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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 26 of 52
Avoiding the Sharp Edge and Striking the Weakness: Community Group Buying Spurs Accelerated Change in the Supermarket Industry
The frenzy of community group buying has reinforced the need for transformation in the supermarket industry. Despite first-quarter sales declines, many supermarkets now report steady improvement, with lower foot traffic but higher average transaction values and growing online sales. The impact of community group buying, coupled with regulatory intervention, is pushing supermarkets to optimize products and services to better meet consumer needs.
赵述评 赵驰How Should Distributors Sell Online Influencer Brands Offline?
Distributors may have noticed that while online influencer brands are emerging rapidly, few major brands have launched successful new products offline in recent years. This article discusses why distributors should consider selling influencer brands, how to find and select them, and strategies for selling them offline while addressing potential challenges.
赵波Three Digital Maps: Panorama, Roadmap, and Operations Map—Not One Can Be Missing
【Digital Practice Driving Business Growth: First Lesson】 is a comprehensive digital training course for CDOs, CIOs, digital directors, digital offices, and digital teams. It will propose a comprehensive digital blueprint (big, medium, and small maps), organize study tours to observe digital super benchmarks, share three benchmark cases, interpret six digital system modules, and provide a workshop for digital implementation practice. This summer, let us light the way for you, see the direction of digitalization clearly, and guide you step by step in drawing your own digital map!
刘春雄Every Enterprise Needs a Chief Digital Officer (CDO)
【Digital Practice Driving Business Growth: First Lesson】 is a comprehensive digital training for CDOs, CIOs, digital directors, digital offices, and digital teams: 1. It will propose a comprehensive digital blueprint for enterprises (big picture, medium picture, small picture); 2. Organize study tours to observe digital super benchmarks; 3. Share three digital benchmark cases; 4. Interpret six digital system modules; 5. Provide a digital implementation practice workshop. This summer! Let us light the way for you, see the direction of digitalization, and guide you hand-in-hand to draw your enterprise's digital map!
刘春雄Can Online Selling Build a Brand?
The article discusses whether selling products online can build a brand, arguing that brand building involves emotional connection with consumers, and that awareness, reputation, and loyalty are not sequential but form a triangular relationship. It emphasizes that while marketing can boost awareness, true brand strength comes from product quality and emotional engagement, and warns against relying solely on exposure and sales.
Keny伟As Young People Increasingly Prioritize Health, Is Light Food a Real Demand or a Fake Trend?
From coffee to milk tea, fruit drinks, and low-fat light food, the trends driven by young people's appetites come one after another. The landscape of categories changes constantly, but the one thing that remains unchanged is the continuous growth of market scale. Data from food delivery platforms show that since before 2015, light food has become a popular category, with order growth rates reaching 16 times the same period, 5.3 times the growth rate of the overall delivery market. By 2017, order volume increased by over 123.55% compared to the same period last year, and the number of consumers grew 5 to 6 times, reaching a peak, but then it sharply declined and entered a trough. From a certain perspective...
百里A Warning for Today's Community Group Buying!
Community group buying in China has been developing for five or six years, yet no leading or mid-tier brand has truly achieved a profitable model. The author argues that platforms have not understood the underlying logic of fresh produce retail and are blindly competing with capital and traffic, creating a track with no end. This article offers personal observations on the current state and future direction of community group buying.
黄安理Why Big Brands Fail Online and Innovative Brands Fail Offline?
This article explores why established brands struggle with online sales due to price conflicts with offline channels, and why innovative online brands fail offline due to the differences between limited and unlimited shelf space.
赵波Supermarkets, Don't Panic! Is Community Group Buying Really Cheaper?
Low prices have become synonymous with community group buying, but is it truly cheaper than offline retail? This article analyzes the logic behind the 'cheap' label, reveals the real cost structure, and offers strategic advice for supermarkets to defend their market share.
