NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 86 of 196
Tens Group Statement: Beijing Red Bull's Lawyer Statement Seriously Defames Tens Group's Goodwill and Damages Red Bull Brand Interests; Will Pursue to the End!
In response to the lawyer's statement issued by Red Bull Vitamin Beverage Co., Ltd. ("Beijing Red Bull") on July 10, Tens Pharmaceutical Healthcare Co., Ltd. ("Tens Group") hereby declares that the statement contains numerous falsehoods that mislead the public, threaten authorized producers and distributors, and seriously defame Tens Group's goodwill and its licensed products. Tens Group reserves all legal rights and will pursue legal action to the end.
New DistributionMany Brands Are Rushing into Livestream Selling—Should I Follow or Not?
In 2020, livestreaming is the hottest trend, with consumers snapping up products and brands rushing in. However, brands should consider the hidden pitfalls, such as failed promotions, data fraud, and loss of pricing control, before deciding whether to join.
长袖From Deep Distribution to E-commerce Rise, and O2O Breakthrough: Tsingtao Beer's Channel Innovation in Practice!
The pandemic accelerated the growth of home-delivery O2O business. According to New Distribution's research data, in the 30 days after the 2020 Spring Festival holiday, the number of people working remotely from home surged, and under the stimulus of the home economy, active users of fresh food O2O platforms increased by 58% year-on-year. In fact, in recent years, O2O business has maintained rapid growth in both catering and supermarket channels, cultivating a massive user base, and its business model has become increasingly mature and stable. Taking Meituan and Ele.me as examples, public data shows that Meituan Waimai has 400 million registered users and 50 million monthly active users...
袁来Exclusive | Nestlé Selling, Selling, Selling: Its China Water Business May Be Taken Over by a Well-Known Domestic Beer Giant!
Yesterday, New Distribution exclusively learned that Nestlé is considering selling its water business in China to a well-known domestic beer giant. On July 17, foreign media reported that another beer giant, China Resources Beer, and Master Kong are bidding for Nestlé's Yinlu brand. These two pieces of news are indeed significant!
鲸落Sparkling Water: A Portrait of China's Social Classes
In China, sparkling water has evolved from an elite status symbol to a mass-market product, reflecting different social strata through brand choices. While traditional European brands like San Pellegrino and Perrier cater to the upper class with heritage and sophistication, new domestic brands like Genki Forest appeal to younger consumers by emphasizing health and practicality.
秦安娜How Brand Owners Can Host a Blockbuster Dealer Ordering Conference via Live Streaming
Traditional ordering conferences pose health risks due to large gatherings, while canceling them risks operational continuity. Live streaming, a hot new traffic trend, also holds great potential in the B2B sector. "Live streaming + ordering conference" has become a new model that brand owners are eager to try. A successful ordering conference helps brand owners achieve three goals: 1. Boost sales, 2. Develop new customers, and 3. Strengthen partnerships.
365商学院Jiang Nanchun: Business Has Fundamentally Changed
In 2020, a year full of uncertainties, the pandemic has made already difficult business even harder. Why is marketing becoming increasingly difficult? Why can't good products sell? What opportunities remain for new brands? Jiang Nanchun, founder of Focus Media, offers his insights on these soul-searching questions.
江南春The Misunderstood Genki Forest
Genki Forest is by no means a 'light model' fast-growing product supported only by brand operations and channel dividends. The article explains how the company has built a solid business through product innovation, quality control, and strategic channel expansion, dispelling the misconception that it is just an internet-famous brand.
赵继成The 'Emotionalization' of Snacks: The Real Culprit Behind Your Cravings
During the pandemic, snacks became a booming category, with live-streaming sales driving growth. Despite China's large consumer base, per capita snack spending remains low compared to developed countries. The key to long-term success lies not in trendy labels but in understanding and addressing consumer emotions and interactions, as seen in the addictive nature of snacks through both physiological and psychological mechanisms.
郑光涛GrantThe Viral Zero-Sugar Drinks: Gimmick or Trend?
Different beverages use different sugar substitutes; for example, Diet Coke primarily uses aspartame, while some brands of sparkling water mainly use sucralose, erythritol, and others. Partially replacing sugar with sweeteners is a global trend. Theoretically, using sweeteners correctly according to regulations will not harm health. The sugar reduction trend in the US started over a decade earlier than in China, where the sugar-free trend is just beginning. The entire food industry moving toward low sugar, low salt, and low oil will be a major trend.
崔慧莹 黄思卓The Thinning Menu Behind Lao Gan Ma and the 100-Billion-Yuan Compound Seasoning Market
This article from Matrix Partners China discusses the growing compound seasoning market in China, driven by changing demographics and the need for convenience. It highlights the potential for growth in categories like hot pot base and Chinese-style compound seasonings, and analyzes leading companies such as Yihai International and Teway Food.
经纬创投主页君Can a Newly Launched Chicken Feet Brand Beat Youyou Online? Look at Innovative Brand Wang Xiaolu's 3000% Growth Rate
The 100-billion-yuan leisure braised food track welcomes a new startup? Within one year on Tmall, it defeated many traditional chicken feet giants to become the No.1 in the chicken snack category. How did it do it? According to China Industry Information data, the retail market size of China's leisure braised food industry reached 106.5 billion yuan in 2019, expected to grow to 123.5 billion yuan in 2020, with a compound annual growth rate of 18.0% from 2016 to 2020. Braised products are a unique industry in China, with a history of over a thousand years, but truly rose after the reform and opening up, and are now in a period of rapid growth.
