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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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Beijing: The Second Half of the Community Group Buying Battle
Beijing, as the capital, has a consumption demonstration effect. Community group buying, a retail model particularly suited for the e-commercialization of all categories in lower-tier markets, has finally arrived in first-tier cities. After Didi's Orange Heart优选 entered Beijing, Meituan优选 followed a week later, marking the full entry of community group buying into first-tier cities.
谢康玉Why Has Low-Temperature Milk Suddenly Become So Popular?
On January 22, CCTV Finance reported that the pandemic has boosted consumer awareness of dairy products, leading to a significant increase in sales, especially for low-temperature milk, which is increasingly favored by consumers. As a result, many dairy companies have stepped up their布局 in the low-temperature milk market. A staff member at a Shenzhen supermarket said that sales of low-temperature milk in their store grew faster than ambient-temperature milk, with both low-temperature fresh milk and low-temperature yogurt seeing substantial year-on-year growth. Meanwhile, online sales of low-temperature milk grew even faster. According to data from Tmall, in 2020, sales of ambient-temperature milk increased by 50% year-on-year, while low-temperature milk sales surged by 150%.
New DistributionShihui Tuan Surpasses 15 Million Daily Orders, New Landscape in Community Group Buying Competition
According to the latest news from New Distribution, Shihui Tuan has surpassed 15 million daily orders. This is another major industry event one month after Shihui Tuan secured $196 million in funding led by Alibaba in early December. Meituan Youxuan announced it has reached 20 million daily orders, while Duoduo Maicai's national daily orders stand at 12 million... Xingsheng Youxuan also hit 12 million daily orders in November 2020. Compared to the timeline...
秦淮Community Group Buying: A Gladiatorial Arena for Tech Giants
Community group buying is not just about a couple of cabbages. After years of development, the Chinese internet industry seems to have run out of stories, with major players dominating their own territories and platform opportunities nearly vanishing. Giants like Alibaba, JD.com, Meituan, and Pinduoduo are now engaging in fierce competition in this new arena, which represents a super strategy for penetrating lower-tier markets.
读懂君Under the Giants: Quantum Food Cuts 50% of Its Group Leaders, Positioning for Community Group Buying 3.0
As capital retreated, community group buying was dismissed as a 'false proposition,' but the pandemic revived it. Now, with giants entering and regulations tightening, local platforms like Quantum Food are being marginalized. Founder Zheng Yongqi shares his strategy: cutting half of his group leaders to preserve core strength, while evolving from 1.0 to 3.0 models, focusing on community economy and local life services.
新经销何年Community Group Buying Enters 'Group Leader' Elimination Round
The recent uproar against community group buying seems to have subsided. After the People's Daily commentary, supplier boycotts, and the 'Nine No's' regulation in mid-December 2020, the once-hot sector cooled overnight. However, the giants have not stopped; instead, they are accelerating expansion and shifting from blitzkrieg to positional warfare, starting a new round of group leader elimination.
深燃团队New Book Launch | Community Group Buying: Trend or Fad?
Amid the pandemic, while traditional brick-and-mortar businesses face unprecedented crises, two new retail tracks stand out: livestream e-commerce and community group buying. Community group buying, a new retail model that has spread from second- and third-tier markets to the whole country, is not a fad designed by internet circles but a new community retail business form discovered by traditional retailers through trial and error in the internet era. In our view, it is not a capital-driven fad but a 'third retail revolution' emerging from the grassroots, with the potential to transform China's retail industry.
陈海超 杨顶刚Community Group Buying Heats Up: Is SF Express Building 'Fenghuotai' to 'Play with the Feudal Lords'?
The 'Nine No's' for community group buying came abruptly but just in time, giving the entire track a chance to catch its breath. However, the 'light brake' within the track has made it possible for those outside the walls to test the waters. Currently, SF Express has officially launched its community group buying platform 'Fenghuotai', which can be found in both mini-programs and official accounts. However, perhaps due to previous lessons from SF Preferred and SF Heike, SF's entry into the biggest internet trend of 2020 has been very low-key. According to SF official...
创新零售社Meituan Youxuan Renames 'Community Group Buying' to 'Community E-commerce'
At the start of the new year, Meituan Youxuan made a major move. On January 1, 2021, Meituan Youxuan issued a notice to internal employees, officially naming its business model 'Community E-commerce' and stipulating that from 2021, employees must not use other terms like 'Community Group Buying' when describing the business model. At the same time, Meituan Tuanjieshe was also renamed to Meituan Quanquan. On the surface, Meituan seems to have abandoned community group buying in favor of community e-commerce, but in essence, both are regional community e-commerce. The...
New DistributionFrom the People, to the Giants' Wallets
When giants can't find new territory to expand, they turn to what people lack in daily life, even creating perceived needs. Community group buying isn't just about vegetables; it's about all household needs. Those who see only giants grabbing vegetable baskets misunderstand the trend. Ultimately, e-commerce competition hinges on cost-performance, product quality, service, and customer loyalty, where any edge can lead to success, but any lag can lead to abandonment.
风千语The Era of 'Nine Prohibitions': Changes and Constants in Community Group Buying
In the era of 'Nine Prohibitions' compounded by the pandemic, the game of balancing anti-dumping and anti-price gouging is a delicate one. The community group buying sector has entered a new regulatory phase, prompting stakeholders to adapt while core dynamics remain unchanged.
