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4701 articles · Page 46 of 196
Top 10 Events in the Pre-Made Food Industry in 2022: Some Entered with High Profile, Some Cut Losses to Survive
In 2022, the pre-made food industry underwent significant changes, with some entering the market with high profile, others exiting quietly, and brands experiencing both growth and losses. This article reviews ten representative events from the past year, including local governments competing to become the 'Capital of Pre-Made Food', capital investments, controversies over additives, and cross-industry entries, providing an overview of the industry's development.
红餐产业研究院With 900+ Brands Including Pepsi, Mars, Mengniu, Genki Forest Participating, iSEE AWARD 2023 Registration Is Coming to an End!
Registration for iSEE AWARD, the largest and most recognized award in the food industry, is nearing its deadline, with over 900 brands such as Pepsi, Mars, Mengniu, and Genki Forest already participating (as of January 3). Initiated by Foodaily in 2018, iSEE AWARD features two major awards—iSEE Global Food Innovation Award and iSEE Global Taste Award—to discover, honor, and promote innovation and new Chinese flavors.
iSEE AWARDThe 'New Diamond Decade' Approaches: How Can Chinese Brands Embrace Change?
Market conditions and environments may change, but the essence of capturing consumers remains constant. On January 8, the 'Rising Against the Trend: The Path to Breakthrough for Chinese Brands' summit was held in Shanghai, where representative Chinese brands such as Junlebao, Jinmailang, Dongpeng Beverages, Luckin Coffee, Yezhifeng, Tasly, Conba, Talanis, Kongke Pasta, and Daily Dark Chocolate, along with Xie Weishan from Junzhi Billion Strategy Consulting, delivered keynote speeches sharing insights on breaking through in the new landscape. In the post-pandemic era, a new recovery cycle is brewing...
New DistributionRide the G666 High-Speed Rail with Six Walnut for the Smoothest Chinese New Year
On January 7, the first day of the Spring Festival travel rush, Six Walnut launched a lucky draw campaign via Xinhua Net, inviting netizens to share their stories related to the G666 high-speed rail and returning home for the Chinese New Year, with the chance to win a free ticket home. The campaign runs both online and offline, with the online phase lasting until January 16.
Amy2023, Survival Rules in the Shadow of Consumer Giants
A prediction: in 2023, new consumption will return to its true value. In previous years, new consumption was tarnished by speculators and quick-money seekers, making it synonymous with internet celebrities and white-label products. Those truly dedicated to their craft were frustrated. Looking back, 2021-2022 were stagnant years for the industry, and most opportunists couldn't sustain themselves. Some shifted to the metaverse, while others tried one last gamble and ended up unable to afford high-speed rail home for the New Year. The laws of market economy exist objectively; they may arrive late, but they will come. In 2023, let's pull up chairs and wait together.
黄晓军The 'Light' and 'Heavy' of Snack Foods: Which Weighs More?
In the FMCG industry, snack foods are a hot track. As the market shifts from growth to maturity, companies are reassessing their strategies, moving from a focus on traffic and scale to a more balanced approach emphasizing efficiency and cost control. This article analyzes the shift between asset-light and asset-heavy models, using examples like Three Squirrels and Qiaqia Food to illustrate the trade-offs and strategic pivots.
勾勾The Only Growth Opportunity in the Second Half of New Consumption
Last year, financial writer Shen Shuaibo proposed that any hot track in the domestic market would go through four stages: capital attention to serious teams, speculators entering, bubble bursting, and industry returning to rationality. By the first half of 2021, the bubble was gradually bursting, and a wave of closures came. At that time, friends in Shanghai organized a discussion on how to break through in the second half of new consumption, but I felt the concept was problematic; the second half might not have arrived yet. Until 2022, several brands I had favored faced problems: traffic fading, revenue declining, capital retreating, and internal conflicts. The real dividing line is not the closures but brands starting to clean up the traffic battlefield.
