NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 119 of 196
Inside JDB's Qingyuan Plant: 60,000 Cases a Day, Gearing Up for Spring Festival Peak Season
JDB is gradually returning to normal operations. On the morning of November 5, the Qingyuan plant was bustling with activity, with workers busy on production lines and trucks loaded with goods leaving the factory. The plant, which started production in 2014, operates 24/7 with advanced Italian CFT high-speed lines, producing 60,000 standard cases daily. As the Spring Festival approaches, JDB is ramping up production across all its plants to ensure ample supply, with plans for continuous production for three months.
吴珊Unilever Joins WeChat Business! Annual Retail Sales of 250 Million Yuan, Recruiting 100 Agents!
Unilever has entered the WeChat business channel for the first time with its new retail project 'Hazeline Snow' series, targeting CS channels and WeChat business, aiming for annual sales of 250 million yuan. The company plans to integrate these channels and expand into lower-tier cities, but faces challenges in channel management and competition from local brands.
吴容To Help New Brands Expand, Coca-Cola Puts Acquired Businesses into a New Division
Coca-Cola has pursued product diversification through major acquisitions in recent years, spanning coffee, juice, and dairy markets. To integrate these acquired businesses into its organizational structure, the company has created a new division called Global Ventures, which will help accelerate the transformation and global expansion of its invested and acquired beverage brands.
徐弢From Deep Distribution to Precision Distribution: Channel Distribution Strategy Transformation in the Era of Digitalization for Brand Owners
The author discusses the challenges beer brands face in B2B cooperation, which cannot be solved by current B2B capabilities. The article argues that brand owners must shift from deep distribution to precision distribution to meet diverse consumer demands, using B2B as a key tool for this transformation.
赵波A Brief History of Brands
In 1946, historians Yang Kuan and Jiang Dayi discovered a bronze printing plate for an advertisement in an antique shop, which turned out to be the earliest known brand advertisement in China and the world. The plate features the brand name 'Jinan Liu's Fine Needle Shop', a white rabbit logo, and a slogan emphasizing quality, illustrating the core elements of branding.
空手Latest Progress! China Resources Beer Acquires Heineken's China Business, Ready to Brave the World Together?
On August 3, China Resources Beer announced that its controlling shareholder, China Resources Group (Beer) Co., Ltd., placed 40% of its shares with Heineken Group for approximately HK$24.35 billion, while China Resources Enterprise, holding 60% of China Resources Beer, purchased 0.9% of Heineken's shares for a total cash consideration of approximately EUR 463 million. Upon completion, Heineken Group will effectively receive a 20.67% equity interest in China Resources Beer (Holdings) Co., Ltd. The two companies have formed a strategic partnership through a share swap. Following this agreement, further progress has been made today.
New DistributionLiu Chunxiong: Embrace New Retail with a "Gun"
Professor Liu Chunxiong shares his insights on how brand owners can survive and thrive in the new retail environment by adopting new marketing strategies. He outlines the logic of new retail, compares it with new marketing, and provides a framework for brand owners to build their own private traffic and compete with new retail platforms.
刘春雄News Flash | Third China Quality Award Food & Beverage Industry List Released! Tencent Reportedly in Talks with Metro; Moutai Group Changes Business Scope; Craft Beer Company Launches Beer Flight...
Today's top stories: The third China Quality Award nomination list was announced, with Tsingtao Beer, Moutai, Yili, Yanghe, Junlebao and others winning. Tencent is reportedly in talks with Metro about cooperation. Moutai Group has expanded its business scope to include real estate development. A craft beer company has launched a beer flight.
New DistributionIn-depth | Marketing is the Vanguard of Capital and Commerce
Marketing is a practical science with the sole purpose of facilitating long-term, sustained, and stable transactions between suppliers and demanders of products/services. Its essence remains unchanged across eras, nations, languages, and tools, making marketing theory a universal methodology. The article traces the evolution of Chinese-style marketing from the 1980s to the present, highlighting its role in China's economic rise and proposing new theoretical challenges for the future.
金焕民 史贤龙People Don't Need Brands
The author argues that most Chinese companies are not building brands but focusing on market share and sales due to immature consumer environment. They should prioritize awareness and influence before brand building, as brand is about values and requires consumer maturity.
杨不坏Old Brands in the New Retail Era: Don't Be Afraid—A New Supply Chain Model from a Century-Old Giant
Before the advent of new manufacturing, Nestlé, a century-old giant, has already revolutionized itself twice. When you need to deliver three different products to three consumers as quickly as possible, the shortest path is easy to plan. But when you need to deliver tens of thousands of products to tens of thousands of consumers as quickly as possible, only technology and algorithms can help you plan the most efficient route. As a century-old company, Nestlé has more than 20 brands, thousands of products, multiple online stores, and countless offline stores. Every day, hundreds of millions of products must be delivered to hundreds of millions of consumers through different channels.
懂懂本尊The Hundred-Billion Milk Powder War in County Towns
A decade ago, the milk powder industry was reshaped by quality and credibility issues, instantly determining winners and losers. Now, the battle has reignited, a clash of titans. This chapter explores the current state of the milk powder market.
蒋虹霞Red Bull Issues Another Statement: If You Want to Pick the Peach, See You in Court!
