TOPIC ARCHIVE
E-commerce & Instant Retail articles
电商/私域/即时零售
Browse 1243 New Distribution articles about E-commerce & Instant Retail.
Published articles
1243 articles · Page 25 of 52
重磅 |《2020-2021中国社区团购行业研究报告》完整版发布
Scan the QR code in the image to register. Community group buying is heating up, with Meituan, Pinduoduo, and Didi entering the fray, pushing attention to new heights. Meanwhile, many brand owners and distributors are beginning to cooperate with community group buying platforms to explore market growth and consumer reach. Correctly understanding community group buying and its business model value is fundamental for brand owners. Recently, New Distribution officially released the full version of the "2020-2021 FMCG Community Group Buying Industry Research Report".
New DistributionCommunity Group Buying Arrived: My Business Declined! Community Group Buying Arrived: My Business Grew!
This article explores the impact of community group buying on distributors in East China, presenting contrasting cases where some distributors saw significant declines while others achieved growth. It emphasizes the need for distributors to adapt, innovate, and collaborate with platforms to survive and thrive amidst new retail models.
周群Be & Cheery's Wandering Path to Offline Stores
Be & Cheery, a veteran online snack brand, is venturing into offline stores not out of strategic awakening but due to declining online growth and market pressure. Despite its early success in e-commerce, it faces intense competition and channel chaos, making its offline expansion a challenging endeavor.
吉光先生A Bottle of Milk, a Bottle of Drink's 'Private Domain': Is It Just Scanning a Code to Get a Coupon and Enjoy a Second Bottle for 1 Yuan?
Scan the QR code in the image to register. The concept of private domain has become familiar to traditional practitioners due to the pandemic. We often see how someone's business has grown significantly through private domain strategies, and in CVS convenience stores, KA outlets, and some terminals, we frequently see activities like scanning codes to receive red packets or coupons, or the first bottle for 1 yuan. Perhaps you have also scanned a code to add a WeChat account (official account, service account, or personal account) after purchasing a product. When you complete this action, you can be considered a 'private domain user' of that brand.
刘鸣 袁来Genki Forest Falls from the "Cloud"
Genki Forest's rise, like a stone thrown into a lake, stirred ripples in China's long-quiet beverage market. People are keen to dissect its success logic: geographic arbitrage, aesthetics as justice, influencer marketing, seizing the consumer mindshare of "0 sugar, 0 fat, 0 calories," and fully exploiting convenience store channel dividends. There is no shortage of criticism and doubt: "fake Japanese goods," "copycat," "inflated valuation," "sugar-free scam," and "consumer goods companies that focus too much on marketing and not enough on product will have no future." At the recent Yabuli Forum...
芽郁Field Research in 3 Counties, Interviews with Over 120 Group Leaders: Unveiling the Real Community Group Buying in Lower-Tier Markets
This article presents findings from field research in three county-level cities, including interviews with over 120 group leaders and 500 consumers, to reveal the real state of community group buying in lower-tier markets. Key findings include the persistence of cold-chain gaps, lack of platform loyalty, and the unprofitability of grid warehouses, leading to strategic recommendations for platforms.
司马慎独New Distribution Thematic Salon—"Community Group Buying Is Coming on Strong: Brand Owners' Response Strategies" Concludes Successfully!
Scan the QR code in the image to register. Within a short time of its rise, community group buying has become well-known throughout the FMCG industry, from executives to sales staff. However, only by doing it do you realize how much remains unknown: How should community group buying be done? How should product strategies be set? How should organizational structures be designed? What partners should be chosen? How should resources be allocated? On the afternoon of June 25, New Distribution held a successful salon seminar in Shanghai on this topic.
New DistributionCommunity Group Buying Exposes Four Capabilities Traditional FMCG Professionals Must Possess
The article discusses how community group buying has disrupted traditional FMCG jobs, causing fear and resistance. It argues that to adapt, traditional FMCG professionals must enhance four key abilities: cognitive level, learning ability, adaptability, and thinking ability.
高级研究员 海游Interview with Luo Yonghao: Currently Focused on Selling Goods, Not Interested in Stirring Up Any Controversy
In an interview with China News Service's Jingwei, Luo Yonghao, chief good-thing recommender at Make Friends, discussed his views on being 'outdated' as an internet celebrity, his company's move to Hangzhou, and his response to claims that he lost the top spot on Douyin. He emphasized that his team is focused on product selection, supply chain, and training young anchors, not on creating hype.
常涛Wang Xing on Meituan Select: "We Are Full of Confidence in the Long-Term Development of Community E-commerce!"
At a recent shareholder meeting, Meituan's management discussed the progress of Meituan Select, which expanded to over 2,600 counties and cities in Q1, contributing nearly half of new user growth. They expressed confidence in community e-commerce's long-term potential, addressed challenges in delivery costs and competition, and outlined investments in technology and talent.
New DistributionCommunity Group Buying Is 'Fizzling Out': Cheating Group Leaders and Wholesalers, Bullying Small Vendors
Community group buying is cooling down as platforms enter a protracted war of attrition. Group leaders are at a crossroads: on one hand, imperfect distribution, unstable product quality, and chronic shortages have cut orders by 70-80%; on the other, user attrition is severe, with few repeat purchases after initial trials. After taking away the livelihoods of small vendors, community group buying has turned its scythe on group leaders and wholesalers, cutting commissions from 10% to 1% and causing frequent driver turnover.
快刀财经编辑部Survival Strategies for Traditional Channel Practitioners Amid Community Group Buying
A recent article argued that while community group buying disrupts channel pricing and affects sales, it shouldn't be blamed for all declines. The real danger is traditional FMCG practitioners becoming 'lying flat' and passive; instead, they should adapt and learn from growing businesses.