黄晓军China Consumer Expectation Index Report 2022 Released: National Trend Economy Remains Hot, Brand Value Drives Growth
The China Consumer Expectation Index Report 2022, jointly compiled by Focus Media, the Institute of Industrial Economics of the Chinese Academy of Macroeconomic Research, and the New Media Center of Xinhua News Agency, was released, showing a rebound in consumer expectations for 2022 and an optimistic outlook for 2023. The report highlights the sustained popularity of the national trend economy and emphasizes that brand value has become a key driver of growth, with brands increasingly focusing on building brand equity to secure long-term success.
New DistributionAfter the Ice and Fire, How Can Consumer Brands Seize New Market Opportunities in 2023?
Facing growth opportunities, think from first principles, returning to the essence of business and rethinking the logic and framework. The market has not yet recovered; 2023 is a tale of two extremes, with pessimism and optimism coexisting. From a pessimistic view, supply glut and negative population growth are key constants, along with the 'scar effect' and geopolitical impacts. Optimistically, the overall trend is improving, with GDP growth expected and new opportunities in new consumption, digital capabilities, new channels, and new demographics.
赵波Shrinking Infant Formula Market: Is Adult Milk Powder the Next Growth Frontier?
As China's birth rate continues to decline, the infant formula market has become fiercely competitive, prompting anxious dairy companies to pivot toward adult milk powder as a new growth avenue. Despite a flurry of product launches, the adult segment remains a niche market with limited scale, though its long-term potential tied to an aging population keeps players engaged.
荆玉Ten Brand-Marketing Lessons for Uncertain Markets
Sustainable marketing requires focus, consumer relevance, brand memory, and coordination between long-term brand building and short-term conversion rather than permanent dependence on increasingly expensive traffic.
New DistributionDivergence in Group-Buying Stores: Similarities and Differences Between the Northern and Southern Schools
As the undisputed hot track of 2022, group-buying stores have undergone a year of rapid advancement and differentiation, gradually forming different factions. The Northern school is represented by Shijiazhuang's Xiaoxu Daojia, the Southern school by Nanjing's Guofengjia, and there is also Meilintao, born in the Central Plains, which can be seen as an empowering group-buying store upgraded from the Northern school model. Using Xiaoxu Daojia, Guofengjia, and Meilintao as representative cases, we analyze the similarities and differences between the Northern and Southern group-buying stores.
黄腾飞Farewell 2022, 2023 [New. Thriving], the Third New Year's Eve Live Broadcast is Tonight!
On December 26, the National Health Commission announced that "COVID-19 pneumonia" was renamed "COVID-19 infection" and the "Class B management policy for COVID-19" was abolished. In just three years, the world has changed. Standing at the crossroads of bidding farewell to the old and welcoming the new in 2023, we may deeply miss the world before 2019. The past is gone, and we know nothing will be the same. The upcoming 2022 has been tough for us. Many brand managers and distributor owners say it has never been this hard; just to survive, 2022 has already taken all their efforts. Everyone who survived 2022 is a warrior. Now is the time to gather our thoughts and look toward 2023 together.
New DistributionHow Brands Can Reach Young Audiences: A Look at C'estbon Grape Holiday's Strategy
Content + experience + interaction form a closed marketing loop, achieving both brand building and sales. As society and consumers become increasingly youth-oriented, traditional marketing must adapt. C'estbon Grape Holiday's collaboration with "Heartbeat 20s 2" offers a successful model for youth marketing.
Asher40 Years of Turbulence: How Can Snack Foods Win This Era?
Over 40 years of turbulence, China's snack food industry has reached a trillion-yuan market. From 'eating enough' and 'eating well' to 'pleasing oneself' and 'benefiting oneself', the changing times have eliminated struggling players while opening new space for rising newcomers. So what era are snack brands in now? In terms of category development, the era of 'one cookie ruling them all' is long gone, and post-pandemic snack categories are becoming more refined and functional. In terms of channels...
FBIFBrands Need Compounding, Not Another Traffic Dividend
Temporary traffic advantages can create rapid growth, but resilient brands compound value through core products, new occasions, consumer behavior change, disciplined media testing, and balanced demand creation and conversion.
