Introduction: Find the root cause and prescribe the right remedy. 2022 has passed, and distributors have navigated a difficult year amid uncertainty. At the same time, we have seen that many distributors achieved growth against the trend and became market winners under uncertain factors. Some distributors struggled, experiencing declines in sales and profits, while also facing rising costs. So in the new year, how can distributors diagnose their own problems? And how can they achieve their various goals? In response to these questions, in the New Distribution live series, mentor Li Feng of "Li Feng New Distribution" used detailed data in the third live broadcast titled "Ten Key Issues FMCG Distributors Need to Diagnose in Annual Planning" to analyze the ten major issues distributors need to diagnose and the nine major policies they should implement. This Thursday (January 5, 2023) at 19:30, Teacher Li Feng will broadcast the fourth session, "Nine Major Policies for FMCG Distributors' Annual Business Planning," continuing the detailed analysis from the previous content. You can click the link below to reserve. The following is a review of the highlights from the third session of the series. Diagnose Problems with Data No data, no decision-making. Data helps leaders identify the direction of enterprise development and serves as the basis for measuring the quality of all work; data analysis can also provide insights, discover business opportunities, and judge and grasp the overall business development situation; scientific and authentic data solves the problem of superficial awareness errors in enterprises and points out the direction of work for the enterprise. Ten Major Issues for Data Diagnosis First, organizational issues: Clarify and position the organizational structure, determine the 2023 marketing organization and job responsibilities, and quickly adapt to market changes. Second, scientific and effective compensation assessment issues: Emphasize compensation and performance, activate organizational vitality, distribute money well and use people well, let employees work for themselves, and achieve dual growth in sales and profits. Third, regional issues: Determine the key cities to focus on in 2023 and how to manage categories, clarifying whether the regional strategy is focused or expansive. Fourth, channel issues: Know the core channels for key development in 2023, use data to diagnose channel changes from 2022 to 2023, that is, achieve channel operation while also focusing on core advantageous channels, and leverage the internet development trend to build digital online channels. Fifth, product issues: Use data to diagnose product profitability and determine which brands and categories to focus on, ensuring a balanced mix while adjusting product structure to improve profits, and formulate precise product strategies based on data. Sixth, customer issues: Distributors' sales and profits come from B-end customers. Use data to diagnose and activate zombie customers, incentivize high-quality customers, and solve problem customers, thereby increasing sales and profits. Seventh, cost issues: Distributor owners use cost data analysis to solve the problem of precise cost allocation, clarify the direction of cost investment, and ensure the input-output ratio is scientific and reasonable, achieving standardization and controllability of costs. Eighth, profit issues: Through data analysis, identify which products, customers, and salespeople contribute the most to core profits, and which channels have the highest profit share, thereby clarifying the path to profit improvement in 2023. Finally, logistics issues: Use data to analyze the speed and efficiency of logistics, and through compensation performance, freight, and digitalization and standardization of order fulfillment and sorting, streamline logistics and efficiency issues. Nine Major Policies for Annual Business Planning Find the root cause and prescribe the right remedy. First, use data for diagnosis. Distributor owners, sales directors, and sales personnel should all become data analysts, using data for management and strategy. Second, set goals. Determine goals for 2023 sales, costs, team building, and regional expansion. With goals, there is direction. Third, build the organization. After setting goals, build and train the team. Without a wolf-like team, goals cannot be achieved. Fourth, use tools. Use tools for real-time tracking of processes. Good tools can help achieve goals and get twice the result with half the effort. Fifth, find methods and set strategies. Strategy is the key to achieving goals. Develop strategies to compete with competitors, adjust product structure, and promote new products. Sixth, allocate resources. Know where resources should be invested and how to use them to help achieve corresponding goals. Seventh, focus on management and execution. Having goals, organization, tools, methods, and resources does not guarantee the final goal. Execution is the foundation for achieving everything. Without execution, everything is empty talk. Eighth, verify. Executives and leaders need to verify at the front line. Meetings are not as good as going to the front line. Without verification, everything is zero. Ninth, track goals. Track and review daily, weekly, monthly, and quarterly. Without tracking, loopholes cannot be remedied in time. To learn more specific and exciting content, welcome to continue following "Li Feng New Distribution" and reserve the next live broadcast for more details. Li Feng, mentor for FMCG distributor growth, with 27 years of practical sales and management experience in brand and distributor markets, has summarized the magic weapons to solve distributor sales growth, profit multiplication, and interlocking management processes. New Distributor Academy To help empower the growth of FMCG distributors nationwide! Realize the dream of automatic company operation, interlocking management, and doubled sales and profits! New Distribution, together with distributor growth mentor and "Li Feng New Distribution" host Li Feng, has established the New Distributor Academy, mainly through online live broadcasts and offline study tours to help distributors achieve growth. The academy's seven major training topics for 2023: "Twenty-Five Magic Weapons for Distributor Business Team Sales Growth," "Annual Business Planning for FMCG Distributors," "Compensation and Performance Implementation Plan," "Financial and Tax Practical Implementation Plan," "Corporate Governance and Financial Management," "Points System Management," and "B2B Operations Implementation Course." In 2023, facing distributor owners, the academy will hold monthly training sessions on cost reduction and efficiency improvement for growth, and also organize benchmarking leader distributor study tours. Making FMCG distributors nationwide automated operators is the ultimate vision of the New Distributor Academy. Welcome FMCG distributors nationwide to scan the QR code below to learn more.