NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 130 of 196
Impressive! China Completed in Just 20 Years What Took European and American Countries 80 Years in Beverage Development!
The beverage market is a key goldmine in China's food industry, with frequent dark horse successes. Starting in the 1980s, China's beverage industry took only 20 years to nearly complete the entire development process that took European and American countries 80 years.
New DistributionAfter New Product Distribution, Why Do Nine Out of Ten Fail? Have You Considered These Reasons?
In the process of introducing new products to regional markets, the effectiveness of the initial distribution and whether it meets expectations are often key factors determining success or failure. Many distributors can distribute quickly, but market activation is slow. Once products don't sell, it leaves a bad impression on retail stores, affecting long-term relationships and making future distribution difficult.
New DistributionTo Distributors: New Opportunities in the Beverage Market
Despite a sluggish beverage market in recent years, there are still opportunities, with one or two products becoming hits annually. In 2017, lemon tea gained popularity, and VV Group, leveraging its strong brand and distribution network, is launching its own lemon tea with high profit margins for distributors.
New DistributionCarabao Goes Left, Monster Goes Right, Both Lose in China's Energy Drink Market
Carabao's strong promotion but weak distribution, and Monster's strong distribution but weak promotion, prove with their losses that aggressive marketing carries risks and that having distribution doesn't guarantee market success. In 2018, the energy drink market remains volatile, and these two international giants, once highly anticipated, are reported to be in the red.
张建What Should Leading Brands Do When the Category Declines?
The instant noodle industry in China has been shrinking, and leading brands face significant challenges. Master Kong's experience and lessons over the past three years offer valuable insights. From 2014 to 2016, the industry declined, but in 2017, it showed signs of recovery, with Master Kong's revenue and profit rebounding.
陆杨Thought-Provoking: Another Counterfeit Baby Formula Incident in Spain - How Much of the Cross-Border Purchased Formula Is Real? How Much Is Fake?
The infant formula industry is never peaceful. Today, news of counterfeit formula spread across social media. According to Spain's Interior Ministry, Spanish authorities, in coordination with Europol, raided a black factory in Girona, Catalonia, seizing 8 tons (about 13,000 boxes) of poor-quality counterfeit formula. Criminals bought low-quality formula at 1 euro per kilogram and repackaged it as popular brands for sale in China. The raw materials were mainly imported from China via a Polish website at 1 euro per kilogram.
New DistributionGlass Bottle Prices Rise! Beer May Usher in a New Wave of Price Hikes
Recently, a price hike notice from a glass bottle manufacturer has stirred up the beer industry again. Due to environmental pressures, raw materials such as quartz sand, cullet, and cartons have risen by more than 50%, plus increased production costs, all glass bottle prices will increase by 6% from April 15. After the Spring Festival in 2018, several leading paper companies also announced price increases, with significant rises in cultural paper and packaging paper. According to incomplete statistics, 28 paper mills have announced price hikes since the Spring Festival. The entire first half of the year will adjust prices according to changes in raw material costs...
New DistributionCOFCO Packaging Eyes Goat Milk Powder After JDB Investment, Plans 70 Million Can Capacity
A notice from Long County, Shaanxi, reveals that COFCO Packaging, which recently invested heavily in JDB, is also eyeing the domestic goat milk powder industry. The company, China's largest milk powder can producer under COFCO, plans to invest 50 million yuan to build a milk powder can production line in Shaanxi, which has been approved by local authorities. The project is expected to generate 21 million yuan in revenue in its first year of operation.
New DistributionDongpeng Te Yin, after years of operation, seeks to rise amid the chaos, but still has shortcomings in channels and brand
In the 1990s, Red Bull entered the Chinese market and began to spread the concept of 'energy drinks'. Since then, Red Bull has dominated the energy drink market in China. According to a 2017 research report by Essence Securities, Red Bull continues to lead the industry with an absolute advantage in market share. However, in 2016, a conflict broke out between Thai Tencel and China Huabin Group over the Red Bull trademark license, and the trademark dispute remains unresolved, providing opportunities for other companies and brands in the industry. In recent years, Dongpeng Te Yin has been making continuous efforts in the market. According to Jiahua Weiye Capital, an investor in Dongpeng Te Yin, the company currently holds a market share of 10.19%, closely following Red Bull. So, can the 'market runner-up' seize the opportunity to overtake?
