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3708 articles · Page 33 of 155
Distributors: Guard Against Fire, Theft, and Supermarkets—Should They Still Do Business with Big-Box Retailers?
Business must look forward and adapt to market changes. Distributors are increasingly abandoning big-box supermarket channels due to rising costs, extended payment terms, and the risk of store closures, which have turned once-profitable partnerships into loss-making ventures.
周群2023, How Distributors Can 'Look Up at the Road and Pull the Cart'
The Spring Festival of 2023 is expected to be the most prosperous in the past three years, presenting a rare opportunity for distributors. This article shares insights from Li Wei, head of Mengniu Modern Dairy's Henan-Shanxi region, on how distributors can navigate the changing market, channel shifts, and seize the festive season.
李伟Exploring Markets, Seizing Products, Expanding Channels... Here Are the Key Words for Distributors' Strong Growth in 2023!
With the end of the pandemic, economic recovery is inevitable but takes time. This article provides eight key words for distributors to focus on in 2023, including product structure, profit models, channel structure, team structure, manufacturer-distributor cooperation, online-offline integration, continuous learning, and rebuilding confidence.
高级研究员 海游Annual Review | Six Common Problems in Distributor Operations
Regularly reviewing business results is key to ensuring effective alignment and implementation of goals, organization, mechanisms, and strategies. This article outlines six common problems distributors face, such as profit loss after price increases, rising costs with falling sales, high handling costs for aged inventory, shrinking profits despite scale growth, finding new growth sources, and determining optimal daily store visits.
高级研究员 海游Ten Key Issues FMCG Distributors Need to Diagnose in Annual Planning | Highlights Review
Finding the root cause is the key to the right remedy. As 2022 has passed, distributors have navigated a challenging year amid uncertainty. Some achieved growth against the trend, while others struggled with declining sales and profits, along with rising costs. How can distributors diagnose their own issues and achieve their goals in the new year? In the New Distribution live series, mentor Li Feng analyzed these questions in detail.
李锋Proposal for the Launch of the China FMCG Digital Distribution Alliance
Distributors transitioning to B2B need to unite and join the alliance to engage in dialogue, exchange, growth, and development together.
New DistributionSales of 12.1 Million, Penalized 1.77 Million: Distributors Must Avoid This Mistake!
The future of the industry belongs to distributors who are willing to comply and continuously strive for compliant operations. This needs to be viewed separately. For modern channels like KA and CVS, invoicing is standard due to customer compliance requirements. However, for circulation, wholesale, and various e-commerce channels, customers often do not require invoices, leading some distributors to underreport income to reduce tax burden.
蔡艳富 任文青Bridging the Last Mile for Food Distributors: Small Food Businesses Have Great Potential!
With minimal cost and maximum efficiency, every product should reach its intended destination. Today, food distributors face immense challenges, including funding constraints and lack of brand awareness. WeBank's WeBank Enterprise+ offers financial and non-financial services to help small food businesses overcome these hurdles and thrive.
陈文石As Lockdowns Lift Nationwide, How Should FMCG Distributors Adjust Spring Festival Business and Plan for the Future?
As lockdowns lift, competition remains; distributors should proactively seize market share and plan for the future. This article is from the first session of Li Feng's live series, authorized for publication.
李锋Marketing Strategy Not Landing? It's a Timing Issue!
How to do the right things at the right time is worth every marketer's consideration. After discussing the five major operational strategies for FMCG companies—product, channel, organization, consumer, and expense—this article explores the time advancement strategy to implement these five strategies, emphasizing the importance of reviewing past issues, closing loops within each period, and maintaining a long-term perspective.
高级研究员 海游The Historical Mission of Distributors Has Changed!
Serve your customers well and secure channel resources; if you have sales volume, brands will naturally cooperate with you. Over the past few years, New Distribution has repeatedly said that 90% of distributors will be eliminated in the future, and that distributors need to transform and change. But how exactly? Recently, we visited a group of distributors. Their market environments, product categories, and operational models differ, but after talking with them, I clearly felt they share a huge commonality. This commonality is unrelated to personal traits or management styles; it is only related to one question: the future of the distribution business.
任文青AndyCommon Tax Risks and Responses for Distributors under the Fourth Phase of Golden Tax (I)
Falsely issuing invoices is not just about 'buying and selling invoices'; one may inadvertently get involved. This article explains what constitutes falsely issued invoices, common scenarios for distributors, legal liabilities, and response measures.
蔡艳富 任文青Policy Tailwinds: What New Trends Will the Upcoming New Year Goods Market See?
With the optimization of epidemic prevention policies, the upcoming New Year goods market is expected to see a strong recovery. Distributors must seize the opportunity to maintain their market share and pursue growth, especially in the gifting sector where health-conscious products like nut gift boxes are performing well.
AmyHow Will the Epidemic Trend Affect Distributors' Spring Festival Gift Box Stocking?
