
邢仁宝Distributor Cross-Category Operation: 6 Warehouses, Deep Terminal Coverage, 10+ Finance Staff, Thorough Category Mastery, Annual Sales of 150 Million
In the face of a challenging market, distributor Li Fen of Xuzhou Runzhong Yigou Supply Chain Management Co., Ltd. has achieved annual sales of 150 million yuan by focusing on categories, directly controlling terminals, and leveraging data-driven management. Her strategies include standardizing terminal operations, optimizing logistics through outsourcing, and developing customized products to capture growth in new channels.
何雯New Distribution Zhao Bo: In an Affluent Society, Consumers Need Value-for-Money and Emotional Value
Scenario has become the first principle of marketing. Recently, the topic of scenario is hot in the marketing circle, with everyone saying that in a shrinking market, scenario is the only growth opportunity. Brand owners are thinking about how to stimulate more consumer spending within scenarios. I personally agree with this view. The topic I want to discuss today is: Why, after 40 years of marketing in China, has everyone suddenly started talking about scenarios in the past two years? Was scenario not important before? Yes, I want to tell you that in the past, scenario was really not important for brand owners. Why do I say that?
赵波Ultra-Low Price = 1 Ticket to the Strongest Trend-Setting Event! Only 5 Hours Left!
Tonight! The early-bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge! This is a grand event that signals the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a perfect chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands coming together, you can gain insights into future trends, seize market opportunities, and solve business challenges. Just one ticket away from realizing your company's growth!
New DistributionNew Distribution Zhao Bo: The Curtain Has Risen on China's Third Consumption Era
By examining the evolution of the first two consumption eras, we can discern historical patterns and gain insight into the unique characteristics of the third consumption era. This marks the beginning of a new era and a sign of a mature society, where people's behaviors and needs have undergone profound changes. The narrative aims to be straightforward and simple, drawing on Japanese consumption research perspectives, combining cases and data to paint a comprehensive picture for China's FMCG industry. The first consumption era (1979-1999) was a time of transition from scarcity to basic material satisfaction, beginning in 1979...
赵波Price Increase Tomorrow!
Only 2 days left! Early bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge. This is a landmark event signaling the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands gathering, it's your moment to gain insights, seize market opportunities, and solve business challenges. Don't miss out—secure your ticket now to stay ahead.
New DistributionCountdown to the Battle for Positions: Only 4 Days Left!
The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. Over the past 40 years, a strong order system has been built on a growing market, but today, channel conflicts and the rise of hard discounting are leading to the collapse of the old order and the rebuilding of a new one based on symbiosis among brands, distributors, and retailers.
New DistributionDistributors' Business Is Indeed Getting Harder
The market has indeed become more challenging. From August to now, I visited over thirty distributors and received consistent feedback that business is tough this year. Sales declines are common, and even where growth persists, it's growth without profit gains. The reasons include market share redistribution and, more importantly, the market entering a phase of contraction.
周群Worsening Supply-Demand Imbalance: How to Build a Distribution Revolution in the FMCG Industry?
The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. The conference aims to address the collapse of the old order and the reconstruction of a new symbiotic order among brands, distributors, and retailers in the FMCG industry.
New DistributionSpring Festival Gift Boxes Are No Longer Selling Well
Distributors are adopting a cautious approach to this year's Spring Festival gift box market, with many reducing stock and focusing on stable sales. Some manufacturers have proactively lowered sales targets and introduced more affordable products to adapt to changing consumer preferences.
何雯Deep Distribution No Longer Works in the Era of Shrinking Volume
Deep distribution has become muscle memory for a generation of Chinese FMCG marketers, but as the market shifts from growth to contraction, this once-essential tactic is now counterproductive. The article argues that companies must pivot to scenario-based marketing to tap into niche markets and create new demand.
公方刚Year-End Stock Pressure: Distributors' Warehouses Overflowing – What to Do?
In discussions with several distributor friends about the year-end situation, the common sentiment is that 'year-end stock pressure' remains a major challenge. During the 'good start' stocking phase, manufacturers roll out payment policies to push year-end sales and channel stocking, tying up capital. Facing a complex market, most distributors are cautious, but many manufacturers proceed with stock pressure plans. Some top brands have already occupied nearly two-thirds of clients' warehouse space, with stock value exceeding one million. And this is just the beginning of the 'peak'.
邢仁宝「B2b Platform-based Distributor In-depth Study Tour Training Class」 Third Stop: Wuhan · Guoran Shifen, Complete Success!
On December 20, the third stop of the「B2b Platform-based Distributor In-depth Study Tour Training Class」, Wuhan · Guoran Shifen, concluded successfully, marking the perfect end of this year's final study tour. The tour provided a platform for distributors from across the country to learn and exchange ideas, focusing on key topics: 10 guiding principles for distributor business in 2025, pitfalls for snack food distributors in B2b supply chains, and operational breakdown for dual growth in B2b scale and profit. Nearly a hundred distributor owners gathered to discuss these topics with Hu Xiaosheng, founder of Wuhan's Guoran Shifen platform, B2b platform coach and founder of Shengyihao Consulting, Yunchuan, and Yuan Lai, Chief Content Officer of New Distribution.
New DistributionThe Darkest Hour of Deep Distribution
Sales are declining, and I accept it. In the past, the response was to rescue sales by any means, even at any cost. Recently, a phenomenon has emerged: sales decline, and I accept it. No more rescue! It's not just small manufacturers, but giants too. More and more industry giants think this way. Now, it's discovered that not rescuing is not a big deal! However, this is the darkest hour of deep distribution, starting from the third quarter of 2024. Many leading companies agree that sales decline is normal and treat it with equanimity...
刘春雄