NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
Related research and analysis
4701 articles · Page 129 of 196
News Flash | Big Changes! Unmanned Company Coming, JD to Cut 50% of Staff; Wahaha, Haitian, Nongfu Listed! China Brand Value Ranking Released; Want Want Invests in 'Baby Food Factory'...
This issue covers major industry news: JD.com's plan to halve its workforce and shift to an unmanned company, Want Want's new baby food factory, Wuliangye's ultra-premium cellar-aged liquor, Luzhou Laojiao's product buyback, AB InBev's lawsuit against Heineken, Yantang Dairy's smart factory launch, and the 2018 China Brand Value Ranking featuring Wahaha, Yili, Mengniu, Shuanghui, and Haitian.
New DistributionCoca-Cola Sells So Well, Why Does It Still Advertise?
Many people wonder why well-known brands like Coca-Cola continue to advertise heavily. This article explains that advertising is crucial for maintaining brand awareness, reinforcing memory, and driving sales, using examples like Jianlibao and the Ebbinghaus forgetting curve.
卫夕Distributors' Puzzles and Solutions: Talent, Management, Capital, Brand, and Channels
This article addresses common challenges faced by FMCG distributors in China, including talent retention, management efficiency, capital constraints, brand building, and channel strategy, providing practical solutions for each.
崔自三Rediscovering Social and Leisure Attributes: Beer Should Learn from Crayfish!
As summer approaches, crayfish has become the undisputed king of late-night snacks, not only because of its delicious taste but also because it naturally encourages social interaction. Beer, on the other hand, has yet to fully tap into its social potential, and the rise of craft beer presents an opportunity to enhance its appeal.
方刚News Flash | New Product Onslaught! Uni-President, Coca-Cola, Vitasoy Launch New Products; "Most Popular FMCG Brands" List Released; Price Hike Confirmed, Luzhou Laojiao General Distribution Products Up 15%...
On China Brand Day, the "Most Popular Chinese Brands" list was released, with Nongfu Spring, Blue Moon, Moutai, and Southern Black Sesame topping the FMCG category. Luzhou Laojiao raised prices by 15% for general distribution products due to rising packaging costs. New products from Uni-President, Vitasoy, Coca-Cola, and others were unveiled, while Walmart moved to acquire a majority stake in Flipkart.
New DistributionBrands Raise Prices, Terminals Discount: How Hard Is It for Domestic Beer to Actually Raise Prices?
As temperatures rise and beer enters its peak sales season, Beijing Business Today reporters found that domestic beer brands have launched promotional campaigns before the peak season. Despite collective price increases by Yanjing, Tsingtao, and Snow at the beginning of the year, terminal discounts remain significant, reflecting the difficulty of real price hikes amid years of declining sales and profits.
薛晨News Flash | Uni-President Launches New Premium "Life Noodles"; Mengniu Dairy Grants New Round of Equity Incentives; Tsingtao Beer Reportedly to Raise Prices Again; JD.com Q1 Net Profit 1.5 Billion Yuan...
This issue covers Tsingtao Beer's reported price increase, Mengniu Dairy's new equity incentive plan, Q1 market share data from Kantar Worldpanel, Yantang Dairy's new flagship plant and international partnerships, new product launches from Uni-President, Oreo, and Lipton, JD.com's Q1 earnings, Ausnutria's sales growth, and other industry news.
New DistributionReader Zong Qinghou: Drifting in the Great Transformation, Neither Joyful nor Fearful
At the 2018 China (Luohe) Food Marketing Innovation Summit and the 3rd Leisure Food Manufacturers' Precision Matchmaking Conference, free registration is underway. Zong Qinghou, the head of Wahaha, appeared on the second season of 'The Reader' and recited a poem, conveying the weight of life with sincerity. He read a passage from Ji Xianlin's 'Reflections at Eighty', dedicating it to the younger generation.
New DistributionNew Hope Dairy's IPO 'Return', Can the Former Richest Man Reshape the Dairy Industry?
On April 27, New Hope Dairy Co., Ltd. updated its prospectus on the CSRC website, planning to issue 85.3711 million shares on the Shenzhen Stock Exchange, accounting for 10% of the total shares after issuance. This is New Hope Dairy's second attempt at an IPO. As a dairy company under former Chinese richest man Liu Yonghao, it carries his ambitions for the dairy industry.
