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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 23 of 52
Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 24, 2021, Wang Qi, CEO of Weijie City Distribution, delivered a keynote speech titled "Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System." He analyzed the unique value of community group buying, the advanced nature of its fulfillment system, and the inevitable trend of separation of commerce flow and logistics flow in the era of channel fragmentation.
王琦The Aftermath of Community Group Buying
Grain, oil, and FMCG listed companies are deeply affected; community group buying is no longer just a business of 'a few bundles of vegetables, a few pounds of fruit.' After a wild sprint, the 'aftermath' left by community group buying on the entire market is far greater than imagined. The grain, oil, and seasoning industry has been hit particularly hard. During the traditional e-commerce boom, basic grain, oil, and seasonings like soy sauce, due to low added value, high weight, and fragility, still relied firmly on traditional distribution channels. By the time of community group buying's aggressive expansion...
马程Community Group Buying Collapses at the Doorstep of Residential Communities
Community group buying, once a hot trend, is now facing a massive retreat as platforms like Orange Heart优选 shut down operations. The industry's reliance on subsidies and inability to retain users without discounts have led to a shakeout, leaving only giants like Meituan and Pinduoduo to dominate, while smaller players and participants along the supply chain are left stranded.
何芙蓉Decoding Yili: From Zero to Tens of Millions in GMV in 84 Days, the 'Fast and Slow' of a Traditional Giant on Douyin E-commerce
This article analyzes how Yili, a traditional dairy giant, successfully entered Douyin e-commerce, achieving over 10 million GMV in a single livestream within 84 days. It explores Yili's motivations, its phased strategies balancing 'fast' and 'slow' approaches, and the importance of long-term brand building over short-term traffic harvesting.
西兰卡普Desire Kills Tongcheng Life: The Largest Bankruptcy in Community Group Buying
Many assumed death was imminent for Tongcheng Life: on the night of July 3, its neon sign was taken down, and the head of South China told staff to halt all purchasing. Founder and CEO He Pengyu refused to believe the company would die until July 7, when he announced bankruptcy under pressure, leaving debts of 1.389 billion yuan.
晚点团队Falling Behind? Time to Change Your Circle!
As technology advances, traditional FMCG distribution is undergoing dramatic changes, with new channels and business models emerging. Distributors must decide whether to chase trends or focus on fundamentals, but many are realizing they are being left behind. The article urges traditional players to break out of their old circles and embrace new ones to stay competitive.
新经销刘少德The Enemy of Time: Has Time Defeated Community Group Buying?
Community group buying, once a booming sector, is now facing its first major shakeout as major players like Shixianghui and Tongcheng Life have collapsed, and Shihui Tuan and Orange Heart优选 have significantly contracted. The model, which relies on low prices and subsidies, struggles with quality control, after-sales service, and rampant fraud, leading to questions about its long-term viability.
薛机智xOrange Heart Preferred: Retreat on the Eve of the Decisive Battle
Orange Heart Preferred, Didi's community group buying arm, is retreating from most cities just as the industry's major players prepare for a decisive autumn battle. After a period of heavy subsidies and rapid expansion, the company is now scaling back due to high losses and intense competition.
王琳Omnichannel Distribution: A Core Skill Every Enterprise and City Manager Must Master
This article discusses the evolution of distribution channels in the FMCG industry, emphasizing the shift from traditional single-channel models to fragmented, omnichannel environments. It argues that omnichannel distribution—covering all consumer touchpoints both online and offline—is now a core skill for enterprises and city managers, requiring strategic channel selection based on consumer behavior and category characteristics.
赵波Big FMCG Doesn't Believe in Private Traffic! How to Reconstruct Distributor Relationships in the Omnichannel Era?
This article discusses why private traffic (private domain traffic) is not suitable for the fast-moving consumer goods (FMCG) industry, which relies heavily on traditional distribution channels. It argues that FMCG companies should focus on omnichannel digital transformation and reconstruct their relationships with distributors to thrive in the digital age.
梅BOSSAgent for Guanshengyuan, White Rabbit, Alpenliebe, etc., with annual sales of hundreds of millions, Leye Trading's 'playbook' for online and offline
Distributors often complain about high fees, low profits, and long payment cycles in KA channels, yet some have thrived. Suzhou Leye Trading, founded in 2012, has grown from a startup to a major distributor of brands like Guanshengyuan, Alpenliebe, and White Rabbit, achieving nearly 400 million yuan in annual sales. The company's success lies in strong team cohesion, efficient management, and a dual focus on offline KA and online e-commerce.
AsherIs Community Group Buying Failing?
This article addresses whether community group buying is failing by analyzing the closures and contractions of platforms like Shixianghui, Tongcheng Life, and Shihui Tuan. It argues that these events affect only about 3% of the market, while giants like Meituan Select and Duoduo Maicai continue to grow, and predicts significant industry growth in the second half of 2021. The article advises brand owners to follow the trend and partner with leading platforms.
陈维龙FMCG B2B Platforms Have Fallen One After Another—Is It Really Not Working?