李彬 何年The 3 Core Factors and 3 Core Links of Community Group Buying
Community group buying is a complex business, and this article argues that only three factors matter: scale, cost, and timeliness. Scale depends on price, which depends on cost and subsidies; cost depends on operations and supply side; timeliness depends on central warehouse and operations. The core links affecting cost are operations and supply side, while the core links affecting timeliness are central warehouse and operations.
陈维龙Community Group Buying: A Tough Summer
In 2020, community group buying saw explosive growth due to the pandemic and heavy subsidies from internet giants, but faced regulatory crackdowns. This summer, suppliers, platforms, group leaders, and service providers are all struggling with declining orders, profits, and margins, raising questions about the model's sustainability.
陈思廷Community Group Buying: Neither Rejection nor Embrace Is the Best Choice!
Many friends have privately asked me about how to operate community group buying, but I declined to answer, partly because I don't understand it well enough to avoid misleading others, and partly because I'm not optimistic about it, so I see no need for in-depth research. Having recently had extensive contact with brand owners and distributors, I'd like to share their views on community group buying.
高级研究员 海游Didi Hopes Chengxin Youxuan Can 'Walk Independently'
Didi aims to upgrade from a mobility giant to an internet giant. Amid reports of its own US listing in July, news emerged that its community group buying project, Chengxin Youxuan, would also pursue an independent IPO in 2022 or 2023, with investment terms including a clause converting investor shares to Didi equity if no IPO occurs within five years.
赵小米Community Group Buying Cannot Do Without Group Leaders
Community group buying without group leaders is not attractive. Community group buying should be the most unique retail format at present. This track has released the quality of the model in the following characteristics: it is the first model that completely integrates online and offline seamlessly; the pre-sale wholesale retail based on group leaders controlling the front end helps precise supply chain efficiency; it conforms to the natural price advantage formed by simplifying the wholesale-retail relationship; and the model structure itself is not complex and is easy to evolve and transform in the long term. Since July 2020, leading internet companies have started to enter...
万德乾Large Supermarkets Entering Community Group Buying: Prepared or Desperate?
“All local retail enterprises must be ruthlessly ground down by the internet several times before they wake up.” This was the frustrated assessment of industry insiders at the rise of community group buying. According to industry media Lingshou, nearly 10 listed supermarket chains reported that their overall performance fluctuated from high growth to slowdown and then to a sharp decline, with their secondary market performance also experiencing doubling, flattening, and halving, showing a “ice and fire” phenomenon between the beginning and end of the year, a timeline that coincidentally aligns with the trajectory of community group buying.
李彬 何年Jiang Jun, General Manager of Business Growth at JD Daojia: O2O Is Not Just Online; Always Think About Offline, Otherwise No One Will Play with You!
At the recent China FMCG Channel Innovation Conference, New Distribution had the honor of inviting Mr. Jiang Jun, General Manager of Business Growth at JD Daojia. JD Daojia, a leading local instant retail platform under Dada Group, ranks first in the supermarket O2O platform market share, covering over 100,000 offline stores across about 1,400 counties and cities nationwide, and is also one of the platforms with the deepest brand cooperation and most innovative brand marketing in the instant retail sector. Mr. Jiang is responsible for JD Daojia's FMCG, fresh produce, health, and group commercialization growth. In the wave of new retail, as a platform, how does Mr. Jiang think about instant retail as a rapidly growing model, and what is JD Daojia's methodology? New Distribution has compiled and excerpted the highlights of Mr. Jiang's speech at the conference for our readers.
江军Supermarkets Face Their Darkest Hour: Is Community Group Buying the Culprit?
Fresh produce has long been seen by physical retailers as the main category for attracting customers and as a moat against online competition. Many retail companies believed that as long as they held this ground, the outcome was still uncertain. However, the sudden COVID-19 pandemic last year changed people's lifestyles, accelerated retail transformation, and made many giants eye the vegetable-selling business, leading to the rapid spread of community group buying. Industry survey data shows that in the first quarter of this year, supermarket hypermarket foot traffic dropped significantly, with declines generally in the double digits, some even reaching 20%-30%, and sales also declined to varying degrees, with fresh produce hit hardest.
