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3725 articles · Page 12 of 156
Inside Bairong
A sign reading "Prime location transfer, no transfer fee" outside a liquor store in Bairong marks a cooling period for the wholesale market, once known for high fees. Despite a quieter atmosphere and lower foot traffic, over 1,000 liquor vendors remain, adapting through livestreaming and logistics advantages, reflecting the industry's shift from scale to efficiency.
备受酒商关注的B2B Platform Operators: Don't Bleed Out Just Before Victory
The Liberation War lasted 4 years and 10 months, with the People's Liberation Army eliminating 8.07 million enemies. The three major campaigns marked a turning point: before them, 2.64 million were eliminated over 3 years; during the 142 days of the campaigns, 1.54 million; and after, 2.4 million in 11 months. This article draws parallels to B2B platforms, arguing that their real competitors are traditional distributors, and that the strategic opportunity point will arrive when B2B's share reaches around 30%, after which the industry will consolidate into oligopolies.
刘春雄Inventory Overload in Anime Merchandise: Who Created This 'Mass Overproduction'?
Passive upstream, blind expansion and fragmentation among midstream and downstream players constitute a systemic crisis in anime merchandise retail, making a shakeout inevitable once market fluctuations occur. After the boom of the 'merchandise元年' faded, the anime merchandise business quickly entered a cooling-off and adjustment period. The author learned from multiple channels that since late last year, inventory backlog has become an industry-wide problem, affecting chain brands, wholesalers, and terminal stores, leading to varying degrees of financial losses. 'Inventory is the worst problem in this business now...'
新声ProFrom a 1 Billion Yuan Single Product to a 10 Billion Yuan Category: Man Xiaobao Aims to Be the 'King of Rice Noodles'
A distributor in Wuhan shared with New Distribution that he placed an order for Man Xiaobao's new product before even tasting it, based on trust built over years of cooperation, and the product sold so well that it was out of stock again. Man Xiaobao, a brand founded in 2020, has become a leader in instant rice noodles, launching three new products that each exceeded 10 million yuan in monthly sales within a year, and is now expanding its product matrix to solidify its position in the 100-billion-yuan category.
Asher「经销商转型“商贸+B2b供应链”实操大课·洛阳站」圆满结束！
On June 19-21, the practical training course for dealer transformation to 'Commerce + B2b Supply Chain' in Luoyang concluded successfully. The 3-day, 2-night intensive program systematically covered six modules: startup rhythm, sales management, platform operations, warehouse and distribution management, product management, and organizational management, with a visit to the Luoyang Hecai Commerce practical base, providing dealers with a clear transformation blueprint. Over a hundred dealer owners from across the country attended.
New DistributionThe "Second-Tier Distributors" That Brand Owners Both Love and Hate: How Should They Be Managed?
In the FMCG distribution chain, second-tier distributors act as both a "reservoir" for sales and a "time bomb" for pricing. They operate outside the manufacturer's management system yet directly influence terminal sell-through. Facing market pressure in an era of shrinking volumes, brand owners urgently need to reassess this group—rather than passively guarding against them, they should proactively empower them and turn them into an engine for incremental growth.
邢仁宝Dealer Exits: 80% Are Caused by Manufacturers
“We spent the money, but the manufacturer said it couldn't be reimbursed. We faced various inspections and fines, worked hard all year, and still lost money,” complained a former dealer of a major manufacturer. Over the past year, I visited many dealers who gave up their brand agency rights, and most exits were caused by the manufacturers. Manufacturer policies are not tailored to local conditions, and a slight change can severely impact dealers in weak markets, even fatally.
金名New Distribution Zhao Bo: Today's Brands Need to Solve Not 'What to Buy' but 'Why Buy'?
The Chinese consumer market is undergoing a profound transformation into the 'Third Consumption Era,' where psychological and emotional factors increasingly drive purchasing decisions alongside functional needs. Brands must adapt by balancing 'transactional jobs-to-be-done' (functional efficiency) with 'psychological jobs-to-be-done' (emotional value, identity, and meaning) to achieve sustainable growth.
