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Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 120 of 196
Brand Owners: B2B Wants to Pick the Fruit of Best-Sellers? We Won't Agree!
After embracing B2B, are brand owners cooperating smoothly with B2B platforms? Why are brand owners reluctant to let go of traditional offline distribution? How should B2B cooperate with brand owners, and where do distributors fit in? In the second half of 2017, major brands began to engage with B2B. Nearly a year later, various channels have announced strategic cooperation agreements between B2B platforms and brands. At this point, most B2B-brand relationships have passed the honeymoon phase and are settling into normal operations. What is the actual state of cooperation? Recently, New Distribution visited several leading FMCG manufacturers to understand the status and conditions of their partnerships.
袁来Busted! 40,000 Counterfeit Beverages Seized! Your Purified Water May Not Be 'Pure'!
A large truck transformed into a 'mobile bottling workshop' as a counterfeiting gang shuttled between Guangzhou and Foshan, waging a 'guerrilla war' against regulators and police, producing and selling counterfeit brand-name purified water, beer, and more. Foshan police dismantled the entire criminal chain, arresting 21 suspects and seizing over 40,000 counterfeit beverages.
New DistributionStarting with Douyin: A Detailed Look at Digital Transformation in Leading Baijiu Companies
This article examines the digital transformation initiatives of leading Chinese baijiu companies such as Moutai, Yanghe, Wuliangye, and Shede, detailing their strategies in production, sales, marketing, and management digitalization. It highlights the importance of big data and consumer-centric approaches in reshaping the industry's future.
微酒团队How Traditional FMCG Companies Can Use 'Minimally Invasive Surgery' to Transform the Offline Stock Market
This article discusses how traditional FMCG companies can transform their existing offline business by adopting new marketing strategies. It introduces a practical approach that focuses on incremental improvements, using digital tools to connect with consumers, and optimizing organizational structures, as demonstrated by successful case studies.
林枫FMCG B2B Platform's "11.11" Battle is About to Begin, JD New Channel Takes the Lead!
On October 18, JD New Channel kicked off the 11.11 Global Good Festival, leveraging its dual online and offline advantages to fully integrate brand owners, channel partners, retailers, and consumers into the borderless retail ecosystem. Building on its existing B2B2C full-chain marketing, it entered a new phase of borderless retail empowerment. Through multiple rounds of promotional stock-up campaigns and multi-touch, highly interactive in-store promotions, the event achieved consumer reach via the B2B2C path, delivering strong brand exposure for brand owners and substantial traffic for stores.
New DistributionBreaking | Huabin Red Bull Temporarily Halts Production! Is the Joint Venture Liquidation Entering the Countdown?
A 'historic moment' seems to have arrived as Red Bull production has been temporarily halted. If this 'temporary' period lasts long, it could reshape China's functional beverage market. Today, Huabin officially reiterated its '50-year' story, while Thailand's TCP Group responded accordingly.
i 橘子Red Bull China vs. Red Bull Thailand: The 'Gong Shou Dao' - See You in Court!
On October 16, 2018, Red Bull China issued a statement asserting a 50-year cooperation agreement with Thailand's TCP Group, claiming Yan Bin as the sole founder. Thailand's TCP Group responded, denying any such agreement and demanding liquidation of the joint venture, escalating the legal battle over the Red Bull brand in China.
New DistributionGood News Keeps Coming: Lvling Walnut Milk Proves Its 'Hot Sales' with Facts!
In the beverage industry, sales peaks during the Spring Festival and Mid-Autumn Festival largely determine annual performance. During the recent Mid-Autumn and National Day holidays, Lvling Walnut Milk, a plant-based protein drink with a health label, saw explosive sales, with three market reports confirming its popularity. The product's success is attributed to its full industry chain, quality ingredients, and strategic marketing, positioning it for continued growth in upcoming festivals.
New DistributionThe Rise of Niche Brands: How Can Big Brands Fight Back?
Consumer tastes have changed, but their underlying needs have not. By adopting new competitive strategies, large consumer companies can still outperform agile new rivals.
杨立 陈茜After Reading These 22 Laws of Marketing, All the Mystery and Misconceptions of Marketing Disappear
On October 23-24, the 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha. Industry experts have sent their blessings; click the video to watch. In 1972, Ries and Trout published a series of articles on the 'Positioning Era' in Advertising Age, bringing the term 'positioning' into public view. In 1980, 'Positioning' was published, quickly sweeping Europe and America, becoming the 'industry standard' in marketing and being rated as 'the concept that has had the greatest impact on American marketing in history.' The two masters then collaborated to produce 'The 22 Immutable Laws of Marketing,' summarizing the essence of positioning theory into 22 simple, clear laws.
华章经管'Seeing' Jiangxiaobai: Big Success in a Niche Market
From October 23-24, the 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha. Jiangxiaobai, a newcomer to the liquor industry, broke through 700 million yuan in sales by 2017, achieving success through a focus on young consumers, unique product design, and social marketing.
杨勇胜、李泽明Jiangsu Niulanshan Launches Premium 'China Niu' Baijiu Series, Building a Thousand-Dealer Alliance!
On October 10, the Jiangsu Niulanshan Thousand-Dealer Alliance Conference was held in Nanjing, where Nanjing Caizi Trading and Niulanshan Distillery jointly launched three mid-to-high-end baijiu products under the 'China Niu' series: Funiu (228), Xiniu (328), and Guoniu (428). In an interview, Caizi Chairman Zhu Guorong explained the strategy behind the launch, including a 'core alliance' system to empower the 20% of outlets with marketing capabilities, and a plan to recruit only 1,000 dealers across counties.