陈祺欣Li Jiaoshou's Missed Shot Is No Big Deal; Sharpshooters Are Made of Bullets!
Rumors are often true, and Li Jiaoshou has indeed left Baidu. Despite his failure in practice, his marketing methodologies remain valuable, and all marketers should learn from his dedication to consumer communication and behavior.
苗庆显Huge Subsidies Create False Impression of Beer Industry Recovery: Tsingtao 1.5 Billion in 3 Years, Zhujiang 800 Million in 1 Year
As beer listed companies such as Tsingtao Brewery and Zhujiang Brewery successively released their 2017 results, the talk of 'recovery' has grown louder, but the abnormally high subsidies have once again sparked controversy. In fact, the beer industry's high subsidies and heavy reliance on them have persisted for years. Tsingtao Brewery and Yanjing Brewery have received subsidies exceeding 100 million yuan for nearly a decade, and this has intensified with the industry's adjustment in recent years. From 2014 to 2016, 60% of China Resources Beer's net profit came from subsidies. Bubbles have never only appeared in beer glasses. Beer performance propped up by subsidies...
杨伟Red Bull Infighting, Yili Enters: Energy Drink Market Already a Red Ocean
Recently, dairy giant Yili announced its entry into the energy drink market with its new product 'Huanxingyuan'. The trademark dispute over Red Bull and the respective moves by Reignwood and Thai Tiansi have become focal points, adding uncertainty to the industry's future. Red Bull has dominated the market for nearly 20 years, but second-tier brands like Dali Lehu, Dongpeng Te Yin, Qi Li, Carabao, and Heika are making frequent moves to capture market share.
姚治宇News Flash | Nongfu Spring Invests Another 500 Million Yuan in Tea Beverage Project; Luzhou Laojiao to Phase Out a New Round of Distributors; Walmart Continues Store Closures...
Highlights include Tao Li Bread launching a new 'dirty bread' product, Coca-Cola entering Japan's soda wine market, Quan Shi convenience stores expanding to Nanjing, Sanyuan introducing a new yogurt, Qinqin shrimp crackers launching crayfish-flavored snacks, Luzhou Laojiao potentially eliminating distributor brands, Nongfu Spring investing 500 million yuan in a tea beverage project, Walmart closing three stores in less than a month, Shuangta Food releasing its 2017 annual report, Schwarzkopf recalling defective hair dyes, and experts defending instant bird's nest products.
New DistributionProduct-Scene Matching: The New Opportunity in New Marketing!
The article argues that matching products with specific consumption scenarios is the key to new marketing opportunities, using examples like Jiangxiaobai's 'four small scenes' for the new generation, Xiaoguan Tea's convenience scene, and Hubang Chili Sauce's takeout scene, among others.
刘春雄At 70, Zhao Qisan Starts a New Venture: Will Premium Salt Be the 'Savior' He Brings for His Former Golden Monkey?
Since 2017, when news broke of Zhao Qisan's cooperation with Henan Weiqun Salt Industry, Zhao has been appearing as the founder of Golden Monkey. At the 2018 Two Sessions, as a deputy to the National People's Congress, he finally 'endorsed' the salt industry, aiming to launch a premium salt product. This article examines whether this new venture can succeed given his past challenges and the chaotic salt market.
梨叔Distributors: How to Seize the Wedding Banquet Market? Five-Step Marketing Approach for the Banquet Market
As daily consumption among the general public remains sluggish, many baijiu companies are seeking new consumption channels, making the mass banquet market increasingly valuable. It has become a hotly contested arena for distilleries, distributors, and terminals (mainly circulation terminals), and a core channel for cultivating baijiu consumers.
朱志明Hongmao Medicinal Wine Incident Continues to Escalate: When Will Food and Drug Regulatory Capabilities Be Strengthened?