联商网编辑部Community Group Buying Surging: A Frontline City Manager's Playbook
With the push of the internet and capital, the FMCG industry sees a new major trend each year. In 2021, the resurgence of community group buying is reshaping the entire landscape of people, goods, and places. For frontline city managers and distributors, this means存量 erosion and cross-regional competition, forcing them to adapt or be left behind. This article outlines the trends, pain points, and solutions for city managers to proactively engage with community group buying platforms.
许翔 Ryan XuMeituan Raises Another $10 Billion: Will Unmanned Delivery Catch Fire?
Unmanned delivery is a slow-burn track that will inevitably arrive, but how long we must wait before the dividends materialize remains unknown. On April 19, Meituan announced that its new self-developed unmanned delivery vehicle had officially begun operations in Shunyi, Beijing, marking the latest solution for low-speed instant delivery in outdoor scenarios. Meituan initiated its unmanned delivery project in 2016, and after five years of iteration, the latest vehicle can carry up to 150kg with a volume of nearly 540L and a top delivery speed of 20km/h.
小闻Tsingtao Brewery's Shi Yonggang: How to Effectively Link 4 Million Outlets Online to Break Through O2O!
At the recent China FMCG Channel Innovation Conference, New Distribution invited Shi Yonggang, Deputy General Manager of Tsingtao Brewery's Innovation Business Headquarters and E-commerce Director, to share insights. Drawing on his experience building Tsingtao's online sales network and executing its O2O strategy, he discussed the company's approaches and lessons in O2O new retail. New Distribution has compiled and excerpted highlights from his speech for publication.
史永刚Community Group Buying: Is It Too Late to Get on Board?
Community group buying has evolved from an initial sprint to a standoff among platforms. Many onlookers who missed the first wave of enthusiasm share the same question: "Is it too late to get on board now?"
祝宇晨Unilever Invests 1.3 Billion Yuan, Genki Forest and Heytea Are Also Doing It: How Attractive Is the DTC Model?
Behind the boom of new consumer brands lie hidden issues, such as increasingly expensive traffic and marketing costs accounting for over half, or even 60%, of revenue for many brands. Amid brands' lamentations, the DTC (Direct-to-Consumer) concept is gaining traction. Originating in the U.S., DTC refers to brands interacting with consumers directly through their own official channels (websites or apps abroad, WeChat mini-programs or Moments in China) without intermediaries or third-party platforms.
FBIFSells 140,000 Packs in 5 Minutes, Endorsed by Viya, Xie Na and Other Celebrities: What Makes This Top Char Siu Bao So Appealing?
In the movie 'The God of Cookery', Stephen Chow perfectly showcased a delicacy that left a lasting impression on audiences—char siu bao, and taught that the only way to make great food is with 'heart'. Char siu bao, a famous Cantonese snack and one of the 'Four Heavenly Kings' of Cantonese morning tea, has always been loved by consumers. Recently, top livestreamer Viya sold 140,000 packs of char siu bao in just 5 minutes during her livestream, restocking 10 times but still unable to keep up with order speed. This made us marvel: there really is such delicious food in the world!
利娜Mondelez Greater China VP Zhu Yijing: Thoughts and Responses on Omnichannel Business Development
At the recent China FMCG Channel Innovation Conference, New Distribution invited Ms. Zhu Yijing, Vice President of Mondelez Greater China, to share her insights. As a century-old global leader in biscuits, chocolate, gum, candy, and powdered beverages, Mondelez has consistently navigated industry cycles. Zhu, responsible for sales, shared her strategic thinking and responses to the rapidly changing retail environment, which New Distribution has compiled and excerpted.
朱忆菁