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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 30 of 52
Food Track Sees a Stream of Hits, but Turning Internet-Famous into Long-Lasting Brands Is Hard
The food consumption sector is undergoing a new transformation, with many internet-famous brands emerging. While the rise of brands like Genki Forest, Saturnbird Coffee, and Chicecream signals a new era of consumption, it also raises concerns about their moats. To become truly enduring companies, these brands still have much to learn.
陈夏怡New Distribution's First New Year's Eve Livestream: Goodbye 2020; Hello 2021!
As 2020 draws to a close, New Distribution invites all friends to reflect on a challenging year and look forward to 2021. Join our New Year's Eve livestream on December 31, 2020, from 9 PM to 12:15 AM, to share experiences and insights for the coming year.
New DistributionWolf is coming! Real estate agent Lianjia crosses over to 'convenience store + community group buying'!
Lianjia, a real estate agency giant, has opened a 20-square-meter unmanned convenience store in Beijing and launched community group buying for fresh products like eggs, marking its cross-industry expansion. This move follows the trend of convenience store crossovers, but faces challenges in supply chain and retail management.
生鲜榜作者Three Essential Elements for a Perfect Enterprise-Level Private Domain System in the Next Five Years
Before the article begins, let's briefly look at the past and present of 'private domain'. Around 2010, leading social platforms such as Weibo and WeChat Official Accounts emerged, and a large number of self-media rose, making enterprises realize that the discourse power of brand communication had fragmented. To address this challenge, some brands passively registered official accounts, but the results were often unsatisfactory. It wasn't until the end of 2018 that 'private domain traffic' was formally proposed.
燕尾Xingsheng Youxuan: Breaking Out of the Amazon
On December 22, the State Administration for Market Regulation and the Ministry of Commerce jointly issued the 'Nine No's' for community group buying, targeting monopolistic and unfair competition practices by internet giants. History shows that only regulation can ensure healthy development, and at the policy level, the state has 'clarified the direction, dispelled the fog, and cleared the obstacles' for this new retail format.
陈海超 何年Community Group Buying Faces Resistance from Multiple Brands, Distributors Waver
Internet giants' heavy subsidies in community group buying have impacted brand owners' interests. Following notices from Zilin Vinegar, Huahai Shunda, and Weilong requiring distributors to supply community group buying platforms, brands like Coca-Cola, Arawana, and Xiangpiaopiao have also issued similar notices. The keyword 'price' in these notices indicates that the market order built by brands over years is being disrupted by low prices from community group buying.
刘旺 蒋政When Pagoda Meets Community Group Buying: A Collision of Mars and Earth!
Fruit chain giant Pagoda, the world's largest fruit retail chain, is preparing for an IPO as it faces the onslaught of community group buying from internet giants. With over 4,500 stores and sales of 12 billion yuan in 2019, Pagoda must defend its territory against well-funded competitors like Alibaba, JD.com, Pinduoduo, and Meituan, which are using fruit as a loss leader to capture community markets.
止水Community Group Buying Leaders: We Refuse to Be Cannon Fodder
Community group buying leaders, often small shop owners, are drawn by the promise of extra income but face low earnings, high responsibilities, and the risk of being discarded once platforms establish user loyalty.
周晓莉Community Group Buying in the Storm of Public Opinion: Precarious or Booming?
This article is based on the speech delivered by Wang Qi, President of Weijie City Distribution, at the weekly meeting of the community group buying project management on December 14. He addresses concerns about the business direction, analyzes the commercial value and controversies of community group buying, and outlines the company's expansion strategy.
唯捷城配Community Group Buying is Hot, But Don't Forget O2O!
Community group buying has become a major trend recently, but O2O home delivery, which was equally hot during the pandemic, should not be overlooked by brands. O2O has already formed a large-scale channel, offering not only incremental sales but also a digital marketing platform with comprehensive data for precise consumer targeting.
周群Nanjing Issues Compliance Notice for Community Group Buying, Prohibiting Dumping Below Cost
Nanjing has taken the lead in issuing a compliance notice for community group buying, requiring platforms not to engage in low-price dumping below cost. Alibaba, Meituan, Didi, and others have signed the notice.
创新零售社Wuliangye, Luzhou Laojiao and Others Enter Private Domain, Channel Reform in the Alcohol Industry Officially Arrives
Private domain has built a field for alcohol companies where data is visualized and customers can be repeatedly reached. This field will become a lever to leverage huge social traffic, not only allowing alcohol companies to directly reach C-end but also better empowering distributors.
陈峰Community Group Buying: Beyond Anger, What Should We Do?
