Scan the QR code to follow New Distribution's video account and reserve the livestream To all our dear friends at New Distribution in 2020: How have you been? Perhaps this year you experienced declining performance and transformation, or maybe you had to face losses for the first time and lay off employees with tears; Perhaps you are confused by the dazzling array of new models, or you are uncertain about where to go tomorrow... Perhaps this was a year of opportunity for you, where you were proactive and keen, seizing key trends like community group buying, and your business grew significantly; Perhaps your internal management reached a new level this year, with increased profits; or you became an agent for a great brand and got on the fast track of development... Perhaps you set a goal at the beginning of the year, but before you could achieve it, time has brought you to the last moment of 2020. In these final two days of 2020, what are you thinking about? Are you relieved or distressed, full of confidence or at a loss? How do you plan to say goodbye to your 2020, and how will you welcome your 2021? Crossing into the new year is a ritualistic event. Once again, we stand at the crossroads of the end and the beginning of the year, seriously reviewing the past and bidding it a respectful farewell. This is not for regret, but to commemorate our past and, more importantly, for the future that is about to come. Goodbye, 2020 Our 2020 has been marked by "hardship." The COVID-19 pandemic has ravaged the world. As the most populous country, China's ability to handle the crisis is beyond doubt. Nevertheless, the sporadic outbreaks of COVID-19 cases domestically have had a huge and sustained negative impact on people's livelihoods and the economy. Before May, the pandemic's impact was most severe. Population movement was restricted, social activities stalled, and consumer spending plummeted. In the first quarter, GDP fell by 6.8% year-on-year, the lowest since 1992. Consumption, investment, and exports—the "three carriages"—all saw negative growth, with declines exceeding 10% year-on-year. After May, things began to improve. In May, retail sales of social goods fell by 0.8% year-on-year, close to normal. Among them, the digital economy continued to heat up, with "livestream e-commerce" and other trends extremely hot. From January to May, online sales of physical goods increased by 11.5% year-on-year. But most companies and channel partners still had a tough time. The main problems companies faced: online traffic became increasingly expensive, and channels like short video, livestreaming, and social communities were deep and treacherous, making breakthroughs harder. Emerging channels like community group buying caused severe price chaos and unstable price systems. The situation for distributors was even more severe. High inventory, high costs, and sluggish downstream terminal sales made it difficult to sustain. Community group buying giants entered many cities, disrupting prices without regard for rules, adding insult to injury for distributors. Supermarkets and convenience stores also struggled: business was already bad, and community group buying, with heavy subsidies, came to steal customers. Cooperating as pickup points earned little, but not cooperating risked losing even more customers to nearby stores that did cooperate. Some couldn't hold on and had to give up. According to statistics, over 2 million companies were deregistered in 2020. But there were always more people who chose to grit their teeth and keep moving forward. Among them, many excellent brand companies still achieved historic growth or leaps in 2020. Uni-President China created a net profit of 1.683 billion RMB in the first three quarters, a year-on-year increase of 18.3%. Among them, the Kaixiaozao self-heating products became a single product with sales exceeding 1 billion RMB; Uni-President's Laotan Sauerkraut series saw online sales grow 10 times year-on-year, becoming a seed player for the next big single product; China Resources Snow Breweries sold over 10 million tons in the first three quarters, up 7.2%. Despite a significant increase in employee income, it achieved a profit of 3.65 billion RMB in the first three quarters; Shanxi Fenjiu's sales exceeded 10 billion RMB in the first three quarters, up 13.05% year-on-year; profits reached 2.461 billion RMB, up 43.78%. Its stock price broke through 360 RMB, and market value exceeded 300 billion RMB, a fivefold increase; Nongfu Spring successfully listed in Hong Kong, with a market value exceeding 600 billion HKD, and founder Zhong Shanshan became China's richest person; Blue Moon listed in Hong Kong, with a market value exceeding 80 billion HKD; and the second-place functional drink, Dongpeng Te Yin, is also in the IPO queue, about to list; Youth liquor brand Jiangxiaobai, despite the pandemic, completed a C-round financing of 1 billion RMB, launching its "good liquor strategy," with a valuation exceeding 13 billion RMB; Innovative beverage brand Genki Forest reached a scale of over 2 billion RMB in 2020, with a valuation exceeding 14 billion RMB; Healthy food brand "Wangbaobao" completed a C-round financing of several hundred million RMB, and after becoming the category leader online, began a nationwide expansion from online to offline; Oral care brand "Canban" launched a new mouthwash in September that subverted traditional concepts, creating a miracle of 1 million units sold per month on Tmall and over 100 million RMB in sales in 80 days; Yongfeng Liquor's export small square bottle quietly exceeded 2 billion RMB in scale, becoming a shining star in the 30 RMB price band for bottle liquor. It is about to start its national expansion in 2021. ... At the same time, many excellent distributors also did thriving business in 2020. Beijing Guoyingjian Economic and Trade Company, through emerging channels like B2B and community group buying, saw both performance and profit growth exceed double digits. Through brand structure upgrades and management innovation, it set a new record of 20 people selling 3 million cases of products annually; Chongqing Partner Food Company, a professional operator of B2B and community group buying, represents 13 first-tier brands, and in 2020 its performance exceeded 60 million RMB with a team of only 20 people; Anshan Hongye Hengda Company, as a core strategic distributor for Arawana, operates multiple prefecture-level markets and special channels in Liaoning Province, with sales exceeding 300 million RMB in 2020. Xu Min, founder of Hongye Hengda, also cooperated with New Distribution to provide in-depth learning opportunities for distributors who love learning and seek change. In 2020, a total of 3,000 distributors were trained in public courses, and 180+ distributor companies received in-depth closed training. In post-course surveys, among the 180+ distributor companies that participated in closed training, 137 companies withstood market shocks in 2020 and achieved sales and profit growth.... Hello, 2021 "Time only moves forward, and we never retreat." Although everyone faced unprecedented challenges, the pioneers have shown us through actions and results that "those who do not give up are good at winning." Some might say, "I had a terrible year; let me rest a bit before thinking about 2021." There is a saying: "The best time to plant a tree was ten years ago, and the second best time is now." We may have missed ten years ago, and our 2020 may not have been great, but what does that matter? If stopping to rest becomes a habit, when will you find the courage to put on your armor again? At many important junctures and events in life, "starting right away" is rarer than "persisting a little longer." So let us now pack our bags and greet the approaching 2021 with a smile—"Hello, 2021." At this moment, New Distribution will hold a New Year's Eve livestream event titled "2020, Goodbye; 2021, Hello" on its official video account from 9 PM on December 31, 2020, to 12:15 AM on January 1, 2021. All friends of New Distribution are welcome to follow and participate. In the livestream, we will share the 2020 experiences of outstanding entrepreneurs, gain their market judgments and analyses for 2021, and seize business opportunities for 2021. Dear readers, if you have something to say about 2020, or if you have beautiful expectations for 2021, feel free to write your summary and wishes for yourself in the comments section. We believe that every friend who leaves a message will have their wishes come true in 2021! We will also select some wonderful comments to share with the livestream guests.