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3725 articles · Page 34 of 156
Bridging the Last Mile for Food Distributors: Small Food Businesses Have Great Potential!
With minimal cost and maximum efficiency, every product should reach its intended destination. Today, food distributors face immense challenges, including funding constraints and lack of brand awareness. WeBank's WeBank Enterprise+ offers financial and non-financial services to help small food businesses overcome these hurdles and thrive.
陈文石As Lockdowns Lift Nationwide, How Should FMCG Distributors Adjust Spring Festival Business and Plan for the Future?
As lockdowns lift, competition remains; distributors should proactively seize market share and plan for the future. This article is from the first session of Li Feng's live series, authorized for publication.
李锋Marketing Strategy Not Landing? It's a Timing Issue!
How to do the right things at the right time is worth every marketer's consideration. After discussing the five major operational strategies for FMCG companies—product, channel, organization, consumer, and expense—this article explores the time advancement strategy to implement these five strategies, emphasizing the importance of reviewing past issues, closing loops within each period, and maintaining a long-term perspective.
高级研究员 海游The Historical Mission of Distributors Has Changed!
Serve your customers well and secure channel resources; if you have sales volume, brands will naturally cooperate with you. Over the past few years, New Distribution has repeatedly said that 90% of distributors will be eliminated in the future, and that distributors need to transform and change. But how exactly? Recently, we visited a group of distributors. Their market environments, product categories, and operational models differ, but after talking with them, I clearly felt they share a huge commonality. This commonality is unrelated to personal traits or management styles; it is only related to one question: the future of the distribution business.
任文青AndyCommon Tax Risks and Responses for Distributors under the Fourth Phase of Golden Tax (I)
Falsely issuing invoices is not just about 'buying and selling invoices'; one may inadvertently get involved. This article explains what constitutes falsely issued invoices, common scenarios for distributors, legal liabilities, and response measures.
蔡艳富 任文青Policy Tailwinds: What New Trends Will the Upcoming New Year Goods Market See?
With the optimization of epidemic prevention policies, the upcoming New Year goods market is expected to see a strong recovery. Distributors must seize the opportunity to maintain their market share and pursue growth, especially in the gifting sector where health-conscious products like nut gift boxes are performing well.
AmyHow Will the Epidemic Trend Affect Distributors' Spring Festival Gift Box Stocking?
Opportunities are reserved for those who are prepared; active and scientific preparation will always yield rewards. Many practitioners and distributors are pessimistic about this year's Spring Festival gift market, but my view is that opportunities favor the prepared, and proactive, scientific preparation will pay off. Reviewing last year's Spring Festival gift market, some distributors sold out and profited handsomely, while others suffered from insufficient stock or excessive inventory. The difference between profit and loss lies in a positive mindset and scientific stocking.
高级研究员 海游More Employees Testing Positive: How Can Distributors Navigate the Current Difficult Period?
Distributors face operational disruptions as frontline staff fall ill, requiring urgent measures: ensure operations, plan foodservice, integrate e-commerce, and manage the Spring Festival smoothly.
高级研究员 海游Surviving the Critical 100 Days!
No matter how long and dark the night, the sun will always rise as usual! Simple blind pessimism or optimism is wrong. During pandemic controls, believing all difficulties were caused by controls and there was no hope without lifting them was wrong. After lifting, believing all difficulties were over and everything would return to normal was also wrong. Half a month after lifting, with soaring infections and consumers avoiding offline consumption, thinking all efforts were in vain is still wrong. Any simple and blind pessimism or optimism will prove to be a big mistake.
陈思廷Preparing for the New Year: City Managers Must Master the 'Front, Middle, and Back' of the Business!
Every December, city managers are busy making next year's city plans, often working overtime before deadlines, but in the end, apart from a different PPT format, the final strategy plan is just a tweaked version of last year's document. Based on years of frontline observation, the author finds that city managers who consistently manage their business well and achieve sustained growth share a common trait: they truly understand the front, middle, and back offices of their distributors' operations.
渠成君One Week After the Pandemic: Has FMCG Business Recovered? Latest Survey from Eight Regions on December 8
If we cannot eliminate it, we must learn to coexist. It is time to return to new growth! As 2022 draws to a close, the nation has finally embraced long-awaited 'freedom.' Following the release of the 'New Ten Measures' optimizing COVID-19 prevention policies, New Distribution connected with eight FMCG companies across the country to see how they are adjusting and planning for the upcoming Spring Festival.
田静Distributors' Self-Transformation: No Longer Just 'Porters' for Brands
Distributors who turn crises into opportunities often win through systematic thinking and holistic innovation. In 2022, a year of market volatility and pandemic-driven changes, distributors faced numerous transformation challenges, with many feeling like mere 'porters' for brands, burdened by high costs, low profits, and risks. To thrive, they must upgrade their management systems in eight key areas.
程英奇Distributors, Where Is the Way Out?