New DistributionConsumer Recovery Begins with Baijiu
As pandemic prevention policies are gradually relaxed, the market anticipates a recovery in the consumer sector, making the food and beverage industry the brightest star in the market this week. The baijiu sector rose 6.94% in the past week and 19.30% in the past month, outperforming the broader market, with mid-range brands like Kouzijiao, Golden Seed, and Shunxin Agriculture leading the gains. In terms of capital inflows, Wuliangye saw net inflows of 2.252 billion yuan in a week, ranking first, while Kweichow Moutai, Shanxi Fenjiu, and Laobaigan also received significant northbound capital increases. Baijiu...
小卢鱼Marketing Strategy Not Landing? It's a Timing Issue!
How to do the right things at the right time is worth every marketer's consideration. After discussing the five major operational strategies for FMCG companies—product, channel, organization, consumer, and expense—this article explores the time advancement strategy to implement these five strategies, emphasizing the importance of reviewing past issues, closing loops within each period, and maintaining a long-term perspective.
高级研究员 海游Stop Discussing Dividends; Brands Need Compound Interest
In the era of stock competition, enterprises face three major challenges: the peak of traffic dividends, rising customer acquisition costs, and weak market demand. When dividends eventually dissipate, brands realize they mistook dividends for capability. Facing the dilemma of wanting growth but finding it harder to achieve, how can brands grasp the capabilities that truly drive growth? Recently, Bain & Company and Kantar jointly hosted the forum 'Embracing Change, Resilient Growth.' Experts including Bain's global expert partner Lu Xiuqiong, Kantar's Greater China CEO and BrandZTM Global Chairman Wang Xing, and other industry leaders discussed brand growth opportunities and marketing strategies in the new landscape.
New DistributionPost-Pandemic Era: Brands Need the Resolve to Navigate Cycles
At the inaugural FBIF online forum held on December 19, Lu Xiuqiong, Chair of the FBIF Plenary Session and Global Expert Partner at Bain & Company, delivered a keynote titled "Resolve to Navigate Cycles," sharing how brands can leverage crises, discover opportunities, and achieve rebirth in an era of transformation.
FBIFPolicy Tailwinds: What New Trends Will the Upcoming New Year Goods Market See?
With the optimization of epidemic prevention policies, the upcoming New Year goods market is expected to see a strong recovery. Distributors must seize the opportunity to maintain their market share and pursue growth, especially in the gifting sector where health-conscious products like nut gift boxes are performing well.
AmyCrafting a Cost Strategy: Ensuring Every Penny Counts
A comprehensive and detailed cost budget can concretely and powerfully support a company's business strategy. To achieve this, it is essential to plan cost categories well, using the marketing 4Ps as a framework, and to manage costs transparently and rule-based, including clear cost-sharing ratios with distributors.
高级研究员 海游The Spring of Baijiu Going Global in the 'Low-Alcohol Era'
With the gradual relaxation of China's epidemic prevention policies, market expectations are optimistic, especially for the recovery of the consumer sector. Baijiu, as an important carrier of traditional Chinese culture, plays a crucial role in the consumer market. Although Baijiu in the primary market has not been favored by capital recently, the secondary market shows continuous favor, with the sector rising 6.94% in the past week and 19.30% in the past month. However, the export performance of Baijiu remains lackluster, and the article suggests that low-alcohol Baijiu may be the key to successful international expansion.
编辑部Spring Festival Stockpiling Window: Only 20 Days Left, Marketers Are Running Out of Time!
This year's Spring Festival is different. Without decisive measures, it is likely to be a 'regretful' one for marketers—meaning opportunities missed. To avoid regret, we must start with the post-lockdown pandemic evolution: fear, chaos, acceptance, and return to normalcy. After reopening, we face four stages over a critical 100 days. Currently, fear persists and chaos has arrived, yet only 20 days remain for Spring Festival stockpiling.
刘春雄