In recent years, as e-commerce has accelerated its penetration into various industries, channel digitalization has become an unavoidable topic in the FMCG industry. From earlier B2B, to later unmanned retail, convenience stores, video live-streaming e-commerce, and more recently community group buying, all reveal the desire of 'outsiders' to digitally 'transform' the traditional FMCG industry. However, after rounds of entrepreneur turnover, we suddenly find that the changes in the traditional FMCG industry do not seem as dramatic as the outside world claims. Regardless of how digitalization accelerates, expense management, product distribution, and terminal merchandising remain the magic weapons for FMCG companies to win the market, and the impact of digitalization on FMCG companies does not seem that significant. But is this really the case? What changes has digitalization brought to FMCG companies? And how has digitalization started to change the business models of traditional FMCG companies from the perspective of business thinking? All of this starts with FMCG B2B.
君子不器Giants Stop 'Throwing Money': Is Fresh Food E-commerce at a Turning Point?
Shihuituan, labeled with 'layoffs', 'city closures', and '90% business contraction', is temporarily exiting the market, signaling an end to the habit of fresh food e-commerce platforms splurging on user subsidies. Players in the fresh food sector seem to realize that community fresh food markets built on heavy subsidies are unreliable, and the industry is at a turning point.
锌刻度Shakeout in the 'Old Three Groups': No Unicorns in Community Group Buying
The bankrupt community group buying platform Tongcheng Life continues to face debt collectors, while another veteran player, Shixianghui, has quietly transformed into a community snack convenience store. Anxiety is spreading in the industry as the 'Old Three Groups' undergo a reshuffle, with suppliers suffering losses and the future of the sector uncertain.
财天作者100,000 Group Leaders and 1,000+ Livestreamers in One Matchmaking Event: See You in Shanghai on September 23!
In 2021, FMCG industry players face unprecedented challenges as traditional channels decline. The article highlights the rise of community group buying and livestream e-commerce as key growth areas, and announces that the 4th China FMCG Conference will provide a platform for brands and distributors to connect with 60+ community group buying platforms (representing 100,000 group leaders) and top livestreamers from Douyin and Kuaishou.
陈思廷Community E-commerce Enters a Cooling-off Period, Physical Supermarkets Begin to Recover
Community e-commerce is entering a cooling-off period, while traditional physical supermarkets are showing signs of recovery. With stricter regulations and supportive policies, traditional retail, especially supermarkets, still has significant potential for growth.
联商网编辑部Offline Supermarkets 'Counterattack' Fresh Food E-commerce
Fresh food e-commerce has suddenly entered a period of ebb, while offline supermarkets, which were expected to lose business, have already sounded the charge. By leveraging mini-programs, they have found a new path of online-offline synergy, winning back consumer favor.
锌刻度Key Capabilities Needed to Become a Major Distributor
This article discusses the key capabilities required for a distributor to grow from tens of millions to over 100 million in sales, based on interviews with regional major distributors. It highlights strategic, operational, and organizational abilities as common traits among successful large distributors.
周群 道农Subsidies Cancelled, Warehouses Closed: Shi Huituan's Chen Ying's Internal Letter: Shi Huituan Merges with Alibaba MMC
Shi Huituan, one of the 'old three groups' in community group buying, is undergoing strategic contraction, cancelling subsidies and closing warehouses in several cities. Founder Chen Ying's internal letter announces integration with Alibaba MMC in some regions, aiming for sustainable development and supply chain upgrades.
New DistributionMiaokelanduo CMO: Heavy Investment in Focus Media, Most People Don't Understand
During the recent '6·18' shopping festival, Miaokelanduo reported impressive results, with sales on Tmall flagship store, JD self-operated, and Pinduoduo growing by over 43%, 172%, and 288% year-on-year respectively, securing the top spot in multiple categories. This marks the third consecutive year since 2019 that Miaokelanduo has dominated the '6·18' category rankings, reflecting its strong performance in the cheese market.
New DistributionFrom "If You Are the One" to Livestream Selling: How to Refine Product Selling Points?
This article discusses how to identify and refine product selling points, emphasizing that selling points should address consumer pain points rather than being self-proclaimed. It provides examples and strategies for differentiation and amplification of selling points.
高级研究员 海游Is the Good Times Over for E-commerce Giants?
This round of sell-offs in Chinese stocks may make many realize that high volatility is a permanent feature of financial markets, and there are no stocks that only rise without falling. The education sector aside, the e-commerce giants have also seen their share prices nearly halve on average, with Pinduoduo down nearly 60% from its peak.
李鑫JD Daojia Releases 'Instant Consumption Trends Report for Snack Foods': O2O Value Cannot Be Ignored by FMCG Manufacturers
On August 11, JD Daojia released the 'JD Daojia Instant Consumption Trends Report for Snack Foods', the first industry report on the snack food segment in the O2O field. Over the past year or more, driven by the pandemic, many leading brands have increased their O2O investments, but the value of O2O extends far beyond being just a sales channel; it is a comprehensive marketing platform that enables precise market insights and growth.
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