NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
Related research and analysis
4701 articles · Page 127 of 196
Who Made Millions a Year from 'One More Bottle' Drink Promotions?
A few years ago, 'One More Bottle' (再来一瓶) promotions were widespread in the beverage and beer industry. Today, they have largely disappeared, replaced by various buy-and-win or lottery-style promotions. Besides rising labor and raw material costs, a key factor was the emergence of 'big moths' in the promotion industry, severely impacting manufacturers' profits and forcing them to stop. This article explores the business chain of this fraudulent model.
New DistributionWhy Is Jiangxiaobai's Sales Still Far Behind Laocunzhang Despite Its Hype?
Jiangxiaobai has achieved phenomenal success in communication, but its sales volume is not commensurate with its fame. The article analyzes the reasons behind this discrepancy, arguing that the brand's attempt to cultivate a new drinking culture among young people is an uphill battle, and its brand image conflicts with traditional drinking scenarios.
苗庆显Slogans: The More Down-to-Earth, the More Valuable and Marketable
A slogan is the soul of a brand, embodying its core values and serving as the most crucial element in brand building. Once a slogan is down-to-earth and relatable, its power naturally rises and becomes unstoppable. Slogans are action and combat power; a good slogan can touch hearts directly and rival a mighty army.
窦林毅Niche Products in Vogue: Are Big Brands Doomed?
As more beverage and snack companies launch personalized products, some industry insiders claim that the future FMCG market will be dominated by niche products, signaling the end of the big-brand era. However, Chen Siting, founder of Wanchaobang, argues that big-brand strategy remains key to success, and that all niche products either grow into big brands or die.
袁来Five Experts Diagnose: Is PepsiCo's Entry into the Apple Cider Vinegar Market an Opportunity or a Disaster?
After nearly two decades of development, apple cider vinegar drinks remain a niche beverage, but PepsiCo's sudden entry at this moment raises the question: can it stir up this lukewarm market and create waves? Five experts—Zhu Qiming, Zhang Ji, He Mu, Zhu Danpeng, and Zhang Feng—jointly 'take the pulse' of the situation.
松露How Do Traditional FMCG Professionals Do Internet Marketing?
Cai Haibin, a veteran FMCG marketing expert and general manager of the retail division at Zhongjing Grand Kitchen, shares his insights on how traditional FMCG companies can approach internet marketing. He outlines seven pain points of traditional marketing, seven difficulties in going online, and offers four key recommendations for transformation.
蔡海彬Amazing IP: What Makes a Distributor Earn a Million in a Year?
Peppa Pig has taken the world by storm, and one distributor in Chongqing earned a net profit of one million yuan in a year by distributing food products featuring the animated character. This article explores the power of animation IPs, the reasons behind their success, and the implications for distributors selecting products.
New DistributionE-Distributor Sells Out Brand's 60-Day Inventory in 10 Minutes, Achieves 5-Fold Annual Sales Growth
During the 2017 Double 11 shopping festival, Retail Link's daily transaction volume surged 177 times compared to the same period last year. Behind this massive volume lies a group of low-profile online distributors, known as TP merchants or E-distributors, who rely on the Retail Link platform. New Distribution recently interviewed Wukong, CEO of Shanghai Yulu Ren Industrial Co., Ltd., one of the top five TP merchants on Alibaba's Retail Link, to explore how this internet-based distributor leverages the platform for FMCG agency business and how he views the differences between internet-based and traditional offline distributors.
新经销100人News Flash | Want Want to Raise Prices Too! RT-Mart Completes 'New Retail' Renovation of 100 Stores; Imported Spirits Fully Recover in China; Coca-Cola Launches Digital Bottle; Haoxiangni Launches New Snack Products...
Today's Headlines: Want Want's Chairman Tsai Eng-meng says it's time to raise prices. Alibaba completes 'New Retail' renovation of 100 RT-Mart stores. Imported spirits fully recover in China, with Pernod Ricard betting on middle class and millennials. Coca-Cola launches World Cup ads and digital bottles. Haoxiangni launches new freeze-dried fruit and vegetable snacks.
New DistributionConsumers Have Changed, and So Has RIO
Liu Chunxiong once said that all products should have social attributes, meaning they carry their own topics and serve as social currency. Recently, RIO's floral water-flavored premixed cocktail went viral on social media, sparking widespread discussion. The product, launched in collaboration with Liushen, sold out 2,500 sets in 17 seconds during its first pre-sale on Tmall, demonstrating its immense popularity.