The war of words between Red Bull China and Thailand's TCP Group continues. The key dispute is whether Red Bull China's operating term is 20 or 50 years. On October 31, Thailand's TCP Group issued a statement claiming an arbitration ruling confirmed a 20-year term, but Red Bull China countered, saying the ruling was misrepresented and that a 1995 agreement sets the term at 50 years.
New DistributionThe Three Kingdoms of Beer
This article traces the history of China's beer industry through the stories of Tsingtao, Yanjing, and China Resources Snow, from their origins as party assets to their battles for market dominance, and the eventual rise of a three-way competition.
陈喵喵Brain Gold, JDB Face Renaming? New Rules for Health Food Naming: 14 Categories of Words Banned!
Yunnan Baiyao just saved its name, but now Brain Gold, JDB, and other health foods face trouble. On October 22, the State Administration for Market Regulation (SAMR) published the "Guidelines for Naming Health Foods (Draft for Comments)", proposing to regulate health food naming. According to the 14 categories of prohibited expressions and words listed in the appendix, many well-known health foods such as Brain Gold may face renaming. The new rules specify basic principles for naming health foods, the composition of health food names—trademark name, generic name, and attribute name—content that must not be included in health food names, and requirements for application and review of health food names...
ChrissZong Fuli Takes Charge of Wahaha Brand Public Relations: IPO May Be One of Her Tasks!
Two events reveal Zong Fuli's business approach. The beverage giant Wahaha, operating for over 30 years, has never lacked topics. Recently, news that Zong Fuli, daughter of Chairman Zong Qinghou, has been appointed as the head of Wahaha Group's Brand Public Relations Department has spread, sparking discussions about what changes she can bring to Wahaha, as change is more urgently needed than ever.
阿茹汗Red Bull China's Life-and-Death Standoff: Beijing Plant Halted for Some Time, When Will the 50-Year Agreement Save the Day?
As of October 25, Red Bull China's Beijing production base has been halted for some time, reflecting the company's precarious state as its operating term has expired and shareholders are deadlocked over renewal. The controlling shareholder, Red Bull Thailand, has refused to extend operations, while actual controller Yan Bin claims a 50-year cooperation agreement could sustain the company.
N+财经记者Though Mind-Bending, This May Be the Most Thorough Article on New Marketing
To understand the essence of new retail, one must discard flashy business phenomena and explore the underlying business logic of the new environment. In the internet era, customer connection models have evolved, leading to the integration of cognition, transaction, and relationship, which constitutes the new marketing paradigm.
施炜Festive Promotions Underperforming? This Could Be the Problem!
Free access to the research report 'The Battle of Festive Promotions in New Retail Terminals 2018' based on 346,756 terminal samples nationwide is available by clicking 'Read Original' below. With online retail growth slowing, offline retail accounts for about 80% of total retail sales from January to August 2018, making terminal execution crucial. Data shows that perfect in-store execution (displays, promotions) impacts sales by 59%, and timely terminal intelligence is key.
饷拍Want Want's Midlife Crisis
Want Want, a brand that carries the childhood memories of a generation, has seen its main business decline for years and its market value shrink by over 100 billion Hong Kong dollars. The 'national snack' seems to have entered a midlife crisis prematurely, with weak new products and poor distribution channels.
有趣有料的News Flash | Q3 Reports of 12 Food Companies Released; Unilever Expands into Micro-Business; Arla Debuts New Products at Sugar & Wine Fair; Mondelez Launches New Côte d'Or Chocolate; Taodou Foods Declares Bankruptcy...
This issue covers the Q3 2018 financial reports of 12 listed food companies, showing overall positive performance. It also reports on Mondelez's new Côte d'Or dark chocolate, Arla's new organic milk at the Sugar & Wine Fair, Unilever's entry into micro-business channels, and Taodou Foods' bankruptcy.
New DistributionWahaha Management Reshuffle: Zong Fuli Appointed as Brand Department Head
Starting from September 2018, Zong Fuli has been concurrently serving as the head of Wahaha's Brand Public Relations Department, which oversees product packaging design and brand promotion. According to media reports, several senior executives, including Wang Qianglin, general manager of Wahaha Group's sales company, and Li Fengyuan, head of the brand marketing department, have recently left the company. Zong Fuli, daughter of Zong Qinghou, has stepped to the forefront, taking on this key role. Prior to this, since 2010, Zong Fuli has been serving as the president of Hongsheng Beverage Group Co., Ltd.
New DistributionB2B Without Brand Manufacturer Participation Is Not Viable—It's Just a Disruptor!
Liu Chunxiong argues that while B2B in FMCG will succeed, current mainstream models are flawed because they ignore brand manufacturers' interests. He advocates for channel digitalization led by brands and integrated warehousing and distribution, which he sees as the true fruits of B2B's initial efforts.
刘春雄How to Fight Marketing Battles in the Post-Traffic Era?
This article is authorized. In 2017, at the annual meeting of Logic Thinking, Luo Zhenyu solemnly announced the end of the traffic era. Indeed, we can all feel that the online traffic dividend is almost exhausted, and many major platform owners, such as Alibaba, Tencent, and JD.com, have begun to turn to offline, opening up a new battlefield for traffic competition - new retail. Customer acquisition costs are getting higher and higher, and conversion is becoming more and more difficult, which is a common perception. So, Luo Zhenyu said "the traffic era is over", but I think it is not an end, but a new beginning...
粉丝工场创始人丁丁