中食财经Li Guojie of Tangshan Huiwangxing: Those Who Don't Build Information Systems Are Doomed to Be Left Behind by the Times!
In recent years, Chinese FMCG distributors have been impacted by retail e-commerce, with B2B platforms like Alibaba Retail Link, JD New Channel, Yijiupi, and Baishidianjia competing for their business. New Distribution, a platform focused on digital transformation in China's FMCG channels, launched the 'New Distribution 100 People' column to profile 100 outstanding distributors undergoing transformation, using their practical cases to guide industry change.
新经销100人Behind P&G's Fall from Grace: The Failure of Traditional Competitive Advantages in the FMCG Industry
P&G's difficult situation is evident from its declining sales and profits over the past decade. The company's struggles stem from the breakdown of its traditional strengths in brand marketing and distribution channels, which have been disrupted by the rise of e-commerce and changing consumer behaviors.
TomDistributors Who Can't Launch New Products Will Never Grow Big!
A distributor who only sells mature products won't succeed. Under the banner of big brands, distributors can generate volume without much effort. What truly demonstrates your capability is when you're given a new product. With a similar market starting point, how do you perform compared to other distributors? Conversely, a distributor skilled at launching new products must excel in strategy, management, execution, and competition, leading to more growth opportunities! 01 Launching new products gains manufacturer policy support. When operating new products, companies often provide incentives; companies that don't understand incentives are also misguided in new product promotion. P&G's launch of Runyan shampoo spared no effort in consumer activities, with continuous advertising, new product launches, and promotions, but without special support for channel profits, which was one of the main reasons for P&G's failure.
New DistributionFrom Jiangxiaobai, Maoduoli and Xiaoguan Tea: The Apparent and Hidden Aspects of Success
The article discusses the difference between the apparent and hidden factors behind successful products and brands, using examples like Jiangxiaobai, Maoduoli, and Xiaoguan Tea. It emphasizes that copying surface-level tactics without understanding the underlying capabilities and resources is futile.
小马宋The 'Nine Swords of Dugu' for Peak Season Marketing: Attack Only, Never Defend, Every Move Lethal!
As the weather warms, the annual FMCG consumption boom approaches, bringing fiercer competition. This period is crucial for manufacturers and distributors to drive product turnover, capture share, and build brand awareness. To stand out in this peak season battle, this article shares a proactive 'Nine Swords of Dugu' strategy across three areas: distribution channels, retail channels, and market tactics.
邢仁宝2018 Ranking of China's New First-Tier Cities Released: Where Is Your Ideal City?
Cities are products of human aggregation. As people flock into cities, these spatial entities gain immense power. Yet, growing environmental and social issues remind urban planners, operators, and citizens to ponder: what makes an ideal city? Using increasingly rich urban data, an evaluation system can be built to outline the ideal city. Based on the latest year's commercial data from 170 brands, user behavior data from 19 internet companies, and big data from data institutions, CBN's New First-Tier Cities Research Institute ranked 338 cities at or above prefecture level in China.
New DistributionIn a Red Ocean Dominated by Oligarchs, How Does Le Chun Yogurt Win?
FMCG products are characterized by high consumption frequency, short usage cycles, and a vast consumer base, making the industry a huge market. However, with many players vying for a share, success is challenging. Le Chun Yogurt, a later entrant, has thrived by innovating its business model, shifting from a resource-driven to a user-driven approach, which has enabled it to sell over a million boxes monthly at premium prices.
木小豆Wang Sicong's EROS GABA New Product 'Ji Yin' Makes a Splash at Shanghai EDC Music Festival
In recent years, the consumer base for functional drinks has shown a trend toward younger demographics. With the rapid rise of the young 'nouveau riche' group, how to communicate with these young people who enjoy various pan-entertainment cultural forms such as music, e-sports, nightclubs, and live streaming, and create exclusive functional drinks for them, has become a top priority for many beverage brands. On April 29-30, EDC CHINA, one of the world's largest music festivals, grandly debuted at Shanghai International Music Village. As the official designated energy drink, the young trendy vitality drink EROS, created by 'National Husband' Wang Sicong, also appeared at the electronic music festival, not only serving as the 'vitality charging station' for the 'ten-thousand-person rave' but also using electronic music to present this 'unique' trendy vitality drink to everyone.