A distributor boss expressed anxiety about industry changes and shrinking profits. The article suggests that the underlying trend is a change in channel transaction structure towards lower costs and higher efficiency, and advises distributors to integrate local supply chains, scale up, and improve management fundamentals.
任文青AndyFrom Decisive Battle to Final Victory: China Resources Snow's Last Battle to Lead the New World
From November 18 to 20, China Resources Snow Breweries successfully held the '2022 Snow Ecosystem Partner Week' in Xiamen. This was an unprecedented large-scale event for China Resources Snow and the beer industry. Over three days, nearly 3,000 beer distributors and FMCG professionals from across the country participated in multiple forums and activities, including the 'Toast to the New World' 2022 Snow Channel Partner Conference, the 'See the Future' 2022 Beer New World Forum, the Heineken Development Conference, and the 'Drink·JOY WONDERπ Beach Play' outdoor exhibition. Through this event, China Resources Snow announced its 'last battle' to win the high-end market and become the leader of the new world of beer, clearly answering questions about its current state, future direction, and path forward.
陈文石Amid Recurring COVID-19, Distributors Need Long-Termism
This autumn seems short, with winter arriving before travel and health codes could switch. Local distributors' business has slowed during the 'golden September and silver October' due to the pandemic, leading to a lack of confidence in the future among most distributors. The article analyzes the challenges and opportunities for offline FMCG distributors, offering strategies on channel management, efficiency, and cash flow, along with three anti-pandemic suggestions.
水到哥The B2B Model Represented by 'Come Quickly' Is the Only Direction for Distributors to Grow Stronger
From a novice to FMCG success, the only way is to grow bigger and stronger. 'Come Quickly' (快来掌柜) has achieved profitability by focusing on sales revenue rather than GMV, strict cost control, digital operations, and a unique management approach.
杨启明Brand Owner External Circulation + Distributor Internal Circulation: The 1+N Digitalization Path
At the 7th China FMCG Channel Innovation Conference held in Chengdu from November 3-5, 2022, Zhou Bin, co-founder and COO of Renwoxing Technology, shared insights on digitalization strategies for FMCG enterprises. He introduced the 1+N dual circulation model, emphasizing the importance of digital tools in empowering the real economy and achieving symbiotic growth between brand owners and distributors.
周斌Interpretation of New Distribution's 2022 Survey on Brand Manufacturers' Cooperation with New Retail E-commerce
In the post-pandemic era of new retail, the continuous evolution of retail formats is driving brand manufacturers to seek new growth opportunities. New Distribution's survey of nearly 90 brand manufacturers reveals that new retail e-commerce has become a crucial channel for business breakthroughs, with live-streaming e-commerce and community group buying leading the way.
李文君WendyTo B/C Integrated Services Support Omnichannel Development
The omnichannel era is here to stay, driven by consumer convenience and channel diversification. To build competitive advantage, companies must stabilize their core channels, capture growth, and transform operations, particularly through supply chain innovation. Anchuwizl's integrated supply chain services enable To B/C integration, reducing costs and improving efficiency across the entire value chain.
诺言If You Can't Pass This Test, You'll Never Grow Your Distribution Business!
A distributor who built a 300 million yuan business from scratch reveals that the biggest challenges were funding and dealing with family relationships in the company. This article argues that failing to manage relatives in the business is a major obstacle to growth, and that solving it requires both technical solutions and a shift in the owner's mindset and cognition.
任文青AndyWhy Are Distributors Uninterested in Products That Manufacturers Consider Good?
A brand manufacturer recently posed a sharp question during its distributor recruitment drive: why are distributors not interested in products that manufacturers consider good? This question seems simple, and any regional manager or distributor could offer some answers, but a systematic exploration reveals many factors. This article delves into the underlying causes of this contradiction, offering insights for both manufacturers and distributors.
冯瑶Distributors: Survival Is Growth!
The article discusses how distributors can survive and grow amid the COVID-19 pandemic, changing consumer behavior, and economic downturn. It emphasizes adapting to the new normal, understanding shifting consumption patterns, and implementing specific strategies such as focusing on key outlets, optimizing product and channel structures, and digitalizing business operations.
朱朝阳How Should Distributor Alliances Be Organized?
A Shandong distributor, surnamed Ji, recently asked how to establish a distributor alliance in Jinan. This topic has gained attention as regional distributors explore alliances for mutual support or growth. While the logic of such alliances seems sound, success depends on rules and benefit distribution that align with market realities and human nature.
陈思廷2023 Budget Series: Six Strategies That Must Be Deeply Considered in Budgeting
Annual budgeting is a major task; if not thought through and done well, the coming year will be a mess. Once sales targets are set and marketing wheels start rolling, trivial matters overwhelm, leaving little room for holistic thinking, so teams operate on inertia and repeat mistakes. Many marketing managers have improvised, relying on platform and market dividends, but now it's getting harder. This article discusses six strategies that must be considered for next year's budget.
高级研究员 海游