赵波Liu Chunxiong: Dealers Are Dead, the Era Calls for Operators
In the evolution of China's FMCG industry, dealers were pioneers of market expansion and the 'capillaries' connecting brands to retail terminals. However, as market conditions have profoundly changed, this role is undergoing a deep transformation, with dealers transitioning from 'goods movers' to full-chain operators.
刘春雄From 500 to 160,000 Cases: A Distributor in a Small County Builds a Big Business with Mingren Soda Water
Amid oversupply and channel fragmentation, a distributor in a county market has achieved counter-trend growth by focusing on precise product selection and deep channel operations. Li Yun (pseudonym), owner of Yunsheng Department Store in Shangcai County, Henan, leveraged core brands like Mingren Soda Water and Maopu Liquor to become a benchmark in the local FMCG distribution sector, expanding coverage to over 2,000 retail outlets and growing Mingren soda water sales from 500 to 160,000 cases.
杨玉琳Wholesale Markets: A Decline
“Do you know how hard it was to get this shop five years ago? I paid 80,000 yuan just as a deposit, and if you were late, you missed out,” dealer Mr. Li told the author. This is a nationally renowned wholesale market that was once bustling with shops in high demand, but now many shops are closed, even on the main ground-floor aisle. The market manager called to persuade him to lease an adjacent vacant shop, saying “the price is negotiable, we can give you a discount,” but after thinking it over for days, Mr. Li declined: “In business now, you have to be steady.”
何雯Distributors Who Don't Know How to Share Profits Can't Succeed in the Trading Business!
As labor costs rise and profit margins shrink, trading companies are paying more attention to compensation design. A well-designed compensation system provides economic security, motivates performance, reflects personal value, and promotes career development for employees, while helping distributors attract and retain talent, improve efficiency, foster teamwork, and enhance corporate image. This article shares several compensation models observed in trading companies over recent years.
高级研究员 海游From Stabilizing to Breaking Through: How Lee Kum Kee Turns 'Profit Protection' into a Strategic Edge?
At the commercial crossroads of 2025, competition in the existing market is intensifying, and the exploration of incremental space is uncertain, prompting even seasoned distributors to tighten their defenses. As channel sales shift from 'enclosing land' to 'intensive cultivation,' the era of relying on 'stockpiling goods' and 'activity bombardment' to drive growth is becoming history. According to the '2023-2024 China FMCG Distributor Operating Conditions Survey Report' released by New Distribution in August last year, 48.7% of surveyed distributors saw revenue decline, and 63.2% saw profit decline.
New DistributionNo Traffic, Account Stalled? 90% of Distributors Are Doing Short Videos in the Wrong Direction
More and more distributors are starting to make short videos, but many accounts stop updating after a few posts. This article addresses the common question of what content to create that is both valuable and sustainable, offering a list of 100 short video topics for distributors across four directions: product recommendations, business insights, team daily life, and boss persona.
葛畅Making Distributors More Profitable Is the Only Way for Manufacturers to Activate Them
As markets and retail evolve, distributors face increasing challenges, prompting manufacturers to seek ways to activate them. The key, as highlighted by two category leaders, is to increase distributor profits through three sources: product structure, channel structure, and operational efficiency.
高级研究员 海游Distributors, Don't Bet Your Life on B2b Platforms!
Yuan Lai from New Distribution shares insights from visiting B2b supply chain platforms across various cities, emphasizing that distributors should not risk everything on B2b platforms. Instead, they should build on their existing trading business and proceed cautiously, with the article offering ten core recommendations for success.