New DistributionNews Flash | The Final Fate of the 'Red Bull' Trademark Case Revealed? The Latest Viral Beverage on Douyin Is...; Another Liquor to Raise Prices; Liqun Officially Acquires Lotte Mart; Pepsi Pays Tribute...
Today's headlines: The 'Red Bull' trademark case is about to face final judgment, with the Beijing Dongcheng District People's Court set to rule on whether Huabin (Beijing Red Bull) can continue using the trademark. Walmart and Tencent announce a retail partnership in China, while Bubs Australia partners with Alibaba to expand in China. New products include Pepsi's retro series and Yili's detective bottles, and the list of China's Best Brands 2018 sees Yili top the dairy industry again.
New DistributionFallen Beingmate: From 'Leading Domestic Milk Powder Maker' to 'Biggest Loser in Dairy Industry'
China's new milk powder policy has accelerated industry reshuffling, putting former leading domestic milk powder stock Beingmate under multiple pressures. After two consecutive years of net losses totaling 1.8 billion yuan, Beingmate has entered a difficult battle to maintain its listing status. From the former 'leading domestic milk powder maker' to the 'biggest loser in the dairy industry', founder Xie Hong, who had previously stepped down due to illness, has returned, but time is running out for him and Beingmate.
陈琼News Flash | Uni-President Enters Soy Milk Category with New Product; Luzhou Laojiao Laozihao Tequ Suspends Supply; Coca-Cola Invests in Health Drinks...
Today's headlines include Luzhou Laojiao's Laozihao Tequ suspending supply in Henan with a price increase, Coca-Cola investing $66 million in a new dairy plant, Tencent's new retail partnership with Liqun, and more industry updates.
New DistributionNews Flash | Coca-Cola and Pepsi Launch New Products; Wahaha's 2017 Revenue Released; Yili and Master Kong on the List...
Today's top stories: Wahaha's 2017 revenue was 46.45 billion yuan, down 6.46 billion from the previous year; Beibingyang (Arctic Ocean) soda expands nationwide with its East China base; import tariffs on daily consumer goods are reduced, with Nestle and Danone assessing the impact; Wumart launches a new community fresh food store brand; Coca-Cola introduces a new fiber+ cola, Pepsi launches a vinegar-based drink, Yili upgrades its Zhenxi ice cream line, and FamilyMart introduces a beer-flavored soft serve; Forbes releases the Global 2000 list featuring Chinese food and beverage companies; and more industry news.
New DistributionCan the WeChat Ecosystem Help Brands Unblock the Digital Transformation of Distribution Channels?
From the perspective of interpersonal relationships, business can be divided into two types: business with acquaintances and business with strangers. WeChat builds social connections before business, where trust is guaranteed by personal reputation, giving rise to KOLs, micro-businesses, and content e-commerce. Taobao, on the other hand, facilitates transactions between strangers without social interaction, leading to a credit rating system that addresses trust and safety issues. Both have created trillion-yuan markets. However, an interesting phenomenon is that one-on-one business relationships often evolve into acquaintances over time. The B2B market is a hybrid, where relationships are crucial. Currently, most B2B platforms focus on transaction flow, but the real opportunity lies in leveraging WeChat's ecosystem to build a super router that connects all supply chain members, enabling seamless communication and transactions without migration costs.
赵波Fang Gang: Witnessing a New Turning Point for Chinese Beer
The following content is compiled from the recording of Mr. Fang Gang's report at the Shanghai Zhongtai Food Mid-term Investment Strategy Summit. First, we review the historical turning points of Chinese beer. Chinese beer's history dates back 6,000 years, not as the commonly believed industrial import; there was a gap in between; until 1900, Russians built the first brewery in Harbin, making 1900 the first year of Chinese beer industrialization; 1987 was the blowout era, with nearly 2,000 breweries; in 1994, Snow Beer was born, and the total volume was less than 18 million tons, with growth starting to be single-digit; in 2002, China became the world's largest beer market; in 2013, it peaked at over 50 million tons; from 2014, there were 3-4 consecutive years of decline, even 30 consecutive months; today, the scale is 45 million tons, with 2.1% growth in Q1 2018 and 6.4% in April.
