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3708 articles · Page 52 of 155
After Resuming Work, Frontline Sales Staff Have Excess Capacity: Three Things to Do
As the epidemic gradually eases, more trading companies are resuming operations, but sales are still affected by closed downstream stores and limited consumer spending, leaving sales staff underutilized. New Distribution invited Mr. Li Feng, President of Hongye Hengda Trading, to discuss how sales staff can improve their skills during this slack period and prepare for a strong sales push after the epidemic.
李锋Revelation: The Epidemic Is a Mirror Reflecting Many Internal Problems of Enterprises...
The epidemic acts as a mirror, revealing internal problems in many enterprises, causing some complacent leading brands to stop smiling, some top managers leveraging corporate platforms to scratch their heads, and some large distributors to be mired in difficulties. From another perspective, Chinese culture emphasizes the balance of yin and yang, and this epidemic can be seen as the mutual transformation of 'yin' and 'yang', 'crisis' and 'opportunity'. Some excellent enterprises, though unable to fully recover losses, operate their systems orderly, while others are in a fluster, like firefighters missing tools, unable to do what they want.
海游158 Minutes, 52,000 Online Participants: 'After Work Resumes, How Should Distributors Handle Underutilized Staff?'
On February 18, New Distribution invited Mr. Li Feng, President of Liaoning Anshan Hongye Hengda Trading Co., Ltd., to its live stream to discuss how distributors can improve capabilities, analyze customers, and seize market share during the pandemic lull. The nearly 160-minute session attracted 52,000 viewers and provided practical insights from a distributor's perspective.
New DistributionEight Lessons Learned by a City Manager After Returning to Work
Lao Wang, a city manager with over 20 years of experience in the FMCG and daily chemical industry, was caught off guard by the COVID-19 pandemic. After resuming work, he reflects on eight key lessons, emphasizing the importance of O2O, B2B, B2C, CVS, group buying, special channels, lower-tier markets, and risk management, and urges proactive recovery efforts.
许翔The Story of a Couple Running a Food Wholesale Business in Wuhan
After Wuhan was locked down due to the epidemic, 9 million people stayed in the city, becoming its steadfast guardians. This is the story of Wang Chen and Tian Ting, a local couple who have been Master Kong regional distributors for 20 years. They joined the company's relief efforts, delivering supplies to hospitals including Leishenshan, despite risks and criticism, driven by a sense of responsibility and love for their city.
New DistributionYili, Mengniu, Nongfu Spring, Tsingtao Beer, Snow... All 'Open Groups' - Is It a Temporary Rescue or a Model Exploration?
As the epidemic has not fully subsided and FMCG manufacturers have not fully resumed work, home delivery services have surged across regions due to lockdown measures. Manufacturers are now recruiting community partners to extend home delivery, which serves both short-term inventory clearance and long-term strategic exploration.
袁来Distributors Have Learned These Lessons from the Epidemic, and the Gains Outweigh the Losses
During the 2020 Spring Festival, sales were poor due to the COVID-19 outbreak. As of February 12, there were 44,732 confirmed cases nationwide. Distributors faced restrictions on people, goods, and venues, leaving their Spring Festival stock largely unsold, causing anxiety. However, the crisis also offers opportunities for reflection and growth.
李青林After the Pandemic Lifts, What Should Brands and Distributors Do First?
The panic phase is over, and now it's time for rational thinking, especially about the post-pandemic period. First, assess whether there will be revenge spending after the pandemic ends; then, remind what to do first. The article analyzes consumption recovery across five scenarios and provides actionable steps for brands and distributors.
刘春雄Distributors | During the Pandemic, Finding Sales Methods Is More Useful Than Anxiety
During the pandemic, many distributors are extremely anxious due to store closures, logistics restrictions, and inventory backlogs. In such difficult times, methods are always more useful than anxiety. New Distribution invited Mr. Li Feng, Executive President of Anshan Hongye Hengda Trading Co., Ltd., to discuss via live broadcast how distributors can deploy sales and enhance sales opportunities during the pandemic.
New DistributionUnder the Epidemic, Distributors Are About to Collapse!
The sudden outbreak of the epidemic caught distributor Wang Ming off guard. If this continues, the 80,000 boxes of milk gift box inventory will crush not only him but also his hard-earned trading company. In December 2019, the manufacturer set a Spring Festival sales target of 18 million yuan for Wang Ming. Despite the pressure, Wang Ming gritted his teeth and accepted it, remitting the payment before January 20. Of course, more than half of this money came from 'short-term financing': 4 million yuan from the manufacturer's credit line and 4 million yuan from bank financing. Wang Ming thought that after the Spring Festival, by February and March, he could almost pay it back.
佚名Opportunities and Window Periods for FMCG Enterprises' 'Self-Rescue'
The panic period is over, the situation is clear, and new channels have opened. The key is not to fear lack of sales but lack of consumption; as long as there is consumption, sales will follow. Adapting to new channels like home delivery is crucial for self-rescue, and seizing the short window period for sales is essential.
刘春雄Practical Guide | Key Actions for City Managers Returning to Work Amid the Epidemic
As full work resumption begins on February 10, city managers face unfamiliar market conditions. This guide, compiled from meeting notes, daily briefings, and client interviews, outlines three parts: recognizing the severe situation, key actions for resumption, and continuous monitoring and adjustment. It emphasizes safety first, team morale, customer activation, and inventory reduction.