Negative public opinion about community group buying has been escalating, reaching a climax recently. On December 11, People's Daily criticized internet giants for entering community group buying, saying they only care about the traffic of a few cabbages and fruits. Meanwhile, a Politburo meeting document emphasized strengthening anti-monopoly efforts and preventing the disorderly expansion of capital. On December 12, rumors about Alibaba, Meituan, and Pinduoduo withdrawing from community group buying circulated online but were denied by the companies that evening. The internet has seen waves of condemnation against community group buying.
陈思廷Community Group Buying's 'Ten Sins': 'Good Luck to the Left, Ride the Wind to the Right'
On December 12, 2020, community group buying made headlines, appeared on CCTV and People's Daily, becoming a national topic and a phenomenal marketing focus. The article outlines ten alleged 'sins' of community group buying, refutes rumors and misunderstandings, and analyzes its underlying logic, arguing that it is a legitimate and innovative model that improves efficiency and social welfare.
陈海超Three Key Words for Three-Dimensional Connection: KOC, Scenario, Experience
The article discusses the concept of three-dimensional connection in traditional enterprises, emphasizing the pivotal role of KOC (Key Opinion Consumer) as the hub connecting offline, community, and online spaces. It outlines a three-stage connection model (B→KOC→C) and highlights the importance of scenario-based experiences to activate KOCs and achieve high-intensity cognition, ultimately leading to online market saturation through KOC density.
刘春雄The Critical Juncture of Community Group Buying
In the past two weeks, various self-media have been aggressively promoting the impact of community group buying on national welfare and people's livelihoods. On December 11, People's Daily published a commentary criticizing industry practitioners for 'only caring about the traffic of a few bundles of cabbage and a few pounds of fruit.' Meanwhile, the Political Bureau of the CPC Central Committee emphasized 'strengthening anti-monopoly efforts and preventing the disorderly expansion of capital.' At this moment, the community group buying industry seems to be at the critical juncture described by Mr. Zhuge Liang: 'This is indeed a time of crisis and survival.'
陈维龙A Cool-Headed Look at Community Group Buying
Community group buying has become extremely hot, even reaching the peak of public discussion. The hotter it gets, the more important it is to think calmly about the logic behind it. Social retail is the third retail scenario of the future, and it will intercept traffic from both physical stores and e-commerce platforms.
赵波Community Group Buying: Does It Play by the Rules?
There are a thousand Hamlets in a thousand people's eyes. This saying aptly describes the current rise of community group buying. Some say internet giants are 'unfair' for taking away vegetable vendors' business, putting community group buying in the spotlight. This article, however, takes a different angle, discussing community group buying from the perspective of people's livelihoods and labor, and has garnered much praise.
秦淮Community Group Buying: The Standard-Bearer of China's Third Retail Revolution
Community group buying is the hottest track in China's retail sector, with giants like Meituan, Didi, and Pinduoduo aggressively expanding. This article analyzes the impact on traditional channels, the true competitors, and why it represents a revolutionary shift in retail, urging stakeholders to adapt or be left behind.
陈海超 何年JD.com's Latest 'Community Group Buying' Move: Upgrades Jingxi to Business Group, Merges Group Buying; Acquires Meicai's Meijia Maicai
On December 7, industry sources said JD.com's new channel business unit, community group buying business unit, and 1号店 business, as well as the original JD Mall marketing department, were all integrated into the new Jingxi business group. Recently, a Times Weekly reporter exclusively learned that JD.com has initiated the acquisition of Meijia Maicai, a sub-brand of the fresh e-commerce platform Meicai. A source close to Meijia Maicai's senior management confirmed the news, but the acquisition amount is unknown, with industry insiders predicting it will not exceed $200 million. According to public data, Meijia Maicai is a community group buying platform.
周伊How Giants Should Fight the Community Group Buying War: A Case Study of Hema in Wuhan
This article originates from a Hema friend asking me what Hema should do. It's a common and practical question, and a further deepening of the issue after 'The Impact and Endgame of Giants Entering Community Group Buying'. Therefore, I wrote this article.
陈维龙11 In-Depth Reflections: Understanding the Logic Behind Community Group Buying
This article provides a systematic analysis of community group buying, offering 11 key insights and proposing product concepts for reference.
陈维龙Not Treating People as People, "Private Domain Traffic" Is Destined to Be a Self-Deceiving Illusion
To manage users, one must first treat them as people, not as traffic. The concept of "private domain traffic" is a self-deceiving illusion that violates the basic logic of free commerce, where customers always hold the dominant position in the relationship.
响马老苗Internet Giants, Ignoring the Rules of Fair Play, Are Snatching the Livelihoods of Countless Vegetable Vendors
Community group buying has become increasingly popular, with internet giants like Meituan, Didi, and Pinduoduo entering the market with heavy subsidies, threatening the livelihoods of traditional vegetable vendors. The article argues that while efficiency improvements are beneficial, they must be balanced with social welfare to ensure that ordinary people can still earn a living.
杨昇