陈海超 何年“Price Hikes Even Steeper Than Market Vendors!” Fed Up with Community Group Buying
As internet traffic dividends peak, tech giants have suddenly turned their attention to the 'vegetable basket.' Community group buying, a trend that swept through a few years ago, has resurfaced with a new look. Alibaba, JD.com, Didi, Meituan, and Pinduoduo are all vying for a piece of the pie, drawing criticism from People's Daily and a wave of antitrust calls. After months of capital-fueled price wars, user reactions vary—some are bargain hunters, others sympathize with street vendors. Recently, some users have noticed that prices on these platforms are starting to rise.
浅夏The Endgame of Community Group Buying
In December 2020, Ye Guofu, founder of Miniso, predicted that community group buying would spell the end for supermarkets over 500 square meters within a year or two. This model, pioneered by Xingsheng Youxuan, has sparked a fierce battle that threatens traditional wet markets and mom-and-pop stores, raising questions about the balance between efficiency and fairness in China's retail revolution.
远川研究所Supermarket Owner Under the Community Group Buying Craze: After a Month of Effort, My Business Finally Collapsed!
At the end of 2020, community group buying became the hottest trend, with giants fighting over consumers' grocery baskets. The most heated topic is its impact on supermarkets and convenience stores. However, few have focused on the supermarket owners themselves, who are the center of attention but strangely voiceless in this war of words. This article tells the story of Xiao Wang, a small supermarket owner in Beijing, who tried to cooperate with a group buying platform as a group leader but found his situation worsened, ultimately giving up.
电商君Big News! Tencent Invests Another $100 Million in Xingsheng, Escalating Competition with Alibaba
As tech giants enter the community group buying market, Tencent has invested $100 million in Xingsheng Youxuan on January 8, marking its third investment in the company. This move deepens Tencent's involvement in the sector, intensifying its rivalry with Alibaba.
生鲜榜作者From Current State to Model: What Is the Endgame for Community Group Buying?
Community group buying is reshaping traditional commerce, with supply chain likely to be the core competitive barrier. The article analyzes market size, cost models, competitive dynamics, and the potential endgame, suggesting a shift toward next-day short-distance home delivery e-commerce.
元气酱Giants Battle in Changsha, Nobody Goes to the Wet Market
As regulations are gradually implemented, it remains uncertain whether community group buying companies can develop in a more standardized manner. "Let the bullet fly a little longer," a community group buying practitioner said meaningfully.
努力码稿的小浪First Case of Community Group Buying Investigated for Low-Price Dumping: Wahaha Distributor Reports, Platform Summoned for Talks
According to information released on the official website of Baiyun District Government in Guiyang, a network group-buying platform was investigated by the Baiyun District Market Supervision Administration for low-price dumping of Wahaha unsweetened soda water, and the relevant person in charge was summoned for talks. This is the first enforcement action after the introduction of the 'Nine Prohibitions' regulation.
张俊Want to Succeed in O2O? FMCG Brands Must First Return to the Product Itself!
In 2020, the retail industry faced challenges but also saw rapid channel evolution, with O2O platforms like Meituan, Ele.me, and JD Daojia expanding. FMCG brands are accelerating their O2O strategies, but many still apply traditional e-commerce models, which is ineffective due to O2O's local nature. This article advises brands to start with product strategy, including aligning product positioning with platform types, tailoring product specifications to different channels, and mastering product display details to succeed in O2O.
周群What Exactly Is the Grid Warehouse That Meituan, Didi, and Duoduo Are All Copying in Community Group Buying?
Grid warehouses serve as crucial transfer stations linking the backend central warehouses of community group buying platforms to frontend offline service stores, playing a pivotal role. While established players and newcomers in the sector are flocking to this model, for many entrepreneurs, this business is far more complex and less glamorous than it appears from the outside.
李保林The Life-and-Death Game for Supermarkets Under the Shadow of Community Group Buying
In the second half of the year, the sudden rise of community group buying revived fresh food e-commerce and threatened the sales of supermarkets, leading to concerns about a wave of closures. However, experts argue that the impact is limited and that supermarket stocks may have been unfairly punished.
王方玉2021: Is 'Selling Groceries' Still a Good Business?
As the tide recedes, it leaves behind a field of vegetable leaves. The battle in the lower-tier market is always fierce, and 'selling groceries' has become the loudest battle this year. Since the beginning of this year, community group buying players have been divided into two major camps: on one hand, internet giants like Meituan, Pinduoduo, JD.com, and Didi have almost all-in on selling groceries to explore long-tail traffic; on the other hand, players who have been rooted in this track for years, such as Shihuituan, Tongcheng Life, and Xingsheng Youxuan, have successively announced new rounds of financing.
曾乐Distributors, Survived the Pandemic, but Welcomed Back Community Group Buying
As 2020 draws to a close, many who hoped for the collapse of community group buying have watched it thrive year after year. This article features insights from three industry voices on how distributors should navigate the community group buying trend, emphasizing the need to embrace change and follow the flow of traffic.
何年2020 FMCG Industry Year in Review: Rebirth, Fearless Forward!
2020 has finally come to an end. This year, FMCG professionals experienced both hardships and inspirations, but through continuous adaptation and innovation across the industry, we stand here today. New Distribution reviews the major industry events of 2020, seeking inspiration amidst change and pondering how to find new directions in a new environment.
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