高级研究员 海游Focus on "Repair Power"! Yunnan Baiyao Oral Repair Mouthwash Launches Across Hema on 618
Oral care has entered the era of repair power, with mouthwash market growing rapidly. According to Euromonitor, China's mouthwash market reached 750 million yuan in 2020, up 11.78% year-on-year. Yunnan Baiyao Oral Health launched its Oral Repair Mouthwash across Hema stores on June 18, targeting Chinese dietary habits with repair benefits.
New DistributionCommunity Group Buying Bids Farewell to Subsidies
In just half a year since the end of 2020, the frequent issuance of regulations, tightening market supervision, and the severity of enforcement in community group buying have exceeded all expectations. In March, after the State Administration for Market Regulation imposed administrative penalties on five platforms, the market thought the scale and frequency of such penalties were clear. Unexpectedly, in June, the administration imposed a maximum fine of 1.5 million yuan on Shihuituan and, for the first time, published a detailed Q&A on its official channel, explicitly prohibiting all forms of low-price dumping through huge subsidies. This means that community group buying platforms are no longer allowed to engage in any price reductions, promotional activities, disguised subsidies, or new user incentives.
赵小米Don't Let Community Group Buying Become the 'Scapegoat' for Declining Sales
Community group buying has been a hot topic this year, naturally becoming the biggest 'scapegoat' for declining sales among some FMCG marketers. After visiting several distributors and brand managers, I found many blaming community group buying for weak sales in April and May. However, I argue that they should first self-examine their own operations, then analyze the industry and market, rather than shifting blame.
高级研究员 海游Three Paths for Distributors to Expand Their Business: Cross-Online Business, Cross-Category Business, and Cross-Region Business
Starting around April, many distributor friends have been calling me, saying business is particularly tough this year. This sounds familiar—almost every year, business gets worse. They ask for advice, and soon the conversation turns to whether cooperating with community group buying platforms is still an opportunity, whether opening stores on Pinduoduo can still make money, and whether the recent popularity of membership warehouse clubs is worth pursuing. After talking with a dozen or so distributors, I noticed a common trait: they tend to seek solutions externally rather than internally.
袁来How Far Can Community Group Buying Go at This Stage?
How far can community group buying go? Many traditional distributors have asked me this question, and my answer is: any business that defies basic commercial logic is a flash in the pan. This year, while operating several Unification products, I was shocked by the prices in community group buying, such as a 210g beef sauce at 4.9 yuan and two 200g mushroom sauces at 9.9 yuan, with the platform taking about 15% profit and distributors needing their own margins. If your products are genuine, what mindset does the brand have to engage in such a loss-making venture?
高级研究员 海游Heavyweight | Full Version of the "2020-2021 TOP 20 Community Group Buying Platform Research Report" Released
In 2018, community group buying platforms attracted over 4 billion yuan in capital as they emerged. In 2019, the sector cooled down with annual financing of only about 2 billion yuan. In 2020, catalyzed by the pandemic, community group buying surged again, with 19 disclosed financing events totaling 17.17 billion yuan, a record high. Meanwhile, the competitive landscape changed dramatically as internet giants like Meituan, Pinduoduo, and Didi entered the fray.
New DistributionCommunity Group Wholesale Has Arrived! Is It Redoing B2B or Community Group Buying?
Community group wholesale (团批) is emerging, and the author argues that for it to succeed, it must redo both B2B and community group buying simultaneously, making them twin brothers. The key is that without 2C, 2B has no hope; the starting point may be 2B, but the way out is 2C.
刘春雄After Burning Tens of Billions, Community Group Buying Remains Half-Baked
Community group buying, despite massive capital investment, remains an unformed model. Head platforms see order declines, regional platforms pivot to niche strategies, and the future direction is still being explored.
陈思廷Community Group Buying: Two Giants Battle, Wang Xing and Huang Zheng 'Fight to the Death'
After nearly a year of fierce competition in community group buying, a two-strong pattern has initially formed on the national battlefield between Pinduoduo and Meituan. Due to their different genes, the two companies have always had different strategies: Meituan operates in a large-scale, organized manner, while Pinduoduo continues its usual野蛮 growth. This is determined by the founders' methodologies and the companies' characteristics. With supply chain challenges brought by high temperatures, the battle situation may become clearer after summer ends. Too many people focus on boundaries rather than the core. Boundaries are like gravity: every object exerts gravitational pull due to its mass, affecting all other matter. The difference is that the farther from the core, the weaker the influence, or the smaller the mass, the weaker the influence.
马慧Group Wholesale: The Rebirth and Reconstruction of Community E-commerce
Community e-commerce is severely involuted, with major platforms trapped in a prisoner's dilemma. The 'group wholesale' (团批) model, driven by团长's private domain traffic and differentiated products, offers a path to rebirth by reshaping the supply chain and achieving BC integration.
任小东Why “Interesting and Informative” Is Not as Good as “Useful and Effective”?
In an era of rising new consumption, many believe brand communication should be “interesting and informative,” as exemplified by Douyin's “interest e-commerce” and Bilibili's “informative” UGC content. However, the author argues that this logic is flawed, and that “useful and effective” repetition, as seen in elevator ads, is more powerful in building brands, based on the first principles of brand communication and Kahneman's dual-system theory.
胡喆001Ten Questions on Low-Alcohol Drinks: A Tax on Intelligence or a Real Trend?
Low-alcohol drinks are a booming startup trend, with 14 financing deals in 2020. Investors and entrepreneurs debate whether it's a good business, while questions remain about health claims and market potential.
深燃团队