Opportunities are reserved for those who are prepared; active and scientific preparation will always yield rewards. Many practitioners and distributors are pessimistic about this year's Spring Festival gift market, but my view is that opportunities favor the prepared, and proactive, scientific preparation will pay off. Reviewing last year's Spring Festival gift market, some distributors sold out and profited handsomely, while others suffered from insufficient stock or excessive inventory. The difference between profit and loss lies in a positive mindset and scientific stocking.
高级研究员 海游More Employees Testing Positive: How Can Distributors Navigate the Current Difficult Period?
Distributors face operational disruptions as frontline staff fall ill, requiring urgent measures: ensure operations, plan foodservice, integrate e-commerce, and manage the Spring Festival smoothly.
高级研究员 海游Surviving the Critical 100 Days!
No matter how long and dark the night, the sun will always rise as usual! Simple blind pessimism or optimism is wrong. During pandemic controls, believing all difficulties were caused by controls and there was no hope without lifting them was wrong. After lifting, believing all difficulties were over and everything would return to normal was also wrong. Half a month after lifting, with soaring infections and consumers avoiding offline consumption, thinking all efforts were in vain is still wrong. Any simple and blind pessimism or optimism will prove to be a big mistake.
陈思廷Preparing for the New Year: City Managers Must Master the 'Front, Middle, and Back' of the Business!
Every December, city managers are busy making next year's city plans, often working overtime before deadlines, but in the end, apart from a different PPT format, the final strategy plan is just a tweaked version of last year's document. Based on years of frontline observation, the author finds that city managers who consistently manage their business well and achieve sustained growth share a common trait: they truly understand the front, middle, and back offices of their distributors' operations.
渠成君One Week After the Pandemic: Has FMCG Business Recovered? Latest Survey from Eight Regions on December 8
If we cannot eliminate it, we must learn to coexist. It is time to return to new growth! As 2022 draws to a close, the nation has finally embraced long-awaited 'freedom.' Following the release of the 'New Ten Measures' optimizing COVID-19 prevention policies, New Distribution connected with eight FMCG companies across the country to see how they are adjusting and planning for the upcoming Spring Festival.
田静Distributors' Self-Transformation: No Longer Just 'Porters' for Brands
Distributors who turn crises into opportunities often win through systematic thinking and holistic innovation. In 2022, a year of market volatility and pandemic-driven changes, distributors faced numerous transformation challenges, with many feeling like mere 'porters' for brands, burdened by high costs, low profits, and risks. To thrive, they must upgrade their management systems in eight key areas.
程英奇Distributors, Where Is the Way Out?
A distributor boss expressed anxiety about industry changes and shrinking profits. The article suggests that the underlying trend is a change in channel transaction structure towards lower costs and higher efficiency, and advises distributors to integrate local supply chains, scale up, and improve management fundamentals.
任文青AndyFrom Decisive Battle to Final Victory: China Resources Snow's Last Battle to Lead the New World
From November 18 to 20, China Resources Snow Breweries successfully held the '2022 Snow Ecosystem Partner Week' in Xiamen. This was an unprecedented large-scale event for China Resources Snow and the beer industry. Over three days, nearly 3,000 beer distributors and FMCG professionals from across the country participated in multiple forums and activities, including the 'Toast to the New World' 2022 Snow Channel Partner Conference, the 'See the Future' 2022 Beer New World Forum, the Heineken Development Conference, and the 'Drink·JOY WONDERπ Beach Play' outdoor exhibition. Through this event, China Resources Snow announced its 'last battle' to win the high-end market and become the leader of the new world of beer, clearly answering questions about its current state, future direction, and path forward.
陈文石Amid Recurring COVID-19, Distributors Need Long-Termism
This autumn seems short, with winter arriving before travel and health codes could switch. Local distributors' business has slowed during the 'golden September and silver October' due to the pandemic, leading to a lack of confidence in the future among most distributors. The article analyzes the challenges and opportunities for offline FMCG distributors, offering strategies on channel management, efficiency, and cash flow, along with three anti-pandemic suggestions.
水到哥The B2B Model Represented by 'Come Quickly' Is the Only Direction for Distributors to Grow Stronger
From a novice to FMCG success, the only way is to grow bigger and stronger. 'Come Quickly' (快来掌柜) has achieved profitability by focusing on sales revenue rather than GMV, strict cost control, digital operations, and a unique management approach.
杨启明Brand Owner External Circulation + Distributor Internal Circulation: The 1+N Digitalization Path
At the 7th China FMCG Channel Innovation Conference held in Chengdu from November 3-5, 2022, Zhou Bin, co-founder and COO of Renwoxing Technology, shared insights on digitalization strategies for FMCG enterprises. He introduced the 1+N dual circulation model, emphasizing the importance of digital tools in empowering the real economy and achieving symbiotic growth between brand owners and distributors.
周斌