New Distribution5 Systems for Marketing Personnel Growth
Marketing is an art. To successfully manage a market and achieve growth, one must integrate with it. By using a positive mindset and energy to identify obstacles, and by 'comprehending' oneself, the market, customers, competitors, products, and growth points, one can understand what the market lacks and how to drive progress. There are no unsolvable problems or undevelopable markets; everything hinges on 'comprehension.' The growth of marketing personnel mirrors market development—not seeking perfection, but constant improvement. This article briefly discusses the 5 systems that foster the growth of marketing personnel.
侯文杰Brand Aging, Single Channel, High Costs: How Can Sanquan Save Itself?
As a leading enterprise in China's frozen food industry, Sanquan Food Co., Ltd. (hereinafter referred to as "Sanquan Food") has still failed to avoid the embarrassment of mismatched revenue and net profit, as well as a long-term low net profit margin. The company's net profit margin has continued to decline in recent years, and despite growth in 2017 and Q1 2018, it has not yet recovered to 2012 levels.
易翠爽Milk Powder Registration System Implemented, Distributors' Lives Seem Harder
Distributors in any industry play a crucial yet awkward role, and the maternal and infant sector is no exception. An industry insider points out that distributors are key links between channels and manufacturers, helping distribute products. However, with the implementation of the milk powder formula registration system, distributors face higher requirements, increased competition, and greater risks, prompting many to transform their business models.
New DistributionNews Flash | Q1 2018 Huabin Sales Exceed 7.8 Billion; Beingmate Faces Delisting Crisis? JDB's New President Makes First Public Appearance..
Today's top stories: Huabin FMCG Group's Q1 sales exceeded 7.8 billion yuan; JDB's new president Li Chunlin made his first public appearance, announcing a strategic plan for a strong comeback; Yanghe denies adjusting retail prices amid rumors of price increases; PepsiCo upgrades Quaker; Beingmate faces delisting risk after two consecutive years of losses; Lotte reportedly plans to sell 22 Beijing stores to Wumart.
New DistributionMajor News: Coca-Cola Invests in Internet-Famous Yogurt Brand LePur!
New Distribution has learned that LePur, a popular internet-famous yogurt brand in China, has received a strategic investment of several hundred million RMB led by Coca-Cola, making Coca-Cola its second-largest shareholder, with existing investors IDG Capital, ZhenFund, Dahe Capital, and Maixing Investment all following the round. This marks Coca-Cola's first strategic investment and partnership with a startup in Asia. LePur is an internet-driven FMCG company that has gained a loyal following through digital marketing and user-centric operations.
New DistributionTsingtao Brewery Q1 Revenue 7.25 Billion Yuan; Yanghe Raises Prices for First Time in 2018; Nissin Diversifies into Fruit Juice Drinks in China; Nestlé Pure Life Launches New Packaging...
Today's top stories: Tsingtao Brewery reports Q1 2018 revenue of 7.25 billion yuan, up 3.0% year-on-year; Yanghe raises prices for its main products for the first time in 2018; Nissin partners with Kagome to sell vegetable and fruit juice drinks in China; Nestlé Pure Life launches new packaging; and more.
New Distribution“Copied” or “Copycat”? Uni-President’s “Xiaoming Classmate” Infringement Case Escalates!
In the FMCG industry, counterfeit products are rampant, with many imitations of popular brands like “Six Walnuts,” “Xiaoming Classmate,” “Lulu,” “Fruit Orange,” “Red Bull,” and “Coconut Juice.” Uni-President’s “Xiaoming Classmate” tea, a hit among young consumers, faced its own infringement lawsuit when Beijing Zhuomu Century Network Technology Co., Ltd. claimed the character design was copied from their “Xiaoming Classmate” creation. After an initial victory for the plaintiff, the case took a surprising turn in the second-instance trial, where the court ruled in favor of Uni-President, a decision that has sparked controversy and raised questions about judicial fairness in intellectual property protection.
邓皓