On December 20, the third stop of the「B2b Platform-based Distributor In-depth Study Tour Training Class」, Wuhan · Guoran Shifen, concluded successfully, marking the perfect end of this year's final study tour. This study tour not only provided a platform for distributors from across the country to learn and exchange ideas but also focused on several core topics:

  • 10 guiding principles for distributor business in 2025
  • Pitfalls for snack food distributors in B2b supply chains
  • Operational breakdown for dual growth in B2b scale and profit Nearly a hundred distributor owners from across the country gathered together to have in-depth discussions on the study tour topics with Hu Xiaosheng, founder of Wuhan's Guoran Shifen platform, B2b platform coach and founder of Shengyihao Consulting, Yunchuan, and Yuan Lai, Chief Content Officer of New Distribution.

Inside Guoran Shifen This study tour continued the innovative format of "classroom sharing + on-site visits + interactive Q&A," breaking the common "only travel, not learn" state in traditional study tours, ensuring every participant gained substantial benefits. In the morning, Yuan Lai, Chief Content Officer of New Distribution, detailed the 10 guiding principles for distributor business in 2025 and elaborated on the 12 pitfall-avoidance guidelines for B2b platform-based distributors through practical cases. Hu Xiaosheng, founder of Wuhan's Guoran Shifen platform, shared his successful experience and pitfalls to avoid in snack food distributors doing B2b, using his own company as an example, and openly shared specific implementation guidelines for key aspects including personnel, products, stores, and operations. Beyond the classroom, participants visited the multi-story warehouse of Wuhan's Guoran Shifen, experiencing the entire warehouse, picking, and distribution operation process firsthand. On-site staff provided in-depth explanations for each step of the warehouse, picking, and distribution process, and answered participants' questions with immediate on-site teaching.

In the afternoon, Yunchuan, a coach for 40+ B2b platforms nationwide and founder of Shengyihao Consulting, shared the topic "Operational Breakdown for Dual Growth in B2b Scale and Profit," providing practical explanations on B2b startup and operation, covering product organization, platform operation, sales management, and other aspects, as well as analyzing the current situation and development trends of the regional B2b market.

In the final segment of the study tour, "Interactive Q&A," the sharing teachers provided in-depth answers to participants' questions and offered valuable advice.

Why Visit Guoran Shifen? Guoran Shifen is a typical case of a traditional snack food distributor transforming into B2b. Hu Xiaosheng's traditional trading business focused on supermarkets and hypermarket channels, unlike many distributors forced to transform due to operational difficulties. As early as 2020, when his traditional trading business was still on the rise, he foresaw industry trends—supermarket foot traffic would continue to decline, in stark contrast to the growth of local traditional circulation channels. Therefore, leveraging nearly 30 years of industry experience, he extended his distribution agency business to the most widespread local mom-and-pop stores and built his own B2b platform. However, the transformation path was not smooth sailing. Hu Xiaosheng experienced initial confusion and challenges, but through continuous learning and review, he found effective solutions to challenges in the four key areas of people, goods, places, and operations, and Guoran Shifen gradually got on track. To date, Guoran Shifen covers 6,600 small and medium-sized stores, distributes and represents over 100 first-tier brands including Pepsi, Master Kong, Mars, Lay's, and Mondelēz, with 5,400+ SKUs, snacks accounting for 50%, and annual revenue reaching 180 million yuan.

New Distribution hopes that through the Guoran Shifen study tour case, it can provide more inspiration and thinking for distributors in B2b transformation, helping everyone avoid detours.

Final Thoughts This study tour is the third stop of the「B2b Platform-based Distributor In-depth Study Tour Training Class」and the final one of 2024. Over two months, New Distribution organized three series of study tours: the first stop in Luoyang · Shendu Yigou (October 16-17), the second stop in Nanning · Yijia Zhixing (November 21-22), and the third stop in Wuhan · Guoran Shifen (December 10). Nearly 350 distributor owners participated, with many outstanding large distributors from different regions and the same product category gathering together to deeply discuss, share, and learn around the topic of B2b platformization. This helped those distributors stuck in existing business difficulties and wanting to try B2b but not knowing where to start, learn the experience from 0 to 1; and provided more successful cases for those who have already started B2b business and want to further improve!

The final study tour of the year concluded successfully! In the future, the「B2b Platform-based Distributor In-depth Study Tour Training Class」series will seek more excellent distributor practice cases and continue to provide distributor member friends with opportunities to go deep into the field and exchange with peer experts.

For friends interested in the「B2b Platform-based Distributor In-depth Study Tour Training Class」, you can scan the QR code to add WeChat, and the monthly study tour plan will be synchronized to you in time!

【New Order · Symbiosis】The 10th China FMCG Innovation Conference Time: March 17-19, 2025 Location: Chengdu, China