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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 21 of 52
Orange Heart Preferred Selection Losses 20.8 Billion Yuan! Can Community Group Buying Continue to Burn Cash?
On December 30, Didi released its latest financial report, showing a net loss of 30.6 billion yuan in Q3 2021. The report revealed that Orange Heart Preferred Selection incurred losses of 20.8 billion yuan, marking a complete failure of Didi's investment. The community group buying sector, once fueled by massive subsidies, is now facing a harsh reality.
胡钶After a Rollercoaster Year, Will Livestream E-commerce Recover in 2022?
Over the past year, livestream e-commerce has experienced dramatic highs and lows, with platforms and players bracing for a reshuffle. As the industry stands at a crossroads, 2022 is expected to be a turning point toward maturity, with new variables like virtual anchors and WeChat Channels potentially reshaping the landscape.
全天候科技After Studying 120 New Brands on Douyin, I've Summarized 8 Thoughts on Douyin E-commerce
The author has been busy making year-end plans for new brands, all asking where the next growth opportunity lies. Traditional e-commerce like Tmall can be seen as conventional weapons, but leapfrog growth requires nuclear-level weapons, which are emerging in the Douyin and Kuaishou ecosystems. The author provides 8 insights on Douyin e-commerce from an observer's perspective.
龙猫君8 Key Words for Community Group Buying in 2021
In 2021, the community group buying industry experienced both 'magic' and 'myth'. This article summarizes the year with 8 key words: growth, strict regulation, differentiation, helping farmers, return, rationality, transformation, and rise, reflecting the industry's evolution amid challenges and opportunities.
李保林 | 宝哥Community Group Buying's Second Half: Orange Heart优选 Fights to Survive by Cutting Losses!
As the community group buying sector cools, Orange Heart优选, once a high-flying player backed by Didi, is pivoting to wholesale after its entry was removed from the Didi app. The company is cutting losses and seeking survival amid intense competition and profitability challenges.
电商君Dual Private Domains: From Deep Relationships to Deep Connections
This article introduces the concept of 'dual private domains' (brand and retailer) within the 'Six Dual System' for digital operations, emphasizing that private domains are based on relationships and deep connections, not just contact. It discusses how brand and retailer private domains can be co-operated, with retailers transferring their private domain to brands under certain conditions, and highlights the importance of user activation and density for successful digital transformation.
刘春雄 刘馨忆Understanding the Essence of Community Group Buying from Meituan Select
This article discusses the essence of community group buying, arguing that despite market turmoil, the sector's winners are already determined, with Meituan Select and Pinduoduo's Duoduo Maicai leading. It analyzes the business model from the perspectives of people, goods, and场所, and outlines the challenges and future prospects, including the potential for 'delivery of everything to home'.
小河马hermanGenki Forest Rolls Out 'Soft Mineral Water' Offline: Next Hit Without Bubbles?
Genki Forest, known for its year-round new products, has made a year-end move by launching its mineral water brand 'Youkuang' on a large scale in offline channels. Priced at 4 yuan, Youkuang sits alongside brands like Nongfu Spring and Ganten, leading many to see it as a continuation of the rivalry between Genki Forest and Nongfu Spring. Industry insiders note that the mineral water sector is dominated by giants, where success depends on brand awareness, channel control, and cost efficiency from economies of scale and scope.
胡晓钰Dialogue with Chen Yaguang of Adopt a Cow: The More Advanced the Operator, the Further from Traffic
Chen Yaguang, co-founder of Adopt a Cow, discusses the brand's journey from 0 to 2 billion yuan in five years, emphasizing the need to strengthen brand building and offline channel penetration. He also shares insights on the end of traffic dividends, the importance of demand-side innovation, and the core role of organizational culture and efficiency in long-term success.
张雅坤Digital Operations System Design: Dual Scenarios—15-Minute Convenience, 30-Minute Home Delivery
This article discusses the 'Six Dual System' for digital operations, including dual private domains, dual paths, dual scenarios, dual shelves, dual delivery, and dual middle platforms. It focuses on the dual scenario concept, which combines the first transaction scenario (offline immediate delivery) with the third scenario (O2O with near-immediate delivery), and introduces the 'new store merchant' model that leverages both physical and online presence to overcome traditional retail limitations.
刘春雄 刘馨忆Community Group Buying Still a Mess: Which Industry Pain Points Remain Unresolved?
Community group buying has fallen into a 'dead end' situation. Despite the convenience and low prices, quality issues and the inability to raise prices without losing customers have led to massive losses and closures across the industry.
懂懂本尊Let More People Discover Quality Domestic Products: Douyin E-commerce's Double 12 National Trend Zone Garners 103 Million Likes
On December 13, Douyin E-commerce released data from its 'Double 12' promotion. From December 1 to 12, the platform saw 22.08 million hours of cumulative livestreaming and 27.9 billion views. Notably, the platform set up a 'Good Products, New National Trend' zone, promoting domestic brands, local agricultural specialties, and time-honored intangible cultural heritage products, which received 103 million likes.