Guangzhou doctor Tan Qindong was arrested by police in Liangcheng County, Inner Mongolia, for posting online that "Hongmao Medicinal Wine is poison." Inner Mongolia Hongmao Guoyao Co., Ltd. claimed that Tan's article caused over 1.4 million yuan in return losses and seriously damaged the company's reputation. According to relevant inquiry records, due to the post, two pharmaceutical companies and seven citizens in Shenzhen, Hangzhou, and Changchun requested returns. The two companies are Jilin Province Haishan Pharmaceutical Co., Ltd. and Hangzhou Xiaoshan Baokang Pharmaceutical Co., Ltd., which returned 14,000 and 43,200 bottles respectively.
New DistributionLin Muqin: Creating the 4 Billion Yuan Dongpeng Special Drink!
Lin Muqin, chairman of Dongpeng Beverage Group, has a habit of checking trash bins at highway service areas to count empty bottles of his product, keeping him vigilant. By 2017, he transformed Dongpeng from a failing state-owned factory into a leading functional beverage company with annual sales exceeding 4 billion yuan. On February 27, he met with reporters in Beijing, sharing his journey of focus and innovation.
New DistributionLee Kum Kee Loses Oyster Sauce Dominance: Is It Because of Overemphasizing Brand and Quality?
When Lee Kum Kee first entered the Chinese market, it achieved great success with its high-quality oyster sauce. Today, despite maintaining quality, its market share is being eroded by competitors, and its relative advantage is lost, with Haitian replacing it as the oyster sauce leader. Lee Kum Kee's business philosophy of refusing to lower quality has allowed competitors to imitate and surpass it through low-price competition. Lee Kum Kee twice launched mid-to-low-end products, 'Da Chu Lai' and 'Jinzhen Oyster Sauce,' to counter competition, but both were discontinued within half a year.
木棉From Channel Warfare to PR Marketing: China's Largest Brewer Turns Around
Recently, major beer companies released their 2017 results, drawing attention as the industry undergoes transformation. Overall, Chinese beer giants performed decently, with net profit growth outpacing revenue growth, signaling a shift from market share to profitability. China Resources Snow Breweries, the largest by sales volume, reported revenue of RMB 29.732 billion, up 3.6% year-on-year, and net profit attributable to shareholders of RMB 1.18 billion, up 86.8%.
袁镇章Five New Whole-Network Marketing: The Correct Posture for Enterprise Digital Flirtation (Marketing)
New products, new models, new channels, new marketing, and new communication. Brother Dong has recently been conducting whole-network marketing training with many brand companies. In practice, he has found that some enterprises and industry insiders have a one-sided understanding of whole-network marketing and confused logic. Below, he shares his understanding of whole-network marketing. 1. From the evolution of Chinese marketing models, the current model dividend is whole-network marketing. Don't despise it; everyone comes from tradition. Each wave of mainstream marketing operation models has brought marketing dividends to enterprises. Otherwise, how could Liu Run, a celebrity in the 'Dedao' app and former Microsoft strategy director, say that trend dividend is the biggest dividend?
任小东Ill-fated Yili and Mengniu's Head-Down Development
Yili's PR team has been busy promoting the brand on various public accounts, but its annual report, which was released on March 31 in 2017, is still delayed. The company faces rumors and challenges, while Mengniu, under new leadership, is focusing on steady growth.
老纳Plot Twist: Former Yili Chairman Zheng Junhuai Denies Allegations, Sues Zhang Jianqiu for Defamation!
On April 9, in response to Yili's Zhang Jianqiu's accusation, Caixin reported that Zheng Junhuai had commissioned lawyers to issue a statement denying the allegations. The statement claims Zheng had no knowledge of the rumors about Pan Gang's disappearance and threatens legal action against Zhang for defamation. On the same day, Yili issued another announcement stating that Chairman Pan Gang is receiving treatment abroad and that the company's operations are normal.
New DistributionChina's Infant Formula: Our 15 Years of Turmoil
Over the past 15 years, China's infant formula industry has undergone dramatic changes, from rapid growth and price wars to policy overhauls and brand reshuffling. The industry has seen the rise and fall of domestic brands, the entry of international giants, and a shift towards high-end and imported products, with the market now dominated by a few key players.
雷永军