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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 22 of 52
Three Squirrels Trapped in OEM Model
Three Squirrels, once hailed as the 'first national snack stock,' faces recurring food safety issues and declining performance due to its heavy reliance on OEM production and marketing. As competitors and OEM factories encroach on its market, the company struggles to maintain its throne in the competitive snack industry.
韩滢Two Major Integrations in Digitalization: Online-Offline Integration and Tripartite Unity of Manufacturer, Distributor, and Retailer
Channel digitalization differs from digital channels, though they are often confused. E-commerce is a digital channel, while channel digitalization transforms traditional offline channels by integrating digital tools. After digitalization, traditional channels do not disappear but merge with digitalization to form new channels. Due to e-commerce's decade-long success, there is a tendency to benchmark against digital channels, but the core of channel digitalization lies in the F2B2b2C model, which integrates online and offline, and unifies manufacturer, distributor, and retailer.
刘春雄 刘馨忆The Biggest "Pitfall" in Community Group Buying Shared Warehouses
This article discusses the development and challenges of shared warehouses in community group buying, highlighting the "3+1" market structure and the three-tier warehouse distribution system. It identifies key pitfalls such as demand-supply imbalance, platform dominance, internal competition, and potential platform entry, while predicting future trends like franchising and specialized warehouses.
满满哥How Xinwang Baidi Effectively Transforms to Private Domain?
Digital transformation is the future trend, and it's even more urgent for traditional enterprises. Xinwang Dairy, a subsidiary of Xinwang Group, is a city-based low-temperature dairy company. Recently, we had an in-depth discussion with Anhui Xinwang Baidi Dairy, a subsidiary of Xinwang Dairy, and found they have many insights, especially in the private domain.
刘润Jingxi 11.11: Multiple Measures to Reduce Costs and Increase Efficiency, Combining Long and Short Chains to Boost Rural Revitalization
Just after 11.11, while most consumers were happily opening their packages, through Jingxi 11.11, we noticed some differences from previous years. Not only good, but also economical. Besides traditional big-name products, this year's 11.11 saw new domestic brands from industrial belts and specialty agricultural products become consumer favorites. Many items in shopping carts came from industrial belts such as Yiwu daily necessities, Chengdu paper products, Quanzhou snacks, and agricultural belts like Sichuan citrus, Jilin rice, and Yunnan Weishan red snow pear.
刘少德The Shopping Festival After Involution: Confrontation and Integration of Online and Offline
The increase in the number and duration of shopping festivals has had a greater impact on offline merchants while also reducing consumer excitement. Online and offline are just different sales channels, and the underlying demands of the times are similar for both. Regardless of the channel, those with personality and core competitiveness can maintain their own pace, while those without characteristics can only engage in price wars, either being rolled up or dying.
雨晴Practical Exploration of Internet-Famous Consumer Brands Going Offline
This article discusses how internet-famous consumer brands can successfully expand into offline markets. It emphasizes the need to integrate online and offline thinking, focusing on meeting consumers' five senses, using content to influence store owners, leveraging local KOLs and KOCs, and ensuring closed-loop execution in operations, management, and business.
高级研究员 海游The Decline of Hypermarkets: Not Community Group Buying's Fault
Hypermarkets continue to decline, with recent financial reports showing losses at Renrenle, Jingkelong, and Yonghui. While community group buying is often blamed, the real issues are structural changes and long-term industry challenges, including competition from e-commerce and changing consumer habits.
谢康玉Community E-commerce Is a Blessing, Not a Curse: Traditional Supermarkets Embrace Innovation Opportunities
Community e-commerce is helping traditional supermarkets build new advantages and achieve new growth. Traditional supermarkets have been in fierce competition for five years due to the need for new growth in traditional e-commerce platforms and the rise of decentralized structures like WeChat. This article explores two major opportunities for traditional supermarkets to innovate with community e-commerce.
我是庄帅Traffic Costs Triple, Shift to Offline, All-in on Douyin... How Can Brands Grow New Vitality?
Brand involution is the keyword for the consumer industry in the second half of the year. This means it's no longer possible to quickly charge ahead based on external dividends; deeper strategic trade-offs and refined operations become crucial. But whether it's repositioning, KOL combinations, judgments on traffic platforms, or the emphasis on online vs. offline, every step forward for a brand will face many unknown challenges and choices. Where should brands go next, and how can they grow their own vitality without relying on capital?
陈逸Ele.me and Meituan Eye the Same New Track
From occupying prime locations, competing for operators, to technological innovation, this is an all-round competition. In the past two years, the food delivery competition between Ele.me and Meituan has been in its 1.0 stage, focusing on traffic, merchant resources, and delivery capacity. As the game progresses, with merchants largely 'online' and under the guidance of antitrust and interoperability policies, the competition has shifted to a deeper level—refined operations and service quality.
王亚琪Start Building Your Private Domain: Why Oreo's Private Domain Isn't About Boosting Sales?
This article explores why Oreo, a brand with deep distribution channels, still invests in private domain operations. The key insight is that Oreo's private domain strategy is not aimed at increasing sales but at improving marketing efficiency, testing new products, and ultimately feeding back into public domain marketing.
刘润Dailuobo Officially Closes! Fresh Food E-commerce Elimination Continues!