袁来Condiment Industry Deep Dive Report
This report analyzes the condiment industry's business essence, market overview, channels, and growth paths, highlighting its high barriers and stable profitability. It forecasts 5-10% annual growth driven by foodservice expansion and consumption upgrades, and recommends leading companies like Haitian, Fuling Zhacai, and Zhongju Hi-Tech.
薛玉虎Afraid of Getting Heated? More Famous Than Wang Laoji
This article discusses how to make products more viral, why people love Wang Laoji, and how to gain customer trust, based on a lecture by Li Guangyu on the growth logic behind dark horse catering brands. It emphasizes the importance of positioning, tactical-driven strategy, and matching resources with strategy.
赞赏小侠Still Debating 'Lidu Can't Be Learned'? A 10,000-Word Article Explains the 'Third Marketing Revolution' in One Go
The 'Lidu Model' that has taken the industry by storm represents a thorough revolution in marketing. This article decodes Lidu's new marketing practices and the third marketing revolution, offering insights for traditional enterprises.
林枫、刘志强JD New Distribution, Coca-Cola China, and Swire Beverages Sign Strategic Cooperation Agreement to Fully Share Data and Explore Incremental Markets
On October 11, JD New Distribution, Coca-Cola China, and Swire Beverages Co., Ltd. signed a strategic cooperation agreement. The three parties will be driven by technological innovation and empowered by big data and marketing, carrying out extensive cooperation in channel co-construction, data sharing, brand promotion, and other fields, jointly accelerating regional cooperation nationwide and expanding incremental markets. Attendees at the signing ceremony included Zheng Hongyan, Vice President of JD Group and President of JD Mall New Distribution Business Unit; Han Xiang, Senior Director of Commercial Leadership at Coca-Cola China; and Karen So, Executive Director of Swire Beverages China.
New DistributionOne-on-One Communication? The Ultimate Weapon in FMCG Marketing
Technological and market changes are turning the impossible into possible, with one-product-one-code emerging as a powerful tool for FMCG CRM, injecting the latest IoT power into traditional industries. As traffic costs soar and new customer acquisition becomes increasingly expensive, the era of 'enclosure' is over, forcing everyone to focus on retaining existing customers and maximizing profits from limited resources. The growing recognition of 'customer share' has driven the rapid development of CRM in recent years, especially in e-commerce, but FMCG has remained resistant—until now.
吕晨龙Latest | The Most Complete Guide to the 99th Changsha Autumn Sugar and Wine Fair: Exhibition Hotels, Transportation, Food and Fun... All in One!
The 99th National Autumn Sugar and Wine Fair, known as the 'world's first fair' and a barometer of the industry, returns to Changsha after a decade, marking the city's sixth time hosting the event. This guide provides a comprehensive overview of exhibition hotels for food, beverages, and condiments, the layout of the Changsha International Convention and Exhibition Center, transportation tips, and local dining and entertainment recommendations.
New DistributionYou Know Big Data, but Do You Really Know Big Data Marketing?
This article discusses the practical application of big data in marketing, highlighting common pitfalls such as data inaccuracy and inductive reasoning fallacies. It proposes an alternative approach: tagging marketing scenarios based on instinct, emotion, and cognition, and tailoring marketing messages accordingly.
呵先生What Exactly Is "New" in New Marketing?
The article explores the essence of new marketing in the digital age, contrasting traditional funnel-based advertising with modern consumer-centric approaches. It emphasizes the shift from brand-driven to consumer-driven content, the importance of social currency and IP, and the need for new organizational and channel strategies.
赵波Why Is Want Want No Longer Popular with Young People?
Want Want, a beloved childhood brand, is at a crossroads due to weak new product launches, shrinking market value, and an aging brand image. Despite efforts to innovate, its performance continues to decline, and it faces challenges in adapting to changing consumer preferences and health trends.
何己派P&G People at Alibaba
This article explores why Alibaba attracts many former P&G employees, known as the 'Whampoa Military Academy' of FMCG, and how they adapt to Alibaba's culture. It features stories of P&G alumni like Jing Jie and Lin Xiaohai, highlighting the cultural and managerial similarities between the two companies.
梁宵Liushen Launches Floralscent Cocktail, Mayinglong's Eye Cream Drags It Down: Time-Honored Brands Dabbling in Unrelated Ventures
Time-honored Chinese brands are crossing into unrelated industries, from Luzhou Laojiao's perfume to Liushen's floral water cocktail, Mayinglong's eye cream, and White Rabbit's lip balm. While some products sell out quickly, others face challenges, highlighting the risks and rewards of brand diversification.
吴晓宇Coca-Cola Acquires 45% Stake in Another Beverage Company; Alcohol-Free Drinks on the Rise; New Regulations for Frozen and Chilled Foods; Tea-Flavored Beer? Consumers Care More About Ingredients Than Brands
Coca-Cola Amatil and Coca-Cola Group jointly acquired a 45% stake in Australian beverage company Made Group, expanding into healthier categories. WHO reports a decline in adolescent drinking in Europe, while alcohol-free alternatives gain popularity. Australia aims for 100% sustainable packaging by 2025, and China's market regulator issues new rules for frozen and chilled food operations.
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