何年Has the Myth of the 100-Billion-Yuan Feihe Been Shattered?
Feihe was shorted today, but after a sharp 8% drop, its stock staged a dramatic rebound, closing up 7.21%. However, dairy experts warn that Feihe should not celebrate too soon, as this may be a probe before the short sellers' full-scale attack. Why has Feihe been targeted?
AI财经社作者Traffic is Bullshit!
All business value is based on user value; traffic has no value to users and can only be monetized when attached to products. The article argues that businesses should focus on products and customers, not chase platform traffic.
苗庆显Another Confirmation: CNIPA Rules Red Bull Gold Can Packaging Rights Belong to TCP Group
The China National Intellectual Property Administration (CNIPA) recently rejected a request by Red Bull Vitamin Beverage Co., Ltd. (Beijing Red Bull) to invalidate the three-dimensional trademark for 'Red Bull REDBULL' (No. 11460102), confirming that TCP Group is the rightful owner of the Red Bull gold can packaging and trademark. This is not the first time Beijing Red Bull has challenged TCP's rights, and all previous attempts have failed.
澄韵A Salesperson with 5 Brand Apps on One Phone: Can They Really Do the Job?
As channel digitalization software becomes more widespread, almost all brand owners require their salespeople to use their own terminal systems, or they impose measures on distributors. This has led to the phenomenon of 'shared salespeople' who must juggle multiple systems, resulting in inefficiency and frustration for all parties. The article argues that terminal systems should be seen as tools empowered by marketing thinking, not as a means of excessive supervision, and that their core value lies in improving performance through process management and data-driven decision-making.
高级研究员 海游After Nongfu's IPO, Making Distributors the New Leeks: What Kind of Water Deserves More Cherishing
The pandemic has advanced Chinese people's health awareness by at least a decade, leading to a surge in demand for health products and services, especially functional bottled water. As the market for mid-to-high-end water explodes, Xipin Tiancheng's 'Buxi Water' aims to partner with distributors to tap into the vast selenium-supplement market, offering a rare natural mineral water source from China's selenium-rich Qinba valley.
New DistributionPepsiCo Doesn't Rely on Cola, Growth Doesn't Rely on Volume
The company's free cash flow is declining year by year, but its returns to shareholders remain generous. As one of the world's leading food and beverage companies, PepsiCo (PEP.O) is not just about Pepsi-Cola; it also operates snack foods and fast-food restaurants, with well-known brands such as Frito-Lay, Gatorade, Quaker, 7UP, and Tropicana, forming a complementary product portfolio.
市值风云Nongfu Spring and Uni-President's Supplier Files for IPO: Why Is the Tea Industry So Eager for a 'First Stock'?
On July 3, the China Securities Regulatory Commission (CSRC) published the prospectus of China Tea Co., Ltd. (hereinafter 'China Tea'). A subsidiary of COFCO, China Tea is one of the tea suppliers to beverage companies such as Nongfu Spring and Uni-President. The company had submitted its materials on June 18, 2020, and they were accepted on June 24. For a long time, the A-share market has lacked a true tea stock. Although China Tea attempted to list nearly 20 years ago, it failed for various reasons. Will this attempt succeed?
New DistributionThe New White Battlefield: Dairy Growth Goes Beyond Miaokelanduo
Once overlooked, 'nutrition' has become the decisive factor. Consumption upgrading can be considered from two dimensions: concept and quality. In the dairy industry, it mainly means recognizing the health value of dairy products. Objectively, domestic companies have been slow in this regard. To meet the demand of 'letting all Chinese people drink milk,' early operations and marketing focused more on brand building than on better products, gradually deviating from the core value of 'nutrition.' As consumption upgrading accelerates, consumers are shifting from brand focus to product focus, with increasing demands for nutrition.
元气酱Juneyao Health IPO Approved, but Why Did the Issuance Review Committee Question the Number of Distributors?
The CSRC website recently published the results of the 97th meeting of the 18th Issuance Review Committee in 2020, showing that Hubei Juneyao Health Beverage Co., Ltd. ("Juneyao Health"), which had previously suspended its IPO process due to its capital verification firm being involved in the Kangdexin financial fraud case, passed the review. However, during the review, the committee raised questions about changes in the number of distributors and the high proportion of OEM production.
New DistributionSame Taste, Half the Price: Why Snack OEMs Are Entering the Market
As industry dividends fade and OEMs enter the market, a new round of reshuffling may occur. Many 'internet-famous' snack brands rely on OEMs, and now these factories are selling directly to consumers at lower prices, potentially disrupting the competitive snack market.
杨天悦The Soda Water Arena: Spring and Autumn Hegemony, Initial Pattern Set
If last year's soda water market merely hinted at a trend, this year's full-blown, flourishing market will surely reshape your perception of the category. Leading brands such as Nestlé, Watsons, Wahaha, Tsingtao Beer, Uni-President, Nongfu Spring, Coca-Cola, Budweiser, and Yili have entered the fray, signaling a new wave of growth. This is a stark contrast to a decade ago, when no one expected the once-ephemeral soda water category to revive so fiercely, attracting countless companies.
澄韵Interview with Yihai Kerry's Chen Bo: From Zero to 100 Billion, What Has Arawana and China's Grain and Oil Industry Experienced?
Chen Bo, Managing Director of Yihai Kerry Food Marketing Co., Ltd. and Director of the Consumer Products Division of Yihai Kerry Group, shares his 24-year journey from an industry outsider to a seasoned professional, witnessing two revolutions in China's edible oil industry and the rapid development of the FMCG sector.
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