许翔Practical Guide | How Frontline Sales Reps Can Resume Work Amid the Epidemic
Amid the current epidemic, many manufacturers and distributors have delayed the resumption of work for their stationed sales teams, or some frontline staff have started working from home. However, sales work involves constant market engagement, and working from home is not a long-term solution. Therefore, while taking protective measures and fighting the epidemic together, a key topic remains: how can our frontline employees prepare to resume work? To address this, New Distribution invited FMCG practitioner Xing Renbao to share specific advice on how frontline sales reps can resume work during this critical period.
邢仁宝Complete Guide: How Distributors Can Handle Spring Festival Gift Box Inventory Backlog Amid the Epidemic
Under the epidemic, the backlog of gift box and channel inventory has become a hot topic in the FMCG industry after the Spring Festival, especially for dairy drinks, baijiu, snack gift boxes, and large-pack beverages. On February 4 at 8 PM, New Distribution invited four experts from different fields to discuss via live streaming how distributors can solve gift box and near-expiry inventory problems. This article presents the methods shared by Mr. Zhang Yu, a frontline FMCG researcher, during the live broadcast, along with additional measures compiled by New Distribution.
海游How Should Distributors 'Hang In There' During the Pandemic?
During the pandemic, consumption has slowed, and distributors who had hoped to profit from the Spring Festival peak season are now under enormous pressure. How to get through this difficult time? What should they do? To this end, New Distribution invited Mr. Li Hongquan, a marketing executive at an FMCG group, to discuss what frontline distributors should do and what to pay attention to during the pandemic. First, frontline distributors, especially those in alcoholic beverages and dairy, are certainly greatly affected. Consumers staying at home is the greatest contribution to the country, and as a result, our distributors are panicking...
李红权The Most Comprehensive | Ten Strategies for FMCG Manufacturers in Response to the Epidemic
The epidemic has caused significant losses in the FMCG industry, but the fundamentals remain unchanged. This article provides ten strategies for dealers to cope with challenges such as inventory backlog, cash flow shortages, and communication with manufacturers.
赵波Hold On, Dairy Distributors!
As the number of confirmed COVID-19 cases continues to rise, the strictest prevention and control policies in various provinces remain in place, significantly impacting dairy distributors. Having stocked up for the Spring Festival at the end of 2019, many distributors invested heavily in display fees and end-cap displays to secure prime retail locations, but with lockdowns and consumers staying home, the market has stalled, leaving them with huge inventories and concerns about who will bear the losses.
李青林A Self-Rescue Guide for Trading Companies Resuming Work Amid the COVID-19 Outbreak
During the epidemic, consumption has slowed, and distributors who had hoped to boost sales during the Spring Festival peak season are now under immense pressure. How to get through this difficult time? What should be done? To this end, New Distribution invited seasoned FMCG industry expert 'Old Pan, the Sugar Water Seller' to discuss how distributors can effectively pace their work after resuming operations during the epidemic. This article elaborates on the work arrangements and plans for distributors after resumption from four perspectives: personal, employees, customers, and contingency plans.
卖糖水的老潘During the Epidemic, Every Manufacturer Should Send a "Letter of Comfort" to Their Distributors!
A distributor, facing over 2 million yuan in inventory during the COVID-19 outbreak, describes his panic and the steps he takes to self-rescue, urging manufacturers to help distributors clear stock.
李青林Hang in there, distributors! There are more solutions than difficulties...
During the Chinese New Year, the coronavirus outbreak has severely impacted FMCG distributors, especially those dealing in gift products. This article analyzes the impact on different categories, offers practical strategies to mitigate losses, and calls for manufacturer support and channel cooperation to overcome the crisis together.
澄韵How Should Distributors Resolve the Massive Post-Spring Festival Return Wave in 2020 and Avoid Inventory Backlogs?
On the fourth day of the Chinese New Year, a distributor group message asked how to handle the potentially massive return wave. Due to the novel coronavirus, the 2020 Spring Festival saw reduced gatherings and travel, leading to unsold gift products. Distributors must face the issue, seek brand support, and implement self-help strategies to minimize losses.
海游Reducing Reliance on Distributors, Can Pepsi Still Be "Cola"?
In recent years, Pepsi's investments have been directed towards increasing production capacity, expanding new market channels, product shelving, and freezing machines, rather than traditional distributors. Pepsi's Spring Festival advertisement "Bring Happiness Home, Enjoy a Fragrant New Year" has been widely shared across platforms. However, a distributor told Beijing Business Today that, unlike previous years, Pepsi has reduced its investment in the beverage sector's channels, even owing distributors nearly one million yuan in promotional fees. Industry insiders believe this is a key reason why PepsiCo Beverages has fallen behind in its competition with Coca-Cola.
李振兴Facing the Epidemic, 35+ FMCG Giants in Action...
As the novel coronavirus spreads across the country, the prevention and control campaign is in full swing. Many FMCG companies have provided financial and material assistance to Wuhan, demonstrating corporate social responsibility. The FMCG industry is actively donating money and supplies to support the fight against the epidemic.
New DistributionThe Second Path for Distributor Transformation: Embracing B2B Platforms, Thriving Under the Big Tree
As business becomes increasingly difficult across the entire trade and distribution sector, distributors are seeking transformation. Beyond the three common paths, some are now partnering with national B2B platforms like JD New Channel's Joint Warehouse, gaining extra income, improved management, and expanded business opportunities.
袁来