方刚Jianlibao's Many Woes: A Tragic Battle Between 'Biological Mother' and 'Wet Nurses'
Jianlibao, once a beverage giant that overshadowed Coca-Cola and Pepsi in China, fell into tragedy as its 'founder' Li Jingwei failed in restructuring and died with grievances, and after several changes of ownership, the company was left in tatters, staging a tragic battle between the 'biological mother' and 'wet nurses'.
金梅Salespeople Who Dare to Mention These 18 Problems Should Be Fired Immediately!
Salespeople often make excuses for poor performance, citing reasons like product quality, market conditions, or customer behavior. This article lists 18 common excuses and then outlines 18 mistakes that salespeople should avoid, emphasizing self-confidence, product knowledge, planning, and a positive attitude.
New DistributionHow to Make Your Brand More Appealing to Young People?
Adapting to the new era's context can reactivate aging brands. Like products, brands have their own life cycles, and only through continuous rejuvenation can they maintain vitality and avoid being abandoned by users. Brand rejuvenation is a frequently discussed topic, and many traditional brands have shown personality in new media, which is a clear sign of rejuvenation. However, it is not as simple as writing jokes or acting cute on Weibo or WeChat. This article discusses the topic of brand rejuvenation.
ZzzGiving Up Agency for First-Tier Brands Like Red Bull and JDB, Transforming into Unified Warehousing and Distribution, Now Listed on the NEEQ: Who Says Distributors Can't Do B2B!
In March 2017, Jiangsu Huashang City Distribution Network Co., Ltd. was listed on the NEEQ, becoming a pioneer among FMCG city distributors entering the capital market. Previously, Huashang was one of Wuxi's largest distributors, representing brands like Mengniu, JDB, C'estbon, Nongfu, and Red Bull. However, in 2015, Huashang proactively de-emphasized its agency business to focus on logistics distribution for FMCG, a move seen as incredible by others but considered by Huashang as seizing future development trends. Recently, New Distribution exclusively interviewed Wuxi Huashang's Chairman and General Manager, Rong Jun.
新经销100人News Flash | Coca-Cola Price Increase? Bottler Replies in 17 Characters; Hsu Fu Chi and JD Logistics Pilot 'Borderless Factory'; Walmart Closes Another Store! New Fruit and Vegetable Drink from Wei Chuan...
Today's top stories: Walmart closes its seventh store this year, highlighting challenges for traditional supermarkets; Yingshao Liquor adjusts prices; Niulanshan Erguotou faces investigation over alleged mislabeling; Hsu Fu Chi partners with JD Logistics for a 'Borderless Factory' pop-up; a self-service noodle machine appears in Shanghai; Coca-Cola bottler denies price increases. New products include Wei Chuan's 'Guozhizhi' vegetable-fruit drink and a Forbidden City zongzi gift box. Industry news covers Fonterra's deal with Lazada, UK sugar reduction targets, Whole Foods layoffs, and Valio's new China unit.
New DistributionFrom Zero Awareness to No.1: How P&G's Downy Created a New Product Miracle
Achieving both buzz and sales is the ultimate marketing goal for newly launched brands. After just one month of marketing campaigns, Downy became a new internet sensation in China, achieving a win-win in awareness, reputation, and sales, moving from awareness to purchase in one step. China's biggest trend now is consumption upgrade. To catch up with this golden decade of consumption upgrade, many new brands with new concepts, new technologies, and new lifestyles have entered the scene with high ambitions, but most have failed in their debut...
New DistributionIn Practice: Just These 12 Steps, a Novice Sold New Products Worth 3 Million!
Boss Zhang, a food distributor in Nanjing, primarily handles Mengniu milk and local snacks, with annual sales around 30 million yuan, 70% from milk. Due to short shelf life and low profits, he chose a sauce-flavored liquor brand from Maotai Town, Guizhou. With effective market promotion and manufacturer support, he achieved sales of 3.68 million yuan in the first year.
刘杰High-Price Stubbornness in Milk Powder War Loosens: Weichuan, Sanyuan, and Wandashan Offer Bare-Price Supply
On May 29, the State Administration for Market Regulation issued a notice rejecting formula registration for three milk powder brands, marking progress after a three-month pause. As of February 24, 1,138 formulas had been approved, but hundreds remain pending, and some unregistered brands have exited the market. The market is consolidating around major brands, intensifying competition and potentially easing high prices.
栾立