New DistributionThe Changing and Unchanging Impact of Internet E-commerce on Offline KA
KA is not just hypermarkets; it is a collection of the most important customers across various channels. Consumer behavior has given rise to different channel types, and key accounts are the most important customers selected from each channel, including hypermarkets, supermarkets, convenience stores, etc. Only by fully understanding the differences and connections between KA and hypermarkets can we further discuss how to respond to the impact of the Internet on KA. Sometimes it's easy to blame the Internet for declining hypermarket sales. If we ask corporate managers about the problems in cooperating with hypermarkets, the answers are roughly as follows.
曹扬One Inventory: Helping FMCG Companies Make the Daring Leap in the Omnichannel Era
On December 10, 2021, the 2021 China Consumer Goods Supply Chain Innovation Forum, co-hosted by Anneng Zhilian, New Distribution, and LOGW, was held in Guangzhou. The forum focused on how companies can achieve omnichannel operations in an uncertain era, with Anneng's 'One Inventory' strategy highlighted as an effective solution for improving omnichannel delivery capabilities.
New DistributionCommunity Group Buying Polarizes: Big Players Wake Up, Small Players Improve
Community group buying has entered a new cycle after layoffs, city closures, and bankruptcies. The industry is polarizing: internet giants are contracting and prioritizing efficiency, while regional players are seeing better performance.
十里New Brands: Born Online, Built by Capital, Stuck Offline, at Risk in Street Fights
New consumer brands often start online, grow with capital, but face challenges offline where street-level competition determines success. The article discusses the lifecycle of these brands, the importance of distribution channels, and the need to master offline tactics to become giants.
方刚Distributors: Is E-commerce a Good Way Out?
As offline business becomes increasingly difficult and stagnant for two or three years, many distributors are turning to e-commerce, with some bosses even overseeing it personally. Frankly, I do not recommend distributors to enter e-commerce, because the logic of online and offline operations is completely different. However, despite this advice, many distributors are eager to try, as the entry barrier is low: a couple of people can run it, register a Tmall or JD exclusive store, and with existing products and a warehouse near a courier station, the business can start operating.
袁来New Retail Bloodbath: Old Giants Fall
The retail industry undergoes a revolution with each generational shift, and China is currently experiencing its third retail revolution. This article analyzes the internal logic of these revolutions, predicting that community group buying and membership stores will emerge as winners, while supermarkets and e-commerce will evolve and coexist with new retail giants.
彭程柚子合伙人Uni-President Group's 'Empire Building'
Recently, Uni-President Group Chairman Lo Chih-hsien publicly stated that the company will focus on a 'lifestyle brand' strategy, with four main pillars: manufacturing + R&D, trade + distribution, retail + experience, and alliances + M&A, aiming to build an Asian distribution and lifestyle platform. This marks the second 50-year growth engine for Uni-President Group. Established over half a century ago, Uni-President Group is not only a leader in the domestic food industry but also a dominant force in Taiwan's consumer market. Unlike the first generation's manufacturing mindset, Chairman Lo has in recent years emphasized 'doing brands, not manufacturing,' leading the group's transformation.
田静What Sustains the Low-Price Advantage of Community Group Buying?
Community group buying's rapid growth is largely due to low prices, which currently rely on platform subsidies costing billions. In the long run, sustainability hinges on improving supply chain efficiency and reducing costs, not just subsidies.
满满哥500 Days of Community Group Buying
After more than 500 days of rapid growth, community group buying has entered a new phase. As companies like Shihui Tuan and Shihuihui face contraction and transformation, the industry is seeing a reshuffle, with giants like Meituan and Pinduoduo dominating, while startups struggle with losses and high logistics costs.
燃财经工作室The Private Domain Dilemma of FMCG Brands in New Retail
Why should water sellers and tissue paper sellers engage in private domain operations? Many FMCG brands have such doubts, as they traditionally provide products and services through channels or supermarkets. However, with the rise of the new retail concept, many FMCG brands have entered new retail and private domain operations. This article discusses whether it is valuable for FMCG brands to do private domain, and if so, how to proceed. On November 27, Youzan held an event themed 'Meet the Leaders', pushing the topic of new retail to a new climax.
秦淮How to Implement BC Integration?
BC integration is essentially bC integration, where 'b' refers to small retailers. It is the soul of channel digitalization, involving technical binding, single-store communities as the smallest operational unit, mutual leverage between b and C, and a shift in channel logic. The key is to reassess the value of the retail end and implement bC integration through technical tools like BC dual codes and BC mini-programs.
刘春雄 刘馨忆The Played-Out Community Group Buying
Community group buying, once a red-hot trend, has cooled down collectively in just over a year. From giants like Didi and JD to startups like Dailuobo and Shixianghui, the sector has seen closures, layoffs, and strategic retreats, raising questions about profitability and barriers in fresh food e-commerce.
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