Special Discounted Tickets for the 10th China FMCG Innovation Conference are Now Available!

  • This is a grand event that signals the strongest trends in the FMCG industry!
  • This is the last chance to compete at the pinnacle of the FMCG industry!
  • This is an excellent opportunity to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands gathering together! Gain insights into future trends, seize market opportunities, solve business challenges, and find inspiration right now! With just this ticket, your step towards enterprise growth becomes a reality! Grab your ticket now to secure your industry future >> Get Your Ticket Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference Conference Date: March 17-19, 2025 Conference Venue: Chengdu, China Over the past 40 years, based on a market that has continuously expanded in capacity, the industry has built a strong order system. Brand owners, distributors, and retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a FMCG market worth trillions and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order exists in name only; hard discount is growing wildly, from being banned to being accepted, and product price systems are shaky; inventory pressure leads to overstocking, cross-regional selling is rampant, growth is no longer, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today, China's FMCG industry stands at the crossroads of the "collapse of the old order" and the "reconstruction of a new order." In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and distributors"; Yihai Kerry proposed the plan of "creating a joint business entity for manufacturers and distributors"; regional supply chain joint organizations are also flourishing in various places... In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a massive historical project for China's FMCG industry, and every role in the FMCG supply chain cannot be absent! Based on this, this conference revolves around the core theme of "New Order · Symbiosis", with 3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering hundreds of FMCG industry leaders, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of "New Order · Symbiosis", on the first day, the main venue will bring together brand giants, economists, industry experts, and founders and executives of leading consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference Up to now, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discounting trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage, China's retail discounting has entered a refined stage. Currently, there is a big explosion of full-category discount/wholesale supermarkets, expanding from snacks to all categories. What does this mean for the FMCG supply chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:

Conflict Perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.

Opportunity Perspective: Different roles in the supply chain can gain insight into the essence of change and establish their roles and divisions in the new order first, thereby winning the opportunity dividend for the next 10 years. At the same time, the following five core topics will be discussed on site. The 4th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of distributors have undergone profound changes. From the first distributor conference to the fourth, we have clearly seen a series of major changes in the challenges, business models, operational methods, and role positioning that distributors face in response to environmental changes. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! Behind this retail transformation is the return of the dominant power in commodity circulation. Brand owners are adapting to changes, while distributors will show K-shaped differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, larger distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional distributors must change! The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor owners from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. Ticket Purchase Channel Purchasing a guest ticket gives you 2 industry insight case collections on "Market & Channel & Retail & Distributor"! Limited-time special offer, first come, first served! "New Order · Symbiosis" The 10th China FMCG Innovation Conference Date: March 17-19, 2025 Venue: Chengdu, China