On October 20, Dailuobo's operating entity, Anhui Caicai E-commerce Co., Ltd., announced on the Dailuobo app's homepage that it would cease operations. The announcement stated that due to the failure to introduce a restructuring investor, the company would stop operations immediately, with the app and offline stores closing down.
New DistributionCommunity Group Buying: A 'Squid Game' for Giants?
From the bankruptcy of Tongcheng Life to the retreat of Shihui Tuan and layoffs at Orange Heart优选, community group buying has entered a winter. However, looking at the history of food delivery and bike-sharing, this is a natural evolution. The market's potential remains, and the real battle for efficiency and user habits is just beginning.
互联网江湖团队Research Report: Reviewing Community Group Buying Over the Past Year: How to Return to the Essence of Supply Chain Upgrades?
Community group buying is the intersection of community retail and fresh food e-commerce. From a product structure perspective, it currently focuses on the family kitchen; in the long term, shifting from 'traffic generation' to 'differentiation' is the cultivation process for users and a key strategy for platform product selection and profitability.
New DistributionNortheast Rice Welcomes Harvest Season! Traditional Freshly Milled 'Linkou Rice' Debuts via Jingxi
In the golden October harvest, fresh rice from six major Northeast production areas, including Wuchang, Panjin, Qing'an, Linkou, Jixi, and Shenyang, is now available on Jingxi, JD.com's life and consumption mall. To bring seasonal, locally sourced, freshly milled rice to consumers nationwide, Jingxi has deepened cooperation with enterprises in these production belts, offering traceability livestreams and supporting local brands like Linkou rice.
New DistributionCommunity Group Buying: The End Still Seems Far Away
Affected by the pandemic, community group buying has once again become a hot trend, with many internet giants entering the field. In 2020, disclosed financing events in the industry reached 19, totaling 17.17 billion yuan, a year-on-year increase of 356.3%. However, the tide has receded quickly, and many players have stopped expanding, with some even going bankrupt. As the sector enters its second half, major players are choosing different development paths.
刘旷公众号Kangaroo Mommy CMO Wu Tunying: Abandon Short-Term Traffic Harvesting, Embrace Long-Termism in Livestream E-Commerce
Kangaroo Mommy CMO Wu Tunying shares insights from her experience leading livestream e-commerce for two brands, including the late-starting Kangaroo Mommy, emphasizing the importance of long-term strategy over short-term traffic harvesting. She details how brands can leverage platform characteristics, build sustainable self-broadcasting operations, and innovate to achieve lasting success in the livestream channel.
伍屯颖After a Year of High Fever, Community Group Buying Cools Down Dramatically
The community group buying landscape has changed dramatically in just one year, with Tongcheng Life declaring bankruptcy and other players like Shihuituan and Chenxin Youxuan contracting to survive. A once red-hot sector has rapidly cooled, exposing numerous underlying problems.
陈杨园Can JD Super's So-Called Strongest New Dividend Solve the Pain Points of Millions of Online Merchants?
With Double 11 approaching, JD Super has launched its so-called 'strongest ever' support and incentive measures for new merchants on its open platform, introducing a series of initiatives around cost, efficiency, growth, and experience. But will these measures be more than just a gimmick? Can they truly address the pain points of millions of online merchants? We have analyzed the relevant policies.
秦淮Frequent Hits: Why Leyaoju Has Become a Leader in New Chinese Dim Sum
At the 14th China Frozen Food Thousand Merchants Conference held in Zhengzhou on October 9, emerging frozen rice and flour brand Leyaoju stood out. By creating hit products in the C-end market, such as the top-selling rice burger series online and the No.1 siu mai on Tmall during Double 11, and expanding from regional to national presence in the B-end market with over 100 chain restaurants and 3,000 star hotels as clients, Leyaoju has demonstrated how insight into consumer needs and product innovation can drive rapid growth.
New DistributionZhang Yipeng of Kuaishou E-commerce: The Trillion-Yuan Blue Ocean Market for Consumer Brands
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 23, 2021, Zhang Yipeng, General Manager of Kuaishou E-commerce's SKA Brand Operations Center, delivered a keynote speech titled 'The Trillion-Yuan Blue Ocean Market for Consumer Brands.' Drawing on his extensive experience in the FMCG industry, he discussed how new channels like Kuaishou E-commerce offer opportunities for brand growth and category restructuring.
张一鹏This Generation of Young People: Quitting Sugar and Eating Sugar at the Same Time
Young people who constantly talk about "sugar-free" are starting to eat sugar again. The most eye-catching are "goodnight gummies" containing GABA, which claim to help you "sleep soundly all night" with one gummy before bed; the same ingredient, renamed as "stress-relief gummies," is said to help "shed fatigue and anxiety." For those who want to look beautiful, fear gaining weight, or even worry about gut issues, there are also gummies: "glow gummies," touted as "edible hyaluronic acid"; "probiotic gummies," claiming to prevent suboptimal intestinal health; and for those who love eating but fear fat, there are "white kidney bean chewable gummies" that can "block oil and sugar"...
开菠萝财经团队Twelve Trends and Omnichannel Power: An O2O Precision Operations Playbook
This article shares a comprehensive perspective on O2O operations, presented by Bei Nianjun, founder of Heyin Network. It outlines twelve key capabilities for O2O precision operations, categorized into front-end, mid-end, and back-end functions, and emphasizes the importance of omnichannel integration and strategic partnerships.
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