袁来Is the 2025 Beverage Market 'Cold'? Three Distributors Have Their Say
As 2025 approaches June, the beverage industry has not seen the expected 'golden season.' Despite the Chinese beverage market surpassing 1.2 trillion yuan and rapid growth in subcategories like sugar-free tea and functional drinks, distributor anxiety is spreading. A survey by the author across multiple markets found one beverage distributor saying, 'From April, it was clear this year's beverage market wouldn't be very prosperous; even as terminals start stocking up for the peak season, overall beverage ex-factory prices remain low.' A distributor from South China said, 'Product prices are too competitive now; it's hard to make money.' Some distributors even report a 30% year-on-year decline in local beverage sales this summer, with inventory piling up to thousands of cases, and price wars driving wholesale prices below cost.
擎苍Traditional Distributors Dying Out? His Distributors Have Transformed into Giants
New life, old death! The situation for physical distributors is like fire and ice... Some are closing down, others are expanding. It's no longer a test of distributor capability, but a test of business models by the times. The market doesn't need traditional distributors anymore. Recently, the author visited the Shandong market and saw many traditional distributors paying a heavy price for transitioning to B2b, with some blindly stacking SKUs leading to inventory backlog, and others making major warehouse expansions that turned out to be unsuitable...
沙华Beverage Prices Plummet: Can Distributors Still Make Money?
This round of "big price cuts" has stirred the industry and put immense pressure on countless distributors. Facing shrinking margins, inventory fluctuations, and channel turmoil, can distributors still profit? How are they finding opportunities in the cracks? In market visits, three distributors from South and North China have made timely adjustments based on regional market changes. Their real situations and coping strategies in the "price cut storm" may offer reference and inspiration for more distributors.
田静Another Round of Boring 'Cutting Out the Middleman'
The first is the 'bare procurement + private label' model represented by Sam's Club and Pangdonglai, which will sweep offline retail in the coming years and become the mainstream for large retailers. This imposes new requirements on upstream suppliers, whether manufacturers or distributors. The second is instant retail, as the last big piece of the e-commerce pie, which will also enter a rapid growth phase. For example, Meituan's fastest-growing business segment will likely be Xiaoxiang Supermarket, which follows a model similar to Sam's Club, also using 'bare procurement + private label'.
苗庆显Zhao Bo of New Distribution: In the Third Consumption Era, All Brands Must Be Rebuilt
Since the reform and opening-up in 1979, China's economy and society have undergone profound changes, with the evolution of the consumer market best reflecting the trajectory of progress. Using the Engel coefficient as a criterion, we can observe three major consumption eras: the first (1979-1998) was an era of scarcity, the second (1999-2018) was an era of abundance, and the third (from 2019) is an era of experience, where consumers prioritize emotional and spiritual satisfaction. Brands must therefore rebuild themselves around consumers' new 'jobs to be done' to remain relevant.
赵波“Tiered Pay, Delegated Authority, Shared Profits”: A Distributor Who Understands Management Achieves 60% Growth in 4 Years, with Annual Sales of 150 Million
In the face of fragmented channels and increasingly discerning consumers, many distributors find traditional methods ineffective. However, Luo Jun, general manager of Chongqing Kelixue Trading, has achieved sustained growth by integrating resources, implementing differentiated compensation systems, and adopting consumer-oriented product selection, growing annual sales to 150 million yuan with a 60% growth rate.
何雯New Distribution Zhao Bo: Giant Babies, Utopia, and the Polarized Age of Emotion
As we enter the third decade of the 21st century, developed societies are increasingly characterized by material abundance, full satisfaction of basic needs, and explosive growth in choice. However, this prosperity has not brought the expected stability and satisfaction; instead, new consumption patterns, cultural psychology, and social behaviors are quietly changing. The 'tittytainment' phenomenon—a cultural trend where social members actively pursue instant gratification, escapist entertainment, and emotional pleasure—is no longer a deliberate manipulation under some 'conspiracy theory,' but a natural product of the resonance between merchants and consumer needs.
赵波One-Person Operation, First-Month GMV Exceeds 10 Million: New Online Opportunity for FMCG Distributors!
Distributors report declining offline sales and rising inventory, prompting a shift to online channels. Dewu platform offers a new opportunity with low costs, high profits, and significant growth potential for FMCG distributors, even those without e-commerce experience.
Asher